SalesTech Star

OOOOO and Missguided Launch the Newest Fast Fashion Partnership in UK

OOOOO Entertainment Commerce Limited, a mobile commerce platform, is pleased to announce that Missguided Ltd. is the latest multinational retailer to join OOOOO’s revolutionary social e-commerce platform.

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Missguided is a UK-based multi-channel retailer selling clothes aimed at 16- to 35-year-old women, as well as a recently launched menswear brand, Mennace. Missguided’s stated mission is to empower females around the world to be confident in themselves and be who they want to be. Missguided is viewed as a bold, straight-talking and forward-thinking fashion brand inspired by real life that aims to do exactly that. Every creation is informed by their customer along with global influences from social media, street style, and popular culture. The brand was founded by New York trained designer Nitin Passi and is a multi-platform company with sales throughout Europe, Australia, and North America.

Sam Jones, Co-Founder and Chief Executive Officer of OOOOO commented: “We are thrilled to welcome Missguided to the OOOOO platform. We are focused on working with brands that consumers seek out and with our technology, help consumers see how clothes fit and look on our influencers. OOOOO is well placed to amplify fast fashion brands via our trained presenters and technological expertise. Missguided is a fantastic partner as we work to roll out the OOOOO app globally.”

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