Software service provider Liana Technologies has commenced as a Pipedrive Elite partner offering Pipedrive Customer Relationship Management (CRM) system to its clients. The company is also integrating its email marketing and marketing automation solutions to Pipedrive.
“We are excited to have Liana Technologies on board as Pipedrive’s Elite partner. With extensive experience in the Martech space, their integration is a great fit to further Pipedrive’s goal to provide our customers with a complete toolkit for accelerating the entire sales process — from generating and qualifying leads to driving and closing deals and managing existing customers,” said Scott Fratianne, VP of Channels Sales & Partnerships, Pipedrive.
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Liana’s Partnership with Pipedrive enables streamlining the actions between sales and marketing teams and improving their mutual efficiency. According to Lari Suomalainen, VP of Partnerships & Ecosystem from Liana Technologies, combining sales and marketing activities and the data gathered from them is vital in business, as it allows companies to operate more effectively and make better business decisions. “For Liana, this is a big step forward to be able to serve customers who look for a one-stop-shop provider for their CRM and Martech solutions. With the help of Pipedrive, we can offer our customers a seamless user experience and minimize the friction between marketing and sales teams,” Suomalainen summed up.
Pipedrive is a top-rated CRM that has won a number of awards. It has been recognized as the easiest to use CRM by Motley Fool, ranked #1 by Software Reviews and #2 by the U.S. News & World Report “Best CRM Software in 2020”. Pipedrive is also rated as one of the most popular CRMs with its users.
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