DealSignal Introduces CRM Data Health to Help B2B Marketing and Sales Teams Tackle CRM Data Decay

B2B Database & List ServicesSales & Marketing

By STS News Desk On Sep 6, 2019

DealSignal Introduces CRM Data Health to Help B2B Marketing & Sales Teams Tackle CRM Data Decay

The Module Eliminates Data Drudgery by Offering Salesforce Customers with an Automated Way to Refresh, Enrich, and Re-verify Leads, Contacts, and Accounts

The on-demand B2B Marketing data provider, DealSignal, has launched a CRM Data Health module intended specifically for Salesforce CRM. The move will allow Marketing and Sales teams to continuously refresh, enrich, and re-verify the leads, contacts, and accounts in their Salesforce data. Not only this, but the teams will also have complete, precise, and GDPR-compliant data. DealSignal CRM Data Health takes a verification approach using both Artificial Intelligence and Human Intelligence to ensure near-perfect accuracy, not relying on comparing outdated static data with that in the CRM.

DealSignal CRM Data Health for Salesforce enables B2B Marketing and Sales teams to:

Manage CRM data decay efficiently
Easily refresh, enrich and re-verify a segment or all of their Salesforce data, whenever required
Create a solid data foundation required for ABM (Account-Based Marketing) success
Attain and sustain complete, precise total audience coverage
Obtain better CRM adoption
Perk up the performance of the Sales and Marketing departments

Salesforce Customers Can Now Continuously Maintain Rich, Accurate, and Verified Target Audience Data

DealSignal’s Founder and CEO, Rob Weedn, told that bad CRM data was a persistent issue and affected B2B Marketing and Sales performance adversely. It can result in inaccurate targeting, bounced emails that can damage sender reputation and outdated or irrelevant contacts that clog Marketing Automation systems, not to forget, at huge costs to the firms.

Rob revealed that up to half of CRM data is either out-of-date, incomplete, or inaccurate and data decays at the rate of over 2% per month. In such a scenario, maintaining data health is a constant challenge and needs an on-going solution. “We’ve introduced DealSignal CRM Data Health to help Salesforce customers continuously maintain rich, accurate, and verified target audience data and keep it fresh on a regular schedule,” he added.

DealSignal CRM Data Health helps users in evaluating their current CRM health and identifying gaps by providing them with a no-cost audit. They can then move on to setting up CRM data refresh to update and improve their target accounts with intent and detailed firmographics. Users can enrich and update contacts or leads with in-depth contact profiles, buyer intent, and verified contact info. They can further schedule the data to be refreshed automatically at regular intervals.

Users can also automatically enrich event lists, inbound leads, or other third-party lists, as and when required, and schedule them to be refreshed later. The module gets rid of data drudgery by offering customers with an automated way to refresh, enrich, and re-verify leads, contacts, and accounts in Salesforce.