"Attitude Based Audience" Capability Significantly More Effective at Accurately Identifying Target Audiences for Programmatic Campaigns ENGINE, a global, full-service media and…
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New HG Insights integration with LinkedIn’s Matched Audiences API improves digital advertising with technology intelligence HG Insights, the global leader in technology intelligence,…
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In the 1990s, the cookie made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and new regulations around…
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Unparalleled Data Accuracy Enables Digital Agencies and Marketers to Reach the Right Targets ZoomInfo, a global leader in go-to-market intelligence solutions, today…
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Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement…
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Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore's Predictive Audiences With third-party cookie deprecation fast approaching, advertisers…
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Tru Optik, a TransUnion company, and an identity resolution leader across OTT and Connected TV (CTV), announced a partnership with SpringServe, a leading ad serving platform for OTT and…
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DV’s Custom Contextual Solution now available to global brands on MediaMath, Verizon Media and Xandr  DoubleVerify (“DV”), a leading software platform for digital media measurement,…
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Integration will add value to U.S. market while enabling brands to benefit from improved cross-device reach and targeting capabilities Tapad, a global leader in digital identity…
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6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage…
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