SalesTech Star

Red River Promotes Alan Dumas to Chief Executive Officer

Alan Dumas Will Lead Red River from a Position of Market Strength, as the Company Enters Another Transformational Period in its Remarkable Growth

Red River, a technology transformation company, announced the promotion of Alan Dumas to Chief Executive Officer from Achieve 2020, the company’s annual conference held this year in San Antonio, Texas. Dumas will immediately assume his new position.

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Prior to Dumas’ role as the CEO at Red River, he served as Red River’s Chief Revenue Officer, as well as the President of Red River’s Commercial and SLED divisions. At Red River, Dumas has shown stand-out leadership by overseeing sales, support services, partner strategy, business development and the sales engineering organization. Before joining Red River, Dumas served as CEO of Accunet, a company he founded and led for more than 19 years before its acquisition by Red River in 2016.

“Alan will ensure that Red River continues to deliver a positive impact for its employees, customers and the communities we live and work,” said Rick Bolduc, Executive Chair, Board of Directors at Red River. “It has never been stronger and is unmatched in our ability to design, integrate and implement solutions across the full lifecycle of technology. We are excited for Alan to lead the way.”

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Achieve 2020 is Red River’s annual sales kick-off, company meeting, partner summit and community service day. Attendees heard from the company’s executive team, participated in trainings, breakouts and celebrated Red River’s 25-year anniversary. The conference culminates with a day-long community service project held this year with SJRC (, an organization that helps children who have been affected by trauma, abuse and neglect in the state of Texas.

“Every CEO dreams of leading a company into its next phase of growth and transformation from a position of strength,” said Dumas. “I am excited by the opportunity to guide this great company and it’s incredibly talented people as we help our customers navigate and transform their business with technology.”

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