Red Hat, the world’s leading provider of open source solutions, announced the introduction of its enterprise customer advocacy program, Red Hat Accelerators. Drawing on its extensive community-building history, the customer-facing program serves as a natural extension of its customer-focused approach to both its open source and enterprise product portfolio, enacted to form deeper and more engaging relationships with its customers.
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“Accelerators has allowed me to stay proactively relevant in my organization. The community networking, technology demonstrations, and guidance from subject matter experts at Red Hat creates an engaging environment to share cutting-edge knowledge and the opportunity to enrich discussions through contributing our own insights.”
Red Hat Accelerators offers peer-to-peer networking with like-minded Red Hat practitioners to foster deeper learning and broaden exposure to various products, technologies, use cases and issues along with group discussions on features and functions. Along with access to Red Hat experts and business leaders, participants receive exclusive, early access to products, which helps develop their domain expertise and build credibility. The program also contributes to individual’s personal and professional development, expanding their knowledge and skills to stay relevant and up to date in the industry, amongst peers and with the market.
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Red Hat Accelerators launched as an established way to serve passionate enterprise customers who wanted to share and engage with each other around relevant IT issues, remedies and solutions. Additionally, Red Hat experts, product teams and even business leadership were included as a way for customers to voice their critical product and solution feedback, provide the business and product teams valuable insights, and help influence and improve development. The program also integrates a continued focus on customer advocacy and maintaining an environment that encourages public advocacy through blogging, social media, speaking engagements and more.
The program draws on Red Hat’s long-established, community-driven business model of helping to form, grow and develop uncounted open source projects into solutions that customers need. According to a report by Forrester, Credible Empathetic Content Wins Over Elusive B2B Buyers, 87% of technology buyers at global enterprises said it’s important for vendors to understand their business, industry or market conditions, and 82% want vendors to understand what’s most important to their job. The program harnesses the power of real-world enterprise customer voices and gives them a direct line to help influence product development, so Red Hat can meet and exceed customer expectations.
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