Pacvue Prism expands existing and recently announced integrations including ChatGPT, The Trade Desk, and adds new integrations with Pinterest, tvScientific by Pinterest, Firework, and Shopsense AI for alpha launch; Additional integrations are underway, most notably Yahoo DSP, to connect and power the industry’s first Agentic Commerce Grid
Pacvue announced the launch of Pacvue Prism, a commerce-native platform that creates each brand’s Agentic Commerce Grid: a single, connected view of every channel a customer touches, accountable to the results that matter to the brand. Pacvue Prism enables brands to plan, execute and measure media by combining Pacvue’s market-leading retail media capabilities with new capabilities in search, programmatic, social, and frontier formats such as conversational and shoppable.
The Problem
The customer journey no longer follows a predictable path. People discover products on social, research through traditional search or LLMs, engage through streaming, and buy through a retailer or a social shop, often within the same session. Existing marketing tools were built for a world where awareness, consideration, and conversion were separate stages owned by separate teams. The result is fragmented measurement, siloed budgets, and a persistent inability to answer the one question every CMO is asking: what is this spend actually driving?
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The Agentic Commerce Grid
The Agentic Commerce Grid is a brand’s unified view of media performance: every channel connected to underlying commerce signals and tied to verifiable outcome metrics. It is built on each brand’s own data, configured to their channel mix, and optimized for their business objectives. Pacvue Prism is the platform purpose-built to power it.
“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce,” said Jason Colon, Executive Vice President of Commerce Media at Horizon Commerce. “Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”
With Pacvue Prism, enterprise brands can:
- Build and operate the brand’s Agentic Commerce Grid as a brand asset, configured to the brand’s commerce signals, channel mix, and outcomes that matter to their business.
- Deploy a unified agentic infrastructure to plan across every channel, optimizing toward the brand’s business goals and continuously improving as results come in.
- Make media accountable through proprietary halo measurement built on top of trusted regression modeling in addition to custom attribution, and pixel tracking that connects each media investment to a measurable and relevant outcome.
- Compound performance over time by connecting to proprietary tech stacks, including data lakes & warehouses, CDPs, CRMs, and custom AI agents via MCP, so every new signal feeds back into the system and sharpens future decisions.
- Activate seamlessly across search, programmatic, social, and new-frontier formats, including conversational and shoppable, through a unified Pacvue platform with an agentic experience.
“I’m excited all over again by seeing Pacvue Prism, because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process,” said Nic Jones, Director of Media at PetIQ. “You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”
New-frontier formats show just how quickly commerce is moving across every format and surface. Through its integration with Firework, Lowe’s connects brands to shoppable video inventory, linking these formats directly to retail product detail pages.
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“Commerce media is moving from channel optimization to commerce accountability,” said Rahul Choraria, CEO of Pacvue. “The brands that win from here will operate at the grid level: every touchpoint connected, every dollar accountable. The Agentic Commerce Grid, powered by Pacvue Prism, will become the lens through which every CMO evaluates their business.”
Alpha participants are actively testing Pacvue Prism and seeing promising early results, particularly on investments like CTV, social, and brand campaigns that historically optimized for reach and impressions alone: +34% impressions, −23% CPM, +12% total sales, and +24% new-to-brand growth.
“For years, marketers have managed channels,” said Melissa Burdick, Co-Founder and President of Pacvue. ” The next era is about managing outcomes. As discovery fragments across social, retail media, streaming, and AI, brands need an intelligence layer that connects every touchpoint to commerce. That’s what Pacvue Prism was built to do.”
