New Integrated Loyalty Solution from PK Helps Brands Increase Retention by Fostering Deeper Customer Connections
PK, the global services firm that helps the world’s most customer-obsessed brands design, build and run the future, announced the launch of its new Integrated Loyalty Solution, which helps clients unlock substantially greater customer engagement and retention for their brands.
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In today’s virtual everything world, enterprise companies are looking to engage their customers at a personal level and build long-term relationships. However, the different touchpoints across the continuum of the customer experience require deep insights, viable strategies and strong engineering expertise to deliver the outcomes.
The solution enables enterprise companies to gain a deep understanding of the drivers of customer loyalty in their markets, develop programmatic membership models and engagement strategies designed to build long-term relationships, identify best-fit technology for their programs, and engineer experiences that enhance brand-customer connections. To do so, the solution provides clients integrated services and a toolkit including:
- Customer loyalty driver research through data science models.
- Business model innovation, retention and loyalty strategy development.
- Customer-centric operating and governance models.
- Membership program design for customer engagement, loyalty and advocacy.
- Omnichannel personalization and CRM program development.
- Modern architecture development: platform evaluation and selection, architecture design and API/data orchestration strategy.
- Digital experience engineering across web, mobile app, physical-digital environments and edge technologies.
- Ongoing agile roadmap delivery: marketing managed services, technology feature development and platform management.
PK’s Integrated Loyalty Solution uniquely combines these offerings to provide a holistic, end-to-end service model that answers big-picture questions about what enables customer loyalty while overcoming technology and engineering challenges. Clients can transform their organizations to be customer-centric and develop touchpoints that drive customers to continuously return and that increase customer lifetime value.
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