EZ Texting Becomes the First SMS Marketing SaaS Platform to Offer an Exclusive Agency Partner Program for Marketing and Ad Agencies
Text marketing software company develops a program for agencies to add a new revenue stream
EZ Texting, the #1 SMS marketing software for business, today announces its Agency Partner Program, allowing marketing and advertising agencies to use the EZ Texting platform to provide text marketing services to their clients. By providing a suite of tools, including built-in compliance features and marketing-specific integrations, the new partner program makes texting a turnkey marketing operation.
In a world where consumers check their mobile devices 5 times per hour and open 98% of texts, agencies are increasingly being asked to provide their clients with programs to capture the attention of their mobile consumers. Without a significant marketing channel innovation since the advent of social media, innovative agencies are beginning to adopt texting because they recognize it as an essential piece of any multichannel marketing program.
The EZ Texting Agency Partner Program simplifies the management of multiple accounts and easily integrates with multichannel campaigns, giving agencies the opportunity to transform their marketing mix while simultaneously growing their revenue. All partners receive white-glove start-up service, a dedicated account manager, in-app agency branding and specialized agency pricing.
In addition, this offering enables access to a central interface within the client management hub, where agencies can manage client accounts and view detailed reports on a global and per user basis. Agencies also benefit from features making compliance simple, access to a robust API and direct integrations with platforms including Salesforce, Constant Contact, Mailchimp and Zapier, which allows agencies to connect with thousands of apps.
“We are seeing a strong increase in advertising agencies interested in using our platform. And we know why: Consumers spend more time texting than with any other app on their phones. The goal of an advertising agency is to help their clients build effective strategies that consider trends in consumer behavior, which means embracing text marketing,” said Norman Happ, CEO of EZ Texting. “EZ Texting has always been available to agencies, but we are now making it easier for them to seamlessly manage multiple accounts simultaneously.”
“We were able to build a strong loyalty program through text opt-ins. In fact, we captured over 150,000 program members across 10 stores, allowing us direct access to our consumers through their mobile devices,” said Anthony Lee Tilford, CEO of The Lee Tilford Agency, an EZ Texting Agency Partner Program Member.
“The leads generated through ‘drive-to-text’ radio campaigns allow our clients to build a long-term relationship with their customers, keeping them engaged long after the initial campaign,” said Colin Campbell of Strategic Media, another EZ Texting Agency Partner Program member.
EZ Texting has seen strong growth with the program thus far and will be launching new functionality and benefits throughout the year to deliver continuous value to existing members that include Lee Tilford, Strategic Media, Horizon Marketing Group and Wave Media
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