SalesTech Star

Trax Moves Closer to its Vision of Digitizing Physical Retail with Qopius Acquisition

Trax, a leading provider of computer vision and analytics solutions for retail, announced its acquisition of Qopius, a top provider of AI-based in-store technology solutions in Europe. The acquisition will serve as a force multiplier in pushing real-time store monitoring and autonomous inventory management into mainstream adoption, helping retailers across the world embrace data and digital innovation to cut costs and boost sales at every shelf.

Retailers and consumer goods manufacturers around the world leverage Trax’s in-store execution and retail analytics solutions to better manage on-shelf availability and optimize merchandising. These solutions are powered by proprietary fine-grained image recognition algorithms which convert photos of retail shelves into granular, actionable shelf and store-level insights.

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Qopius’ hardware-agnostic computer vision platform helps retailers monitor in real-time on-shelf inventory for out of stocks, compliance, inventory levels and price integrity at scale. Their platform leverages advanced retail data integration and analytics to empower store managers and staff to take the right action at the right time for streamlined store operations and higher sales. Qopius’ customers include leading retailers such as Carrefour, Casino, Metro and MediaMarktSaturn Retail Group.

Computer Vision Saves Retailers from Costly In-Store Execution Issues

Trax’s acquisition of Qopius comes at a time when exceptional customer experience has become the rallying call of every retail executive. A 2019 research study by Trax and Coresight found that 8 in 10 of these executives believe consistent in-store execution – which entails the improvement of issues such as out of shelf or misplaced items, planogram non-compliance and pricing errors – remains the biggest impediment to customer satisfaction. Only 32% of respondents had the right data to monitor how long an item was missing from shelves, while 52% of respondents said they were planning to adopt image recognition technology within the next two years.

Trax CEO and co-founder Joel Bar-El said, “The key to retail success in the new decade is using technology to support employees. This means capturing critical shelf data in real-time to enable employees to fix merchandising and availability issues faster than ever before. Qopius’ proven expertise in digitizing supermarket shelves across Europe and phenomenal talent make it a strategic fit for Trax. We are truly excited to welcome Qopius to the Trax family.”

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Trax Empowers Store Employees with Always-on Shelf Monitoring Solution

The Qopius acquisition deepens and broadens Trax’s reach within the grocery retail space. With the combined platforms, Trax intends to better serve grocery retailers by offering them a holistic, closed-loop approach to improving store operations efficiency through always-on shelf monitoring.

Qopius co-founder Roy Moussa said, “Qopius’ mission is to transform brick-and-mortar into a data-driven and frictionless operation, while empowering store employees to focus on providing the best customer experience. We are thrilled and honored to join Trax, a company we all know is passionate about bringing AI into the physical retail world. Together with the reach and resources of the Trax group of companies, we will deliver scalable, easy-to-deploy digitization solutions to improve the health of every shelf, which will revolutionize how shopping is done today.”

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