SalesTech Star

Richardson Sales Performance Named a Leader in 2022 Gartner® Magic Quadrant™ for Sales Training Service Providers

Richardson Sales Performance, a leading global sales training and performance company, is pleased to announce it has once again been named a Leader in the 2022 Gartner Magic Quadrant for Sales Training Service Providers*.

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According to this report, “Gartner defines sales training service providers as companies that deliver project-based services designed to improve the skills, knowledge, competencies and techniques of sellers to maximize sales success. While many organizations develop and deliver sales training internally, a wide range of companies specialize in developing and delivering sales training as a service. These providers improve their clients’ sales teams’ interactions with buyers by delivering training that develops sellers’ skills and, in some cases, implementing a specific sales method or codified approach to ensure consistent sales motions”.

Richardson is the provider of the new, forward-thinking sales methodology: Sprint Selling™. Sprint Selling™ stands on the shoulders of two of the most powerful selling approaches ever to exist: Solution Selling and Consultative Selling. The new methodology distills more than 40 years of experience into a single effective program to increase win rates, reduce cycle time and drive revenue.

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“Properly engaging a dramatically changed buyer means gaining more visibility into an unseen, iterative buying journey,” said John Elsey, President and CEO of Richardson Sales Performance when speaking about sales training in 2022. “Sales teams will need to understand the customer’s new end-to-end digital experience. Doing so means embracing the invisible nature of customer movements today. Those who can address this challenge with an agile approach that engages the customer’s fluid movement with equally fluid skills will succeed.”

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