Litmus, the leader in email marketing, announces its plan for Litmus Live, the premier conference for all marketers, from CMOs, VPs and directors to email marketers, strategists, copywriters, designers and developers. The annual event, now in its fifth year, will be transformed into a completely digital experience, Litmus Live Everywhere, giving marketing professionals of all levels the information and tools they need to put email first in their marketing mix.
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Litmus, the leader in email marketing, today announces its plan for Litmus Live, the premier conference for all marketers, from CMOs, VPs and directors to email marketers, strategists, copywriters, designers and developers.
Starting this month, there will be monthly virtual events titled, Litmus Live Day, building up to a week-long event, Litmus Live Week, in September 2020. Litmus Live Day, the third Tuesday of every month, will include live two hour-long webinars based on that month’s theme. Each webinar will have two tracks, one geared towards developers and one for marketers. Additional monthly content includes Twitter AMAs with session hosts, guest blogs, networking in the Litmus Live Slack group, workshops, and podcast episodes.
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Litmus Live Week, the five-day event in early September will consist of keynote speakers including industry leaders and Litmus executives. Attendee benefits also consist of Slack-based networking opportunities and office hours, specialized webinar sessions and on-demand access to all recorded webinars. New to 2020 programming, email practitioner attendees can be a part of a two-track, email designer or email marketer, Litmus certification program, culminating in a final exam and a Litmus certification celebration during Litmus Live Week. Also new this year, Litmus is launching the Email First Awards, recognizing email practitioners, coders and marketing teams for putting email first in their marketing mix.
“Litmus Live attendees said they wanted a virtual replacement for the conference rather than having to wait until next year. That’s why we’ve created this new digital event series to provide relevant, compelling and practical content, helping organizations master email marketing and achieve marketing excellence,” said Melissa Sargeant, CMO of Litmus. “Now more than ever before, an effective email program is mission-critical to helping organizations navigate through change and get the best possible results from their marketing channels. By putting email first and executing email marketing in the right way, organizations are better positioned to build lasting relationships, show subscribers they care, and assure customers they are in this with them for the long haul. Litmus Live Everywhere is uniquely designed to give attendees the practical insights and tools they need to be successful now and into the future.”
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