SalesTech Star

Groove Strengthens Revenue Intelligence Capabilities with Real-Time Opportunity and Pipeline Management

Revenue teams can collaborate on opportunities, conduct pipeline reviews, manage accounts, and assign next steps using live Salesforce data

Groove, the leading sales engagement platform for enterprises using Salesforce, announced that it has expanded its revenue intelligence capabilities with real-time opportunity and pipeline management and enhanced ROI reporting. With this latest release, sales managers and reps can collaborate on opportunities, conduct live pipeline reviews, and assign next steps in one interactive workspace powered by real-time Salesforce data.

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“Groove isn’t just a huge timer saver for our reps, it also gives them ‘cross-vision’ into the different orgs and groups selling into account.”

According to the 2020 Salesforce State of Sales Report, high-performing sales teams are 1.5 times more likely to base forecasts on data-driven insights. However, all too often, sales teams have an incomplete picture of deals in play and overall pipeline health. In fact, Forrester Consulting found that nearly two-thirds of B2B decision makers firms struggle with CRM data that is stale, distorted, or limited in nature, in a July 2020 study.

“We had major issues with getting our sales teams to document what they were doing in Gmail, and this is where Groove really shines,” said Bart Johnson, Director of User Engagement & Training at Aquent. “Groove isn’t just a huge timer saver for our reps, it also gives them ‘cross-vision’ into the different orgs and groups selling into account.”

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“From incomplete sales activity data to out-of-date information stored in shadow CRMs, there are many challenges that prevent sales organizations from trusting their pipeline and conducting comprehensive reviews,” said Chris Rothstein, co-founder and CEO of Groove. “Today’s release solves a critical usability challenge that Salesforce users have faced since the platform’s inception.”

Because Groove is native to Salesforce, it can pull live account and opportunity data into a collaborative workspace where team members can run live pipeline reviews and instantly push updates back to Salesforce. With this latest release, Groove provides revenue teams with an easy-to-use alternative to spreadsheet collaboration that can lead to deals falling through the cracks and the proliferation of shadow CRM.

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