SalesTech Star

Coho AI Secures $8.5M Seed Funding to Accelerate SaaS Companies Growth by Seizing the Potential of Product Usage Data

After selling Anobit to Apple, Ariel Maislos partnered with Itamar Falcon and Michael Ehrlich to address the need to accelerate growth for SaaS companies, building a product-led revenue platform for sales, customer success, and product teams for revenue optimization. Fueled by Eight Roads and TechAviv, Coho AI helps companies utilize data to induce PLG practices for GTM and product teams.

Coho AI, the product-led revenue platform, secures $8.5 million in seed funding led by Eight Roads, TechAviv, and a select group of angel investors, including company co-founder Ariel Maislos, Shlomo Kremer, Natan Linder, and other high profile founders. The funding round allows Coho AI to further build its platform that accelerates growth for B2B SaaS companies by effectively “lifting the hood” on their customer usage data. Coho AI helps foster a future of product-led growth by putting data at the forefront of decision-making.

SaaS products give businesses access to more data than ever, but most companies struggle to leverage it properly. Teams dedicated to boosting customer revenue, retention, and sales often do not have the knowledge or tools necessary to utilize data effectively. Understanding such data often requires extensive effort by R&D and data experts, while making it meaningful for GTM teams, requires the right methodology from growth experts. For these reasons, in-house solutions that exist today do not succeed in accelerating revenue growth.

Coho AI helps established companies that have reached Product-Market Fit evolve into product insight-driven businesses. Coho AI shows companies that a product-led growth (PLG) methodology can be applied to a wide range of SaaS companies and in different stages of a customer life-cycle. By 2025, Gartner estimates that 75 percent of SaaS providers will apply product-led growth techniques to drive existing customer growth and expansion. Coho AI puts a spotlight on product usage data, showing that it can, and should, be utilized throughout the customer journey to maximize growth. This approach can reduce churn while boosting go-to-market and customer success capabilities.

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The platform allows customers to:

  • Visualize: Creating a single source of truth for all GTM teams and provides a 360 degree overview of every user and account at any point in time.
  • Analyze: Coho AI’s analysis algorithm (patent-pending) measures the value the user extracts from the product, defines customer journeys and generates recommendations to reduce drop-offs and improve growth.
  • Prioritize: The platform automatically generates a customer health score, enabling users to prioritize their efforts.
  • Act: Real-time triggers allow ongoing identification of growth opportunities in the entire customer revenue lifecycle. These triggers apply to real-time workflows in CEPs, CRM’s and other internal tech stacks.

“SaaS companies are in a unique position where they can actually measure the value their users extract from their products. By correlating this information with data coming from CS, sales, and support, we create a customer observability platform, which is crucial to generating sustainable and proactive revenue growth says Itamar Falcon, CEO of Coho AI. “Securing our funding is a huge step towards our platform’s capability to help businesses succeed in a tough and unpredictable market. Especially when KPIs are now more focused on sales efficiency and NRR. As revenue teams need more product insights, we aim to provide an out-of-the-box solution to a problem which companies tried to solve internally until now.”

“Coho AI’s platform enables SaaS companies to act on their product usage data like never before,” says Davor Hebel, Managing Partner at Eight Roads. “Today, more and more companies are adopting a PLG methodology, leading to huge demand for a platform such as Coho AI.”

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