SalesTech Star

Miva, Inc. and Hello Retail Launch Integration to Help Online Sellers Provide a Personalized Customer Experience

New integration lets online sellers personalize shopper search results and recommendations.

Miva, Inc., ecommerce software and service provider for mid-size and enterprise merchants for 22 years, and Hello Retail, a fully managed CRO solution provider for ecommerce, based out of Europe, announced today that they have partnered to bring Hello Retail’s ecommerce personalization tools to the Miva ecommerce platform.

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In today’s competitive ecommerce landscape, the ability to provide shoppers with a delightful shopping experience and relevant recommendations gives online sellers a significant advantage. With Hello Retail and Miva, online sellers can deliver an intelligent, convenient, and highly personal shopping experience across the entire customer journey.

“We are very happy to make our solution for activation and retention available to users of one of the main players in the US ecommerce platform market, Miva,” said Kasper Refskou Jensen, CEO of Hello Retail. “During the COVID-19 pandemic, ecommerce has moved 10 years ahead and we see an ever-increasing amount of retail going online. Along with all of this expansion in the space, we also recognize that marketing spend has never been more important, or the landscape more competitive.”

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Throughout the past few years, Hello Retail has been optimizing thousands of online stores in Europe for a best-in-class conversion rate. This partnership with Miva represents a significant move toward serving a broader, US-based market. The combination of a robust ecommerce platform like Miva and Hello Retail’s AI-based solution will secure a higher return on ad spend for online merchants.

“This integration enables sellers to better understand what their customers need, and create an engaging on-site experience, leading to happier customers, more purchases, and higher average order value,” says Brennan Heyde, VP of Product at Miva. “At Miva we value partnerships and solutions that help our merchant customers increase revenue and better serve their shoppers.”

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