SalesTech Star

Amperity CDP and Infutor Partner to Provide Best-in-Class, End-to-End Consumer Identity Management

Amperity CDP and Infutor Partner to Provide Best-in-Class, End-to-End Consumer Identity Management

Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its premier third-party data services partner based on the quality, accuracy, and coverage of Infutor’s robust US consumer datasets including individuals, households, emails, phone numbers, mobile ad IDs (MAIDs), and deterministic-matched demographics.

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“Brands are typically sitting on vast stores of rich first-party data, but they lack the intelligent and scalable identity resolution toolset to unify all that data into usable customer profiles,” said Zora Senat, VP of Partnerships for Infutor. “We’re excited to combine our trusted consumer identity data with Amperity’s world-class first-party identity and Customer 360 CDP foundation, giving brands an end-to-end approach to understand and connect with their customers.”

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As marketers plan for a future without the third-party cookie, the partnership between Amperity and Infutor offers a comprehensive and one-stop alternative for rebuilding a data foundation based on permissioned first-party data. Amperity intelligently stitches together first-party customer data at scale, delivering brands a complete and actionable Customer 360, predictive insights, and the power to efficiently personalize every interaction. The combination of Infutor’s trusted third-party data with Amperity’s multi-patented CDP technology will enable brands to transform raw data into persistent customer profiles and enrich them with attribute data from a variety of premium and privacy compliant data sources.

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