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Robling Announces Investment from Snowflake Ventures to Provide New Standardized Retail Data Model


Robling, a retail data analytics company today announced that it has entered into a strategic partnership with Snowflake, the Data Cloud company. The Snowflake Retail Data Model is designed to provide retail and CPG data companies with the cost efficiencies of holistic, cloud-based analytics and reporting, seamless data sharing, and integration. In addition to the companies’ partnership around the Snowflake Retail Data Model, Snowflake Ventures, the company’s corporate venture capital arm, has added Robling to its list of portfolio companies with a capital investment.

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“Rapidly changing pandemic-driven shifts in consumer behavior along with supply-chain disruptions have exposed major issues with regards to the retail and CPG industries’ siloed approaches to data collection, analytics, and communication,” said Robling’s co-founder and CEO Jeff Buck. “Fortunately, the nightmare of incorporating all those disparate and discombobulated data sets is over and behind you, and the Snowflake Retail Data Model will be an incredible asset to the multitude of players in the BI, analytics and data warehousing industry by giving these companies a common data model for retail and CPG analytics.”

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“The foundation of this partnership with Robling is based on their credibility and proven product in the space. The founders have spent decades dedicated to the retail industry solving the problem of data unification,” said Rosemary Hua, Global Head of Retail and CPG for Snowflake. “Previous efforts in the industry to standardize on a data model have been met with competing interests, requiring customers to turn to technology partners for best-in-class models when migrating platforms. Combined with the explosive growth of Snowflake’s retail and CPG customer base and our unique Data Cloud capabilities, retailers and CPG companies can rely on Robling’s standard, unified data model to realize the significant dollar amounts tied up in their own data, and efficiently share with partners seamlessly through Snowflake’s Data Marketplace.”

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