Enhanced Homescan panels increase categories available for monthly analysis by 85% in Singapore and 64% in Hong Kong
NielsenIQ, a leading consumer intelligence company, announced that its expanded Homescan consumer panels are now available in Singapore and Hong Kong. The enhancements have increased the number of categories available for reliable monthly analysis by 85% in Singapore and 64% in Hong Kong, giving brands and retailers a more detailed view of who is buying, where they shop and what drives their choices.
As shopper behavior continues to evolve across retailers and channels, businesses need deeper visibility into who is driving growth, where consumers are shopping, and how purchasing habits are changing. NIQ’s expanded Homescan panels address these needs through broader shopper coverage, improved demographic representation, enhanced coding coverage, stronger retailer-level insights, and more robust category and brand visibility.
Unlike standalone consumer panel solutions, NIQ combines retail measurement and shopper intelligence within a connected ecosystem, helping clients understand not just what sold, but who bought, where they shopped, and the behaviors driving growth.
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Key benefits include:
- A stronger, more representative view of shopper behavior across Singapore and Hong Kong
- More precise visibility into what shoppers buy, where they shop, and how behavior differs across categories and channels
- Enhanced retailer-level insights into switching, loyalty, leakage, and shopper missions
- Greater confidence in decision-making through improved sample representation
- Seamless integration with NIQ Discover to support more connected consumer and market intelligence
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“Growth is increasingly determined by what happens across the entire shopping journey, not within a single retailer or channel,” said Ramon Melgarejo, NIQ President, Global E-commerce. “By strengthening our Homescan panels in Singapore and Hong Kong, we are giving brands and retailers a clearer view of who is driving growth, where shoppers are moving and why their behavior is changing. Combined with NIQ’s retail measurement, that intelligence helps clients make decisions with far greater confidence.”
The expansion represents NIQ’s continued investment in Homescan and its commitment to delivering The Full View™ of consumer behavior. Through enhanced panel coverage and integration with NIQ Discover, clients can connect shopper behavior with retail sales performance in one environment, enabling a more complete understanding of who is driving growth, where consumers are shopping, and how purchasing behavior is evolving over time.
