New capabilities help businesses uncover trends faster, simplify complex analysis, and accelerate confident decision-making
NIQ , a leader in consumer intelligence, announced the expansion of AI-powered Smart Insights across its gfknewron platform. By bringing together markets and categories into a single view, gfknewron enables businesses to transform complex market, consumer and supply chain data into clear, actionable intelligence quickly.
The latest enhancements help users identify trends, opportunities and performance drivers more quickly, reducing the time required to analyze large datasets and accelerating confident decision-making across teams.
As brands and retailers face growing pressure to respond quickly to changing consumer behavior and market dynamics, the ability to unlock meaningful insights from increasingly rich datasets has become a significant competitive advantage. As AI is only as effective as the intelligence behind it, Smart Insights helps businesses realize the full value of NIQ’s trusted market intelligence by automatically surfacing the trends, opportunities and performance drivers that matter to them, making advanced analytics more accessible to users across functions and experience levels.
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AI-powered Smart Insights are now embedded across a growing range of gfknewron Market, Supply Chain and Consumer workflows, enabling users to:
- Instantly generate summaries of complex datasets
- Analyze up to four years of trended sales data to help identify key developments across brands, channels, markets, product features and price segments.
- Translate data into clear narratives and recommendations for faster decision-making
- Access Smart Insights on mobile, bringing KPI benchmarking and POS insights directly to teams—anytime, anywhere
- Seamlessly integrate insights into presentations and reporting workflows
“Businesses today don’t just need more information—they need intelligence they can trust,” said Julian Baldwin, President, Global Strategic Accounts, NIQ.
“Smart Insights combines AI with the breadth and depth of NIQ’s market intelligence to help clients quickly uncover the trends, opportunities and performance drivers most relevant to them. The value isn’t simply in getting answers faster—it’s in giving clients greater confidence that every insight is grounded in the scale, quality and expertise behind NIQ’s data, helping them make better, faster decisions.”
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Smart Insights is built for every business user—from experienced analysts to commercial teams that need fast answers to critical business questions. By automatically surfacing meaningful patterns and key developments, it helps brands and retailers move from data to action faster, uncovering opportunities more quickly than traditional manual analysis.
Built on NIQ’s market, consumer and supply chain data, Smart Insights combines advanced analytics with generative AI to simplify the path from data exploration to business action. The enhancements are available across multiple areas of the gfknewron platform, supporting clients with faster KPI benchmarking, trend analysis, segmentation and performance monitoring.
The latest release builds on NIQ’s broader strategy to embed AI across its platforms and workflows, bringing trusted market intelligence into the moments where clients make decisions. It helps clients unlock greater value from data while maintaining the transparency, reliability and industry expertise that businesses depend on to make critical decisions.
“Our investment in AI is focused on helping clients unlock the full value of NIQ’s trusted market intelligence,” added Baldwin. “By combining the scale of our trusted data with AI-powered analysis, we’re making it easier for brands and retailers to uncover opportunities faster, respond to changing market conditions and make better-informed decisions.”
NIQ will also bring these capabilities to IFA 2026, where the company will return as Insights Partner, demonstrating how trusted intelligence and AI-powered analysis help brands and retailers make faster, more confident decisions.
