SalesTech Star

Jerome’s Furniture Launches WebAR, Powered by the Marxent 3D Cloud

The retailer is adding WebAR to their mix of already successful AR shopping apps; “Our goal with AR has always been to meet customers wherever and however they shop.”

Jerome’s Furniture announced the launch of WebAR on Jeromes.com, extending their Augmented Reality furniture shopping experience to all smartphone shoppers. The retailer first implemented AR in 2016 and already offers Marxent-powered AR apps for both iPhone and Android.

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Jerome’s was the first US-based furniture retailer to invest in Augmented Reality and is the first US-based retailer to launch WebAR for furniture. Powered by the Marxent 3D Cloud, the all-new WebAR experience allows users shopping on smartphones to launch 3D Augmented Reality products directly from jeromes.com. Over 1000 Jerome’s product SKUs are WebAR enabled.

“Our goal with AR has always been to meet customers wherever they are and however they shop – in-store, online, with apps, or from mobile browsers,” said Scott Perry, Executive Vice President Digital Marketing at Jerome’s Furniture. “Because we subscribe to the Marxent 3D Cloud, it was easy to convert the 3D content that we use for our 3D Room Planner and AR apps into WebAR-ready USDZ and GLB files. Thanks to Marxent, our time-to-market on this is unmatched,” Perry said.

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In addition to launching 3D products within the context of their homes, the new WebAR feature allows shoppers to view products together in-store or from the comfort of home. Shoppers can also save the models to their phones, text them to friends and family, or share them on social media.

“The power of the tech is clear,” Perry said. “Customers who use our AR apps can’t get enough. They just love seeing how a new sofa will look in their living room. We wanted to extend this fun, immersive, and helpful AR experience to our mobile web customers as well.”

“Jerome’s saw the future on this one,” said Beck Besecker, CEO and Co-founder of Marxent. “Over the past two years, they have seen a significant uptick in the number of shoppers using their AR apps for iPhone and Android. WebAR opens up the experience to mobile web users as well. It is the next leap forward in the AR customer experience,” Besecker said.

The retailer’s current AR e-commerce apps for Android and iOS have tens of thousands of sessions per month and thousands of users. The AR feature converts to sales on a consistently high basis.

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