Informatica Transforms Customer Experience In a Cloud-First, Cloud-Native World
Informatica, the market leader in enterprise cloud data management, today announced the industry’s first enterprise-scale cloud-native Customer 360 SaaS solution, a game changer for Customer Experience (CX), designed to help enterprises rethink and reimagine how they deliver a CX in a post-pandemic, digital-first, cloud world.
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“Today’s customers demand a digital-first experience that delivers the highest satisfaction,” said Scott Holcomb, Principal, Deloitte Consulting LLP. “With the new Informatica Customer 360 solution built on the Cloud and designed for the Cloud, together Deloitte and Informatica can help enterprises radically transform their CX with a modern cloud-native, microservices-based, API-driven, AI-powered architecture.”
Built on the Informatica Intelligent Cloud Services (IICS) platform, the new Customer 360 solution is the world’s first enterprise scale, cloud-native, end-to-end master data management SaaS solution that provides seamless connectivity, data integration, process orchestration, data quality, reference data management and master data management in a single solution. Today’s announcement is a giant leap for enterprises to radically transform how they deliver customer experience with an end-to-end customer data management solution on the cloud.
“As a top seller and reseller of Recreational Vehicles (RVs) in North America, Camping World operates over 160 dealerships and retail outlets as well as ecommerce. In partnership with Informatica, we set out to get a single, accurate, real-time view of customer information to improve customer experience and marketing initiatives,” said Terry Britt, Manager Enterprise Data Team at Camping World. “By leveraging Informatica Intelligent Cloud Services to integrate with our Salesforce environment, we were able to eliminate data duplication, and improve data quality, security, and visualization.”