SalesTech Star

Brainshark Named a Leader in First-Ever Aragon Research Globe™ for Sales Coaching and Learning

Brainshark is Positioned Highest in Performance Among Vendors in the Report

Brainshark, the industry’s only data-driven readiness platform, announced it has been named a Leader in the Aragon Research Globe for Sales Coaching and Learning. In this first-ever Globe report on the space, Brainshark was positioned highest in Performance among all vendors in the report.

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“The demand for sales coaching and learning continues to grow, and Brainshark is well positioned to capitalize on this growing demand,” the report notes. “Brainshark continues to push the envelope in sales coaching and learning.”

Aragon Research Globes are “a market evaluation tool that graphically represents analysis of a specific market and its component vendors.” Vendors are classified as Specialists, Innovators, Contenders and Leaders. According to Aragon, Leaders are “the companies that have comprehensive strategies that align with industry direction and market demand, and that effectively perform against that strategic backdrop.”

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In its recent Globe, Aragon notes that Sales Coaching and Learning (SCL) solutions “make the process of training, practice and just-in-time learning a breeze,” with key functionality for onboarding, video role-plays, just-in-time microlearning, ongoing skills development, course and content management, and analytics. The report continues, noting that these capabilities are especially important and relevant in today’s times:

  • “While inside sales teams have always been remote, now, in a post-pandemic era, the reality is that almost all sales teams will have to become adept at selling via voice and video calls. If there was ever a time to deploy sales coaching and learning, that time is now.”

Brainshark’s inclusion in the Aragon Research Globe for Sales Coaching and Learning comes on the heels of other accolades for the company. Earlier this year, Brainshark was honored with a gold Stevie Award for best “Sales Enablement Solution – New Version” in the Stevie Awards for Sales & Customer Service. The company was also named a “Top eLearning Authoring Tools Company” by Training Industry.

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