SalesTech Star

Alida Wins 2020 APPEALIE Overall SaaS Award

Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) & Insights Platform, today announced it has won a 2020 APPEALIE Overall SaaS Award. The APPEALIE is awarded annually to Software as a Service (SaaS) apps that demonstrate excellence through innovation and dedication to constant improvement.

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Competing against international leading software platforms, Alida earned the recognition of overall SaaS winner along with 13 other industry leaders. Overall SaaS Award winners were selected based on various criteria, including Net Promoter Scores™ (NPS), customer responses to APPEALIE’s proprietary survey, UI/UX, recent product improvements, and third party analyst research.

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In 2020, Alida focused on striving to help customer-centric brands ensure that their customers are front and center is all facets of decision making. With continuous feedback and votes from Alida’s customers, Alida was on an exponential innovation trajectory, executing 4 product releases and launching 6 new products – Alida CXM, Alida Analytics, Alida Touchpoint, Alida Surveys, Alida NPS® Accelerator and Alida Voice of Employee (VoE).

Alida’s flagship digital insights platform, Alida Sparq was optimized with 20 new highly requested enhancements to provide a better administrator and member experience. The company also added new packaged solutions for the healthcare and technology industries.

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