New Server-To-Server Integration Gives Mobile Game Developers A Unified View Of Player LTV And ROAS Across In-App And Web Revenue Streams
Xsolla, a leading global video game commerce company, announced a new server-to-server (S2S) integration with Tenjin, a mobile measurement and analytics platform trusted by more than 30,000 apps worldwide.
The integration connects Web Shop purchase data directly to Tenjin’s attribution and analytics platform, giving developers a complete view of player lifetime value (LTV) and return on ad spend (ROAS) across both in-app and web transactions. For studios running direct-to-consumer web shops alongside their mobile games, the integration closes a gap that has made it difficult to tie off-platform revenue back to the marketing spend that drove it.
For mobile game studios, the challenge has never been building a Web Shop, it’s been knowing whether it’s working. Marketing budgets are allocated based on where revenue can be measured, and until now, Web Shop transactions have existed entirely outside that picture. Revenue was real, yet its connection to any specific campaign, channel, or user acquisition spend was invisible. That gap has made it difficult for studios to justify scaling their D2C efforts, even when the economics were clearly favorable.
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This integration closes that loop. By routing Web Shop purchase events into Tenjin as S2S events and attributing them to the correct install source, studios gain a single, accurate view of how every marketing dollar is performing across both app store and web. The result is cleaner unit economics, more defensible budget decisions, and a growth model built on complete data rather than assumptions.
Developers using the integration can:
- See complete player LTV – with Web Shop purchases factored in alongside in-app revenue
- Predict long-term player value earlier and more accurately by feeding Web Shop revenue directly into Tenjin’s LTV prediction models
- Make confident budget decisions based on unified ROAS data, rather than stitching together reports from separate systems
The integration works by sending Web Shop purchase events to Tenjin as S2S events, which are then attributed to the correct install source. No coding is required. Developers can activate it directly through their Xsolla Publisher Account and Tenjin dashboard, making it accessible to studios of any size.
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“Developers build Web Shops to keep more of what they earn. This integration makes sure they can actually measure that. When Web Shop revenue flows into Tenjin alongside in-app data, studios get a clear picture of their unit economics and can put budget behind the campaigns that deliver healthy margins. This is the type of visibility that drives better decisions,” said Roman Garbar, Marketing Director at Tenjin.
“Web Shops have moved from an emerging opportunity to a proven growth channel – and the developers winning right now are the ones treating them as a core part of their business, not an afterthought. More than 700 studios have launched Web Shops on our platform because the economics are compelling. Integrating that revenue data with best-in-class measurement tools like Tenjin is the next step in making sure developers have everything they need to scale confidently,” said Chris Hewish, President at Xsolla.
