True Influence to provide quality intent data for B2B marketing and sales organizations
True Influence, the technology leader of intent-based sales and marketing solutions, announced a partnership with Snowflake, the cloud data platform. Under the new partnership, True Influence will be a B2B intent data contributor to Snowflake Data Marketplace, providing essential B2B insights to marketing and sales organizations via Snowflake’s single, integrated platform.
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“We have always been committed to providing quality intent data to B2B marketing and sales organizations, so partnering with Snowflake made sense in that it allows us to provide our data to more people,” said Brian Giese, CEO of True Influence. “Working with Snowflake provides fluid access to our data and enables a more efficient means of testing and source-pivoting due to the elimination of redundancies often associated with moving data.”
Snowflake Data Marketplace gives data scientists, business intelligence and analytics professionals, and everyone who desires data-driven decision-making access to live and ready-to-query data from an ecosystem of business partners and customers, and from potentially thousands of data providers and data service providers. Snowflake has democratized the way companies share data by creating a data marketplace that allows companies to access third-party marketing data in a consumption-based manner, safely and securely. True Influence is a participating B2B intent data contributor to Snowflake Data Marketplace.
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“Partnering with True Influence helps us honor our commitment to empowering businesses with secure, fast, analytics-ready data,” said Snowflake VP Data Marketplace, Customer Product Strategy, Matt Glickman. “B2B marketing and sales organizations can now utilize True Influence’s intent data on Snowflake Data Marketplace to build their sales and marketing campaigns with the goal of increasing revenue and ROI.”
True Influence intent data is a collection of analytically curated behavioral signals that help interpret B2B purchase intent. It is used to enhance the effectiveness of the sales and marketing tech stack by improving customer and prospect targeting and tracking of the customer journey through the sales funnel. Using natural language processing, machine learning, and artificial intelligence to gather and analyze billions of intent signals, True Influence identifies individuals and organizations researching relevant B2B topics.
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