SalesTech Star

The Kellogg Sales Institute Launches Professional Certificate in Sales, in Partnership with Emeritus, Led by Award-Winning Professor Craig Wortmann

New program for professionals and entrepreneurs, launching September 30, equips participants with personalized sales toolkits and skills to drive results in high growth sales professions

The Kellogg Sales Institute has launched the Professional Certificate in Sales to help new and experienced sales professionals and entrepreneurs learn exceptional sales techniques. Offered in partnership with Emeritus, the global leader in making high-quality upskilling education accessible and affordable, and launching September 30, the five-month intensive was developed by the renowned author and industry expert, Kellogg Professor Craig Wortmann, based on his award-winning MBA course called “Entrepreneurial Selling™.”

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With more than 346,000 unique job postings for sales roles in the U.S., alone, there are a multitude of career opportunities for trained sales professionals.  Designed by the Kellogg Sales Institute, a center dedicated to the art and science of sales, the program trains sales professionals, entrepreneurs, sales consultants, sales managers, and those kick-starting their sales careers with a deeper understanding of proven techniques that will drive results. The online program equips participants with a 50-tool personal sales toolkit to develop their personal brand and build the sales skill and discipline to be both magnetic and unstoppable in their careers.

The Professional Certificate in Sales is designed, developed, and delivered by Professor Craig Wortmann, Clinical Professor of Innovation and Entrepreneurship at Kellogg and the Founder of the Kellogg Sales Institute. Professor Wortmann has helped global companies such as Google, Kraft, and Starbucks, transform their sales teams into high-performing sales cultures, winning an array of awards over the years.

The program combines world-class industry experts, research-based, field-tested content, and activation of sales tools that help participants build a signature selling approach and transforms their mindset to prioritize growth and progress in their lives. The faculty is supported by a line-up of renowned guest speakers on a wide range of topics critical for sales professionals. Guest experts include world-renowned faculty from Kellogg and Harvard on negotiations and sales, one of the winningest coaches of all time in collegiate sports, the founder and former CEO of, best-selling authors, an NFL Super Bowl champion football player, and many others.

“The Kellogg Professional Certificate in Sales Program transforms participants into exceptional sellers, leaders, and communicators, from learning negotiation strategies and storytelling to cultivating powerful networking skills and developing a personal brand,” said Professor Craig Wortmann. “These are skills and disciplines that will help professionals drive immediate results and thrive in their careers.”

The five-month program is comprised of 18 comprehensive modules, delivered via interactive online classes, led by Professor Wortmann, and live teaching sessions, application exercises, peer discussions and case studies, and a capstone project. The program offers participants a chance to specialize in one of three high-growth sales fields—Entrepreneurial Selling, Selling Healthcare or Selling Technology. Participants design specialization-specific tools under the guidance of industry experts to become exceptional entrepreneurs, healthcare sales professionals, or technology sales professionals.

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“Those who enroll in the Professional Certificate in Sales Program will learn from an individual who is at the top of his field,” said Erin Rosenblatt, Director, Professional Certificates at Emeritus. “Professor Wortmann delivers not only premier training and academic tools, as founder and academic director of the Kellogg Sales Institute, but brings robust sales experience through his work with blue-chip brands all over the globe. This course is a must for any individual seeking to upskill in a proficiency that is highly coveted in today’s workforce — sales.”

The Professional Certificate in Sales program starting on September 30 is priced at USD 6,500, including teaching fees, academic materials, and access to online coursework. The program is open now for enrollment through Emeritus. To learn more, visit the program page.

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