SalesTech Star

Seismic Digital And KidSay Form Strategic Alliance

Seismic Digital, a consumer insights and digital strategy and activation agency recently named the seventh-fastest growing company in Kansas City, and KidSay, the world’s leading youth research, trend reporting and strategy firm, have entered into an exclusive partnership to help brands connect with and engage kids, tweens, teens and their families.

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Through this strategic partnership, Seismic Digital’s brand partners will have access to up-to-the-minute youth market data on a variety of favorites, behaviors, and attitudes on screen content, digital, devices, social media, apps, video games & esports, clothes, shoes and accessories, product discovery, spending habits & decisions, toys, games, collectibles, sports, leisure activities, food & drinks, restaurant and family decisions, lifestyle, and aspirations. These exclusive insights can then be paired with Seismic’s unique strategy and activation method across the digital spectrum on everything from organic search to paid social to OTT and connected television.

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KidSay is the only youth market research organization of its kind, providing 24 reports per year through their exclusive nationwide network of schools. Samples mirror the US Census age, gender, race, and region breakout. Pencil-and-paper surveys (one-on-one interviews for 5-7-year-olds) utilizing 65% open-ended questions get to the heart of what is truly happening now and what will be next.

Their research is valued by companies like Facebook, Disney, Netflix, Hasbro and more and has been used to build and elevate products ranging from Messenger Kids to Skylanders to Taki’s. KidSay’s research has helped inspire products, secure brand and product tie-ins, allocate more efficient media spends, and most importantly, it helps companies stay ahead of emerging trends.

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