NielsenIQ, a leading consumer intelligence company, announced that it has completed the acquisition of Flywheel’s China and Southeast Asia eCommerce Data & Insights business. The acquired business operates in China under the YiMian (“一面”) brand and is a leading provider of eCommerce, social commerce, and digital shelf solutions.
The acquisition expands NIQ’s capabilities across China and Southeast Asia and strengthens its ability to measure and understand consumer behavior across retail, eCommerce, social commerce, and digital environments — advancing NIQ’s mission to deliver The Full View™, the most complete understanding of consumer behavior across online and offline channels. It also enhances NIQ’s data and analytics foundation by expanding access to rich digital commerce signals that support the development of more advanced analytics and AI-powered solutions.
Read More: SalesTechStar Interview with Haley Gault, Senior Account Executive, Salesforce
By bringing together NIQ’s global intelligence, analytics, and retail measurement capabilities with the acquired business’ rich digital commerce data and expertise, NIQ will offer clients a more connected view of performance across marketplaces, social commerce, and the digital shelf. This will help clients improve visibility into pricing, assortment, availability, content quality, and competitive positioning, while making faster, more informed commercial decisions.
A key benefit of the acquisition is the introduction of Digital Shelf capabilities in China, enabling NIQ to deliver more consistent and comprehensive eCommerce insights across global and regional markets.
“Flywheel brings deep expertise in digital commerce, social commerce, and digital shelf measurement across China and Southeast Asia, along with a talented team that complements NIQ’s global scale,” said Rachel White, APAC Regional President of NIQ. “With the transaction now complete, we are excited to move forward together and help clients navigate today’s increasingly complex digital commerce landscape with richer insights and stronger decision support.”
Read More: Break Your Bias: The Cost Of Cutting Corners When Choosing A CRM
“Joining forces with NIQ marks an exciting new chapter for our business and, most importantly, for our clients,” said Will Lv, General Manager, Flywheel. “Our expertise in digital commerce intelligence across China and Southeast Asia, combined with NIQ’s global reach and analytics capabilities, creates a stronger platform for helping clients navigate complexity, move faster, and unlock growth.”
The acquired business supports more than 100 global and regional clients across China and Southeast Asia, reflecting its strong market position and trusted client relationships.
