Iconic London Fashion Brand to Modernize Buying and Merchandising with End-to-End AI-Native Supply Chain, Planning, Pricing and Business Intelligence Platform
Impact Analytics, a leading provider of AI-native solutions for retail decision-making, pricing, merchandising and inventory optimization, announced a new strategic partnership with AllSaints, the London-based contemporary fashion brand known for its signature leather jackets, minimalist silhouettes, and modern urban aesthetic.
Founded in 1994, AllSaints has grown into a global omni-channel brand spanning the UK, Europe, North America, and Asia, with a presence across owned stores, wholesale partnerships, franchised locations, and a strong digital platform. As the brand continues to scale internationally, AllSaints is investing in advanced technology to support faster, smarter, and more connected merchandising decisions.
AllSaints selected Impact Analytics as a partner to modernize and scale its Buying and Merchandising operations, moving away from a legacy environment heavily reliant on spreadsheets, manual workflows, and fragmented decision-making. By adopting AI-native planning tools, the business aims to streamline processes, improve forecast accuracy, and empower teams to focus on value-added decision-making rather than data manipulation.
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“At AllSaints, one of the four pillars of our transformation is to become data-driven and powered by AI,” said Alfie Meekings, Chief Transformation and Technology Officer at AllSaints. “We have a great team, but they have to spend so much time manually pulling and analysing data. This partnership allows us to eliminate repetitive, low-value tasks so our merchandisers can focus on understanding what is truly happening in our brand and make quicker, higher quality decisions to get the right products in the right places for our customers.”
Impact Analytics will implement a fully integrated, AI-native solution covering the end-to-end supply chain and merchandise planning lifecycle. The deployment will roll out in phases to include:
- CortexEye™ for agentic AI native Business Intelligence
- Allocation and Replenishment
- Markdown and Promotional Pricing optimization
- Merchandise Financial Planning
- Assortment and Range Planning
A core focus of the initiative is accelerating weekly trading cadence. Today, AllSaints’ Monday trading packs require teams to begin data collation as early as Sunday to gain clarity by Monday afternoon. With CortexEye, the complete Monday Trading Pack will be available by 8:00 a.m. Monday morning, broken down by department and team, enabling trade meetings to begin immediately and decisive action to be taken by midday.
“We are excited to leverage agentic AI to empower our teams to do what they do best,” added Alfie Meekings. “Instead of losing valuable time preparing reports, we can start the week aligned, informed, and ready to act. I want our teams to log on and be told what’s happening across the globe in our brand and where we need to focus our energy, rather than having to seek out those answers.”
“Brands like AllSaints are at an inflection point where speed, clarity, and confidence in decision-making are critical,” said Prashant Agrawal, Founder and CEO of Impact Analytics. “This partnership is designed to replace fragmented spreadsheets with a unified, AI-native platform and business intelligence solution that amplifies merchant expertise, accelerates planning cycles, and drives measurable impact across buying, pricing, and inventory decisions.”
With this engagement, Impact Analytics continues to expand its footprint across global fashion and lifestyle brands, helping retailers modernize core merchandising workflows while preserving the creativity and intuition that define great brands.
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