Fishbowl’s Partnership with Olo Accelerates Online Ordering Optimization
New integrations optimize digital guest segmentation and engagement.
Sales via online ordering have risen exponentially since March, and research indicates that demand for digital is here to stay. As leaders in both the restaurant industry and digital commerce, Fishbowl and Olo help restaurants remain engaged with guests, generate more revenue and retain brand equity.
Mutual customers of Fishbowl and Olo can:
- See daily ordering statistics with advanced analytical tools.
- Acquire new online customers.
- Capture new e-club and loyalty members when they order online.
- Engage 1:1 with guests to encourage reorders and to recoup canceled orders.
- Deliver promotional offers that encourage frequency.
This combines with Fishbowl’s existing best-in-class deliverability, highly engaged services team of restaurant marketing experts to extend in-house capabilities and amplify results.
“As the digital world becomes an ever increasing component of business success, Fishbowl is committed to helping our clients quickly optimize their online capabilities,” said Andrew Feigenson, Fishbowl CEO, “Our digital products and services, enriched by our valued partnership with Olo, keep our clients connected to guests while ramping up traffic and revenue.”
“Digital ordering has exploded in popularity and calls for new ways for restaurant teams to manage that growing demand,” said Noah Glass, Founder & CEO of Olo. “We’re thrilled to partner with Fishbowl to help our mutual customers be more profitable and competitive.”
Miller’s Ale House is one of several mutual Fishbowl and Olo clients who will be using Fishbowl’s online ordering accelerator services. “We are excited to expand the use of our valuable Olo data by adding digital ordering optimization to our Fishbowl service portfolio,” said Andrea Von Utter, VP Marketing at Miller’s. “Having all of the online data in one place will enable us to drive revenue by creating customer journeys that utilize the purchase and engagement behavior present in our Olo data. We look forward to exploring this new frontier.”