SalesTech Star

VERB Acquires SoloFire, A Leading Platform for Healthcare Sales Enablement

VERB Technology Company, a leader in interactive video-based sales enablement applications, including interactive livestream eCommerce, webinar, CRM and marketing applications for entrepreneurs and enterprises, announced that it has completed the acquisition of SoloFire (dba for Ascend Certification, LLC), provider of a powerful sales enablement platform for the healthcare industry.

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Utah-based SoloFire develops and markets leading SaaS-based sales enablement applications for sales representatives of medical device, diagnostics and life sciences companies. The company’s platform empowers sales and marketing teams by allowing them to efficiently find, show, share and track regulatory and industry compliant, accurate and up-to-date content. With SoloFire, content can be locally stored, making it accessible without Wi-fi or mobile data, which is often a challenge in hospital environments. The sales tools can be tailored to a company’s unique medical products, while creating personalized sales conversations with physicians and other stakeholders. In addition, insights from in-depth analytics enable sales teams to identify content that resonates with clients and marketing teams to determine how to best create optimized content and how sales people are sharing this content.

VERB’s sales enablement solutions, which include verbCRM, the Company’s interactive video-based CRM and sales enablement platform, and verbLIVE, its interactive video-based livestream eCommerce and webinar product, are particularly effective in the current challenging environment of continued COVID-related social distancing and limited in-person interactions and travel. By combining these solutions with SoloFire to facilitate conversations, medical salespeople are able to remotely pursue sales efforts with customers and prospects in a friction-free, video-based setting that provides a variety of sales-driving features and valuable real-time viewer engagement data and interaction analytics.

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“We are delighted to welcome SoloFire to the VERB family,” said VERB CEO Rory J. Cutaia. “SoloFire’s natural, strategic fit with VERB’s portfolio of sales enablement solutions has made this a compelling acquisition for us. SoloFire has a proven product that increases sales productivity and marketing effectiveness in the healthcare and life sciences space, punctuated by strong relationships with leading medical device and diagnostics companies. We believe that the medical sales segment is one of the largest and fastest growing markets for the sales enablement software industry. Combining VERB’s innovative interactive video technology with SoloFire’s existing platform provides an exceptional opportunity to make an immediate dent in this attractive vertical. Through this accretive acquisition, the combined offering will empower medical companies to continue to effectively build stronger relationships with customers and prospects in a unique and engaging manner, driving sales conversion rates, especially during a challenging period marked by pandemic fears and restrictions.

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