Coupa and Miebach today announced a strategic collaboration to help organizations improve supply chain decision-making through a unified Design-to-Plan approach that seamlessly connects supply chain design, planning, and execution.
As volatility, supply disruptions, and pressure to align operational and financial decisions increasingly become the standard and not the exception, traditional supply chain planning solutions alone are not enough. While planning platforms can optimize within established constraints, they often lack the ability to continuously challenge those constraints using AI as conditions change.
Through this collaboration, Coupa and Miebach will help organizations augment existing planning investments with an adaptive, orchestrated approach: embedding scenario analysis, optimization, and decision intelligence into Integrated Business Planning (IBP), Sales and Operations Planning (S&OP), and broader supply chain operating models. This approach is designed to help organizations move from static planning toward more executable, financially aligned decisions across cost, service, risk, resilience, and sustainability.
The collaboration brings together Coupa’s AI-native end-to-end supply chain design and optimization capabilities, including digital twin-based scenario modeling, with Miebach’s expertise in supply chain strategy, planning transformation, and execution-oriented operating model design.
Together, the companies help customers:
● Improve alignment between supply chain design, planning, and execution.
● Enhance scenario planning with AI-driven decision-making within existing planning environments.
● Increase supply chain resilience through dynamic evaluation of constraints and trade-offs.
● Connect operational decisions more closely to financial outcomes.
● Create more adaptive and fully orchestrated supply chain models from beginning to end.
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“Supply chains need more than just faster planning, they need better intelligence and decisioning,” said Dean Bain, SVP and GM, Supply Chain, Coupa. “Through our collaboration with Miebach, we are helping organizations add a layer of actionable intelligence that connects design, planning, and execution, enabling more adaptive, executable decisions in increasingly dynamic environments. Coupa’s leading category strategy solution, powered by Cirtuo, is the engine powering this shift, using AI-driven intelligence to dynamically translate corporate goals into executable sourcing constraints, ensuring every material dollar is spent wisely and strategically.”
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“Decisions only matter if they are accurate and hold up in the real world,” said Nick Banich, Equity Partner and Chief Revenue Officer for Miebach US and CA. “Many organizations have strong capabilities in both network design and planning, but they sit with different teams, tools, and decision cycles. The real unlock comes when those capabilities work seamlessly together. This unique collaboration helps connect those investments, enabling organizations to bring strong design intelligence into planning and drive more accurate, profitable decisions.”
The collaboration will initially focus on high-value use cases such as capacity planning, strategic sourcing, constraints management, inventory deployment, network and planning alignment, and resilience scenarios, helping customers start with targeted use cases and expand over time.
