The integration helps businesses optimize marketing conversions and boost revenue by connecting online and offline customer interactions
CallRail, the AI-powered lead intelligence platform that helps businesses of all sizes market with confidence, announced its integration with Adobe Analytics, a leading digital customer journey analytics provider. The new integration seamlessly enables multi-channel attribution by connecting calls to online interaction data. More than ever before, businesses need complete visibility into the customer journey to optimize marketing return on investment. Still, companies often neglect to track and analyze inbound calls, leaving crucial marketing metrics in the dark.
The new integration unites online lead touchpoints and offline conversions surfaced through Call Tracking from CallRail directly in Adobe Analytics. It enables savvy, enterprise-level marketers to make smarter marketing decisions and drive more value from their investments.
Key capabilities include:
- Visibility into both offline and online customer touchpoints along each buyer’s journey. Now businesses can see which pages drive high-quality phone leads alongside leads from online channels, track the customer journey on their website before and after calls are made, and surface previously untracked phone conversions from pages with a high drop off rate.
- Ability to optimize bidding, increasing marketing effectiveness. Integrated call data enables complete multi-channel attribution, allowing businesses to spend budget efficiently. For companies using multiple Adobe Cloud suite products, it delivers accurate cost-per-action (CPA) calculations for automated, maximized return on investment.
“Improved performance and optimized ROI are table stakes for sophisticated marketers. But if they’re not tracking both calls and clicks, they’re missing important steps in the customer journey,” said Laura Lawrie, Principal Product Manager, Integrations at CallRail. “Our Adobe Analytics integration seamlessly connects call data and online interactions, delivering complete multi-channel attribution for all buyers. It’s part of our commitment to make it easy for businesses of all sizes to market with confidence.”
A G2 market leader, CallRail is an indispensable lead intelligence platform for businesses with high call volumes. The Adobe Analytics integration is the latest addition to CallRail’s growing ecosystem of over 50 technology partners, including leading CRMs like HubSpot and Salesforce. Earlier this year, CallRail launched an integration with Google Analytics 4 to deliver actionable call attribution and safeguard historical data ahead of imminent Analytics updates. Additionally, the company announced its integration with Microsoft Teams, helping frontline agents improve speed to lead response and customer conversions.
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