Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services, today announced that its Japanese subsidiary, Aurora Mobile Japan K.K., has entered into a business partnership with AI Storm Co., Ltd. (Tokyo Stock Exchange Standard Market: 3719) (“AI Storm”) to jointly advance AI-powered customer operations and digital transformation initiatives in the Japanese market.
As part of this collaboration, Aurora Mobile has launched an implementation and verification project for its flagship AI products, EngageLab and GPTBots.ai, within the live business environment of Nippon Telesystem Co., Ltd. (“NTS”), a wholly owned subsidiary of AI Storm. By combining Aurora Mobile’s global technology capabilities with AI Storm’s established business foundation in Japan, the two companies aim to support Japanese enterprises in improving operational efficiency and enhancing customer experience through practical AI applications.
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The Context: Moving AI from “Tools” to “Real Business Value”
Japan’s contact center and BPO industries are facing structural challenges, including labor shortages and increasingly sophisticated customer needs. For enterprises, the key challenge has shifted from whether to adopt AI tools to how to embed AI into real business workflows and generate measurable business value.
Aurora Mobile is a leading provider of stable messaging delivery, customer engagement, marketing technology (MarTech), and advanced AI solutions for many global enterprises. Through this partnership, Aurora Mobile will leverage its robust infrastructure and expertise in supporting massive daily customer interactions, with the NTS verification project as the first step, to provide AI solutions for Japan’s service industry that improve operational efficiency while enhancing customer experience.
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Product Portfolio: “Connect, Engage, Act with AI” Aurora Mobile empowers enterprises to translate AI capabilities into real business actions through its “Connect, Engage, Act with AI” approach:
- EngageLab is the Company’s AI-first customer engagement platform that leverages unified customer data and AI agents to enable seamless customer support across multiple channels, including SMS, email, AppPush, WebPush, WhatsApp, and LINE. By optimizing customer touchpoints, EngageLab helps businesses build stronger customer relationships.
- GPTBots.ai is the Company’s enterprise AI agent and workflow platform that connects knowledge, context, workflows, and AI execution to deliver real business outcomes for customer service and operational scenarios.
“We are pleased to begin discussions with AI Storm regarding our business expansion in Japan,” said Mr. Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile. “Our goal is not merely to replace human labor with AI, but to harness the power of AI to ‘redefine customer relationships.’ By combining Aurora Mobile’s technology with AI Storm’s local execution capabilities, we look forward to helping Japanese enterprises elevate their AI implementation from the Proof of Concept (PoC) stage to real-world Production, creating long-term value for enterprise customers.”
Aurora Mobile will continue to deepen its collaboration with AI Storm, using the NTS verification project as a first step to further advance AI-powered customer operations in the Japanese market.
