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Benefits of a Channel Partner Ecosystem in B2B Tech

The Channel partner ecosystem refers to the development of conventional channel programs that contributes value to a go-to-market strategy throughout the distribution chain. It involves more innovative and collaborative use of various service providers and products to deliver on customers’ entire experience with the product of the manufacturer.

Channel partners facilitate getting one’s product to more customers while they continue to generate revenue for themselves by selling ancillary products and services or distributing your products/ services.

A channel partnership can drive revenue and can also act as a vehicle for growing market share without needing to recruit and train more workers or invest in office tools, space, and equipment to assist those employees. A majority of the large technology enterprises use channels to reach their existing customer base.

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Stats to prove this are as follows:

  • About 95% of Microsoft’s revenue flows through the company’s partners.
  • The revenue of Shopify went beyond $1.5 billion in 2019, whereas its partner ecosystems raked over $6.9 billion.
  • Atlassian’s ecosystem involves more than 700 channel partners that are responsible for one-third of all business.
  • TrialPay used channel sales to go from 0 to about 10,000 clients in just two years.

These are indeed bewitching stories. However, here’s the hitch. As easy as channel partnerships may sound, they are not easy. Instead, they are constantly changing, complicated, and dynamic. Let’s untangle the knots and walk you through the concept of channel partnership ecosystems and their evolution.

Let’s start by weighing the pros and cons of channel partnership programs.

Pros of channel partnership programs

  • Lower costs of customer acquisition.
  • Get market share in territories without investing in infrastructures like staff, marketing sales, offices, and offices.
  • Fortify your brand and credibility among clients by working with a reputable, trusted partner.
  • Concentrate on core business.

Cons of channel partnership programs

  • Low control over the process of sales renders it hard to predict revenue.
  • Higher risk exposure for the brand reputation.
  • Difficult to gain direct customer feedback
  • Assisting partners often time can get overwhelming and time-consuming, as they need timely and consistent communication, onboarding and training resources.

Barriers to using a channel partner ecosystem

One of the biggest roadblocks to taking a ground-breaking initiative on a channel partner ecosystem is the mindset shift it demands. Ecosystem partners often come with an attitude, “we can do it on our own,” which needs to be changed to the mindset of “we can accomplish it together.” In all types of organizations, even those that are already partnered, there exists a trust gap. To justify partnering in the conventional distribution channel model, both sides need to win, and any reluctance needs to be addressed often with a clear ROI forecast.

While shifting to leverage a channel partner ecosystem in order to vend your offerings in the home improvement and construction industries, leadership needs to look beyond the way things have usually been done and start to line up the resources required to create and add value with others.

“Retooling” the human capital is another difficulty that occurs while embracing a channel partner ecosystem model. The managers, leaders, and implementers need to refocus day-to-day activities and go-to-market strategies to allow room for the bigger vision of partner ecosystem success instead of just relying on the success of the organization. Highlight relationship building that goes beyond the normal distribution channel setup. Concentrate on developing trust for a long-lasting ecosystem partnership system and collaborate on campaigns that foster reciprocity and success within the ecosystem built by you. You need to think beyond the limits of the brand and your company.

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Benefits of a Channel Partner Ecosystem

Let’s put into perspective the features of a conventional channel partner distribution model and channel partner ecosystem distribution model. On the one hand, the conventional channel partners model emerges as a value-add approach through the market verticals that are directly focused on the home improvement and building industry. An ecosystem partners model refers to a value generation approach through the market horizontals that intends to leverage providers within other industries and may, hence, provide for customers outside of conventional indirect sales distribution constraints.

Hence, the main benefits of the channel partner ecosystem entail the value of the following:

  • Customer convenience
  • Delivery decentralization, but centralization of goal between partners
  • Customer loyalty enhancement
  • Expansion of resources without seeing expansion in liabilities by gaining more abilities through skills, expertise, and tech.

Ecosystem-qualified leads and partner-influenced revenue are KPIs to gauge the channel partnership’s health. Certain organizations with channel partner programs rely on PRM (partner relationship management) tools to monitor revenue produced by channel partners. The tool helps enterprises register, handle, and track attribution for the channel partnership programs.

With channel partner ecosystems, you just need to think together and think creatively and smart to gain success.

Weave Deepens Partnership with Stripe, Adding New Features for Small Businesses

Weave, the all-in-one customer communication and engagement platform for small- and medium-sized businesses, and Stripe, a financial infrastructure platform for businesses, announced today a multi-year agreement to process payments on Stripe Connect for Weave’s 27,000+ specialty healthcare customers across the U.S.

As part of the expanded partnership renewal, Weave has added Stripe Capital, an embedded finance option for business owners, to its all-in-one platform. Stripe Capital provides access to fast, flexible financing so small business owners can manage cash flows and invest in growth. Weave will leverage additional Stripe features later this year as it expands its Payments offering for existing and new customers, helping small businesses be even more successful in engaging their patients, collecting balances, and meeting the growing demand for digital payment options like Text to Pay and mobile wallets like Apple Pay and Google Pay.

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“One of the most important interactions Weave customers have with their patients is in payment collection,” said Weave CEO Brett White. “Our renewed relationship with Stripe as our strategic partner, combined with Weave’s award-winning customer communication and engagement technology, is helping offices power convenient and modern payment experiences that their patients want.”

Weave’s 2023 Healthcare Business Insights Report recently identified a patient expectation gap around the payment options healthcare providers offer compared to how patients would prefer to pay. 63% of patients said they were most likely to pay a healthcare bill if it was sent via text with a link to pay, but 53% of providers still prefer to collect payments with a phone call. Weave and Stripe will enable businesses to easily offer online payments and preferred card payment methods. Stripe Terminal will also power in-person payments for customers on Weave’s platform.

“Our strategic partnership with Weave means more businesses can access fast, reliable financing through Stripe Capital,” said Kate Jensen, Head of Platform Sales at Stripe. “Weave patients expect a seamless payment experience, and we’re thrilled our platforms are teaming up to get the job done.”

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Aceyus and Zoom Mark Partnership With New Integration Launch

Aceyus and Zoom announce a new partnership that delivers robust reporting and analytics solutions to Zoom’s growing enterprise contact center customer base.

Aceyus recently completed the initial data-integration phase with Zoom Contact Center, offering real-time and historical interval reporting along with analytical capabilities. The integration tracks and reports on agent-engagement call center metrics, including status, total calls handled, outbound calls, average answer time, average hold time, transfer intervals, and more. The next integration phase will offer real-time and historical reporting and data visualization capabilities across the entire Zoom Unified Communication suite.

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Over time, the developing integration between Aceyus and Zoom will allow for the addition of more detailed customer data and advanced query tools. With the unique ability to develop configurable software solutions that integrate vast amounts of data from many disparate sources and visualize it on a single dashboard in real time, Aceyus is uniquely qualified to address this specific challenge.

“Our in-house development, professional services, and leadership teams offer an exclusive brand of trusted knowledge and ongoing support that delivers solutions specifically designed to address the challenges that Zoom and its customers face,” said Mike Ary, President, CEO, and Co-Founder of Aceyus.

“Aceyus offers advanced analytics capabilities to improve the experiences of our customers,” said Kentis Gopalla, Head of Ecosystem, Zoom Contact Center & Zoom Phone, at Zoom. “Together, we will drive efficiencies, reduce costs, and improve customer experiences. Aceyus brings a depth of knowledge and insights because of its extensive experience in the contact center industry.”

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Cybersecurity Leader Netsurion Enhances Partner Program to Accelerate Channel Sales

Netsurion Expands Cybersecurity Focus in Europe

Innovative Pricing and Partnership Models Offer Easy On-ramps to New Channel Partners

Netsurion, a leading provider of Managed XDR, announced enhancements to its longstanding channel partner program for MSPs, MSSPs and VARs, including greater financial rewards for partners who drive new business, a flexible partnership model designed to incentivize growth, and a new name that reflects the company’s commitment to enabling partner success, the Netsurion Npower Partner Program.

“We continue to realize significant returns on our channel-first strategy. Last year, partners continued to drive growth, and we are building on that success with our growth-oriented program changes,” said Marco Albano, vice president of Channel. “What doesn’t change is our strong partner enablement, including expert training, technical support, sales assistance and joint marketing to help our partners grow their business.”

Netsurion already empowers hundreds of managed service providers (MSPs) and managed security services providers (MSSPs) to deliver Netsurion’s award-winning Managed XDR solution to businesses of all sizes. And now, the addition of a reseller program, we are opening up opportunities for different partnerships.

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The new Netsurion Npower Partner Program adds two important elements designed to accelerate their channel growth, an Authorized Partner tier ideal for Value-Added Resellers (VARs) and MSPs just entering the security services market and a more flexible, consumption-based pricing model.

The new Authorized Partner tier, which complements the existing Advanced Partner tier, makes it easier for resellers and MSPs to start their journey with Netsurion without making a large upfront cash and resource outlay. By basing costs on actual deployments, the new pricing option enables partners to start small and build up their cybersecurity offering while protecting customers against ransomware, insider attacks, zero-day threats and more.

“Cybersecurity is such a broad space that requires expertise in perimeter security, endpoint security, email security and much more. With Netsurion’s managed services, we can trust we have specialists constantly monitoring, detecting, and responding to the toughest threats, enabling us to focus our expertise on the full cybersecurity posture of our clients,” said Jason Arabian, chief strategy officer of CMIT Solution of Central Rhode Island.

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All partners can take advantage of:

  • Personalized Partner Portal with easy access to deal tracking and sales materials
  • Online deal registration to protect opportunities
  • Not-for-resale (NFR) licenses for training, proof of concept and securing their own businesses
  • On-demand sales and engineer/technical training
  • Badging and certification
  • Dedicated channel representative and business support

Netsurion’s Open XDR platform unifies the end customer’s existing security telemetry directly from endpoints, network devices, and other existing security technology to deliver wider attack surface coverage and deeper threat analytics, resulting in greater security visibility. Netsurion’s 24×7 ISO-certified Security Operations Center (SOC) augments partner teams by handling proactive threat hunting, event correlation, analysis, and guided remediation.

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Ascent Cloud Announces the Spring 2023 Release of its Suite of Sales Performance Management Solutions

Ascent Cloud customers will be able to plan, execute, and measure theirgo-to-market strategies more effectively with these enhancements.

Ascent Cloud has announced the Spring 2023 Release of its industry-leading suite of Sales Performance Management solutions, which includes Territory Planner, Geopointe, and LevelEleven.

Territory Planner customers will be able to further refine their territory models with robust data filtering and the ability to lock data points when there are exceptions to territory rules such as holdover accounts. Enhancements have also been made to the Territory Optimizer to better support US counties and large enterprise datasets.

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Geopointe customers will benefit from a variety of user experience enhancements, including a modernized Thematic Maps design for easier data configuration and visualizing insights from CRM data. Geopointe’s industry-leading Shape Library has also been enhanced with support for Canadian FSAs and Unique Zip Codes to represent PO boxes, campuses, large buildings, and government agencies.

LevelEleven customers will benefit from enhancements to Coaching, including a streamlined user experience to drive better 1-on-1 conversations and improve team productivity. Coaching notifications now provide additional insight into other LevelEleven actions and keep team members aligned throughout their CRM. Other enhancements to LevelEleven include a new tab for Badges and increased administrative control for Contests.

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Optoro Partners with Gap Inc. Logistics to Accelerate Next-Gen Customer Returns Experience and Reverse Supply Chain Innovation

Optoro - Wikipedia

Optoro’s all-in-one platform supercharges the customer experience, enables instant exchanges, and accelerates processing

Leading returns platform Optoro welcomes Gap Inc. as its latest partner to transform exchanges and returns for Old Navy, Gap, Banana Republic, and Athleta. Optoro’s returns experience features an intuitive online returns portal for initiating returns quickly and easily, instant exchanges, fraud-protected customer keep, box-free, label-free drop-off locations, and more.

“Optimizing the returns process is a key lever to maintain a great shopping experience and support customer loyalty,” said Kevin Kuntz, Senior Vice President of Global Logistics Fulfillment at Gap Inc. “With Optoro’s platform, our customers can trust that when they shop with us, whether online or in-store, they will have the freedom and flexibility to return if they need to, without the hassle. In addition to a simpler and convenient returns experience we’re also locking in the next purchase and speeding up processing times to get items back in stock and on shelves faster. We’re thrilled to have found a partner innovating through the entire returns process, from customer initiation to supply chain management and circularity, rather than just one piece.”

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Optoro’s all-in-one returns platform integrates with existing retail systems to transform returns into a competitive advantage that not only minimizes costs, but also drives revenue growth. On the front end, Optoro’s next generation returns experience software nudges shoppers to choose exchanges over refunds. Gap Inc. also recently activated Optoro’s packageless Express Returns drop-off service nationwide. This will be a big boon for customer convenience and generate significant savings through consolidated returns shipping. Optoro’s Returns Experience can generate CSAT scores of 90+ for customers.1

Gap Inc. also benefits from Optoro’s returns management software on the back end, which can unlock hidden value through every part of the returns supply chain. For example, 95% of eligible new inventory managed through Optoro’s platform is listed and ready to be resold the same day it is received,2 significantly reducing out-of-stocks for shoppers.

“Companies like Gap Inc. are raising the bar for returns,” said Amena Ali, Chief Executive Officer of Optoro. “By taking a holistic approach to returns, we are honored to partner with Gap Inc. to lead the market in delivering the customer experience shoppers want, while being a first mover in supply chain innovation that puts the customer first. When retail brands embrace a 360-degree approach, they capitalize on the opportunity to engage with customers, get items back to stock quickly, and drive growth.”

Kevin Kuntz and other industry leaders will participate in a fireside chat at ShopTalk in Las Vegas, Nevada on March 28, 2023 at 8:30am PT to share their views on the future of Supply Chain innovation

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Evan Berlin Named Chief Operating Officer at EverCommerce

EverCommerce, a leading provider of vertically-tailored SaaS solutions for the service economy, announced today that it has appointed Evan Berlin Executive Vice President and Chief Operating Officer. In this expanded role, Evan will be responsible for the operational execution of the company’s solution lines of business and will report to EverCommerce’s President, Matt Feierstein.

“The Board of Directors and I are thrilled to have Evan in this role,” said Eric Remer, EverCommerce CEO. “We believe his background, established track record of success and passion for achieving the vision we have set forth will drive growth opportunities for our customers, our employees, and our shareholders.”

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Berlin brings nearly 20 years of experience to this role. Most recently he served as EVP of EverCommerce’s solution group operations where he led the company’s EverPro, EverHealth and payment solutions. Berlin joined EverCommerce’s predecessor company, PaySimple, in 2008. During his long tenure building the company, he has held various management, corporate development and operational leadership roles. Prior to joining EverCommerce, he began his career at CEB, now a division of Gartner. Berlin holds a bachelor’s degree in business administration from the University of Colorado Boulder.

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“It’s been a pleasure to have played an integral role in building EverCommerce into the company it is today,” said Evan Berlin. “I look forward to furthering our success and growing as a leading service commerce platform.”

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LEAFIO AI Launches New Assortment Management Solution for Retail, Distribution, and CPG Sectors

Contact us / Leafio

LEAFIO announces an Assortment Management software solution for Retailers and the CPG sector, enabling businesses to optimize product offerings and boost sales.

The LEAFIO AI Retail Solutions team is excited and proud to announce the release of the Assortment Performance solution that will help our clients achieve a new level of excellence in retail, distribution and manufacturing management.

With dozens of successful projects in various industries under our belt, we have gained not only experience in supply chain optimization but also the pains that our customers and partners constantly face.

Thus, we identified the most frequent challenges faced by our clients in the assortment management sphere:

– Lack of ability to adapt quickly to an ever-changing market;
– Missed sales due to insufficient control of product availability in stores;
– Frequent intuition-guided decision-making;
– Lack of a unified standard and centralized approach to analytical data;
– Lack of time to address strategic issues;
– Lack of transparency in reporting can lead to distorted data perception.
– These problems can be easily solved by systematic assortment management based on deep analytics and with the help of modern algorithms.

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“Our cloud solution can be an external module in any accounting system that will dramatically speed up decision-making. You will be able to get the analytics you need in two clicks. The main point of the system is to give the business as much time as possible for the assortment management strategy and do fewer unnecessary routines,” says Alex Medwin, CEO of LEAFIO Inc.

LEAFIO Assortment Performance offers users a range of tools and benefits that work effectively with even the widest assortment in a highly variable and unpredictable environment.

1. Insights generated by advanced algorithms

The system constantly analyzes category changes and their results. Based on these, LEAFIO Assortment Performance offers qualitative improvements that will help you work more effectively with your assortment.

2. Strategic assortment vision

Users can create their category management and development strategy and regularly compare it to the results in LEAFIO Assortment Performance. The personal assistant will highlight what should be focused on to achieve these set goals.

3. Automatic store cluster creation and analysis

This solution has an intelligent automatic store clustering function that uses system algorithms. And users can adjust them easily and quickly if needed. Different categories can have their own store consolidation logic, and all this combined will influence the final assortment of each store. The system will take into account not only sales but also average check-ups, layout specifics and many other factors. The user can also group stores manually based on the desired parameters. Thus, you can track the overall performance of the specific stores and quickly track the availability of each SKU there according to the store’s assortment matrix.

4. Building a holistic assortment management business process

A complete set of LEAFIO tools allows the category manager to organize the assortment management process in a category, considering such stages as planning, analysis, adjustment and optimization.

5. Diving into all category levels for data-driven decision making

A category manager can take a deep dive into every detail of their category and determine which SKUs are underperforming, how new products sell, which SKUs are missing from which stores, and much more. The system can also identify top-movers, traffic and turnover generators, or high-status products. All this information can be used for analytics and informed decision-making.

6. Advanced in-depth analytics

The system contains quite a number of useful reports, which imply the right focus on working with the assortment, for which the category manager is responsible. You can flexibly customize all the reports and get insights in just a few clicks and quickly react to problems, surges/declines in sales, revenues and profits.

With the help of reports, you can analyze and control in detail:

– suppliers’ statistics;
– SKUs that are candidates for withdrawal from the assortment;
– sales of new assortment items;
– remains in stores and warehouses, where it will be clear-cut in each store what the current balance is and its belonging to the assortment matrix;
– missed sales;
– identified/unidentified customers;
– and many other things that are related to the daily work of category managers in advanced companies.
If a category or SKU has potential for improvement, the system will always show you what to focus on.

7. User-friendly and intuitive interface

With LEAFIO Assortment Performance, all decision-makers will have quick access to visually comprehensible sales and category status data.

“Assortment Performance is a new level of transparency for the commercial departments of retail companies, distributors and manufacturers. Flexibility in customization makes the solution accessible to small businesses and large corporations equally.”

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Calix Welcomes John Durocher as Chief Customer Officer To Lead Its Rapidly Growing, Award-Winning Customer Success, Services, Education, and Support Organization

A pioneer who helped define the customer success function in the cloud industry during his 16-year tenure at Salesforce, John Durocher joins Calix to lead the expansion of its market-leading customer success organization to accelerate customers’ transformation from a legacy broadband operating model to a managed service innovation model that meets the changing needs of their communities

Calix, Inc appoints John Durocher as its chief customer officer (CCO), demonstrating its long-term commitment to helping broadband service providers (BSPs) succeed in a transforming industry. Calix plays a critical role in this endeavor by enabling BSPs to differentiate themselves in their markets, provide superior experiences, and transform their business models through its unique platform and managed services.

John is a cloud industry pioneer with over 30 years of experience helping customers achieve breakthrough business transformations and maximize technology investments. He was most recently an executive vice president at Salesforce, where he ran customer success, support, services, and renewals. He is widely recognized as one of the founders of customer success in the cloud industry.

As CCO at Calix, John will leverage his extensive experience to scale and expand Calix Customer Success Services, Professional Services, Education Services, and Global Support Services. This will further enable BSPs to thrive in an increasingly competitive market by allowing them to differentiate, improve subscriber satisfaction, and increase revenue and margins—ultimately making a positive impact in their communities.

John succeeds Martha Galley, who has served as Calix chief customer success officer since 2018 and founded the company’s customer success function. Since its inception, the customer success organization has enabled thousands of BSPs to transform their businesses and grow their value for the communities they serve. Over several months, Martha will transition to executive vice president of corporate social responsibility (CSR) at Calix. This new function will allow her to go well beyond Calix environmental, social, and governance (ESG) goals by expanding partnerships with customers through joint ESG initiatives.

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“The chance to lead the renowned customer success, services, education, and support organization at Calix as they work with BSPs to uplift their rural communities is a once-in-a-career opportunity,” said John Durocher. “Calix is built on the transformational mission to enable BSPs to simplify their business and excite their subscribers to grow their value and enrich life in their regions. With the massive influx of public, private, federal, and local funding entering the industry, the teams at Calix are working with BSPs of all types and sizes to significantly impact the future of their communities and society. I’ve watched with deep admiration as the customer success organization at Calix set a new broadband industry standard for customer enablement and support services under Martha’s extraordinary leadership. I look forward to reaching great new heights together.”

As one example of the expanding investment in customer success, John will oversee the expansion of Calix Business Insights Services, which launched in October 2022. This capability enables even the smallest BSPs to leverage the data available in Calix Cloud® to build business-transforming action plans faster and with significantly deeper insight than a data-blind and slow-moving legacy competitor.

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“Our 12-year, $1+ billion investment in the industry’s only end-to-end cloud, software, and systems platform has matured at a pivotal time in the broadband market,” said Michael Weening, president and chief executive officer at Calix. “Legacy providers are coming to grips with the fact that the dumb-pipe speed strategy they have used for decades is a fast path to business decline. Calix-partnered BSPs work closely with our teams—well beyond our unique platform—to completely transform their businesses. The Calix customer success organization is at the forefront of this critical partnership for change. I am thrilled to have the opportunity to work with John again as he brings extensive knowledge to guide our teams in supporting our customers’ success. Furthermore, John’s decision to join Calix, when he could have gone to any company in the cloud industry, is a testament to how inspiring it is to support our customers’ purpose: transforming communities for generations to come.”

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SuccessKPI Teams Up With Zoom to Unlock CX Insights for Contact Centers

SuccessKPI_logo_web

AI-driven Insight and Action platform integrates with Zoom to deliver an unprecedented understanding of and ability to delight customers

SuccessKPI, Inc., a leading, cloud-native, contact center customer experience insight and action platform provider, announced integration with Zoom Video Communications, Inc. to deliver advanced analytics and AI/ML powered actions for contact centers.

This integration allows Zoom Contact Center customers to blend data across all their customer channels to drive improved agent and customer experience (CX). Now Zoom Contact Center customers will be empowered with a single source of truth to make data driven decisions.

“We’re excited about our new product integration with SuccessKPI,” said Kentis Gopalla, Head of Ecosystem – Zoom Contact Center & Zoom Phone, at Zoom. “This integration allows us to improve and deliver world-class customer experience (CX) to our business users.”

The SuccessKPI insight and action platform is an on-demand experience analytics solution that Zoom customers can activate within minutes to provide contact center management and agents with an actionable 360-degree view of customer interactions across channels.  The solution provides instant access to dozens of visualizations and reports combined with the power of real-time playbooks and alerts to drive better business outcomes and an improved customer experience.

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Zoom Contact Center is an omnichannel contact center solution that is optimized for video and supports a robust suite of channels, including voice, web chat, SMS, and video. The solution combines unified communications and contact center capabilities into one experience with the ease and simplicity of the Zoom platform.  The Zoom solution streamlines communication and fosters more efficient collaboration between back-office experts and contact center staff to augment the customer experience.

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“Teaming up with Zoom brings our visions of delivering great customer experiences (CX) for businesses across the globe together,” said Emil Modugno, VP Sales and Channel, SuccessKPI. “With Zoom, our unified solution immediately improves businesses’ ability to serve and delight their customers through advanced technology, analytics & actionable insights.

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