Email marketing campaigns have been the beginning of marketers being able to track open rates and more. Now, video brochures deliver deeper marketing insights that
Excellent customer experience (CX) comes in many different shapes and sizes. However, a consistent theme, especially in sales departments, is utilizing the entire arsenal of
Crafting attention-getting content is a superpower for salespeople and BDRs. With only one chance to make a good first impression, that outreach is important. And
For decades, information technology (IT) battled against the “cost center” label. IT was ignored until something broke and then was blamed for slowing everything down
Are you faced with the decision of choosing between a product-led or customer-led growth strategy
The holiday season is around the corner, and brands are gearing up for that time
Through incredible breakthroughs, SalesTech SaaS (Software as a Service) companies have effectively established their global
Customer Acquisition is the process of acquiring new customers. Investing in a customer acquisition strategy
B2B buyers have different purchase journeys than B2C. In B2C, there is only one individual
What does it take to build a solid sales structure in terms of teams and
Enterprise leaders were promised that AI agents would automate large swaths of customer service. The reality is more sobering. MIT’s recent research shows 95% of generative AI systems do not make it to production, while many agent projects are paused
Lumen Technologies announced that Jim Fowler has been appointed Executive Vice President and Chief Technology & Product Officer, effective Jan. 5, 2026. Fowler will succeed Dave Ward, who is departing to assume the role of President and Chief Architect at Salesforce,
With Qlarifi, Socure now combines industry-leading identity verification and risk decisioning with BNPL-specific visibility to help lenders say “yes” to good customers faster while meeting regulatory calls for increased consumer protection Socure, the AI-first platform for global identity, compliance and
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