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noCRM.io Launches an Alternative to CRMs Targeting SMBs

STS Staff Writer
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Saas-Based Nocrm.Io Aims At Improving Lead Management Through Intuitive New Features — Lead Clipper, Advanced Prospecting, Conversation Tracking And Mobile Business Card Recognition

Most CMOs have a clear idea on what Customer Relationship Management (CRM) platform they need to drive sales figures. Evident from the clear rise in marketing budgets over the last two years, CRM spending growth has outpaced overall brand spending by nearly 2-3 percentage points. Recognizing the increase in revenue from small/medium-sized businesses, popular CRM platform, YouDon’tNeedaCRM has launched noCRM.io to simplify and improve the way SMBs manage their sales processes.

NoCRM.io

Image source- https://www.emarketer.com/Article/Marketers-Double-Down-on-CRM-Spending/1014355

NoCRM.io Focuses on Closing Deals, Not Data Collection

As the name suggests, noCRM.io goes beyond the traditional definition of customer relationship management (CRM), enabling sales reps to get close to their leads. noCRM.io has focused on lead management, not customer relationship management and has designed a tool that molds around the way sales professionals operate.

Sunny Paris, CEO at YOU DON’T NEED A CRM, said, “Salespeople don’t use CRMs. For a salesperson, 95% of the time a CRM = pain. CRM systems are never up to date and you always hear management complaining about it: “Did you fill the CRM? Why is it not up to date?”.

So basically salespeople tend to fill their CRM just before their weekly meetings. They’re not using it for prospecting, they’re using it for reporting. The worst part is that they are right in doing so because CRM systems were not designed for salespeople but for managers or marketers.”

Paris added, “We decided to create a tool that sales professionals will love to use. A tool that will be focused on closing deals, not collecting extensive data! So the lead is at the very center of nocrm.io. A user can create leads from a lot of different sources in a matter of seconds, including scanning business cards, forwarding emails, or creating them straight from LinkedIn.”

“I was frustrated with the solutions that were available to me when I was running sales teams so I decided to fix the problem. noCRM.io is already returning huge value for our 2000+ clients and promises to continue improving as we expand into new markets across the world,” Paris said.

Now Spend Less on Poor Quality Leads

The CRM business is full of bulky, complex and data input heavy software that eats into the sales professionals’ time. noCRM.io limits data input, is 100% mobile friendly and focuses only on prospecting, leads and sales reporting & forecasting.

NoCRM.io

noCRM.io is a plug and play service that requires no set-up and is priced as a per user per month model.

Read Also: Get “Personalized-Everything” with the Next Generation Marketo ABM

The CRM industry can be complex and onerous for small and medium-sized businesses. According to a US Chamber of Commerce poll of 1000 SMB owners, 60% expect their company’s revenue to increase next year and 29% are planning to increase their headcount. Considering the segment is expected to continue growing, a lead management solution was needed to support this segment.

In order to solve this problem, noCRM.io was built with a feature set designed around the needs of the SMB sales professional. Those features include –

  • Time-Saving User Interface
  • Lead Clipper
  • Mobile Business Card Recognition
  • Team Management
  • Calendar Synchronization
  • Tasks & Alerts
  • Multiple Viewing Modes
  • One-Click Emailing & Calling
  • Activity Feed
  • Prospecting List Management
  • Pipeline & Sales Process Management
  • Conversation Tracking
  • G-Suite Integration
  • Customization

NoCRM.io

Launched in 2013 as YOU DON’T NEED A CRM and headquartered in Paris, France, noCRM.io is a rapidly growing SaaS company that specializes in business development management solutions that are specially tailored to the needs of microenterprises and SMEs.

Backed by the phenomenal commercial success and 100% YoY growth of their previous product, noCRM.io now has offices in Paris and London with more than 2000 customers in 80+ countries.

Recommended Read: ABM Isn’t Getting the Help It Needs from Third-Party Data, Says Openprise Report

Brainshark to Integrate with Microsoft Dynamics 365

STS Staff Writer
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Brainshark, Inc., which delivers SaaS-based sales enablement and readiness solutions, announced an integration with Microsoft Dynamics 365 which enables sales team to have instant access to Brainshark training, coaching and content resources directly from Microsoft’s CRM application. Consolidated access to sales resources enable organizations to achieve greater sales productivity and have clarity about the impact of their sales preparation programs.

Sales teams can now use Brainshark to complete the following tasks directly from within Dynamics 365

  • Rapid creation of high-impact, multimedia content for sales on-boarding, real time learning and more.
  • Deployment of training content and curriculum that enable reps to master their messages and increase sales effectiveness.
  • Provision of video-based sales coaching with manager challenges, rep video responses, and manager and peer feedback readily accessible.
  • Enablement of sales reps to view videos and other assets related to training, coaching and other initiatives – fostering better sales readiness.
  • Better insight into sales program effectiveness with real-time Brainshark viewing, training and coaching analytics.

Steven Wright, senior analyst at Forrester Research, wrote, “The more the solution can integrate seamlessly with the CRM and reduce the need to access one more application, the better it can support seller efficiency by reducing the time required to navigate to and use one more app.”

Brainshark’s integration with Microsoft Outlook in 2016 that empowered reps to easily email Brainshark sales content and sync those activities with Salesforce. Additionally, Microsoft Azure Media Services now hosts video content created by millions of Brainshark users, which ranks Brainshark among Azure’s top 10 video producers worldwide.

According to Brainshark CEO Greg Flynn, “Training, coaching and content form the foundation for improving sales effectiveness. It’s critical that sales teams are able to easily find these resources – when and where they need them – so they can be better prepared to close more deals faster. We’re glad to extend our partnership with Microsoft and, in response to customer demand, offer this unique functionality to Dynamics users – so they can seamlessly access Brainshark training and coaching resources without ever leaving the CRM.”

The newly introduced integration is the latest in a series of partnership activities between Brainshark and Microsoft and the former has recently launched Brainshark Labs at the 2017 Microsoft Build conference. The event had witnessed company leaders share insights on how they are innovating with Microsoft’s Cognitive Services and HoloLens mixed-reality simulation technology to improve sales team effectiveness.

Also Read: SAVO Acquired KnowledgeTree to Consolidate Sales Enablement Market

Aviso Launches Global Partner Network and Opens API for Insight Driven Sales

STS Staff Writer
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Aviso, an AI-driven forecasting and sales management platform launched Aviso Partner Network and opened its application programming interface (API) to technology partners to augment data-driven sales forecasting.

Michael Lock
Michael Lock, CEO, Aviso

“By providing our API, we are making it easy to combine the power of any sales technology with the Aviso platform, and we’re giving customers an entirely new understanding of which factors accelerate sales growth. We then feed those insights back into partner technologies so that joint customers can experience the power of AI at all layers of the sales stack,” said Michael Lock, CEO, Aviso.

The Aviso Partner Network creates an integrated community of advanced technologies and services to help sales leaders leverage a holistic set of data within Aviso Sales Vision™, its forecasting and 360-degree sales visibility product.

The Aviso API enables technology partners to integrate with the Aviso Sales Vision platform that can ingest any source of data for use within its predictive algorithms. Integration of third-party data provides the most comprehensive view of forecast and sales metrics, which improves performance.

Read More: Mintigo Scoops $10 Million in Series E Funding Led by Glilot Capital Partners

Moreover, Aviso partners can export Aviso AI metrics into their technology solutions. The metric include Aviso Score, a number that gives an exact likelihood of a sales opportunity closing within the current quarter.

The founding members of the Aviso Partner Network include Xactly, ClearSlide, Looker, Estuate, Slalom, and Talend.

Chris Badger, Alliance Partnerships at ClearSlide, said: “A large forecasting risk factor is relying on self-reported activities and manager intuition. ClearSlide helps address this risk by capturing all cross-channel engagement between sellers and buyers, and making engagement insights available to the entire organization. We are thrilled to partner with Aviso to integrate ClearSlide engagement data as a proven signal for predictive forecast accuracy.”

Sales organizations have been waiting to embrace AI and data-driven insights. Through Aviso’s AI platform, executives in large, multi-level sales organizations at Xactly, HubSpot, Nutanix, RingCentral, Splunk, Pandora, and others, take control of sales performance and make informed decisions that accelerate sales growth.

Read Also: Merkle’s AI-Driven Unified DMP with Pega Set to Merge AdTech and MarTech

Torchlite Secures $ 2 Million in Funding: Appoints Two Tech Veterans to its Board

STS Staff Writer
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Torchlite achieved 228 % revenue growth over the last 12 months and tripled its customer base

SaaS-based marketplace- Torchlite closed a $ 2 million seed round that brings the total funding to $4 million. Subsequently, it added two marketing technology veterans to its board.

Former CEO of Salesforce Marketing Cloud, Scott McCorkle joined the board as executive chairman; whereas the New York-based Yext, CMO, Jeffrey K. Rohrs, joins as a director.

The Indianapolis-based Torchlite achieved 228 % revenue growth over the last 12 months; tripled its customer base; and grew its network of marketing freelancers, or Torchliters, to 250. In 2016, it announced the addition of 140 jobs over the next three years. The company surpassed $ 2 million annual revenue in its first year of operations in 2015, and reported $ 1 million in recurring revenue in more than a month after starting up.

“What makes us different,” said Susan Marshall, CEO, Torchlite,”is that we give marketers a powerful platform to directly connect their marketing plan to a network of vetted marketing experts, called Torchliters. These marketing pros build brand awareness, manage your social presence, drive leads or execute virtually any marketing campaign.”Torchliters engage with businesses of every size through Torchlite Action, a SaaS platform that identifies marketing priorities and helps manage campaigns.

“Picking up where the other 5,000 MarTech companies leave off, we focus on helping marketers deliver outcomes and results, no matter what technology they use,” Marshall explained.

McCorkle’s will lead Torchlite’s product development

Scott McCorkle
Scott McCorkle, Executive Chairman, Torchlite

McCorkle will provide expert direction on go-to-market strategies, contributing to the development of products and technology at Torchlite.

“I speak with marketing executives every day and there is a strong common theme: companies need help accelerating their marketing plans to action. That help could be through technology to identify marketing objectives managing marketing campaigns and deliverables to completion, and finding experts to do the work,” ” said McCorkle.

Prior to Salesforce, McCorkle was the President of Technology and  Strategy at ExactTarget (acquired by Salesforce in 2013), where he led its expansion across four continents and created the industry’s first marketing cloud platform. In his 27 years of career, McCorkle has also served as Co-founder and President of Mezzia, Inc (acquired by VFA), and VP of IBM’s CRM Product Group, in addition to VP of Software Artistry. He is currently, the Executive Chairman at Fuzic, a platform that engages on-site customers through custom audio advertising, and Board member of Amplero, an AI marketing company.

Rohrs will guide the company’s vision

Jeffrey-K.-Rohrs
Jeffrey K Rohrs, Board of Directors, Torchlite

Rohrs will be leveraging his extensive marketing experience at the board level to help guide the company’s approach and vision to empowering marketers.

Rohrs said, “Torchlite’s impressive combination of technology and on-demand talent stands to help companies of all sizes market more efficiently than ever before.

Their offering eliminates either/or marketing hiring decisions, allowing organizations to tap into a deep bench with rich strategic, creative and technological expertise that would take years to otherwise build in-house.”

Prior to joining Yext, Rohrs served as the VP- Marketing Insights at Salesforce and ExactTarget. He has also served as President and Chief Internet Strategist at Optiem.

Read Also: Digital Marketing R&D Platform Quantifi Unveiled to Accelerate Advertising Experimentation

Adobe Advertising Cloud TV Brings First-Party Audience Data to Programmatic TV

STS Staff Writer
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Adobe Advertising Cloud TV ties in search intent data and additional data to help brands increase the effectiveness of traditional TV buys

Adobe launched Adobe Advertising Cloud TV that builds on its recently acquired ad tech company– TubeMogul’s programmatic TV (PTV), to offer personalized advertising for live TV.

TubeMogul’s PTV is an industry-leading solution first launched in 2014. The platform enables buying of TV ads in all of its forms, including live linear TV, addressable TV, connected TV, VOD and OTT, to reach over 95 % of American households.

Adobe Advertising Cloud launched in March this year, offers automated, data-driven planning and buying of TV ads. It manages roughly $3.5 billion in annualized ad spend on behalf of more than 1,000 global clients.

Allows targeting first party audience data and additional databases

Brett-Wilson
Brett Wilson, VP and GM, Adobe Advertising Cloud

The new Adobe Advertising Cloud TV integrates with Adobe Analytics Cloud to enable brands to use first-party audience data, to better target linear TV ads.

The platform also enables marketers to plan and buy TV ads targeting audiences that have already demonstrated intent through online searches. Adobe Advertising Cloud TV lets marketers leverage additional databases from pay-TV providers, Mediamark Research and Intelligence (MRI), and TV manufacturers to plan, target, buy and measure discrete audiences.

“Adobe Advertising Cloud TV builds on an already industry-leading product to enable new firsts, like the ability to use a brand’s data to better target audiences regardless of which device a viewer happens to be watching on,” said Brett Wilson, Vice President and General Manager, Adobe Advertising Cloud.

Adobe Advertising Cloud TV breaks barriers between digital and TV

According to Adobe Digital Insights’ most recent Advertising Report, TV ads aren’t having the impact they once did. Less than one-third of Americans (26%) find the TV ads they see as relevant to them. Adobe Advertising Cloud TV has been designed to break legacy silos, between TV and digital, data and execution, and media planning and buying that impede advertisers’ in reaching viewers effectively.

“Adobe Advertising Cloud TV is knocking down the barriers between digital marketing and traditional TV ad buying to enable marketers to have a single strategy that works,” said Wilson.

According to Mike Law, Exec. VP, and Managing Director, Video Investments, Dentsu Aegis Network, “Programmatic TV has been a critical component for us as we work with clients to apply more data to increase the effectiveness of traditional TV buys. The launch of Adobe Advertising Cloud TV enhances the back-end data access and tool set we can use to improve efficiency and deliver targeted audiences at scale.”

Adobe Advertising Cloud TV claims that it works with more broadcast and cable networks in the industry than any other programmatic TV Ad platform. It offers access to linear and on-demand inventory from brands like NBCUniversal, Univision, A&E Networks, Discovery Communications and others.

Adobe Advertising Cloud was recognized as a leader in “The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017” report, which noted that Adobe’s acquisition of TubeMogul gives Adobe Advertising Cloud clients access to programmatic TV planning and buying capabilities.

 The Adobe Advertising cloud, Adobe Analytics Cloud, and Adobe Marketing Cloud fall under Adobe Experience Cloud that leverages Adobe Sensei’s machine learning and artificial intelligence offerings.

Read Also: Sling TV Among First to Partner with Newest Adobe Cloud for Programmatic Advertising

 

SAVO’s Acquisition of KnowledgeTree Helps Consolidate the Sales Enablement Market

STS Staff Writer
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The acquisition helps SAVO expand its products, technology, and geographic coverage

The SAVO Group acquired North Carolina-based KnowledgeTree. The company is a leading provider of enterprise-grade sales enablement solutions and the acquisition enabled the company to offer a complete solution in the sales enablement industry, combining SAVO’s strong enterprise customer base with the 200+ companies using KnowledgeTree worldwide.

After the acquisition, SAVO can instantly provide basic as well as advanced sales enablement solutions as KnowledgeTree’s lighter-weight product complements the comprehensive SAVO platform. Europe is the fastest-growing region for SAVO and it accommodates 15% of KnowledgeTree customers, which gives it an upper hand to manage the customer base. More than 30 percent of KnowledgeTree customers are located overseas.

Jason Liu
Jason Liu
Chief Executive Officer at SAVO Group

According to Jason Liu, CEO, SAVO Group, the combination offers the most robust prescription and enterprise segmentation available. Liu said, “The KnowledgeTree acquisition makes sense on multiple levels. First, we view consolidation of sales enablement as inevitable and remain committed to leading the industry. Second, it gives us a complete product portfolio while diversifying the customers, geographies, and industries we serve. It brings predictive analytics technology leadership for use across all our products, giving us the best predictive analytics product in the space. It also expands our domain expertise from both a tech and practitioner standpoint.”

 

 

Jeremy Schultz
Jeremy Schultz,
EVP Strategy, SAVO.

“Ultimately, our strategy is to provide a sales enablement solution that addresses the full spectrum of customer needs, whether they are looking for a lighter weight, fast on-ramp to core sales enablement – or if they need a more advanced solution that offers the type of precise micro-prescription of assets and guidance needed to support a highly complex sales enablement initiative. SAVO is actively building, buying and partnering towards this goal, with acquisitions focused on the company’s core expertise of sales enablement and productivity,” said Jeremy Schultz, EVP Strategy, SAVO.

The Value-Addition of the Acquisition

The ‘coming together’ of the two companies empowered SAVO to consolidate the sales enablement software market as its unique vision was driven by insights got from its association with leading blue-chip and tech customers.
SAVO’s machine learning capabilities are further augmented by KnowledgeTree’s complementary technology with its advanced predictive analytics engine to provide smart recommendations. The technology matches contextual content with the relevant lead, contact, account, or case. It also captures and tracks analytics for content usage and sharing in selling situations to fuel predictive recommendations for next steps.

Liu continued saying, “The fact is, the sales productivity and enablement market is ready for consolidation. Consolidation reduces buyer confusion in the market and helps fuel long-term innovation and growth. SAVO is making the first – but not the last – move to roll up space, and our financial stability has us well positioned to do so.”

Sean O'Leary
Sean O’Leary
CEO & President at KnowledgeTree, Inc.

According to Sean O’Leary, CEO, KnowledgeTree, “KnowledgeTree is experiencing record growth with our new platform. When working with customers, we’ve seen a hunger for options across the spectrum of sales enablement solutions. Our interest in SAVO stemmed from the ability to combine best-in-class capabilities to address the entire market – and SAVO gets the value and importance of the KnowledgeTree product suite and how it works with their products to create unparalleled capabilities.”

SAVO’s customer list includes premier brands like TransUnion, Iron Mountain, Citrix, and Genesys, apart from high growth technology companies like Zebra Technologies and Domo. KnowledgeTree has added more value to the list of clients in the marketing and sales technology space such as Pendo, Influitive, RingCentral and Zoom.

 

Also Read: A Coalition to Enhance Sales Enablement and Performance Solutions

Why Video is Your Safest Platform to Increase B2B Sales Opportunities

STS Staff Writer
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Building the first video marketing strategy for B2B customers is akin to baking your first cake! Nobody gets it right the first time but you need to start somewhere.

A lot has changed in the market, but the art of sales continues to be the most arduous task. Buyers whether in the B2C or B2B markets, trust sellers who listen to them, engage them and deliver great value in time. While trust remains critical to every sales success story, credible information delivered with flawless customer experience is an invincible combination that every marketer wishes to achieve. A picture speaks a thousand words; a video turns into an engaging story. Therefore, every B2B marketer is trying to move beyond the illusion of invincibility by leveraging competent video marketing platforms. Brave marketers do video marketing in 2017 to increase B2B sales opportunities.

Video has become the most engaging form of content marketing and digital advertising, thanks to the lucrative proposition they offer as sales initiation and enablement assets. The most enticing aspect of having video at the core of your marketing campaigns is its flexibility and perennial brand value—they never get old or boring.

Digital marketers attribute the positive effects of video content on Quality of Experience (QoE) to build more enterprising connections with the audience. 

To succeed in 2017, marketers must be able to speak ‘video’ trends fluently with customers across the web, mobile, app, and social media. Here are 5 legitimate examples that show video is the safest B2B engagement platform for maximum sales returns in the shortest time.

Video Makes your CRM edgier for B2B sales

Video has come a long way from being a source of entertainment to becoming a reliable sales conversion tool. Currently, marketers can efficiently queue in their video data directly into existing CRM using premium integrations. Marketo, Salesforce, Hubspot and other marketing automation platforms offer add-on capabilities. Leading video marketing platforms like Wistia, Brightcove, Vidyard, and uStudio allow marketers to leverage CRM data, driving sales momentum and resolving customer service issues quickly.

By adding video, marketers can actually build a stronger CRM model, enabling salespersons with the luxury of a highly persuasive content-based sales pitch.

Michael Litt, CEO and Co-Founder of Vidyard, acknowledges the power of video marketing linked to CRM. In his blog, Michael mentions, “By following up with high-interest leads through email and responding to incoming requests for demos, we were able to track and account for well over $3,200,000 in the pipeline – all based on one highly targeted video marketing campaign connected to our CRM.”

Reading is time-consuming! Videos, on the other hand, make an empathetic connection with humans with a trail of immersive thoughts and emotions. Customers want marketers to address their demand — “Show me, don’t tell me“. 

Replicate B2C e-commerce Success

If you find your text-based web content doing great, adding video to the campaigns will make you invincible. Videolicious claims that Top Fortune 500 retailers manage to lift their e-commerce product detail page conversions by over 90% when they add a product video. While it’s a momentous endeavor for B2B marketers to replicate the successful model of B2C e-commerce, inserting video campaigns is the best way to start informing, engaging, and converting your visitors into buyers.

70% of US marketers plan to use social video ads in the next 12 months. (eMarketer, 2016)

According to Forbes Insights, video is the most critical source of information for senior executives. A sales prospect is more likely to watch a product-related video over the week than searching for relevant information elsewhere. Offering a palatable, engaging and informative video reduces the ambiguity and redundancy of text.

Giving customer the Power to “Play”

The “play” button is among the most ubiquitous things in our lives. By virtue of the ever-growing popularity of social media platforms, most B2B prospects feel empowered while watching videos online. Most publishers have figured out the formula to build a rapport with customers with omnichannel marketing content. For the obvious reasons, videos fare well on social and mobile, resonating best with their targeted audiences.

According to Twitter, 82% users watch video content on Twitter and most watch on a hand-held screen. Moreover, Twitter users are almost twice as more likely to have uploaded a video online (anywhere) than the average US internet user.

Handing your customers the power of play is technically the most desirable way to engage them—allowing your content analytics efforts to sink in to measure what content has the highest impact. For example, adding video posts to online marketing display platforms can significantly improve a key metric to measure social media engagement — Dwell Time (DT). A respectable DT means that the viewer has consumed most part of the content on a page before performing any other task on the site. In short, the video makes any content “sticky” enough to retain the customer’s attention for longer.

A Chance to Pull Creativity out of Your Hat

I have some personal favorites in picking video content that have significantly high B2B engagement. While you may not have a very high audience traffic coming your way through the video, every viewer is your potential prospect. Some of the best video content in MarTech has been created by Demandbase, Madison Logic, Marketo and Oracle.

While they may all look very theoretical, the creativity and collaboration required to create the final video is a great engagement opportunity in itself for generating B2B sales leads.

Time-Savers with Live Video and Messaging

When an online B2B customer asks you, “What is the next thing that I should do?” Grab the opportunity to create shared experiences with the customer on how the product works and what value it brings to the buyer. Live video marketing is going social with engaging live content that builds intimacy instantly. Creating a free live broadcast for your press release is the next level in reaching out to your target audience. Unlike static, pre-recorded content, live video messages take customers straight into the heart of the action.

https://twitter.com/ronfeir/status/876186224209395712

I found out the best way B2B marketers actually do it by participating in marquee events like Rev Summit 2017, Marketing Nation Summit, SiriusDecisions 2017 Summit, Adobe Symposium, and Oracle’s Modern Customer Experience.

Ready for the Video Revolution in MarTech

Video marketing is a beautiful extension of MarTech—and Ryan Holmes, CEO of Hootsuite explains how “video selfies” are the safest B2B trend-setters among customers and employees. Ryan says –

“…it feels like people are more connected than before. The video serves as a kind of real-time window into the challenges and triumphs of everyone from the customer success team to the sales squad and the engineers working behind-the-scenes.”

The video perfectly amplifies the need to embrace technologies that deliver great omnichannel customer experience. A key piece of the content marketing puzzle, the video is more than just a specific tactic. It is set to be the real star of the B2B sales storytelling that best fits the brand’s top-of-funnel marketing introductions. And, then you have the magic of programmatic and retargeting coming your way once your initial video marketing campaigns start delivering results – genuine B2B sales conversions.

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