EnterpriseDB® (EDB™), the database platform company for digital business, announced that Keith Alsheimer, Chief Marketing Officer, will provide his insight and experiences on emerging marketing techniques during the MarTech conference in Boston. The event is being held October 2-4, 2017 at the Hynes Convention Center.
The MarTech conferences, held in multiple locations nationwide, combine material on technology and marketing to help marketers navigate new technologies and to provide marketing strategy and insight to technology experts. Marketing automation software provider Marketo Inc. is hosting a series of marketing strategy presentations in conjunction with MarTech called The Marketing Nation Roadshow.
Enterprise solution vendors like EnterpriseDB are evolving the way they interact with customers and sales prospects. Alsheimer will discuss how EDB has achieved success with account based marketing to better serve customer needs and grow sales.
In keeping with the approach, EDB has begun customizing communications to respond to the needs of specific organizations. This represents a shift away from traditional broad-based business-to-business marketing initiatives that targeted the marketplace with more generalized messaging. Adopting account-based marketing has been a success as EDB recently closed its 30th consecutive quarter—seven and a half years—of subscription revenue growth.
As EDB’s CMO, Alsheimer oversees sales development, corporate communications, product marketing, and brand management. Alsheimer has more than 25 years of leadership experience in the enterprise and government sectors, including eight years as a Captain in the U.S. Army. Prior to joining EDB, Keith founded eSpendwise, Inc. in 2000 and served as its CEO until the business was sold in 2012.
The secret behind the growing popularity of Account-Based Marketing (ABM) is how confident and informed marketers feel while using it. While ABM remains the hottest MarTech topic for 2017, its importance has not grown overnight. While it may seem all geek to newbies, ABM offers very rewarding opportunities for marketers. According to the ABM evangelist, Sangram Vajre of Terminus, “If marketers adopt Account-Based Marketing practices, they will drive revenue in their businesses. I want to do everything I can to help make marketers heroes.” According to The B2B Lead, ABM directly addresses sales/marketing alignment, challenging the 50% of time, sales wasted on unproductive prospecting.
If you are putting together an ABM strategy, such numbers would be handy. We have gathered 10 key ABM stats that every marketer should have at the fingertips.
92% of marketing leaders are more focussed at selling to executive level than they were two years ago.
According to a recent ITSMA report titled, “Engaging the C-Suite: 2017 Sales and Executive Engagement Survey Report”, 92% of marketing leaders say that selling at the executive level is more important to their sales strategy than it was two years ago.
Marketers are relying on ABM capabilities to capitalize on new market opportunities. B2B businesses are designing and deepening their relationships around ABM to engage C level execs more effectively.
C-suite Participation is Critical to ABM Success
According to an EverString report, 48% marketers said that the C-suite is actively involved in ABM. The report found that the top contributors in ABM across B2B organizations include marketing ops (86%), demand gen marketers (70%), sales development professionals (68%) and customer success team (~33%).
90% of practitioners consider role of marketers in ABM as strategic and supportive of specific programs
According to a report by the Alterra Group, marketers need to demonstrate deep account and industry-specific expertise to craft perfect ABM campaigns. To create account-relevant marketing messages, companies are dedicating more resources and increasing the spending on ABM. Spending on ABM is expected to excedd that on other marketing technologies very soon.
80% of B2B marketers feel that their lead generation programs are not as effective as they want them to be.
ABM’s rise in the MarTech ecosystem has largely been attributed to B2B marketers who are not satisfied with their traditional lead-gen programs. According to a report by Crowd Research Partners, growing the quality of leads remains the top priority for a majority (68%) of B2B professionals, followed by increasing lead volume (55%). However, only 16% of B2B marketers are actually happy with the effectiveness of their lead-generation programs.
46% of B2B companies anticipate an increase in their ABM budget for 2017 compared to 2016.
ABM is pushing the limits of MarTech budgets in 2017. Companies are confident and more informed about their ABM strategies than previous years. According to ITSMA’s 2017 Budget Allocations and Trends report, most companies plan to implement ABM in 2017 and another 26% plan to do it within the next two years. Compared to a 13% allocation for ABM in 2016, the ITSMA report finds that ABM investments would grow to 17% of the marketing budget in 2017.
42% of B2B companies prefer to keep the number of accounts in ABM strategy between 50 and 500
According to a report by EverString and Demand Gen Report, 18% of companies try to keep their accounts list under 50; 19% target a broad set of accounts, ranging anywhere between 1,000 and 5,000. For a truly focused ABM approach, the report found that 42% of companies try to keep their account list between 50 and 500.
64% of marketers use account-based advertising tools to support ABM strategies
The EverString and Demandbase report also found that, 92% of marketers were using analytics and reporting tools to support their ABM strategies. 49% of marketers relied heavily on predictive tools, describing them as critical to ABM success.
Companies implementing ABM increased ACV by 171%
A report by TOPO, commissioned by The ABM Leadership Alliance, found that companies that have implemented ABM witnessed a 171% increase in their Annual Contract Value (ACV). ABM offers a major boost to the pipeline velocity and closed rates, enabling marketers to target prospects belonging to new logos and revenue streams.
Companies achieve ABM objectives within a very short time
Companies that had used ABM for at least a year said that they were meeting and exceeding their objectives through self-assessment and performance maturity programs. 54% of companies were successful in meeting their ABM objectives by virtue of investing early in ABM programs that allowed them to define Ideal Customer Profiles, ACV/LTV and to create tier-specific go-to-market strategies.
32% Marketers have a Documented B2B Content Strategy
According to Marketo, customized B2B content marketing makes ABM more effective. Effective content marketing offer marketers an edge in creating visually attractive and relevant stories to help boost sales, in a short time. According to the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, produced by the Content Marketing Institute and MarketingProfs, the effectiveness of content marketing increases when the whole organization understands what success looks like.
75% of B2B Buyers and 84% of C-level Executives Use Social Media to Make Purchasing Decisions
According to the International Data Corporation (IDC), B2B buyers and C-level executives are increasingly relying on social media to garner more information about products and services before making purchase decisions. 80% of buyers who had not yet used social media to research purchases were willing to do so under the right conditions.
B2B companies with strong social selling strategies utilize online and social connections to create ideal customer profiles before selling to them. Social selling offers companies with a higher budget more control on purchasing decisions and better visibility into budget-matching compared to other platforms.
The stats listed above should make it clear that B2B marketers should focus on developing sophisticated content strategies, matched with social selling touch points to ensure the highest returns from ABM.
Magento Gains Traction with Enterprise Merchants and Increases Global Talent Base
Magento Commerce, the worldwide leader in cloud digital commerce innovation, announced record growth of its next generation cloud platform with more than 50 percent of new mid-to-large enterprise customers choosing Magento Commerce Cloud. The company’s strong momentum is a result of product innovation, expanding its community of partners, and hiring top talent across the globe.
Recent momentum comes on the heels of “The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017” report, in which Magento was named a leader. The Wave evaluates the top B2B commerce platforms for mid-sized merchants with $50-500 million in total revenue, assessing market presence, breadth of current offerings and strategy. Magento was cited as a “best fit for mid-sized B2B companies that want an open, feature-rich solution that can be extended easily and inexpensively.” The platform’s ability to respond to the rapidly evolving B2B environment and provide merchants with flexible, scalable out-of-the-box solutions were major differentiators for Magento.
Mark Lavelle
“All businesses today need to control their brands and deliver differentiated experiences that keep pace with consumer expectations,” said Mark Lavelle, CEO of Magento Commerce. “We’re committed to providing both B2C and B2B merchants with an open, flexible platform that enables them to deliver exceptional customer experiences and that can scale with their business needs. We are also thrilled to be opening our new office in Los Angeles just as Shop.org kicks off this week.”
Bronto Customers Can Access Persado Predictive and Emotional Analytics to Boost Email Performance Directly Through the Bronto Marketing Platform
Oracle + Bronto, a leading cloud-based marketing automation platform to Internet Retailer Top 1000 companies, and Persado, a leading provider of AI-generated emotional marketing messages for top global brands, today announced a strategic partnership to integrate Persado’s email performance prediction and insights solution into the Bronto Marketing Platform. This collaboration allows seamless access to Persado’s AI-powered predictive and emotional language analytics for all Bronto customers and the integration is expected to be available on the Bronto Marketing Platform on September 26.
Through this integration, Bronto customers can take advantage of Persado’s industry-leading machine learning platform to predict email subject line performance and gain unique insight into the emotional language used in email campaigns at no additional cost. With the push of the button, Bronto customers can quickly benchmark their own performance against industry data, learn what emotional language their customers respond to, as well as view and implement alternative language. Additionally, users will be able to transition to other Persado tools such as content generation for email and social media.
Assaf Baciu
“We’re thrilled to provide Bronto customers with immediately actionable data designed to improve the quality and performance of the language they use for marketing campaigns,” said Assaf Baciu, Co-Founder and SVP Product & Engineering, Persado. “This partnership further extends our commitment to the Oracle community and enables customers to easily act on valuable insights and create stronger customer relationships.”
Carolyn Sparano
“Providing our customers with predictive tools to personalize the customer experience is important to us,” said Oracle + Bronto General Manager, Carolyn Sparano. “Our partnership and integration with Persado empowers commerce marketers to deliver content that resonates with consumers and drives revenue.”
Rachel Kopelow
“We are excited to take advantage of the combined power of Bronto and Persado to serve our audiences with messages that connect on a personal and emotional level,” said Rachel Kopelow, Email Marketing Manager at DailySale.com. “Persado and Bronto are making it so easy to bring data-driven emotional engagement to the forefront of marketing automation.”
Elearning Magazine! And Calliduscloud Honor Leading Sales And Marketing Technology Provider Based On The Extraordinary Value Customers And Employees Realize From Discoverorg’s Commitment To Training And Development
DiscoverOrg, the world’s leading sales and marketing intelligence provider, has been doubly honored by ELearning Magazine! and CallidusCloud as one of the nation’s top training organizations. ELearning Magazine! recognized the company as a 2017 Top 100 Learning Organization, and CallidusCloud named DiscoverOrg the top training program and team among all of its Litmos customers.
In both cases, DiscoverOrg was specifically recognized for developing a learning culture that extends internally and externally. The results are award-winning employee engagement and extraordinary ROI for customers. In fact, research completed in 2016 demonstrated that customers who participate in DiscoverOrg’s comprehensive onboarding program saw an ROI 600% higher than customers that did not.
Henry Schuck
“We’ve worked hard to create a culture of continuous learning and development – it is literally the foundation of our approach every day,” said Henry Schuck, DiscoverOrg CEO. “I’m incredibly proud that both CallidusCloud and ELearning Magazine! have recognized the value that DiscoverOrg’s deep commitment to training brings to both our customers and our employees.”
In August, DiscoverOrg announced that it had acquired Rainking in a cash transaction to further solidify the company’s position as the world’s leading B2B sales and marketing data provider. By acquiring RainKing, DiscoverOrg has strengthened its position in delivering the most accurate intelligence that 4,000 sales and marketing teams use to accelerate pipeline and revenue growth. As per the latest information, the support and service for all RainKing products will continue uninterrupted.
John Stanfill, RainKing CEO, said, “Our vision for RainKing has always been to build the world’s most accurate database to drive our customers’ growth. By joining forces with DiscoverOrg, we will realize that goal more quickly and more effectively than we would have independently.”
Henry Schuck, DiscoverOrg CEO, said, “The path to rapid revenue growth is paved with highly accurate, actionable, and predictive sales and marketing data, and the combination of RainKing and DiscoverOrg means that our joint customer base has access to an extraordinary portfolio of data, contextual buying insights, and predictive intelligence. We are building a company that is to sales and marketing intelligence what Salesforce is to CRM.”
Sales Teams Gain Seamless Access to the Content, Coaching and Insights to Win More Deals
Highspot and LearnCore announced a partnership to deliver LearnCore’s powerful training solution on Highspot’s end-to-end sales enablement platform. By combining LearnCore’s innovative approach to sales rep learning, testing, certification, and coaching with the power of Highspot’s sales enablement platform, the integration provides reps with one-stop access to the tools they rely upon for effective customer conversations.
The integration allows LearnCore’s Pitch IQ® video content, as well as courses and lessons, to be presented anywhere in Highspot, including alongside related sales content. In addition, Highspot’s content recommendations allow reps to quickly access and view LearnCore content when and where it will best impact their ability to win deals. Reps are also able to access LearnCore’s sales training via Highspot’s integration with CRM platforms such as Salesforce. This combination will help sales teams streamline rep activities and improve content utilization to win more deals.
Robert Wahbe
“In-context learning is critical to sales rep performance,” said Robert Wahbe, Highspot CEO. “This integration will help sales teams drive higher training participation rates and knowledge retention because it positions sales training content where reps can efficiently consume and act upon it. Layer in content management and analytics, and sales teams have more of what they need to close deals on a single platform.”
Vishal Shah
“We are very excited to partner with Highspot to make it as easy as possible for our customers’ sales teams to leverage learning and content at the right place and right time,” said Vishal Shah, LearnCore CEO. ” Together, we can add more value to sales teams and complete the enablement cycle.”
Highspot had received $15 million in Series B funding in June. This funding round was led by Shasta Ventures, with participation from Salesforce Ventures and existing investor, Madrona Venture Group, and would help the company extend their ability to provide reps with capabilities that result in more effective customer conversations. In an exclusive interview with MarTech Series today, Robert Wahbe, Highspot CEO, confirmed that they are expecting to expand all of their teams and will be hiring for a range of marketing roles.
SAVO Group, provider of the most complete sales enablement solution, was recently selected as a 2017 Top Sales Tool by Smart Selling Tools and featured as Sales Application of the Week. This is SAVO’s fifth consecutive year as a Top Sales Tool.
Smart Selling Tools recognizes sales and marketing technologies that help B2B companies increase organizational efficiency and effectiveness and drive revenue. They profile select tools that support sales process and sales improvement goals and other strategic initiatives.
SAVO was selected for its variety of sales enablement features that include:
Access to the most prescriptive content, expert coaching and machine based content recommendations within the context of each selling engagement
Predictive analytics that offers actionable insights into what content helps sales to win in different sales situations
Intuitive content customization and sharing capabilities that drive increased buyer engagement
Robust content and user management that supports an organizations complexities, across multiple industries and regions
Jeremy Schultz
“Very exciting to receive this award since Nancy Nardin, founder of Smart Selling Tools, is a nationally recognized thought leader on sales and marketing productivity tools, a pioneer in sales prospecting technology, and an industry expert in building a sales stack. We are honored to have received it,” said Jeremy Schultz, EVP Product Strategy for SAVO.
In August, SAVO and Heinz Marketing released the “Complete Buyer’s Guide to Sales Enablement.”
The guide is filled with resources you can use to navigate the process of implementing a sales enablement program. Some resources include:
Value messaging to help you position sales enablement to key stakeholders in your organization
An ROI calculator to estimate impact of implementing a sales enablement program
Tips and templates for organizing your sales content
A comparison chart to objectively evaluate sales enablement technology providers
Success stories from peers who have launched a sales enablement program
In The Third Of The Five-Part Series, We Analyze How Mintigo And Marketo Customers Have An Easier And Tightly Integrated Access To Mintigo’s Data And Intelligence Platform That Finds Buyers Faster And Intelligently Engage Them.
B2B sales automation and intelligence platforms are at the brink of breaking into a new frontier. A major push behind their phenomenal growth in B2B MarTech is way they are leveraging predictive analytics and big data for better lead scoring and refined marketing-sales alignment. Mintigo, now a Marketo Accelerate partner, offers unparalleled matching of CRM and web data, merging them with predictive analytics to identify and extract sales tactics as well as semantic analysis of any company’s digital footprint.
Mintigo monitors the online behavior of several millions of B2B companies and tens-of-millions of prospects and decision-makers.
Mintigo Offers Best-In-Class Predictive Modeling to Marketo Customers
We spoke to Jacob Shama, CEO and Co-founder at Mintigo to understand what’s in store for Mintigo customers and how they would benefit from the decision to join Marketo Accelerate.
Jacob said, “Mintigo helps companies focus on the most important thing—their customers, and joining Marketo Accelerate will empower them to do exactly that. Our partnership with Marketo gives us access to functionalities of the Marketo Engagement Platform.”
Jacob emphasized on the dynamic nature of the Marketo partnership and identified the factors that enable Mintigo to empower the customers with a robust platform to “engage prospects and buyers across the entire customer journey in all channels and touch-points.”
Confluence of Best-of-Breed Technologies for Better Buyer Experiences
Marketo Accelerate announced the on-boarding of its inaugural MarTech partners –
Oktopost
Uberflip
SnapApp
Cloudwords
Mintigo
Clearly, the MarTech ecosystem is converging at a rapid pace to bring the best technologies under one umbrella with a single, univocal agenda – To provide best-in-class buyer personalization and experiences.
Having this community guarantees that innovation is part of continuous growth not only to secure market share but also, and more importantly, to provide exceptional value to customers.— Jacob Shama, Mintigo CEO
Jacob agreed that as marketing technology solutions continue to expand, a platform that unifies critical marketing capabilities for enterprises becomes even more important. He added, “Mintigo’s integration into Marketo creates a best-of-breed marketing technology stack that helps our customers create seamless and better experiences for buyers. It also streamlines marketing processes and activities, resulting to innovative practices, more productivity, and revenue growth.”
Discover Section Short Video
Bridging the Power of Data with Intelligence Models: The Key to Optimizing B2B Customer Journey
Modern marketers are overwhelmed with the deluge of data that are sourced from online and offline channels. Evidently, it takes machine-level algorithms and predictive analytics to score sales quota by prioritizing outreach to the right B2B buyers at the right time. By joining Marketo Accelerate, Mintigo has opened up new grounds of opportunities for marketers. Users can build actionable insights using Mintigo’s predictive intelligence – the key to build best-of-breed B2B sales intelligence and ABM platforms.
For Marketo CRM users, would the Accelerate program ensure that predictive platform become more readily deployable?
Jacob Shama offered his critical insights on how the partnership makes technology deployment easier, faster and effective. He said, “Mintigo’s partnership with Marketo means that more enterprises can leverage our cloud-based predictive marketing and sales solution more easily. By integrating into the Marketo Engagement Platform, both Mintigo and Marketo customers have easier and tightly integrated access to our data and intelligence platform that finds buyers faster and intelligently engage them.”
He also added that Marketo Accelerate program is a fertile field for marketing and sales teams who can enhance their marketing programs with predictive scoring, intelligent sales engagement, and account-based marketing.
Jacob acknowledged, “Predictive insights and propensity scores for leads and accounts, insight-driven segmentation and targeting for Marketo’s ABM, RTP and social display, and actionable insights for sales all optimize the customer journey at scale and real-time.”
Company Size and Maturity No Longer a Barrier to Success in Deploying MarTech
Marketo Accelerate extends the reach of Mintigo’s predictive insights capabilities to customers of all sizes and industries, helping them deliver the right message and offer at the right channel at the right time—right inside Marketo.
Jacob, like his counterparts from the Marketo partnership community, affirmed that the purpose of joining Accelerate is to deliver better, powerful and ROI-centric B2B sales and marketing predictive solutions to B2B customers. This means—working with other partners in Marketo Accelerate.
Outlining the novel vision of Accelerate, Jacob said, “Being part of Marketo Accelerate, Mintigo can further integrate with fellow marketing solutions providers through Marketo. We see this as an exciting opportunity to continue innovating as our customers’ needs change.”
Partner Ecosystem at Accelerate Driven by AI and Future-Focussed Technologies
While it is important for MarTech companies to create a distinct persona that sets them apart from the competition, CEO of Mintigo is clear that it would take a combination of technologies to engage, convert and delight customers based on their requirements. Jacob said, “Enterprises have various marketing and sales goals that a combination of two or more marketing technology solutions can successful achieve. Leveraging Mintigo’s predictive insights technology with Marketo and its partner ecosystem is a powerful tool that delivers the best holistic and seamless customer engagement program.”
Mintigo + Marketo: Super-Charged Partnership to Boost Innovation around AI/data science
In the MarTech Interview Series, Jacob Shama had suggested how he sees AI/ML capabilities would be key to doing business in a fast-paced digitally-driven world. Adding to his vision around AI/ML technologies for B2B customers, Jacob said, “At Mintigo, we believe that the future is an all AI-driven customer journey because AI is the only way to continually engage with all customers across their entire journey at scale and real-time.”
Enthusiastic and optimistic about the growing power of Marketo community in the B2B landscape, Mintigo CEO acknowledged the benefits are multi-fold as it ensures that customers are using a best-in-class marketing platform to engage with their buyers seamlessly across channels and touch-points.
Mobile Will Account For 60 Percent Of Total Traffic To Retail Sites Across The Globe This Shopping Season
Salesforce, the global leader in CRM, released its new consumer insights and predictions for the 2017 holiday shopping season. Salesforce anticipates that Black Friday will be the busiest digital shopping day in US history, exceeding Cyber Monday as the US digital shopping day with the most sales for the second year in a row.
Salesforce combined insights on the activity of 500 million global shoppers across 53 countries and billions of transactions powered by Commerce Cloud; millions of public social media conversations analyzed through Marketing Cloud; and data from Salesforce’s annual Connected Shoppers Report to give retailers the intelligence they need to drive their businesses forward.
Top Five Salesforce 2017 Holiday Season Predictions and Insights:
Holiday shopping stretches late into evenings and into the season:
The most popular online shopping time for website visits and orders is from 8pm to 10pm.
Consumers will only have 50 percent of their holiday shopping completed by Sunday, Dec. 3rd and 80 percent completed by Friday, Dec. 15th.
Cyber Week (Thanksgiving to Cyber Monday) will see both the deepest discounts (average of 28 percent off list price) and highest rate of free shipping (86 percent of all orders will have it). Beyond Cyber Week, Monday, Dec. 11th will have the deepest discounts and highest availability of free shipping.
Mobile continues to eclipse desktop traffic:
Mobile traffic to retail sites will grow to 60 percent of total across the globe this shopping season (compared to 34 percent for desktop and five percent for tablets), while orders placed on phones will approach 40 percent on big shopping days such as Black Friday.
Meanwhile, 7 to 10 percent of all iPhone orders will go through Apple Pay.
While 28 percent of consumers say they would buy products from an online retailer via SMS/text, only 16 percent have received a SMS/text or push notification with an offer or communication from a brand while in or near the brand’s physical store location.1
Consumers still use many digital channels to research products:
The most used channels for research before buying online include website (74 percent), email (43 percent), social media (38 percent) and a retailer’s mobile apps (36 percent).2
Just as interesting is the embrace of voice-enabled digital assistants such as Amazon Alexa, Apple Siri and Google Assistant, used by 40 percent of millennials (ages 18-36) to research merchandise before buying online.3
More than half of consumers (58 percent) think that store associates need the ability to look up product details on-demand on a mobile device in order to help deliver an excellent customer experience.4
Millennials expect more personalized experiences as AI matures:
Over a third of millennials (35 percent) say the ability to search merchandise in a physical store or online catalog using an image and receiving product recommendations based on the attributes of that image would be appealing.5
Millennials are also 2.5 times more likely (28 percent vs. 11 percent) than baby boomers (ages 53-71) to say personalized digital offers from retailers based on their purchasing history would appeal to them.6
Retailers are struggling to meet shopper desires for a seamless and smart retail experience:
Despite a desire for more personalized experiences, 63 percent of consumers feel like retailers don’t truly know who they are.7
In addition, 61 percent believe that in order to help deliver an excellent customer experience, store associates need visibility into all available inventory at other stores or warehouses if an item is out of stock.8
Fifty-nine percent of millennials feel it would help if physical stores knew about their online research before they arrive at a store so they could receive better service, yet 61 percent agree that retail experiences are disconnected from channel to channel.
Playbooks Provide Guidance On Processes And Best Practices To Become Trusted Partners When Selling To The Public Sector
Onvia, the leading provider of sales intelligence and acceleration technologies for businesses selling to the public sector, announced the availability of a new series of playbooks designed to provide guidance to companies of all sizes on processes and best practices when selling to state governments.
With these playbooks, sales, marketing and business development professionals who want to win more state government contracts or who are just getting started can learn how to grow their sales to the public sector and become trusted partners to state government agencies.
Expert Advice to Help Companies Grow their Sales and Become Ideal State Government Partners
More than $2 trillion is spent annually on products and services across the federal, state, local and educational levels of government. Yet despite the availability of lucrative contracts for companies of all sizes in almost every industry, the common misconception remains that doing business with the government is complex and difficult to break into.
Recognizing this need for guidance, Onvia is providing the insights necessary for companies to compete and grow their sales to state government agencies. These playbooks feature guidance designed to help companies better understand spending insights specific to state government, how to register as a vendor with state-specific bidding portals and how to search for and bid on state business opportunities, along with small business definitions, local procurement assistance resources and more.
These playbooks describe how to do business with the following states:
Washington: Learn how to register as a vendor in Washington’s Electronic Business Solutions (WEBS) portal, see how to compete for Washington’s statewide master contracts and more.
California: Discover how to register as a vendor in Cal eProcure, learn about the California State Contracts Register (CSCR) and more.
Virginia: Understand how to register as a vendor in eVA, learn about Virginia’s SWaM procurement initiative for small and minority owned businesses and more.
Florida: Learn how to register for MyFloridaMarketplace (MFMP), understand how Florida defines small business and diversity contracting set-aside requirements and more.
Texas: Discover how to register for the Texas Comptroller’s Centralized Master Bidders List (CMBL), see how to find opportunities in Texas’ Electronic State Business Daily (ESBD) and more.
Georgia: Understand how to register as a vendor with Team Georgia Marketplace, learn about Georgia’sProcurement “Order of Precedence” and more.
Utah: Learn how to register as a vendor with the Utah Supplier Portal, find out how to search for bidding opportunities in the Utah Consortium of Public Solicitations and more.
Procurement Experts Join “Onvia On Tour” to Provide Guidance to Companies Pursuing Government Contracts
The initial set of playbooks that Onvia has released is aligned with the locations of “Onvia On Tour“, a series of 10 complimentary events designed to connect business and government across America.
At each stop of “Onvia On Tour”, government procurement experts, including agency buyers, influencers and consultants, are joining to connect with companies who supply goods and services to the government and provide guidance on how to best partner with agencies.
Alberto Sutton,
“The most successful companies in B2G take time to understand the unique needs and goals of their government agency customers,” said Alberto Sutton, Senior Vice President of Marketing at Onvia. “These playbooks and Onvia on Tour events are designed to help companies better connect with government, impart best practices when working with public sector buyers and grow their public sector sales revenues.”
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