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Boxever and Oracle Partnership Driving High-Yield MarTech Investments

STS Staff Writer
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Oracle and Boxever partnership

Marketers can’t overlook the dependence of marketing activities on customer intelligence extracted from colossal amounts of data

Boxever has joined forces with Oracle Marketing AppCloud announcing their formal partnership to enhance the capabilities of AI based real-time personalization. This partnership foretells the growing significance of AI and data analytics technology that drives marketers to achieve higher returns out of data-driven and real-time personalized cross-channel engagements with customers.

Boxever, a leading name in B2C Omni-channel personalization and a Silver level member of the Oracle PartnerNetwork, has made its Customer Intelligence Cloud application available on the Oracle Cloud Marketplace. Its partnership with Oracle Marketing AppCloud provides their joint customers and organizations the benefit of personalizing their messages in real time with improved effectiveness across multiple channels through the integration with Oracle Responsys (part of Oracle Marketing Cloud).

Marketers from client organizations are the real winners

Marketers are now being enabled to utilize the world’s most comprehensive MarTech ecosystem along with a large set of marketing apps and AI-based customer insights. The data-driven customer intelligence powered with hyper-personalized and real-time content allows CMOs to reach out to the right customers with the right message at the right time, enhancing their experiences across every channel. This ensures customer retention, loyalty, and repeat business.

This partnership between Oracle Marketing AppCloud and Boxever brings contemporary marketing technology solutions for B2B and B2C marketers on a single platform. It focuses on connecting content, social and cross-channel marketing with data management and activation, to drive maximum business returns. The partnership empowers customers to leverage the AI-enabled personalization solutions along with real-time customer data to build impressive experiences to enhance conversion and brand loyalty. All this can be seamlessly integrated with the enterprises’ existing technology and strategies.

David O’Flanagan, CEO and co-founder of Boxever, says, “We’re thrilled to be an Oracle Marketing AppCloud partner. We’ve interacted with Oracle informally throughout the years, and recognize the great synergy that Boxever technology has with Oracle Marketing Cloud in supporting customers’ data-driven marketing objectives. By formalizing our relationship, we’re committed to delivering new solution options for Oracle customers where high volume, omnichannel strategies require high levels of automation, superior personalization, and real-time engagement.”

Oracle Marketing Cloud customers can easily install the application in order to use Boxever’s Customer Intelligence Cloud in Oracle Marketing Cloud.

Also Read: AI firm Lattice Data gets acquired by Apple

Brainshark and Seismic Join Forces to Amplify Sales Enablement and Performance Solutions

STS Staff Writer
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Their customers can expect highly optimized sales readiness and capabilities as Brainshark and Seismic decide to join forces

Brainshark‘s training, coaching and content authoring capacities combined with Seismic‘s advanced content management and personalization solutions are set to reinvent the path to sales mastery. Sales teams have waited for such a collaboration. The alliance promises to empower salespeople with a smarter work environment which would drive sales performance with effective knowledge-driven conversations. This partnership intends to offer high-end assistance to organizations looking for accelerated sales team efficiency, powered by an exclusive and all-inclusive sales enablement solution.

The partnership and its game-changing promises

The partnership is an answer to off-track deals that affect sales operations and hence provides the best concoction of relevant training, coaching, and content, which ensures top performance by the sales reps. Customers can benefit from this integrated solution in 3 ways:
• Sales reps are better prepared for conversations to progress with deals and to improved sales cycle with the help of vital and rich media sales content.

• Sales reps are able to make the best use of critical skills and knowledge, owing to the superior training and coaching capabilities.

• Sales reps are enabled to distribute the right content to the right person at the right time with the automatic recommendations of the personalized and voice-enriched sales content.

According to Heather Cole, Service Director for sales enablement strategies at research and advisory firm SiriusDecisions, “SiriusDecisions research indicates that 74% of organizations with sales enablement functions intend to increase their investment in this area, in the coming year. This finding is not a surprise as we see B2B companies placing top priority on driving rep productivity through improved management of sales talent, assets, and communication.” She further adds saying, “Rep effectiveness and efficiency is directly correlated to their ability to easily access knowledge and resources that drive deals forward. Simplifying this rep access through deep integrations of disparate systems is a must for a seamless experience.”

A Win-Win Position for the Sales Representatives

Professionals from the sales enablement, marketing, and sales operations departments are going to reap the benefits from this partnership. They can now leverage the creation and management of personalized and voice-enriched content to enhance their sales enablement initiatives and processes.

Greg Flynn, Brainshark CEO said, “Sales readiness and sales content management continue to be among the biggest areas affecting sales productivity. As companies grow, these challenges only become more complex. That’s where a comprehensive approach to addressing these problems becomes more important than ever. This partnership with Seismic is about providing customers with a powerful solution to not only arm their salespeople with the right content but to also ensure they’re always prepared with the knowledge and skills to use those resources effectively and consistently win more deals.”

Doug Winter, Seismic co-founder, and CEO added: “In the age of the informed buyer, each stage of the sales cycle is bolstered by timely, personalized content, delivered with confidence and proficiency by the seller. For large enterprises to deliver this experience to buyers at scale requires world-class readiness and enablement platforms, something this partnership will facilitate for joint customers across the globe.”

This unique integration with a holistic approach aims to enhance the salespersons’ confidence, productivity, and efficiency as they can access content and resources pertaining their coaching, training, and collateral from a single source. It allows for greater customer insight that ultimately resonates with the buyers’ experiences while driving sales.

Also Read: AI is going to dominate for the foreseeable future-Scott Litman, Managing Partner at Equals 3

Salesforce DMP Arrives to Transform the Flywheel of Marketing Technologies

STS Staff Writer
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Salesforce DMP

Krux is rebranded as Salesforce DMP. New DMP aims to offer a data management layer that feeds on AI and brings tangible value to marketing efforts

Salesforce announced the acquisition of Krux in November 2016. Krux joined Salesforce Ohana six months ago, and now it has been officially rebranded as Salesforce DMP. The announcement was made at the recently concluded Data Matters event at The Venetian, Las Vegas. Salesforce DMP made its presence felt at one of the most sought-after Martech events for the community of brand marketers, publishers, agencies, partners, and employees.

Biggest AI Collaboration Ever: IBM Watson and Salesforce Einstein Unified for Fast-Track Adoption of Cognitive Applications

Idea behind Salesforce DMP

Salesforce DMP-2
via http://www.krux.com/platform/intelligent-marketing-hub-dmp/

The Primordial Soup of Customer Experience within Marketing Clouds

As per the blog by Krux Co-founder and CEO Tom Chavez that appeared on Salesforce, Salesforce DMP is built for the community of Data Trailblazers. It will enable participants to conceive new thoughts and ideas around technology and its applications.

“Krux always included the concept of ‘people data’. We understood that browsers and mobile devices don’t buy things, people do.” Tom Chavez, Co-Founder and CEO at Krux

According to a 2016 Forrester prediction, DMPs would have touched a revenue of $896 million, growing at 38% CAR. By announcing Salesforce DMP, the world’s leading marketing cloud aims at extending audience segmentation and targeting abilities across all existing digital marketing channels. Add to it the power of Salesforce Einstein, and voila! Salesforce Marketing Cloud will process trillions of consumer data to reveal never-seen marketing insights with highest ROI opportunities for CMOs.

Salesforce DMP- Link
Salesforce DMP- Link

Recommended Read: Salesforce Extends Commerce Cloud Einstein — Delivering Personalized AI-Powered Shopping Experiences

The Journey from Krux to Salesforce DMP

Tom Chavez, Krux Co-founder and CEO
Tom Chavez, Krux Co-founder and CEO

Krux was founded in 2010 as a DMP and delivery platform for personalized marketing experiences. Headquartered in San Francisco, the cloud-based DMP served as a platform for brands to collect omnichannel data from digital interactions across devices. The data is used to understand their customers, allowing marketers to create personalized experiences.

Tom Chavez elaborates on how Krux made rapid progress as a DMP for personalized experiences. Tom says, “We initially focused our product on publishers because they needed to own the data that drove their business. Back then, third-party data (typically collected from web cookies) was state of the art. However, we knew that first-party data (customers’ email addresses and purchase histories) was where the puck was headed, so we doubled down on it.”

Salesforce DMP Unifies Disparate Customer Data with Marketing Automation and Clouds

In December 2016, Salesforce announced the projected blueprint for the future of Krux. The company announced new innovations to Salesforce Marketing Cloud following the acquisition of the DMP. New innovations included a fresh dashboard powered by then Artificial Intelligence newbie- Salesforce Einstein. Based on the concept of The Connected Customer, a DMP that integrates with existing legacy CRMs and email marketing platforms is a marketer’s perfect ally.

Read Also: Salesforce Names Simon Mulcahy as the New CMO

Salesforce DMP has been designed to ingest and analyze diverse customer data mined from multiple devices, CRMs, email marketing campaigns, social media networks, B2B commerce and POS touch points. Krux’s legacy will continue with Salesforce DMP even as it brings data ownership to both B2C and B2B customers.

The Marriage of Salesforce DMP with Marketing Cloud and Einstein

By adding Salesforce DMP within Salesforce community, the marketers would able to mine through unique opportunities offered by CRM and DMP capabilities. As marketers learn more about customer journey and making experiences better, Salesforce DMP will empower marketers to use data like never before—not just for making marketing better, but also more informative, using the power of Artificial Intelligence (AI).

CRM + DMP for Customer Experience
Salesforce DMP from Krux

Recommended Read: Salesforce Introduces Service Cloud Einstein AI to Transform Customer Service Interaction

The unique feature of Salesforce DMP is the Einstein Segmentation. This allows marketers to use machine learning capabilities to discover the multiple distinct personas that exist within their audience.

Salesforce DMP with Einstein AI unifies consumer data from both first and third-party sources, enabling marketers to algorithmically determine the “personas” that best define a brand’s audience.

Customer Experience Initiative that Fits Every Business, Every Marketing Model

Using Salesforce DMP, companies can personalize marketing and reach each key persona with a message that is going to resonate, rather than blasting a one-size-fits-all retargeting message to everyone that happened to land on a particular web page. Overall, DMP from Salesforce aims to offer a data management layer that feeds on AI and brings tangible value to marketing efforts.

As Chavez puts it —

“When I am asked, what is the future of DMPs, I say that DMPs will become completely integrated into larger technology stacks offering a layer of data management (for both known and unknown data) for the “right person.” This orchestration layer consists of connected execution systems that seek to answer the “right message, right time” quandary. It also includes an artificial intelligence (AI) layer, which is the “brains” of the operation trying to determine how to stitch billions of individual data points together in real time.”

Future Road Map for Salesforce DMP

Salesforce DMP interacts with more than 3 billion browsers and devices, supports more than 200 billion data collection events, processes more than 5 billion CRM records, and orchestrates more than 200 billion personalized consumer experiences.

Chavez adds, “We’ve made tremendous progress in the last six months, continuing to innovate around empowering marketers to connect with customers in entirely new ways.”

I see the future of DMP lies in moving beyond just being a marketing enabler. They should fit in seamlessly within Content Management Systems, CRMs, email marketing and social media. Overall, DMPs should provide an intelligence layer that drove richer and more personalized brand experiences across all channels.

Read Also: Content Management Systems with Web Analytics & Social Media Integrations Key to Industry

Allocadia Announces Beta of Strategic Marketing Planning Solution

STS Staff Writer
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The Strategic Planning SaaS solution of Allocadia provides clarity across marketing teams by aligning CMO’s goals with company priorities

Allocadia, a cloud-based Marketing Performance Management technology provider, launched a limited beta program for a new strategic marketing planning solution.

Allocadia, Co founder
Katherine Berry, Chief Product Officer and Co-Founder, Allocadia

Before making it available to everyone, Allocadia will set forth a collaborative program in partnership with leading marketing organizations to refine key features. The vision is to eliminate siloed plans and make the marketing plan visible, actionable and traceable throughout the marketing organization.

Katherine Berry, Chief Product Officer and Co-Founder, Allocadia, said, “We believe product innovation comes from direct collaboration with marketers, and we’re fortunate to work with leading brands such as Box, Microsoft, Juniper Networks, and over 150 more to co-create solutions. Given the importance of strategic planning, we have been working closely with customer organizations to meld front-line insight from their teams into the product development process. With this beta program, we expand this collaborative effort to shape the future of marketing plans, together.”

The new functionality provides marketers easy-to-use cloud software for defining, communicating, and tracking marketing objectives at the corporate, departmental, and team levels. This enables marketing organizations to gain better visibility into, and alignment with, both the CMO’s goals and the company’s priorities.

CEO, Allocadia
Kristine Steuart, CEO, and Co-Founder, Allocadia

Kristine Steuart, CEO, and Co-Founder, Allocadia, said, “Every marketer needs to align their marketing plans to the strategic goals of the business and this strategy-first planning ensure greater impact of every marketing dollar invested.”

Effective tool for strategic planning

The initiative provides a better alternative to teams relying on offline, non-collaborative tools like PowerPoint or Word documents to communicate the company’s objectives, which lack the ability to track efforts made toward achieving them.

Helena Lewis, Senior Group Manager for Global Marketing Operations and Technology, National Instruments, said, “We have a complex planning process. Allocadia’s Strategic Planning solution will provide clarity across teams so we can focus on impact; it will also help get buy-in for our plan and make our process repeatable.”

Strategic marketing planning offers positive revenue growth

The recent Allocadia industry study revealed the importance of strategic marketing planning. The study found that 83% of companies expecting over 25% revenue growth mostly align marketing performance goals to their company’s objectives, as compared to only 50% of those with flat or negative growth. Also, companies with strong growth are two times more likely to align marketing KPIs directly with the contribution to the business. This underscores the need for all marketing teams to operate in lock-step with the company objectives.

According to SiriusDecisions, the marketing planning process is a CMO’s best opportunity to demonstrate leadership and an understanding of how to operationalize corporate strategy consistently across the sales, marketing, and product functions.

Allocadia announced the beta program during the 2017 SiriusDecisions Summit where over 3,000 B2B marketing and sales leaders had gathered to share best practices. The program is open to both customers and non-customers of Allocadia. Companies can join the beta program and share how their team prepares and communicates strategic marketing objectives.

Read Also: Shining a Light on the CMO and CFO Relationship Using Marketing Performance Management

 

Vendasta and Yext Join Forces to Sync Brand Information across Digital Ecosystem

STS Staff Writer
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Vendasta + YEXT Partnership provides thousands of Vendasta partners access to the Yext knowledge engine and listings

Vendasta, the leading platform for selling digital solutions to local businesses, and Yext, the digital knowledge management provider, have partnered to offer Yext Listings to the 2,000+ agencies and media companies that serve millions of local businesses on the Vendasta Platform. Currently, Yext offers the Yext Knowledge Engine™ that lets companies manage and sync their digital knowledge seamlessly.

Yext Listings, Pages, and Reviews help businesses around the globe facilitate face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.

Create and Manage Brand Information Automatically

With Yext, Vendasta customers will be able to manage the public facts about their brands across the digital ecosystem. This will enable them to easily update the information their customers find about them and see it automatically update across the 100+ digital services in the PowerListings® Network, including Google, Apple Maps, Bing, Facebook, and Yahoo.

“Vendasta aspires to be the number one white-label platform for resellers to provide local business with digital solutions,” said Brendan King, CEO of Vendasta. “Partnering with Yext is a huge step forward, and arms our resellers with a world-class digital knowledge management platform.”

Opportunity to Add More Muscle to Existing MarTech Suite

Vendasta offers a marketplace of “re-brandable” products and a platform that empowers agencies to acquire, retain and grow customers. The agency platform offers a suite of sales tools and marketing automation capabilities to help agencies drive down the cost of sales and increase margins and customer retention.

“It is Yext’s mission to put every business in control of its digital knowledge everywhere,” said Howard Lerman, Co-Founder and CEO of Yext. “Vendasta has one of the best toolkits for digital marketers, and we look forward to working together to put the business on the map for years to come.”

The winner of the Business of the Year 2016 is among the top 50 fastest growing Canadian technology companies. By partnering with Yext, the leading Canadian martech company will gain the momentum to service millions of local businesses more effectively.

Salesforce Extends Commerce Cloud Einstein — Delivering Personalized AI-Powered Shopping Experiences

STS Staff Writer
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New Einstein Predictive Sort uses machine learning to bring intelligent product searches to every shopper, enabling brands to increase sales

Salesforce has announced new Commerce Cloud Einstein innovations that enable retailers to deliver personalized, AI-powered experiences for shoppers that span web, mobile, social, in-store and more. Additional innovations that further enable retailers to deliver the unified shopping experience that consumers demand include new Order Management features, Mobile Site Reference Architecture blueprints, and Google Android Pay integration.

Recommended Read: AI-Powered Content Enablement Platform Bigtincan Hub Now Available on the Salesforce AppExchange

Commerce Cloud Einstein: Now Delivering More AI-Powered Consumer Experiences That Turn Browsers into Buyers

Currently, AI is changing the way all consumers shop. They now expect a personalized experience and instant gratification with every interaction — from online product recommendations to smarter interactions with in-store associates. However, the technical complexity and resources required to deliver AI are out of reach for most retailers. On top of that, the costly legacy commerce systems that many brands use do not support the entire customer journey and lack the flexibility required to connect the variety of channels consumers use for shopping.

To stay competitive in this fast-moving and connected world, brands need a platform that allows them to have more personalized and engaging experiences with consumers on any channel or device.

In fact, according to the National Retail Federation (NRF), 86% of retailers plan to implement a unified commerce platform over the next ten years to more effectively sell to connected consumers.

Commerce Cloud Unifies Cross-Channel e-Commerce Operations

Commerce Cloud already powers more than 2,000 commerce sites in 53 countries that sold more than $16 billion in merchandise in 2016 alone, including at brands like Black Diamond, Ethan Allen and Icebreaker. It has become the leading enterprise cloud commerce solution by enabling the world’s top retail brands to unify commerce operations across all points of sale.

Read Also: Conga Launches Conga Contracts on the Salesforce AppExchange

Customers are already leveraging existing Einstein AI capabilities in Commerce Cloud including Einstein Product Recommendations, which recommend the best products to any consumer on any channel—even if they are shopping anonymously, and Einstein Commerce Insights which empower retailers with data-driven insights for smarter merchandising and store planning.

20% Future Jobs Will Be Within Salesforce Economy

Trailhead is providing a direct path for anyone to start learning Salesforce for free, from anywhere. Since launching in 2014, Trailblazers have earned more than two million badges, which directly relate to in-demand job skills. In fact, according to Indeed, two of the top 10 best jobs of the future are in the Salesforce Economy.

“The connected consumer is rapidly disrupting retail, creating a new imperative for brands to deliver smarter, more personal shopping experiences everywhere,” said Jeff Barnett, CEO, Commerce Cloud, Salesforce. “Commerce Cloud Einstein accelerates this transformation by lowering the barriers of AI for every retailer, empowering them to build consumer loyalty with every interaction and increase conversion across every channel.”

Read Also: “Trusona for Salesforce” Arrives with No Passwords Login

New Innovations for a Smarter Retail Experience

Today, Commerce Cloud Einstein is getting even smarter with new innovations that empower every company to become a retail Trailblazer and deliver the predictive and personalized commerce experiences that modern shoppers demand.

New Einstein Predictive Sort

Commerce Cloud enhancement uses machine learning to personalize the order in which products appear on search and category pages on e-commerce sites. Using order history and web behavior, a predictive model is created for each individual shopper.

Now, the most relevant products for a shopper are shown first in search results, decreasing the time a customer spends looking for what they want and thus increasing conversion. Brands can quickly embed this capability into their sites with just a few clicks – no coding or data scientists required.

New Order Management 

This feature empowers retailers with intelligent algorithms that seamlessly connect customer demand with inventory supply in the most cost-effective way possible, no matter where the customer or inventory is located. By managing and collecting all key order and inventory data across stores, warehouses and drop-ship vendors, retailers can now support “buy anywhere, fulfill anywhere” scenarios such as buy online/pickup in-store and ship from store.

New Mobile Site Reference Architecture 

The latest enhancement to Commerce Cloud Einstein provides an out-of-the-box mobile website blueprint that optimizes the mobile shopping experience. Commerce Cloud customers see a majority of traffic from mobile devices, and the Mobile Site Reference Architecture provides retailers with clear guidance based on best practices in mobile site design, merchandising and technical architecture, enabling them to create state-of-the-art mobile shopping experiences faster than ever before.

New Android Pay Integration

This will deliver shoppers the convenience of fast, frictionless, hassle-free checkouts, while merchants benefit from a simple integration, improved mobile conversions, and the security of an Android Pay transaction.

Salesforce Clients Count Benefits of Personalized Experience over Commerce Cloud

“At Charlotte Russe, delivering personalized experiences across all points of customer engagement is key to our continued growth,” said Sejal Solanki, Director of Digital Experience & Product Development at Charlotte Russe. “With our recent move to Commerce Cloud, we are better equipped to connect with our customer throughout her journey.”

“We’re excited to deliver Android Pay seamlessly inside of Salesforce Commerce Cloud,” said Pali Bhat, Global VP of Payment Products, Google. “Android Pay makes mobile checkout easy. Shoppers no longer need to enter their card details, they can just choose Android Pay and authenticate with their device to speed through checkout.”

“Salesforce Commerce Cloud continues to be a strong option for retailers looking for an established, highly scalable software-as-a-service (SaaS) solution with market-leading personalization and promotions commerce capabilities,” according to The Forrester Wave™: B2C Commerce Suites, Q1 2017. “Salesforce also shows compelling over-the-horizon potential in the realm of artificial intelligence (AI) and data-driven decision making with its Salesforce Einstein capabilities.”

Salesforce Trailhead: Empowering Retailers to be Their Best

Salesforce is not only democratizing AI for retailers with Einstein but is also democratizing education with Trailhead, empowering anyone to become a retail Trailblazer. Trailhead is Salesforce’s interactive, guided and gamified learning platform, where anyone can develop skills that empower them to land a job in the workforce of the future.

Together, these advancements in technology and learning enable anyone to deliver personalized, AI-powered experiences for shoppers with Commerce Cloud Einstein and achieve new levels of productivity for themselves and their company. With guided education via Trailhead, every retailer is empowered to be their best.

“Trusona for Salesforce” Arrives with No Passwords Login

STS Staff Writer
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Trusona + Salesforce

Most Secure Salesforce Login Solution Eliminates the Need for Passwords, Creates a Frictionless User Experience

Trusona, the leader in secure identity authentication, today announced the availability of “Trusona for Salesforce” – the most simple and secure way to log into Salesforce. Trusona for Salesforce’s frictionless authentication completely eliminates the need for passwords, internet security’s weakest link, ensuring that only approved users are accessing the application. Utilizing the free Trusona app, users tap and scan a unique QR code in order to log in. Trusona’s proprietary anti-replay technology prevents that login from being replicated by a fraudster or malware.

Trusona for Salesforce takes just a few steps for an organization’s salesforce administrator to setup.

More than 100,000 companies around the world trust Salesforce with their most vital business information, yet this critical data is secured today by a static username and password that can be easily stolen or replayed by hackers. Almost every day a new security breach is disclosed and business owners need to do everything in their power to secure access to their data.

Read More: Mintigo Scoops $10 Million in Series E Funding Led by Glilot Capital Partners

Setting Up Trusona for Salesforce

A Salesforce admin must initially set up Trusona for Salesforce. Thereafter, anyone within the organization with a Salesforce license can enjoy the friction-free, #NoPasswords Salesforce experience. Backed by the solid reputation of being the global leader in Identity Authentication, Trusona will deliver the Cloud Identity Suite within the Salesforce community. This provides tiered solutions spanning from frictionless, #NoPasswords logins to the world’s only insured authentication.

Salesforce customers can completely eliminate the need for passwords while ensuring only approved users are accessing the application. 

In addition to being the simplest and most secure way to log in, Trusona for Salesforce is quick and easy for an organization’s Salesforce administrator to set up.

Once the setup is complete, Trusona for Salesforce is available to anyone at the organization with a Salesforce account. Trusona is currently offering a free 14-day trial of the solution and is $10 per user annually thereafter.    

Read Also: IBM Unveils Software with “AI Vision” for Data Scientists to Fuel Cognitive Development

#NOPASSWORDS

Trusona helps Salesforce customers end the reliance on passwords and provide a more secure way to prove identity online. Through the world’s first and only insured Elite solution that delivers a NIST Level 4 (four-factor) authentication, Trusona for Salesforce is a tool to rid the world of passwords and provide secure identity authentication.

Trusona offers simple patented anti-replay technology that uses the unique nature of every interaction to assure the True Persona behind every digital interaction. 

“Passwords don’t work. They’re easy to hack and are not strong enough to protect all of the critical information organizations stores in Salesforce,” said Ori Eisen, Founder and CEO of Trusona.

Easy to implement, use and scale across an organization, Trusona works both internally and externally, providing secure and frictionless identity authentication for employees and consumers. Through technological advancements, such as patent-pending anti-replay, coupled with continued consumer and business education, Trusona is on a mission to make static passwords obsolete and dramatically reduce online fraud.

Correlation between Trusona for Salesforce and Recent CMO Hiring

Trusona recently hired Karen Dayan as their Chief Marketing Officer (CMO) to expand #NoPasswords Security Solution. Dayan brings close to fourteen years of marketing expertise, working in different roles with some of the biggest technology and advisory firms, including 41st Parameter, Mintigo, Criteo, Microsoft, ThinkingBuzz, UpWest Labs, and Capsoole.

Recommended Read: Recapping Top Applications of AI Technology in Martech

Dayan, as the former Vice President of Corporate Marketing at 41st Parameter, helped drive market growth, through the acquisition of the company by Experian. In her prior role, Dayan served as Vice President of Marketing for Criteo where she contributed to revenue growth from $20 million to $200 million, leading to a successful IPO. Dayan started her career at Microsoft, where over the course of 14 years she played key roles in pivotal launches and the company’s revenue growth globally.

At Trusona, Dayan is piloting the marketing strategy and revenue growth model, of which #NoPasswords Salesforce Login is seemingly the first milestone.

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