New Data Management Tool Enables Sales Organizations to Gain Control of Data
Modern data management company, Insycle has announced it has launched on the Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways.
Insycle is a data management tool that enables Sales organizations to gain control of their data, achieve higher data quality and offer flexible ways to analyze data including bulk update records, merge duplicates, standardize fields and fix data inconsistencies.
Sales Operations and Salesforce Administrators can now spend less time on mundane data tasks and instead focus on high impact work to improve the sales process. Unlike manipulating data in spreadsheets using VLOOKUP, or costly custom API development in-house, Insycle is a modern tool that works directly on the data interactively, without the complexities of IDs and picklists. Being a unified tool that works consistently across apps makes Insycle a strategic tool preferred by IT executives.
Mike Wolff
“If your users need to edit data in batches Insycle will bring them much joy and save you so much time! For your admins, it is an unbelievable Salesforce utility tool,” said Thomas Parisi, C.I.O. / C.T.O. at Stonehenge Management.
“We are happy to welcome Insycle onto the AppExchange, as they provide customers with an exciting new way to organize and manage Salesforce data,” said Mike Wolff, SVP, ISV Sales, Salesforce.
Mike added, “The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.
Integration Between Informatica and RapidMiner turns predictive models into prescriptive actions
RapidMiner, the data science platform for analytics teams, announced today at Informatica World that it has formed a partnership with Informatica, the Enterprise Cloud Data Management leader. Enterprises are drowning in data, turning to artificial intelligence as a paradigm shift to help identify hidden insights and complex relationships. Through this new partnership, Informatica users can now embed predictive models created in RapidMiner inside Informatica data pipelines, empowering business teams to take specific actions based on prescriptive recommendations.
RapidMiner makes analytics teams more productive through an open and extensible data science platform. RapidMiner unifies the entire data science lifecycle, from data prep to machine learning to predictive model deployment. Organizations can build predictive models and put them into production faster than ever, using RapidMiner’s lightning fast visual workflow designer and automated modeling capabilities combined with the Informatica Data Cloud.
Jeff BashawRonen Schwartz
“We’re thrilled to form a partnership with Informatica,” said Jeff Bashaw, Vice President of Channel and Corporate Development at RapidMiner. “We have a shared vision for the generational opportunity of artificial intelligence, and through this partnership we’ll be delivering new capabilities to our customers. For example, a financial services organization is using RapidMiner and Informatica to predict consumer needs, providing their lending team with prescriptive recommendations to minimize customer churn and identify cross sell opportunities.”
“It is exciting to see machine learning and artificial intelligence driving digital transformation,” said Ronen Schwartz, senior vice president and general manager, Cloud, Big Data, Data Integration, at Informatica. “The Informatica integration with RapidMiner provides broad and trusted data for our customer’s AI initiatives, decreasing the cost of developing and deploying machine learning models.
More Than 2,400 Companies Use Outreach’s Machine Learning Technology to Generate High-Quality Leads, Close Deals and Retain Customers
Outreach, the leading Customer Engagement Platform, has secured $65 millionin Series D financing, more than doubling the company’s valuation over its Series C round. The round was led by Spark Capital and includes investment from Sapphire Ventures as well as from existing investors DFJ Growth, Four Rivers Group, Mayfield, MHS Capital, Microsoft Ventures and Trinity Ventures, bringing Outreach’s total funding to $125 million. The funding represents another major milestone for the company, following a stellar year in 2017 that saw a doubling of overall customers and more than 100 percent revenue growth.
Outreach’s Customer Engagement Platform provides the entire revenue team – from sales development representative to account executive to customer success manager – with a system for managing and automating interactions throughout the customer lifecycle. Outreach also records data about each interaction and uses analytics and machine learning to surface insights and recommendations that drive increased efficiency and effectiveness.
Manny Medina
“The customer engagement category is experiencing explosive growth, due in large part to high rates of usage, a rarity for enterprise software which is often used as a data repository or even worse, purchased and forgotten,” said Manny Medina, CEO and co-founder of Outreach.
Manny added, “Our north star isn’t number of customers, it’s number of Weekly Active Users. This metric is proof we have created a technology that not only drives revenue, but also is viewed as indispensable to every member of the revenue team.”
Outreach’s new financing will be used to accelerate product development, with a specific focus on machine learning and extending the platform beyond the sales team to every customer-facing role. Outreach recently announced Amplify, a program that uses machine learning to scientifically test, measure and optimize the performance of sales teams, while also automating non sales-related tasks. The company also hired Pavel Dmitriev, former Principal Data Scientist, Analysis and Experimentation at Microsoft and one of the few world experts in large scale experimentation, to lead its data science team.
Alex Clayton
“Outreach has been instrumental in creating and evolving the customer engagement category, which is growing at an exponential rate,” said Alex Clayton, Investor at Spark Capital. “Outreach’s technology, approach and leadership team make it poised to capture this multi-billion dollar opportunity and we are excited to have the company as part of our portfolio.”
Rajeev Dham
“Customer Engagement is a rapidly growing market and Outreach is the dominant player in the enterprise, where they continue to gain momentum,” said Rajeev Dham, Sapphire Ventures Partner.
Rajeev added, “With our deep enterprise relationships and our proven history of taking companies public, this is an ideal partnership. We look forward to joining Outreach on their journey to become the next category-defining software company.”
Outreach, which has been recognized by Forbes as one of its “Next Billion Dollar Startups”, closed FY2018 up 100+ percent and now has 245 employees (doubled FY2018 to FY2019). The company supports more than 2,400 sales teams and 22,000 users worldwide. Outreach was also recently named one of Seattle Business Magazine’s Best Places to Work and one of the 50 Highest Rated Private Cloud Computing Companies to Work For by Battery Ventures.
Ex-Cisco Cybersecurity sales leader, Michael Persechini joins LogPoint Inc. based in Boston as VP of Sales to establish a Channel Partner based US sales operations
LogPoint, the next generation SIEM and Big Data Analytics company, announced Michael Persechini as Vice President of Sales for the US today. He has almost 20 years of experience in the cybersecurity and network technology field, gained from engineering and sales positions at various companies, including Qwest, Symantec (Sygate), Motorola (AirDefense), Lanscope and most recently Cisco Systems, who acquired Lancope in 2015.
Soren Laustrup
“We are delighted that Michael is joining us at the new LogPoint office in Boston. His broad experience in all aspects of cybersecurity and sales will be key for the rapid expansion we are planning across the U.S. market,” says Soren Laustrup, Founder and Managing Director of Logpoint Inc.
Soren added, “His demonstrated success in delivering consistent sales growth, in particular within Channel Partner based sales, a key element in our roll-out plans, will be an invaluable asset in the rapid build-up of our U.S. operation.”
At LogPoint Inc., Michael Persechini will be responsible for building an efficient Sales team and a strong network of Channel Partners across the U.S. market. Together with Managing Director Soren Laustrup, the founder of LogPoint, he will oversee the organizational build-up, that will allow LogPoint to serve U.S. enterprises of all sizes and industries and provide the most advanced SIEM platform available in the market today.
Michael Persechini
“Our customers have become fatigued in responding to thousands of alarms per day across disparate security solutions. Logpoint’s next-gen SIEM, UEBA and Machine Learning capabilities provide customers with automation, actionable events which reduce the mean time to respond,” says Michael Persechini, VP of Sales for the U.S. at LogPoint Inc.
Michael added, “I am very excited to join the LogPoint team at a time where they are leading the way in security event management and advanced analytics.”
LogPoint also announced its entry into the North American market in May 2018. Boston will be the hub for the LogPoint North American management, Sales, Marketing, Pre-Sales, and Support. The first agreements with larger MSSPs are already in place and based on the response from potential customers, LogPoint expects to provide its SIEM platform to at least 100 US corporations before the end of 2018. While LogPoint is new to the North American market, the company is already serving many European corporations and their operations in the region.
The LogPoint platform combines the simplicity and flexibility by design with cutting-edge technology, including UEBA capabilities. The simplicity and flexibility of LogPoint do not only apply to the technical platform but also to the business model, which includes a licensing structure that drastically reduces the cost of deploying a SIEM platform whether it is local or global, hosted on-premise or in the cloud via our MSSPs.
Spanish Broadcasting System, the largest Spanish-language media and entertainment company in the United States, announced today the appointment of David Bailin as Vice President, National and Network Sales. David Bailin, a leading sales veteran in the media industry, will be responsible for revenue generating sales strategies, expanding business development initiatives and creating 360 multimedia platforms for SBS’ national and network division AIRE Radio Networks. Based out of the SBS New York office, Bailin will also collaborate with SBS’ digital platform, LaMusica, with its respective sales and business development efforts.
Elisa Torres
“David Bailin is a dynamic sales executive who has a proven track record of success and a deep knowledge of our diverse marketplace, said Elisa Torres, EVP, SBS National and Aire Radio Networks.
Elisa added, “We are excited to have him join our team and deliver innovative media solutions that are designed to super-serve our clients and Hispanic consumers.”
David Bailin
Most recently, Bailin, was SVP, National Sales for Entravision Communications, where he oversaw the network and national spot duties in the New York office. Bailin, a graduate of the University of Michigan, has over 20 years of media sales experience and has held similar roles for various media companies.
“I’m thrilled to join the SBS national and network sales team,” said Bailin. “The opportunity to build on the success of a renowned company that has so many iconic media brands across multiple consumer touchpoints is what excites me the most. I’m looking forward to working with the team on creating competitive and engaging platforms for our clients and audience.”
Map-a-Mine App Features Data and Intelligence to Improve Sales to Mines.
rapidBizApps, a leading provider of apps, software and cloud solutions, has launched Map-a-Mine. Map-a-Mine is a leads database and CRM platform for businesses selling into the mining industry. The mobile app has data on more than 15,000 mining and aggregate operations to help vendors strategically identify their best sales targets and prioritize their pipeline.
Map-a-Mine Leads Dabatase and CRM for the Mining Suppliers
Equipment and resource providers can use Map-a-Mine to better identify opportunities and meet the needs of prospective mining customers. Map-a-Mine has updated information about employees, fleets, equipment and current mining operations to inform sales teams on potential opportunities.
Satish Penmetsa
“Map-a-Mine improves sales by providing actionable intelligence on important factors that vendors need to be successful,” said Satish Penmetsa, CEO, rapidBizApps.
Satish added, “Real-time information about fleet locations, recent sales and maintenance schedules for example, is valuable intelligence that sales teams can use to pinpoint their best prospects. We’re excited to use our expertise in developing software for mining companies to support sales teams focused on this space.”
In addition to details about the mining site, Map-a-Mine verifies, tracks and logs sales outreach and customer contact information. While Map-a-Mine can be used as an independent CRM, it also integrates with all CRMs including Salesforce, NetSuite and SAP, to enable sales information to be stored in a central location.
The investment will accelerate Swiftpage’s strategy to expand the Act! CRM brand and product offering to better serve the SMB market.
Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses grow, has announced that it has received a significant strategic investment from SFW Capital Partners (SFW), a specialized private equity firm that invests in mid-sized companies across the information value chain with a particular focus on information, software, and analytical instrumentation. The investment will accelerate Swiftpage’s strategy to expand the Act! brand and product offering to better serve the SMB market.
H. John Oechsle
“SFW brings more than just capital to Swiftpage and we are looking forward to leveraging their expertise and resources to help accelerate our product roadmap – enabling our growth and the growth of our customers,” said H. John Oechsle, CEO of Swiftpage.
H. John added, “SFW has the industry experience and operational expertise to help us more quickly realize our goal to continually deliver the most advanced, easy-to-use CRM that is built specifically for small business success.”
Act! CRM has been the trusted choice in SMB CRM for over 30 years and we are excited for the opportunities that our SFW partnership will bring.
Currently, Act! CRM makes it easy for small businesses to grow with powerful sales and marketing tools and a flexible CRM platform that is trusted by over 500,000 users worldwide. The cloud-enabled platform provides small business owners with an easily customizable CRM complete with rich customer management and powerful marketing automation, dynamic sales pipeline management with actionable business insights and the ability to connect with hundreds of business optimization tools.
Today, Swiftpage supports the success of over 200,000 customers on the Act! platform across the globe, ranging in industries from financial services, wealth management, and real estate, to home and professional services.
Omair Sarwar
“Swiftpage exhibits the key characteristics that we look for in our investments within the information management and workflow solutions sectors: mission-critical products, large addressable markets, and a potential to unlock meaningful growth through a range of strategic and operational initiatives,” said Omair Sarwar, a Principal at SFW who will be joining the Swiftpage Board of Directors.
Omair added, “We are excited about partnering with John Oechsle, Swiftpage’s CEO, and the Swiftpage team to continue building the business and accelerating its growth.”
Latest donations build upon previous commitments from both Salesforce.org and the Benioffs for a total of $15 million toward Hamilton Families’ Heading Home Initiative
Salesforce.org, the philanthropic arm of Salesforce has announced that it will donate $1.5 million to Hamilton Families’ Heading Home Initiative to end long-term family homelessness in San Francisco. This gift will be matched by Marc and Lynne Benioff, who will give $1.5 million to the initiative. These donations to one of the city’s most urgent cases are being made as part of the grand opening celebration of Salesforce Tower.
As the largest technology employer in San Francisco, Salesforce is deeply committed to serving the community in which its customers and employees live and work.
Since 1999, Salesforce and Salesforce.org have donated more than $200 million in grants toward community programs, including public schools, hospitals and organizations working to end family homelessness. In addition, Salesforce employees have spent more than 3 million hours volunteering in their local communities and with nonprofits around the world.
Since 2016, Salesforce.org has given $3.5 million toward Hamilton Families’ Heading Home Initiative, and Marc and Lynne Benioff have given $11.5 million. Heading Home aims to address family homelessness in San Francisco by providing housing for 800 families by 2020. Funding for Heading Home will be used to reduce the amount of time a family experiences homelessness—from today’s average of 414 days to a maximum of 90 days. It will also provide wraparound support services to increase financial and housing stability and provide direct benefit to the more than 1,800 homeless students in the San Francisco Unified School District (SFUSD).
The Heading Home Initiative is a $30 million joint effort conceived by the late Mayor Ed Lee between the City and County of San Francisco, the San Francisco Unified School District, Hamilton Families and private philanthropy. Today, Hamilton Families shared a progress update on the initiative, highlighting the more than 200 families who have been housed since it launched in 2016.
Salesforce Fortifies Commitment to Social Responsibilities
Rob Acker
“At Salesforce.org, we are deeply committed to improving the communities where we live and work through grants, volunteerism, and our technology,” said Rob Acker, CEO of Salesforce.org.
Rob added, “The Heading Home Initiative is a great example of businesses, community leaders and the government working together to address the most critical issue facing our city and we’re proud to be a part of the solution to get every family in the city into stable housing.”
Marc Benioff
“Homelessness is the most urgent issue we face in San Francisco and it is unacceptable for any child to sleep on the street,” said Marc Benioff, Chairman and CEO, Salesforce.
Marc added, “As a city and community, we have a moral obligation to make sure that every person and family in our city has a home. Lynne and I are proud to support the tremendous work of Hamilton Families and the Heading Home Initiative to end family homelessness.”
Tomiquia Moss
“The donations we’ve received from Salesforce.org and Marc and Lynne Benioff through Heading Home have helped local families receive wraparound support since 2016,” said Tomiquia Moss, CEO of Hamilton Families.
Tomiquia added, “In addition to the monetary gifts directly impacting our community, we’re proud to work side by side with Salesforce volunteers to support our overall work, resulting in a tremendous impact.”
Move solidifies NAB’s commitment to its growth and advancement of the sales and partner channels
North American Bancard Holdings, LLC (NAB), a multi-faceted and award-winning payment solutions provider, today announced the appointment of Matt Hoskins as executive vice president of Sales and Distribution. Hoskins will report directly to Kirk Haggarty, chief financial officer of NAB.
Kirk Haggarty
“Matt brings top-tier enterprise sales, business development and leadership to further bolster the NAB executive team,” said Kirk Haggarty.
Kirk added, “NAB is redefining our position in the payments landscape by focusing on technology and our distribution channels. We are confident in Matt’s ability to oversee our strategic partnerships and further deliver on the evolving needs of the market.”
“I’m pleased to welcome Matt to North American Bancard’s leadership team as we continue to advance our services and solutions,” said Marc Gardner, president and CEO of NAB.
Marc added, “In today’s world, technology and innovation are paramount, and businesses must incorporate these elements into their customer experience to remain relevant. Matt has an unmatched passion for customer success, and I’m confident he will help us fill market gaps as we build our dynamic portfolio of solutions.”
Mathew Hoskins
Previously, Matt Hoskins founded Payment Processing Technologies, LLC (PPT) in 2004 and as CEO is responsible for the growth of the business to more than 50,000 acquired merchant locations. A payments industry veteran, Matt Hoskins’ expertise spans sales, technology, product and operations. Over the years, he has developed lasting customer relationships by helping merchants adapt and succeed in the ever-changing business landscape.
“I couldn’t be more excited to join NAB,” said Hoskins.
Matt added, “I have had the privilege to work with this leadership team, specifically Marc Gardner, and I echo his passion and vision for strategic growth. Being part of an organization that is perfectly positioned at the intersection of the payments and technological landscapes allows us to support our partners and customers to digitally transform the way they do business. Our solutions will strengthen their competitive advantage, optimize operational efficiencies and improve the overall customer experience.”
New Comprehensive Training Initiative Provides Bespoke Marketing Automation Training to Guarantee Platform Certification
CleverTouch, a leading Marketing Automation consultancy and service provider, has announced its ‘Level Up’ Marketo and Pardot certification program. The program provides expert Marketo and Pardot training for marketers looking to become the internal experts and to further progress their careers.
With the Level Up program, CleverTouch will provide expert training in digital assets and data in the client’s platform, allowing marketers to develop relevant experience in a familiar environment. CleverTouch builds bespoke training agendas that focus on the specific requirements of businesses and marketing teams to maximize their Marketing Automation investment and then provides a mentoring approach to guarantee certification success.
CleverTouch ‘Level up’ Training Will Come with a Certification Guarantee
Beginning with an online assessment to understand the marketer’s level of knowledge, the ‘Level Up’ training will come with a certification guarantee (or your money back), such is the quality of CleverTouch’s knowledge and training and mentoring program.
Tim Creak, Marketing Automation Specialist at Fujitsu, commented “CleverTouch has been instrumental in supporting me and my colleagues in the central Ops team in becoming Marketo Certified Experts (MCE). The mix of in-person classroom training inside our platform instance and ongoing bespoke mentoring was the perfect practical balance to help us achieve success. With their support, we were able to pass the Marketo Certified Exam 85% faster than if we’d just relied on self-learning, and best of all they guaranteed to support us all the way to MCE status!”
Julian Evans, Marketing Automation Manager at Invesco, also commented, “The CleverTouch Team were instrumental in helping me to achieve my Salesforce Pardot Specialist Certification. They created a bespoke training program that was ideal for my needs and provided a rigorous understanding of Pardot that I wouldn’t have been able to obtain had I self-taught. I would recommend CleverTouch’s Pardot Certified training program to anyone looking to rapidly establish their knowledge of Pardot.”
CleverTouch Would Fill the Gap in Marketing Automation Knowledge with the Comprehensive Training Initiative
While some organizations look to outsource their Marketing Automation delivery for expertise and guaranteed resources, others like to develop the skills in-house. For these organizations, there is a growing Marketo and Pardot knowledge gap which CleverTouch are looking to fill with the comprehensive training initiative.
Currently, CleverTouch Marketing is Europe’s leading Marketing Automation consulting and service provider and is the first winner of Marketo’s International Partner of the Year Award 2018. Created by marketers with Marketing Automation in mind, its mission is to help clients optimize their investment in marketing technology through change management, organizational re-thinking, marketing insight and technical capabilities. It currently serves over 400 clients across multiple verticals including technology, business, media and financial services.
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