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Dan Smoot Joins Riverbed as Its First Chief Customer Officer

An accomplished leader with global experience in customer success, sales, and operations, Smoot will ensure customers receive exceptional value and performance from their Riverbed investments

Riverbed®, The Digital Performance Company™, announced that Dan Smoot has joined Riverbed as the company’s first Chief Customer Officer reporting to Paul Mountford, CEO. Smoot, who previously was a senior executive at Salesforce, will focus at Riverbed on the customer’s journey and their success, and ensure they receive outstanding value and performance from their technology investments. He will be responsible for global support and renewals, professional services, education, customer success management and Riverbed’s vertical solutions. He will be focused on the customer lifecycle strategy in order to drive long-term partnerships with both Riverbed customers and channel to deliver exceptional experiences and services.

“Riverbed has an outstanding heritage advocating for customers and I’m excited about the opportunity to further build on this, as Riverbed looks to help customers turn their digital strategies into digital performance”

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Paul Mountford
Paul Mountford

“Dan is the right leader with the right experience to help our customers along their digital journeys, so they can maximize performance and drive meaningful business outcomes,” said Paul Mountford, CEO of Riverbed Technology.

Paul added, “He’s an expert at understanding the intersection between an organization’s business needs and the technology investments and support and services they need to drive their success. Additionally, as more Riverbed customers move to subscription services, Dan will play a key role in helping ensure they receive continued value. We expect Dan’s leadership and contributions to make an immediate impact as we help our customers digitally transform their business while delivering a customer experience that drives long-term customer loyalty and retention.”

“Riverbed has an outstanding heritage advocating for customers and I’m excited about the opportunity to further build on this, as Riverbed looks to help customers turn their digital strategies into digital performance,” said Dan Smoot, Chief Customer Officer at Riverbed Technology.

Dan continued, “Riverbed along with our Digital Performance Platform provides the opportunity for customers to embrace new digital processes, create irresistible digital customer experiences, and explore new business models. Our customers are positioned to lead in their industries with the adoption of our technologies and services, and I’m looking forward to helping them drive this success.”

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Smoot brings a tremendous amount of experience and leadership in global sales, customer success and channels to his new role. At Salesforce, Smoot was most recently Executive Vice President of Global Partner Sales where he managed the worldwide partner sales organization, with an annual contract value target of $2.1 billion. He was also the Executive Vice President of Market Readiness at Salesforce where he created a global organization to deliver critical go-to-market operations. Both roles revolved around ensuring a great customer experience.

Prior to Salesforce, Smoot worked at VMware as Senior Vice President of Global Customer Operations where he oversaw global services and renewals, global channels and alliances, OEM sales and go-to-market strategy. Before VMware, he spent more than 10 years in a variety of senior leadership roles at Cisco.

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SessionM Delivers New Salesforce Integration to Transform How Global Brands Deliver Real-Time, Personalized Experiences

Putting Customer Data at the Heart of Engagement to Drive Deeper Loyalty

SessionM has announced a new integration with Salesforce CRM, to help brands unlock customer data to fuel interactions. SessionM is directly integrated with Salesforce Marketing Cloud, Commerce Cloud and Service Cloud to deliver personalized customer experiences across the customer journey, and is now available to all Salesforce customers on Salesforce AppExchange.

Announcing @SessionM Loyalty, a new integration with @Salesforce to help brands unlock customer data and fuel interactions. Now available on the Salesforce @AppExchange. https://sfdc.co/bLEFw2 #CNX18

“Brands that are winning today put their consumers and shoppers at the center of everything they do,” said Shelley Bransten, Senior Vice President of Retail & Consumer Goods at Salesforce. “With Salesforce and SessionM, brands can transform and personalize the shopping experience and drive customer loyalty.”

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SessionM analyzes data from Salesforce Marketing Cloud, Commerce Cloud and Service Cloud and enriches it through machine learning and predictive analytics based on behavioral and transactional data. A unified customer view with calculated loyalty metrics such as customer lifetime value, recommended offers and program status is available throughout the Salesforce ecosystem to help tailor the next customer interaction. With SessionM, brands have access to relevant customer data at their fingertips to anticipate a customer’s needs and deliver the right personalized experience at the right time.

Tomm Miller
Tomm Miller

“In order to provide our customers with exceptional service, product knowledgeability and a frictionless experience, we need to understand how they interact with each of the individual touchpoints within the Barneys New York brand,” said Tomm Miller, Executive Vice President of Marketing and Communications at Barneys New York.

Tomm added, “With the launch of a tender neutral loyalty platform combined with an enhanced customer service application, we are able to demonstrate our appreciation for a broader customer base and personalize their shopping experience, which inevitably builds deeper brand loyalty amongst our new and existing customers.”

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Lars Albright
Lars Albright

For joint clients, including Barneys New York, SessionM helps drive value across the entire customer lifecycle. For example, a single customer action could trigger a customer journey in Marketing Cloud with a personalized offer, allow the customer to pay for an item with loyalty points via Commerce Cloud at checkout or prioritize their Service Cloud interaction due to a program status.

“The conversation has evolved from ‘I need a new loyalty program’ to ‘I need to deliver personalized experiences to my customers so they come more often, and ultimately spend more.’ Those kinds of experiences are the new definition of loyalty – and they invariably start with understanding customer data and making it actionable to all systems in real time,” said Lars Albright, Chief Executive Officer and Co-founder at SessionM.

Lars concluded, “With our Salesforce integrations, we deliver game-changing insights that allow brands to engage with smarter, better and more timely experiences across any channel or touchpoint.”

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Diebold Nixdorf Partners with ACTV8me to INTRODUCE a New Consumer Engagement and Transactional Platform

Vynamic™ Demand, powered by ACTV8, enables retailers to connect with consumers across all platforms

Diebold Nixdorf, a world leader in driving connected commerce, announced a strategic alliance with ACTV8me, a leading producer and provider of multi-screen applications for major media networks. Under the agreement, Diebold Nixdorf will integrate ACTV8me’s proprietary platform into its Vynamic™ Retail software solutions suite, offering retailers the ability to engage consumers on their mobile devices wherever they are.

With the new solution, called Vynamic™ Demand powered by ACTV8, retailers can connect with consumers across all digital touchpoints, measure the effectiveness of marketing dollars spent on each targeted promotion and touchpoint, and optimize campaigns based on real-time actionable insights. The solution enables retailers to increase revenues both online and in-store, boost conversion rates with targeted promotions, manage inventory, quickly respond to competitor’s promotions, and deepen the relationship with the consumer through daily interactions. For example, the solution can transfer offers and content from the TV instantly to the consumer’s mobile device, enabling them to purchase products seen on TV immediately online or pick-up in store later. In addition, the solution can send special offers to the mobile phones of consumers who are identified via geo-fencing in the vicinity of a store, so that they can be directed to the store in a targeted manner.

Forrester expects digital touchpoints to affect 53 percent of the $3.7 trillion total U.S. retail market in 2018.  Vynamic™ Demand powered by ACTV8 allows retailers to engage with their consumers across all of these touchpoints. Additionally, each engagement is entertaining, personalized, contextual, and adds value to consumers. Because of the targeting capabilities, retailers can effectively form one-to-one relationships with each of their consumers.

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As retailers are investing a significant part of their marketing budget in TV, radio and digital campaigns, deciding which touchpoints are most effective are mostly based on guesswork. With the new Vynamic solution, retailers can close the loop and directly attribute new sales to specific touchpoints and offers. In addition, they can analyze and optimize their campaigns based on all the behavioral and transactional data they collect via Vynamic Demand.

 Brian Shuster
Brian Shuster

“The solution that we are deploying with Diebold Nixdorf provides a critical new tool for retailers and brands to measure outcomes. Every marketing dollar either inspires a sale, or it doesn’t – we help measure those sales,” says Brian Shuster, founder and CEO of ACTV8me.

Brian added, “We also provide brands and retailers unprecedented use of real-time analytics to tweak every dollar spent on marketing. By closing the loop with our platform, we’ve diminished the risk of every marketing dollar spent, and can effectively measure sales returns on those marketing dollars in real-time.”

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Alan Kerr
Alan Kerr

The company plans to initially launch the solution in the United States later this year, with international availability to follow soon thereafter.

“We’re seeing a fundamental transformation from a channel-centric to a consumer-centric approach, from in-store only to omnichannel, and now – with our combined solution – to truly connected mobile commerce, extending the reach into the pre-purchase phase of the customer journey,” said Alan Kerr, Senior Vice President, Software.

Alan added, “It allows our clients to differentiate in an increasingly competitive landscape, with an innovative, data-driven solution.”

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T3 Wins Seven Awards for Technological Innovations and Brand Campaigns

Two National Gold ADDY® Awards plus a People’s Choice Award, three Internet Advertising Competition Awards, and a Communicator Award help T3 kick off awards season

T3, the Austin-based innovation agency, was recently recognized with awards for technological innovations and brand campaigns, including honors for work for clients UPS and Allstate.

For UPS, T3 won a National Gold ADDY Award and a People’s Choice Award from the American Advertising Federation for its Wishes Delivered campaign; an Internet Advertising Competition Award from the Web Marketing Association for ups.com video; and a Communicator Award from the Academy of Interactive and Visual Arts, also for ups.com video. T3’s Allstate work was recognized with two Internet Advertising Competition Awards for the QuickTrip® app. The agency also won a National Gold ADDY Award for the Trump and Dump Bot which was also shortlisted in the Cannes Lions Awards last year.

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Ben Gaddis
Ben Gaddis

“We’re thrilled to be creating work for our clients that captivates their customers,” said Ben Gaddis, T3 President.

Ben added, “We believe in the useful application of technologies and outstanding creative that drives meaningful experiences for our clients, and we continue to be amazed by the level of commitment our clients place on solving business challenges through innovation.”

Lizzie Schreier, Director of Digital Engagement at Allstate, expressed her enthusiasm around working with T3.

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Lizzie Schreier
Lizzie Schreier

“Working with T3 for almost five years, they continue to surprise and delight with their work and continued focus on helping us create unique innovative digital experiences,” said Lizzie Schreier.

Lizzie added, “QuickTrip from Allstate sets the bar for other insurance companies but more importantly, solves a consumer need.”

Recent awards include:

2018 ADDY Awards – Branded Content & Entertainment Campaign

T3 was awarded a National Gold ADDY Award in the Branded Content & Entertainment Campaign category and a People’s Choice Award for Wishes Delivered. Combining content production, campaign social, paid media, production planning, and a campaign microsite, the social media campaign featured a collection of heartfelt stories of individuals around the globe fulfilling a life-changing wish for someone.

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2018 ADDY Awards – Innovative Use of Interactive/Technology 

T3 was awarded a National Gold ADDY Award in the Innovative Use of Interactive Technology category for the Trump and Dump Bot, a rapid-fire, automated trading platform that instantly analyzed sentiment and shorted stocks based on President Trump’s tweets. The Trump and Dump Bot outperformed the S&P 500 by 675 percent, and all proceeds were donated to animal welfare organizations. The success of the campaign stemmed from layering a creative idea on top of a complex, high-performing algorithm. Resulting in more than 110 million total impressions, 15 million broadcast impressions, and 28,000 news article shares, the Trump and Dump Bot was featured on the Cannes Lions shortlist and in CNNForbesNPR, and Adweek to name a few.

2018 Internet Advertising Competition Awards – Best Insurance Mobile Application, Best of Show Mobile Application

T3 was awarded two Internet Advertising Competition Awards in the Best Insurance Mobility Application and Best of Show Mobile Application categories for QuickTrip from Allstate, a route planner for iOS that combines multi-stop trip planning and task list optimization to provide users with the smartest routes. Utilizing high-impact social and highly targeted intent-based search ads, QuickTrip grew to over 130,000 total downloads with more than 600 iTunes app reviews at a 4.8/5.0 star rating.

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2018 Internet Advertising Competition Awards – Best Transportation Online Video and 2018 Communicator Award of Excellence – Branded Content – Promotional

T3 was awarded an Internet Advertising Competition Award in the Best Transportation Online Video category and a Communicator Award of Excellence in the Branded Content – Promotional category for its series of dynamic and educational videos for UPS that illustrated how upgrades to the new UPS global site seamlessly fit into customers’ everyday life. The campaign, which featured 600 global assets, went beyond borders and expanded UPS’s global reach to over 220 countries and territories.

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Google Ads Click Identifier Launched to Display Contact Information On All Ad Visitors

Google Ads users can now access detailed contact information about all the businesses that have clicked on their ad campaigns with the newly launched Google Ads Click Identifier. The four million companies that are using Google Ads campaigns will now be able to view such detailed information about their leads as the business name, key employee contact information, and the web pages viewed within the past twelve months.

The new Google Ads Extension Now Displays Detailed Contact Information On All Ad Visitors Provided By Fastbase
The new Google Ads Extension Now Displays Detailed Contact Information On All Ad Visitors Provided By Fastbase

Sridhar Ramaswamy
Sridhar Ramaswamy

The launch of the new Google Ads extension comes just as Google rebrands its ad lineup with AdWords becoming Google Ads. Sridhar Ramaswamy, the senior vice president who leads Google’s advertising efforts, stated yesterday that the name change will serve as “the front door for advertisers to buy on all Google surfaces.”

This is not just a name change for Google. The Google ads products will now be divided up into three major brands: AdWords will become Google Ads, Google Marketing Platform will be combining DoubleClick Digital Marketing and Google Analytics, and Google Ad Manager will be combining Google’s monetization tools for publishers into one platform.

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Although Google is going through a rebrand, the company’s core focus remains the same: to help advertisers maximize their online marketing efforts by taking the guesswork out of advertising. The new extension for Google Ads helps to do just that. The new tool not only reveals such detailed information as company name, address, phone number, website, contact, and email information but also identifies the exact keywords and advertisements that were clicked on by each visitor. Using the Google Ads Click Identifier extension, businesses are now able to discover new business opportunities, analyze and optimize their best performing ads, and contact the companies that have shown interest in their ads via email or phone.

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Starting now, Google Ads Click Identifier is free to use, but the price is expected to rise since the tool will become part of an enterprise version later in the year. The new tool is expected to help businesses increase the number of new leads and customers by up to 66%.

Since Google AdWords/Ads is the most popular advertising platform in the world with an annual revenue of $80 billion USD, the new Google Ads Click Identifier is predicted to be a huge success.

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Criteo Invests $23.2 Million in Paris AI Lab to Define the Advertising Technologies of the Future

The Global Research and Innovation Hub is a Dedicated Investment to Advancing New Machine Learning Techniques

Criteo, a leading advertising platform for the open Internet, announced the launch of the Criteo AI Lab, a center of excellence dedicated to the creation, experimentation and at-scale deployment of machine learning technology. Backed by an investment of $23.2 Million over three years, the lab will be involved in research related to building deep models that are interpretable, transparent and user-centric.

Criteo is investing in the people and infrastructure needed to make Criteo a leader in deep learning for advertising. Criteo’s AI Lab will conduct experiments that will shape industry standards for performance measurement and best practices, as well as lead the conversation around responsible use of data. The lab’s team, led by Suju Rajan, Vice President, Head of Research at Criteo, will develop experiments with customers and partners, while maintaining a culture of openness, publishing the research to promote innovation across the entire industry.

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JB Rudelle
JB Rudelle

“Criteo possesses very large datasets and computational power, combined with an innovative culture and talents. We believe this is the perfect mix to succeed in Artificial Intelligence,” said JB Rudelle, Chief Executive Officer, Criteo. “I’m also proud that Criteo has established Paris as an international hub for AI research in advertising technology.”

With the AI Lab, Criteo will push the limits of deep learning and AI. The lab leads the company’s efforts to educate the industry on the benefits of artificial intelligence and machine learning, developing educational resources, training materials, and research reports. In order to further the industry’s goals, Criteo’s researchers will publish their findings in a variety of public forums, as well as open-source their tools.

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Suju Rajan
Suju Rajan

“Online advertising—the main economic model behind the Internet—is evolving. Our ability to face these changes must rely on strong fundamental research dedicated to the creation of new principles, models, and algorithms,” said Suju Rajan, Vice President, Head of Research, Criteo.

To achieve its objectives for the lab, Criteo will be expanding its presence in France and recruiting world-class talent to tackle AI advancement. Criteo’s AI Lab is setting out to change the interaction between consumers, advertisers, and publishers. By bridging theory and practice, Criteo is building the next generation of digital advertising technologies to meaningfully impact more than a billion internet users.

“Criteo’s creation of a lab in Paris and the investment in research around artificial intelligence are both strong signals of the attractiveness of the capital. This is the result of Paris’ on-going effort to promote the innovation ecosystem,” said Jean-Louis Missika, Deputy Mayor of Paris in charge of economic development and attractiveness.

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ThriveTracker Headed to Affiliate World Europe 2018 Conference

ThriveTracker, a leading web and mobile tracker for media buyers and performance marketers, will be attending this year’s Affiliate World Europe Conference, held in Barcelona, Spain. ThriveTracker will join over 3,000 affiliate marketing professionals for enhanced networking opportunities and key profit-increasing takeaways over a three-day conference, July 18-20, 2018. ThriveTracker will be attending two out of the three days, 18-19 July 2018.

ThriveTracker is the ultimate tracking solution for media buyers and performance marketers, handling all your desktop, mobile and web campaigns on one dashboard. ThriveTracker’s extremely flexible platform adapts to the needs of each individual user, making it the premier tracking platform for performance marketers, direct response marketers, media buyers and affiliate marketers attending the conference.

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Stephen Ierardi
Stephen Ierardi

ThriveTracker Director of Sales, Stephen Ierardi, says the following of attending AWE 2018:

“We believe ThriveTracker is crucial to the performance marketing community. Its robust feature set and proprietary technology is what really sets us apart from the competition. Affiliate World Europe is a wonderful opportunity to showcase that value and performance to many of the best affiliate marketers and media buyers in the industry.”

Affiliate World Europe is one of the largest affiliate marketing conferences in the world, with more than 3,000 professionals from 80 plus countries in attendance and over 30 inspirational speakers. ThriveTracker will join the community of network founders, industry leaders, and tech giants to share their latest developments for affiliate marketers.

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Guru Hires Sunny Manivannan as Vice President of Marketing

Enterprise software entrepreneur and executive joins Guru to lead marketing strategy and operations

Guru, the AI-powered Revenue Empowerment Network, announced that Sunny Manivannan has joined the company as Vice President of Marketing, reporting to Guru co-founder and CEO, Rick Nucci.

Rick Nucci
Rick Nucci

“Sunny is a proven leader and entrepreneurial executive,” said Rick Nucci, co-founder and CEO at Guru.

Rick added, “He comes to Guru with significant expertise in developing and executing winning go-to-market strategies and a track record of energizing and mobilizing others to act. In addition, Sunny truly lives our core values and believes in empowering everyone around him to do their best work, which makes him a natural fit for Guru and our growing community of employees, customers, and partners.”

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Sunny will lead Guru’s marketing and go-to-market strategy and execution as the company scales. He joins Guru from Coupa Software, where he was most recently the vice president of product marketing. Sunny also held various other roles at Coupa across business operations, go-to-market strategy, and product management, including serving as general manager of Coupa’s expense management business unit. Sunny joined Coupa in February 2015 when Coupa acquired ZenPurchase, an enterprise sourcing and procurement SaaS company led and co-founded by Sunny.

Sunny Manivannan
Sunny Manivannan

“I am honored to join the Guru team, and look forward to helping us advance our mission of empowering revenue teams around the world,” said Sunny Manivannan, Vice President of Marketing, at Guru.

Sunny added, “Knowledge is the currency for success for any individual or team trying to grow their company’s revenue, and no other solution delivers the right knowledge at the right time like Guru does. A future in which every revenue team around the world uses Guru is a future full of delightful customer experiences. I want to be a part of this future, and I am thrilled to have the opportunity to build it with the Guru team.”

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Adding Multimedia InvolveSoft Raises $2.5 Million for Its Employee Community & Volunteering Platform

InvolveSoft, the Community Engagement software vendor, landed $2.5 million in funding in a round led by Bonfire Ventures. Investors in this round include Greycroft, Bertelsmann, Launch Capital, CrowdSmart and Noname Ventures. Previous funding came from Mucker Capital and others.

“Millennials are driving a huge shift in the way we think about hiring and retaining employees”

The Santa Monica-based company will use the funds to build on its SaaS application technology, expand sales channels and grow its already-unmatched volume of volunteer event content.

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Gaurav Bhattacharya
Gaurav Bhattacharya

“Millennials are driving a huge shift in the way we think about hiring and retaining employees,” said Gaurav Bhattacharya, InvolveSoft CEO and co-founder.

Gaurav added, “Finding exceptional tools to easily engage employees and contribute to the community are now First Order priorities. We’re excited to support the evolution of business values while doing good across thousands of causes and communities.”

The company launched its flagship Corporate Volunteer platform in early 2017 to accelerated sales success. One reason is InvolveSoft’s access to almost 200,000 volunteer events at any time, solving one of the major challenges companies have in finding volunteer events across geographies, cause and skill options. It has since added Corporate Event Management and enhanced Business Intelligence tools. The SaaS platform can stand alone, and has resources for integration into existing HR applications.

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Mark Mullen
Mark Mullen

Millennial Engagement and sales traction were just two of the factors that made the company attractive to investors like Mark Mullen, Co-founder and Managing Director of Bonfire Ventures.

“We’re already active investors in companies that promote good and drive change in the workplace,” stated Mark Mullen. Mark added, “InvolveSoft is the perfect, innovative fit for the explosive growth of workplace volunteering. Corporate culture is undergoing a revolution – 70% of larger U.S. companies now have Volunteer Time Off (VTO) programs. InvolveSoft’s drives up employee participation rates, delivering a boon to corporate culture and the non-profit sector. All while slashing the administrative overhead. That value proposition really got our attention.”

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InvolveSoft’s co-founders, Gaurav Bhattacharya and Saumya Bhatnagar, are on their second, successful mission-driven startup. They founded a software company that identified and reduced instances of female birth cessation across northern India. That company had a successful exit and regional governments now mandate the use of the tool. In addition to the two co-founders, InvolveSoft has attracted senior entrepreneurial talent with experience in Human Resource Solutions and high-growth SaaS companies.

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Sysdig Appoints Keegan Riley Senior Vice President of Worldwide Sales

Riley’s Leadership Enables Sysdig to Further Cloud-Native Security, Monitoring, and Forensics Platform Adoption

Sysdig, Inc., the cloud-native intelligence company, announced Keegan Riley, a sales veteran with 15 years of sales leadership within the technology industry, has joined Sysdig as the Senior Vice President of worldwide sales. Keegan Riley joins Sysdig from Hewlett Packard Enterprise (HPE), where he was the vice president of sales for the North America segment of the storage division.

To learn more about why Keegan Riley chose Sysdig, read his introduction blog post.

Starting with a unique data source, Sysdig has built a platform that brings many dispersed operational requirements into a single, more effective way of securing, monitoring, and troubleshooting cloud-native applications. Containers and microservices are the building blocks of cloud-native environments, and Sysdig is at the forefront of adoption.

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Suresh Vasudevan
Suresh Vasudevan

Demand for Sysdig has skyrocketed over the last 12 months as DevOps realize that technologies like Docker, Kubernetes, and Mesos need a container-native monitoring and security solution. Riley is tasked with further extending the adoption worldwide and leading the company’s sales strategy. Riley will be based out of Chicago and report to Suresh Vasudevan.

“Keegan is a proven leader of field sales and he is a high-growth technology expert who will help us scale as we execute on our growth strategy,” said Suresh Vasudevan, CEO, Sysdig.

Suresh added, “I worked with Keegan at Nimble Storage and I saw him succeed time and time again. One of his greatest strengths is selling a platform he believes in, capitalizing on both established and emerging markets, and scaling a channel.”

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Keegan Riley
Keegan Riley

“The cloud-enabling technology market is predicted to grow to $39.6B through 2020 with containers being the fastest growing segment of that market at 40%,” said Riley.

Keegan added, “As organizations around the world embrace cloud-based infrastructure, Sysdig is uniquely positioned to help DevOps understand the data at the heart of their applications and remove the risk that comes with new technology or the cost of legacy approaches. There’s a lot of potential with the unique Sysdig technology and I look forward to capitalizing fully on this opportunity to strengthen relationships and accelerate the company’s growth and profitability.”

Riley rose through the ranks at Nimble Storage, which IPOed at $1 billion and was eventually acquired by HPE during his time there. He has been credited with making massive contributions to their growth. Prior to joining Nimble Storage, Riley held sales leadership positions in global and enterprise accounts at HP within the Storage Division, sales roles at Dell EMC, and various technical and sales roles in entrepreneurial firms in other industries. He holds a B.S. in Electrical Engineering from the University of Southern California Viterbi School of Engineering and a Master of Business Administration from the University of Southern California – Marshall School of Business. Riley spends his time outside of the office volunteering in different capacities for St. Jude Children’s Research Hospital, including several committee chair positions.

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