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Swrve Launches New Mobile Marketing App on Oracle Marketing AppCloud to Deliver Deeper Customer Insights

STS Staff Writer
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Swrve, the leading marketing automation platform for mobile, has announced the introduction of a new MarTech engagement application which will be available on the Oracle Marketing AppCloud. The next-gen mobile marketing tool will enable app marketers to create customized experiences with trigger-based push notifications and conversation messages. By offering it through Oracle Marketing AppCloud, Swrve intends to provide mobile app marketers seamless insights on how their in-app marketing and push notifications perform.

The San Francisco-based mobile marketing automation solutions provider is already a Silver level member of the Oracle PartnerNetwork (OPN). Marketing teams using Oracle Marketing Cloud can now sync information stored along with mobile app usage data, ensuring all campaigns are run seamlessly based on 360-degree view on customer journey, right from the start.

“Like all of us, today’s consumers live on their phones,” said Christopher S. Dean, CEO of Swrve. “As a result, the smartphone has become the perfect platform through which to build relationships with those consumers – and deliver great experiences to them. Oracle Marketing Cloud customers already have access to hefty datasets and email marketing capabilities, so adding advanced mobile functionality enables them to execute truly multi-channel campaigns.

Earlier, Swrve had announced its integration with Salesforce’s Journey Builder to help users execute truly personalized omnichannel campaigns with higher precision and effectiveness. By offering its latest app automation capability on Oracle Marketing AppCloud, Swrve will empower marketing teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel.

Customer experience in 2017 remains the “Golden Egg” for every CMO. CMOs, more than ever, are wary of the pitfalls of not optimizing user experience, especially on mobile. Mobile marketing campaigns are increasingly priming their ROI using CX-centric MarTech stack to attract, engage and retain ideal customers across the web, mobile, social and video advertising platforms.

via Swrve
via Swrve

The Oracle Marketing AppCloud is one of the most comprehensive MarTech ecosystems, offering customers a broad set of marketing apps and data services to extend and optimize their technology investments. With Swrve, marketers with Oracle Marketing AppCloud account can automate subscription list management and update mobile app user’s custom data based on their mobile interactions.

Recommended Read:

Brainshark and Highspot Integrate Solutions, Providing Single-Platform Access to Comprehensive Sales Enablement Capabilities

STS Staff Writer
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highspot Brainshark screenshotBrainshark, Inc. and Highspot, Inc. today announced the availability of their integrated sales enablement solutions to help organizations improve sales productivity and close more deals. Providing seamless connections between Brainshark’s application for rep onboarding and sales training, and Highspot’s platform for sales content management, customer engagement and analytics, the integration establishes a new standard in sales enablement.

“To drive better sales results, B2B companies today seek to address the many important facets of sales enablement across sales assets, sales talent and sales communications,” said Heather Cole, service director for sales enablement strategies at research and advisory firm SiriusDecisions. “Enablement functions are tasked with a wide variety of challenges to ensure rep productivity – from informing to training to coaching to content management to buyer engagement. Often these requirements are treated in a piecemeal way. Having access to all of these critical components in a streamlined fashion in an integrated platform, ultimately simplifies workflows, saves time and, most importantly, improves sales effectiveness.”

Highspot Brainshark integration

The combined Brainshark and Highspot solution – which unites in-context learning and powerful options for creating, sharing, managing and tracking sales content – helps reps reach their goals faster. It saves salespeople the hassle of managing logins for multiple products – driving increased training participation rates, knowledge retention and better buyer engagement. The integration also enables salespeople to more easily master their message and have more informed buyer conversations with the most effective sales content.

“Sales reps are under constant pressure to stay up-to-date and quickly respond to every opportunity,” said Robert Wahbe, Highspot CEO. “This integrated platform provides organizations with the training, content and engagement tools they need to improve performance and drive revenue. It also gives sales leaders a unified platform for optimizing sales processes and content strategy.”

Greg Flynn, Brainshark CEO, said: “The integration between Brainshark and Highspot simplifies the training experience for our joint customers. We’re making it easier for reps to access training from the same platform they use to have more powerful engagements with buyers. This formal and just-in-time training helps ensure reps are ready to have the types of high-impact conversations that win more deals.”

Here’s what iRhythm, a leader in cardiac arrhythmia information has to share.
“Brainshark makes it easy to create an impactful curriculum to help us expediently onboard and train our reps,” said Carrie Berg, director of education and training at iRhythm. “The Brainshark and Highspot integration will help us tie sales training to customer-facing materials to create a seamless and more complete sales process.”

“The fact that reps will be able to access Brainshark training on the Highspot platform will simplify sales processes and improve our ability to deliver high-performing content,” said Pete Alexander, director of digital marketing at iRhythm.

For a demo video and more information, visit the Brainshark and Highspot blogs.

Shopgate Joins Salesforce Partner Program; Commits to Drive Customer Success with Salesforce Commerce Cloud

STS Staff Writer
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Shopgate, the leading mobile commerce (m-commerce) platform for customer retention, has announced that it has joined the Salesforce Partner Program. The company’s m-commerce-as-a-service solutions will now be available on the Salesforce Commerce Cloud, enabling mobile marketers to embrace a unified commerce platform to build personalized user experiences for shoppers across the web, mobile, social and in-store. The integration with Salesforce Commerce Cloud will make content updates on commerce cost-effective and readily available.

Read Also: ATTRAQT Set to Acquire Fredhopper; Eyes Leadership Position with a Powerful Unified E-Commerce SaaS Platform

“Everything and everyone is becoming more connected and smarter than ever before,” said Alan Bunce, VP of Product Marketing, Salesforce. “By joining the Salesforce Partner Program in support of Commerce Cloud, Shopgate is joining the world’s largest community of born-in-the-cloud partners who are committed to innovating on the Salesforce platform and driving customer success.”

By partnering with the #1 CRM platform– Salesforce, Shopgate’s B2B customers will be able to offer retail shoppers delightful brand engagement, driving more conversions and loyalty. Retailers can directly advance their push notifications capabilities using existing Commerce Cloud account. By leveraging embedded predictive intelligence and a robust partner ecosystem offered by Salesforce Commerce Cloud, Shopgate will find more teeth in helping retailers deliver superior customer experiences seamlessly.

Read Also: Bluecore Joins Salesforce Partner Program to Bring Personalized Interactions for E-Commerce

“We are pleased to partner with Salesforce, giving their merchants the ability to improve customer loyalty and increase conversion rates with our cutting-edge mobile shopping platform. They believe, as we do, that retailers should spend their time focusing on delivering best-in-class mobile experiences, and less on managing technology,” said Marc Biel, CEO, Shopgate.

“While the larger e-commerce industry places a heavy emphasis on new customer acquisition, we focus on customer retention, as it costs five times more to acquire a new customer than to retain one.”

Founded in 2009, Shopgate has evolved into a comprehensive SaaS platform for mobile commerce that enables retailers to build engaging websites and apps, bringing real-time updates and alerts on how customers behave across various mobile channels.

Read Also:  Bynder Partners Salesforce Commerce Cloud to Provide Feature-Rich Commerce Platform

Salesforce Pardot Adds Dramatic Enhancements to Engage Alerts for Accelerated Sales Actions

STS Staff Writer
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Sales acceleration technology has transformed the B2B sales commerce world, making remote selling the most readily adaptable sales technology today. Engage Alerts, the real-time response platform within Salesforce’s marketing automation suite has earned new features and updates for an improved user experience. The new enhancements will help sales reps connect with customers and prospects much faster than earlier, delivering a phenomenal buyer experience to close deals quicker. The company announced enhancements on Pardot Engage Alerts via blog post.

By adding new features to Engage Alerts, Salesforce intends to offer reps a quick-view window on all the latest alerts. The new, more intuitive interface for Engage Alerts has a customizable tailor-made alerts window with side-by-side columns and engagement activity notification board.  Marketing automation for sales adds a higher flexibility to campaigns, making it easier for sales to be first, relevant, and productive.

Columns on Salesforce Pardot Engage Alerts
Columns on Salesforce Pardot Engage Alerts

The latest series of updates on Engage Alerts makes the platform more consistent and visible to the users. The updates are supported in Salesforce Classic and Lightning Experience. Three major changes that these new enhancement highlights are:

  • Sliders are now called Columns, engagement activity cards are now displayed vertically, and the latest alerts will appear at the top of each column. The columns help define your own conditions to populate a list of matching prospects real-time. It will show the last 4 days activity of a visitor that the Salesforce Engage user can choose and filter using three basic criterions –
  • Leads and Contacts Criteria
  • Activity Criteria, including page views, site search, file downloads, paid search clicks, webinars, forms, email clicks, 1:1 email opens and event registrations.
  • Geographic criteria, to add prospects from various locations
My Filter on Salesforce Pardot Engage Alerts
My Filter on Salesforce Pardot Engage Alerts

According to a Salesforce report published in 2015, high performing sales teams are nearly 5 times more likely to have a 360-degree view of their customers than the ‘underperformers’. The new additions to Engage Alerts will enable sales reps to respond faster by catching actions of the prospects real-time, connecting seamlessly from anywhere with tracked email activities on Salesforce CRM, Salesforce1, or Gmail.

Avaya Expands Global Alliance with Salesforce Service Cloud to Offer Connected Customer Experience

STS Staff Writer
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Avaya, the global leader in providing Customer and Team Engagement solutions, announced the expansion of its partnership with the Salesforce Service Cloud, bringing more comprehensive integration of the two companies. The announcement was made in the recently concluded event in Las Vegas – Avaya ENGAGE, which was attended by 2,300+ participants. The latest partnership expansion between the two companies will help Avaya’s prospects in moving forward through an extensive array of solutions, platforms, and solutions for Cloud, IoT, Customer experience, M-commerce, analytics and digital transformation.

“Customers today expect a predictive and connected customer experience, and that’s why we’re excited to align with Avaya on this initiative. As customer experience becomes the ultimate differentiator, offering a seamless, omnichannel experience will be the key way that companies can create customers for life.”, said Adam Blitzer, EVP and GM, Service & Sales Clouds, Salesforce.

Read Also:  CallidusCloud and Salesforce Expand their Vision to Unify Sales and Marketing Automation

Avaya already integrates with Salesforce via the Avaya Breeze Connector offering. However, this expanded alliance will offer far greater and tighter integration capabilities for enterprise customers where workflow management and interaction will seamlessly co-exist across the solutions.

“Only outcomes matter: Customers know a great experience from a poor one. They may not know the technologies that make either one happen — nor should they. Avaya and Salesforce have come together to build the bridges that create a seamless experience — for customers as well as agents. Together we will ensure businesses that the rewards of delivering outstanding customer experiences are theirs for the taking,” declared Laurent Philonenko, SVP of Corporate Strategy & Development, CTO at Avaya.

Read Also: AI-Powered Content Enablement Platform Bigtincan Hub Now Available on the Salesforce AppExchange

Avaya’s extended partnership with Salesforce Service Cloud will focus on refining its cloud-based solutions, enabling businesses to gain seamless access to its market with greater contextual awareness and agile service contact centers at all points along the customer journey. The alliance will make it easier for businesses to meet the digital demands of today’s customers.

“Bringing together the assets of two leaders so adept at elevating the customer experience will accelerate their customers’ ability to digitally transform that experience as well,” said Nancy Jamison, Principal Analyst, Digital Transformation, Frost & Sullivan.

“In addition, this partnership will greatly enhance the agent experience as well, which is critical with the growing millennial workforce.”

Avaya Customer Engagement solutions and Salesforce’s market-leading CRM platform make a formidable pair in a vastly disruptive martech ecosystem. The collaboration on Salesforce Service Cloud leverage millions of contact centers around the world, including some of the largest customer service operations. Currently, businesses use their Service Cloud APIs to allow customers to leverage Avaya routing across any channel, including web, chat and more.

Read Also: Bluecore Joins Salesforce Partner Program to Bring Personalized Interactions for E-Commerce

Avaya in Salesforce Service Cloud offers a simplified set-up and configuration process for administrators looking to sync agent skills and business rules. The customer data captured via Avaya voice analytics, such as identity verification, can be surfaced in Service Cloud Einstein so agents are better informed and can be more proactive regarding next steps in their case resolutions.

With the new expansive alliance, B2B companies will be able to manage their transition to web and cloud applications in 2017. The integrated Salesforce and Avaya solutions will enable companies to quickly move their strategies forward with little to no disruption to ongoing operations. As CMOs break the ceiling for Mobile-First marketing budgets, the new integrations will help companies seamlessly move from mobile self-service to assisted service when more personalized help is needed, accessing a live agent who has full knowledge of their historical and current interactions — including questions and information received while using a chatbot. This will allow service centers to address every customer need easily, quickly and completely.

Avaya reported annual revenue of $3702 million for 2016,    earning $958 million in Q4 of the year, up by $76 million compared to the previous quarter revenue.  In a largely erratic season for global martech companies, Avaya’s recovery in the Q4 of 2016 is very encouraging.

“Avaya’s fourth fiscal quarter results reflect the strength of our technology portfolio, with major competitive wins at government agencies and enterprise customers across networking, contact center and private cloud services underpinned by continued transformation of the company to a superior operating model,” said Kevin Kennedy, President and CEO.

“Looking forward, we remain committed to improving our operating performance and capital structure while creating value for our customers”, added Kennedy.

As the global leader in delivering superior communications experiences, Avaya provides the most all-in-one portfolio of software and services for contact center and unified communications, including omnichannel assisted and automated customer experience management solutions.

In recent weeks, many MarTech companies have added and realigned their partnership goals with Salesforce, bringing a sea of opportunities for marketers to connect seamlessly with customers across all platforms.

Read Also: CMOs Own Initiatives in Customer Experience; Focus Sharply Moving Towards No-Screen Engagement

InsideSales.com Study Reveals End-of-Month Sales Tactics Cost Businesses Millions

STS Staff Writer
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InsideSales.com, the leading sales acceleration platform that uses AI-powered predictive analytics, announced the release of a comprehensive study on sales wisdom for 2017. The report, titled “Time-based Closing Strategies: The High Cost of Procrastination“, provides enriching insights on the challenges facing conventional sales wisdom.

InsideSales.com released the study at Accelerate’17, the marquee event for sales and marketing professionals, and data scientists. The report revealed that end-of-month selling behaviors common to most business-to-business sales organizations have a negative impact on overall sales win rates and deal sizes. Not only do these last-minute blitzes result in the loss of deals that might have otherwise eventually been won, but the deals that do close do so at lower rates and smaller sizes than those won earlier in the month, resulting in significant losses in revenue.

Read Also: Velocify ReportHub, An Intelligent “Fitness Tracker” for Sales Organizations to Achieve Peak Performance

InsideSales.com gleaned these results from a scientific review of nearly 10 million anonymized sales interactions logged by over 150 enterprise users of the company’s sales pipeline management and forecasting software, HD Forecast™.

“These insights fly in the face of one of the foundational beliefs of business-to-business sales. They nullify the common belief that sales organizations should push to meet goals before month’s end,” said Ken Krogue, InsideSales.com founder, and president.

“The study makes clear that it’s time to completely rethink end-of-month strategy. Without a complete understanding of pipeline management in relation to time-based patterns or strategies, organizations are losing opportunities and throwing millions away each year.”

An examination of the data determined that high pressure pushes to hit calendar-based sales quotas do more harm than good, as they force sales reps to both behave disagreeably and to engage in severe price-cutting — often lopping 47% from the price that would have obtained the previous day.

Read Also: Sales Intelligence Platform Chorus.ai Scoops $16 Million in Series A Funding

Key findings from the report also indicate that weekly closing strategies are similarly misguided. Tuesdays close at a rate 65% higher than Fridays — the day of the week with the lowest close rate and, paradoxically, the day many sales reps work hardest to close on.

Fortunately, this is an easy fix for sales teams. The study recommends putting limits on discounting options, offering bonuses for full-price deals and raising prices for future month purchases. Additionally, companies can coach reps and managers to push deals to the next month to maximize revenue and close deals mid-week.

InsideSales.com offers sales professionals a unique sales intelligence platform built on Neuralytics, which is a predictive and prescriptive self-learning engine that drives revenue growth. Sales teams can deliver optimized experience for buyers, offering enriching personalization with breakthrough innovations in predictive sales communications, engagement tracking, forecasting, and rep motivation. Sales teams use the InsideSales platform on desktop as well as playbook format for opportunity scoring, sales communications, email and web analytics, tracking and gamification.

The Provo-based company recently scooped $50 million in Series E funding in January 2017 from nine investment firms led by Polar Capital Management Inc. Founded in 2004, the sales acceleration platform has managed to raise $250.2 million in six funding rounds since 2012. Top speakers at InsideSale’s Accelerate’17 include Tiffani Bova from Salesforce, Ruben Sigala, Hilarie Koplow-McAdams (President- NewRelic), Katie Azuma from infor, Kerry Cunningham (Sr. Research Director at SiriusDecisions), and Dave Barrett of Polaris. The 3-day event concluded on February 16.

Read Also: Telecom Giant Proximus Opts for Neustar MarketShare to Optimize Its Sales and Marketing Campaigns

Velocify ReportHub, An Intelligent “Fitness Tracker” for Sales Organizations to Achieve Peak Performance

STS Staff Writer
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Velocify, the leading cloud-based sales intelligence platform, has introduced a new business performance analytics solution to track and improve the health of sales efforts across the enterprise. Called the ReportHub, the sales intelligence tool provides real-time actionable insights on sales performances across reps, campaigns, and lead sources. ReportHub is now readily available at no additional cost to customers using Velocify LeadManager.

Velocify ReportHub’s dashboard is very similar to a digital fitness tracker. Its function—even more similar! By providing actionable sales performance insights, the latest sales intelligence tool enables managers and administrators in the sales team to evaluate and improve contact strategies, enhance lead sourcing and refine resource allocation.

As businesses grow more customer-centric, the only way companies can survive the competition is by putting sales automation into its processes. Velocify provides powerful sales acceleration capabilities to professionals, enabling them to draw a clear conclusion from easy-to-use data visualizations and sales execution automation.

“Sales processes have become increasingly digitized, generating enormous amounts of relevant performance data,” said Manoj Goyal, COO at Velocify. “ReportHub presents crucial data in an easily digestible way, helping guide data-driven decisions that can have a meaningful impact on sales growth.”

How ReportHub works?

ReportHub breaks down an individual company’s sales analytics into three main categories: lead source performance, contact day/time of call performance, and sales rep/user performance. Each category offers an array of interactive reports, including dashboards for quick analysis, and detailed charts for sales managers to drill down into the data to uncover deeper performance trends across sales reps, lead sources, or contact strategies.

via Velocify
via Velocify

By adding ReportHub, Velocify users can have seamless access to large stores of highly granular and accurate sales activity data. Additionally, ReportHub will also integrate with other existing sales process management capabilities, empowering companies to stay agile and continuously improve performance through iterative optimization.

Velocify currently offers –

  • Velocify Pulse for focused sales dialing and emails, integrated with Salesforce
  • Velocify LeadManager for sales acceleration and growth with automated routine task management
  • Velocify DialIQ, the only click-to-call sales dialer for enhanced sales communication

Sales organizations today need better insight into which reps, lead sources, and sales strategies are performing well, and which ones aren’t. However, sales managers and admins often have to use manual, time-consuming processes to download data and run separate analyses on critical key performance indicators. This painstaking process often inhibits their ability to take quick action.

Adding Velocify’s latest sales intelligence capability removes the dependence on sales coaching opportunities by improving the health of the overall sales pipeline through real-time performance assessments.

Salesforce Introduces Service Cloud Einstein AI to Transform Customer Service Interaction

STS Staff Writer
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Meet Service Cloud Einstein, Salesforce’s latest offering.

Conceived as the world’s first intelligent customer service platform, the introduction of Salesforce’s Service Cloud Einstein is an electrifying development for marketers who are perennially challenged to deliver proactive, personalized service to their customers. The intelligent customer service platform offers SMBs seamless opportunity across all marketing channels, enabling them to deliver services that are responsive, intuitive, personalized and smart.

Most SMBs and start-ups consider customer service as a quintessential but an expensive part of their organization. CMOs are increasingly looking for MarTech tools that can turn their limited customer service capabilities into a revenue-generating profit center. Salesforce has undoubtedly mastered the “Art of Timing” when it comes to introducing most contemporary MarTech features and integrations relevant to changing marketing landscape.

via Salesforce Einstein AI
via Salesforce Einstein AI

Inbuilt intelligence in a customer service platform presents a huge opportunity to businesses of all sizes. Salesforce, a leading exponent of intelligence in MarTech, delivered Service Cloud Einstein to magnify the prospects of AI technology and its seamless integration across existing customer services’ functionalities.

“Customers today expect and demand great service experiences,” said Adam Blitzer, EVP and GM, Service and Sales Clouds, Salesforce.

“Service Cloud Einstein empowers companies to transform any customer service interaction into a smart conversation that drives brand loyalty and creates customers for life.”

Applications in Service Cloud Einstein

Einstein Case Management

A powerful, highly efficient correction agent in customer service platform, Einstein Case Management drives faster service for cases that are automatically classified as they come in. By having AI do everything related to customer engagement, businesses can directly bring analytics and omnichannel supervision into marketing campaigns.

With Einstein Case Management, high priority cases get quickly routed to the next available agent who knows what the case is about before they even pick up the phone, making the experience seamless for the customer.

Einstein Supervisor

Contact center supervisors can now leverage real-time operational insights with smart data discovery to drive their omnichannel campaigns, increasing agent productivity and customer satisfaction across multiple touch points.

Apart from taking real-time actions on queued items and recommendations, Einstein Supervisor can also predict the intensity of customer engagement and their satisfaction levels, before making specific recommendations to improve the customer experience.

Intelligent Mobile Service

As marketers switch to Mobile-First ecosystem in 2017, businesses face a hard task automating their MarTech capabilities with mobile. With Intelligent Mobile Service, marketers can connect with their on-field team members with a connected service app on iOS and Android so they can deliver personalized, exceptional service anywhere.

Service Cloud Einstein mobile app utilizes a highly-advanced machine learning algorithm to optimize scheduling and routing. Additionally, it also provides real-time access to complete CRM data and even has offline capabilities so mobile workers can be productive without cell coverage.

Availability in 2017

Currently, only Einstein Supervisor with Analytics Cloud’s Service Wave analytics app and Smart Data Discovery is included in the Enterprise edition and above. Service Wave bundle is priced at $75 per user, per month. The pricing for the Smart Data Discovery functionality is discrete, based on the volume of data and the number of users.

Einstein Case Management will be released as a pilot suite in the later part of 2017. Meanwhile, Intelligent Mobile Service, also referred to as Field Service Lightning, will be readily available at $150 per user, per month for Salesforce clients that have either Enterprise Edition or Unlimited Edition Service Cloud License. However, this service is also available as pilot mobile app for Android.

What’s next with MarTech innovations in Customer Service?

By introducing Service Cloud Einstein, Salesforce has paved the way for service organizations vouching to infuse intelligence into their operation. There is colossal opening to bring intelligence into customer service. Smart image recognition, intelligent upsell & cross-sell, service bots and son on. Least said, AI in MarTech offers better experiences to customers, creating a competitive advantage even in a disruptive marketplace.

According to Accenture Strategy Report, titled ‘Digital Disconnect in Customer Engagement’, 83% consumers prefer human interaction with channels over digital platforms to solve customer service issues. In another report by Accenture, 79% of IT and business executives “agree that AI will help accelerate technology adoption throughout their organizations” and that “AI is poised to enable companies to improve the experience and outcome for every critical customer interaction.”

The Future of AI in Customer Service…

As businesses look to leverage customer service as a revenue generation center in coming years, AI is very well the omnipotent distinction between performers and survivors in digital transformation journey. To deal with the rapidly emerging channels and technologies for messaging and app commerce, B2B enterprises will look to deploy AI-powered service platforms like Service Cloud Einstein to create exceptional customer experiences. Marketers using AI can finally attune to emerging technologies, delivering exceptional service and maintaining operational excellence, powered by incorruptible intelligence.

AI-Powered Content Enablement Platform Bigtincan Hub Now Available on the Salesforce AppExchange

STS Staff Writer
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Bigtincan, the leading unified mobile content enablement platform for B2B enterprises has announced its integration with the Salesforce AppExchange. This will allow Bigtincan users to leverage the power of AI and machine learning of the leading B2B app marketplace. The Boston-based mobile-centric business intelligence company will offer Bigtincan Hub, its mobile content enablement solution, through the Salesforce AppExchange.

“We are thrilled to offer Bigtincan Hub via the Salesforce AppExchange and provide intelligent and results-driven sales enablement abilities to more Salesforce users through Bigtincan Hub,” said David Keane, co-founder and CEO, Bigtincan.

“As seen through Salesforce Einstein and other AI technologies, these advanced capabilities have the ability to intelligently support the selling process and help sales and service organizations increase productivity and win more deals. And now with Bigtincan Hub, customers can immediately experience the benefits of our platform directly within Salesforce.”

Bigtincan Hub, a powerful AI-driven sales enablement platform, offers real-time capabilities to connect with customers, partners, and employees in easy-to-use environments. Salesforce App Exchange is offering free downloads for Bigtincan Hub to enable sales professionals to prepare better for their meetings, engage leads more productively through smooth capturing of actions and increasing conversion rates.

Key Features of Bigtincan Hub

Bigtincan Hub built on Salesforce AppExchange offers unique sales enablement capabilities to users –

  • Smarter, next-gen AI-powered content collaborations and recommendations based on environment
  • Compressed life cycle based on intuitive user experience across mobile channels
  • Online and offline collaborations, automatically pushing the most recent and relevant trending content to mobile users
  • Completely customizable user interface with automation to sync content from existing repository based on attributes – group, task, event, date/time, customer type and stage of life cycle
  • Identify content consumption to refine the content structure for ever-changing sales environments
  • Comprehensive content security with 256-bit data encryption, roles-based access control. Mobile device white-listing and remote content wipe
  • Seamless content integrations with CRM, intranets, and servers — Adobe CQ5/AEM, Airwatch, Alfresco, Citrix, Box, AWS S3, Dropbox, Evernote, Jive, Marketo, Microsoft SharePoint Online, Oracle/ Siebel & CRM on Demand, SAP, and so on.

Founded in 2011, Bigtincan content enablement platform for sales available on Salesforce AppExchange will make sales more customer-centric with self-automation mapping workflow.

Salesforce AppExchange, Salesforce.com’s cloud computing marketplace is now the fastest growing repository of free and paid B2B apps. “Companies are looking to transform the way they connect with customers, partners, and employees to thrive in the age of the customer,” said Kori O’Brien, SVP, App Innovation Partner Sales, Salesforce.

“By leveraging the power of the Salesforce App Cloud, Bigtincan provides customers with an exciting new way to help sales and service teams succeed with the best in sales enablement technology.”

As businesses adapt to “mobile-first” landscape, content enablement platforms on cloud marketplace serve the purpose of enabling sales professionals with clear navigation through content governance policies. Revenue-wise, the content enablement platforms will become the norm, supporting major campaigns and mitigate sales challenges with powerful, engaging content. To what extent AI technology will impregnate sales enablement in 2017 is yet to be ascertained.

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