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MullenLowe Group Appoints Jonny Stark As Chief Strategy Officer APAC

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MullenLowe Group Appoints Jonny Stark As Chief Strategy Officer APAC

Offer To Bring ‘Middleware’ Solution To Clients at MullenLowe Group, Spearheading A New Breed Of Consultative Offering 

MullenLowe Group Asia Pacific has appointed Jonny Stark as Chief Strategy Officer to spearhead a new consultative offering for enterprises across Asia-Pacific. In the newly formed role, Stark will also be responsible for leading the Group’s regional strategy and driving the hyper-bundling approach, in order to combine capabilities and skill sets.

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With the recent arrival of new skillsets to the Group – including Jonathan Hart, Head of Data Science and Analytics, Zélia Sakhi, Head of Experience and Kanika Mathur, Executive Vice President, Client Partnerships, a team that blends former in-house and consulting talents – the new offer is about bringing their skillsets to the fore, rather than simply repackaging pre-existing talent.

Describing the new offer as a type of ‘Middleware’ for clients to solve business problems, Vincent Digonnet, CEO, MullenLowe Group APAC said: “In the past ten years, traditional consultancy organizations have been steadily investing in creative and delivery capabilities to unlock new revenue opportunities and deliver down the chain, while in the meantime advertising groups have failed to move up the chain from creative production and delivery services to consultancy. For those ad networks that have tried, it too often seems to be just a remix of existing senior client-servicing talent. Meanwhile, the acquisition of creative agencies requires integration into a consultancy organization to be effective.”

“At present, we see an addressable gap between the ambitious, wide-ranging strategic recommendations from traditional consultancies and the delivery from creative organizations supposed to implement them. This creates the need for a ‘Middleware’ offering, providing consultative services which can help prioritize key workstreams and address discrete challenges with solutions that aim to be easily implementable thereafter by different partners and suppliers, across technology, media, CRM, creative and analytics. We are excited at the possibilities,” he added.

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Stark brings extensive experience across a variety of disciplines to his new role at MullenLowe Group, which spans business transformation, digital strategy, content creation, public relations, comms, and brand building. Most recently, Stark was a Partner at business advisory firm Brunswick Group, in Hong Kong, where his responsibilities included leading the firm’s digital offering across Asia. Prior to this, he was Senior Vice President at SapientRazorfish for over six years, during which he led the region’s financial services team, supporting business transformation initiatives.

Commenting on the new role and offering, Stark noted the need to deliver meaningful business value, “Everyone is talking about transformation in various guises, but actually making it happen is an enterprise-wide challenge. Peter Drucker talked about marketing as a critical function, as without customers there is no business – so marketing is an important strategic focus-point, but that means acquiring truly deep insights into customers, understanding how to re-align the business to become customer-centric and ensuring that technology is embedded, additive and not bolted on,” he said.

“This is not about channels, advertising creative and messaging. This offer is about bringing together people who have experience in doing, not just saying, and blending skill sets across data science, experience design, and technology that generate competitive advantage for our clients.” he continued.

Having relocated to Singapore, Stark will report into Vincent Digonnet, CEO, MullenLowe Group APAC. The role is effective immediately.

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True Influence® Launches OpportunityBASE™

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True Influence® Launches OpportunityBASE™
  • True Influence® Launches OpportunityBASE™, Part of its InsightBASE™ API Layered Platform, to Deliver High-Quality Leads with a Global Reach for B2B Marketers
  • OpportunityBASE provides enhanced functionality for the company’s ContentLEADS™, TeleLEADS™, and BehaviorLEADS™, helping businesses accelerate their sales revenue

True Influence®, the technology leader of intent-based marketing and lead generation solutions, announced OpportunityBASE™, a new component of the company’s InsightBASE™ API layered platform that produces valuable content syndication leads from 490 million B2B decision-makers around the world. When used in conjunction with the company’s ContentLEADS™, TeleLEADS™, and BehaviorLEADS™ software, B2B marketers can generate the kind of leads they demand in an extremely efficient manner that accelerates sales revenue. True Influence is a data-driven technology company that connects you with your next customer.

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Add an Additional Layer of Market Intelligence to Identify Prospects

OpportunityBASE was designed to reduce the turn-around time for quality leads by improving the efficiency and effectiveness of the company’s demand generation services. The product’s powerful analytics and audience segmentation tools pinpoint exactly the right audience for specific content in world markets including the U.S. and Canada, EMEA, Asia-Pacific, and Latin America. Additionally, True Influence’s InsightBASE® intent monitoring solution can add an additional layer of market intelligence to identify prospects who are actively researching a solution, ensuring a company’s message arrives at the precise time those prospects are ready to buy.

“True Influence is committed to a global customer service experience that provides the quality and quantity of demand generation that our customers require,” said Brian Giese, CEO, True Influence.

Brian added, “Our systematic approach for gathering and reviewing customer feedback permits us to see shifts in the perception of our service and act on that feedback as customer expectations change.”

True Influence understands the importance of ensuring quality demand generation to potential customers. OpportunityBASE utilizes the company’s TripleCheck® lead verification system to ensure uncompromising accuracy in delivering the highest quality business demand generation programs.

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Obtaining a High-Quality Demand Generation Program Continues to Be One of the Biggest Challenges

Another True Influence customer says, “they have a community of great buyers and influencers, and a deep knowledge of best practices and methodologies to help today’s progressive demand-generation professionals,” said Christine Simonini, director of Enterprise & Vertical Demand Generation at DocuSign.

OpportunityBASE key features include:

  • Usability and Design – user-friendly design and responsive interface that takes fewer clicks to work within the program
  • Audit Trail – audit trail for orders and allocations that allows easy tracking of changes
  • Order Management – single-click view of demand generation performance at the order level, as well as programs in a different status
  • Extensive Reporting Capabilities – accurate forecasting and margin reports for all demand generation programs
  •  Customer-Salesperson Mapping – salesperson assignment at the customer level, multiple reps on one account, and product line mapping for accurate sales commission reporting

“In today’s fiercely competitive marketing environment, obtaining a high-quality demand generation program continues to be one of the biggest challenges that companies face as they strive to increase sales revenue,” said Giese. “With OpportunityBASE, we’ve developed software that makes it easy to provide quality services with a global reach in a full-proof, extremely efficient manner.”

Tendril Receives Strategic Investment from Rubicon Technology Partners to Accelerate Growth

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Tendril Receives Strategic Investment from Rubicon Technology Partners to Accelerate Growth

Tendril, a leading provider of Home Energy Management (“HEM”) solutions to the utility industry, has secured a majority investment from Rubicon Technology Partners (“Rubicon”), a private equity firm specializing in enterprise software companies. Morgan Stanley Alternative Investments and ZOMA Capital are joining Rubicon with minority investments. The funding will be used to accelerate Tendril’s growth through technology innovation, sales expansion and the pursuit of acquisition opportunities.

Read More: Vector Sells Triton Digital to E.W. Scripps for $150 Million

“We are seeing tremendous uptake of our HEM platform. In 2018, more utilities chose Tendril than any other industry player,” said Adrian Tuck, CEO, Tendril. “Receiving this investment is proof the industry needs our technology and we are at the beginning of an explosive growth period. Partnering with Rubicon allows us to continue to innovate and expand our industry-leading platform, and support our customers for years to come.”

Built over 10 years with more than $100 million in investment, Tendril’s HEM platform is the industry’s most powerful software platform spanning consumer engagement all the way through to revolutionary smart home orchestration. It is proven to help utilities engage increasingly discerning customers, activate them to purchase energy-related products and services, and orchestrate energy usage through devices like smart thermostats and smart speakers.

The Tendril Platform contains advanced analytics on more than 123 million homes and is used to execute Behavioral Energy Efficiency (BEE), Customer Engagement, and Demand Management programs by the largest utilities in the world, including 5 of the top 10 in the United States – American Electric Power (AEP), Consolidated Edison (ConEd), Duke Energy, Public Service Enterprise Group (PSEG) and Xcel Energy.

“With a mission-driven culture, world-class technology and passionate customers, Tendril is ready to become the clear leader in the HEM market,” said Steve Carpenter, Partner, Rubicon. “The company’s track record of winning new customers and supporting some of the largest utility programs in the country provides an excellent foundation for growth, and this investment will allow Tendril to continue to distance itself from competitors.”

Brand Networks Announces Series of Data Collaborations; Guides Advertisers Through Audience Activation Uncertainty

Canaccord Genuity was the exclusive financial advisor to Tendril in connection with this transaction.

Tendril provides data analytics on more than 123 million homes creates new business opportunities for any product or service provider connected to the home. 

Rubicon Technology Partners invests in enterprise software companies with proven products and talented management teams to help grow and scale their businesses. Rubicon enables companies to adapt to the changing requirements of their businesses as they grow and scale using a proven set of proprietary processes, best practices and a portfolio-wide engagement model called RTP Change Management™.

Read More: Adjust Announces the Acquisition of Acquired.io

Vector Sells Triton Digital to E.W. Scripps for $150 Million

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Vector Sells Triton Digital to E.W. Scripps for $150 Million

Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses, today announced closing of the sale of Triton Digital, Inc. (“Triton”), a leading technology provider to the audio streaming and podcast industry, to The E.W. Scripps Company (NASDAQ:SSP) for $150 million. Triton Digital is the global technology and services leader to the digital audio and podcast industry.

Based in Los Angeles, Triton provides audio publishers with measurement, streaming, ad serving and audience engagement solutions in over 40 countries. Triton’s diverse, bluechip customer base includes broadcast groups, such as iHeartMedia, Cumulus and Entercom, as well as digital audio pureplay companies, such as Spotify and Pandora.

Vector Capital acquired Triton in 2015 and supported management’s strategy of continued growth and profitability. Under Vector’s ownership, Triton has undertaken a number of transformational initiatives, including product portfolio rationalization, expansion of the core measurement services, strategic investments and operational improvements. As a result, Triton further cemented its market leadership position as the top technology provider to the rapidly growing digital audio marketplace.

“Vector has been a terrific partner for Triton over the past four years¸ and together we have built a truly global and scalable platform,” said Neal Schore, CEO of Triton.

Neal added, “Vector’s sector expertise and operational resources were invaluable tools that enabled us to successfully invest in the core business. We are grateful for Vector’s support and look forward to continuing on our journey as part of The E.W. Scripps Company.”

Alex Beregovsky, Managing Director at Vector Capital, said, “We are proud of our partnership with Triton and the company’s success under the stewardship of its CEO, Neal Schore. This investment exemplifies our approach of closely partnering with strong management teams and helping them successfully evolve their businesses.”

Moelis & Company LLC acted as financial advisor and Kirkland & Ellis LLP acted as legal advisor to Triton Digital and Vector Capital.

Vector Capital is a leading global private equity firm specializing in transformational investments in established technology businesses.

Searchmetrics Google Shopping Study Reveals “Fake” Competition for Ads

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Searchmetrics Google Shopping Study Reveals “Fake” Competition for Ads

Following a record EU penalty, Google had to revamp its Google Shopping service and create more competition. Now, 32 percent of ads come from external Comparison Shopping Services (CSS). However, traditional product and price comparison portals only provide 9 percent of the total ads.

With marketing agencies occupying 23 percent of the market, this calls into question the kind of competition that exists for ads appearing within Google Shopping.

Over a year on from the European Commission’s antitrust ruling which forced Google to open up its shopping service to outside competitors, new Searchmetrics research suggests a third of ads within Google Shopping boxes are coming from providers other than Google. But the majority of these (23% of all ads) seem to be from digital marketing agencies profiting from Google Shopping’s revamped auction model. Only around 9% are from the traditional comparison shopping sites (CSSs) that the EU’s ruling was originally intended to support.

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In an open letter to the EU’s competition commissioner, 14 European shopping comparison services recently claimed that the modifications Google has made to make its shopping service fairer have actually made matters worse for them. They claim Google is now trying to populate the service with ‘fake’ comparison shopping sites by ‘reaching out to Google Shopping Ad Agencies to encourage and incentivize them to pose as CSSs’.

Searchmetrics’ analysis of Google Shopping in the UK, Germany, and France, has found that many non-Google ads are coming from numerous new players, mainly digital marketing and advertising agencies, whose role is to manage the ad auction process for merchants. While these firms do run comparison shopping websites, their pages tend only to list the products sold by the merchants whose bids they manage – which means they are otherwise largely irrelevant for genuine comparison shopping.

Looking across Europe, we see a similar situation in the UK, Germany, and France, with many marketing agencies among the top ten advertisers in each country. Searchmetrics investigated the shopping ads on desktop search results in these three markets in autumn 2018 – and the average result from all three markets, breaking external advertisers down into marketing agencies and traditional comparison sites, raises questions about the true nature of competition in Google Shopping, view chart here: https://www.realwire.com/writeitfiles/google-shopping-graphic-EN.jpg

The agencies are likely to have been encouraged to enter the market by the Google Comparison Partners program which creates certified CSSs who can act on behalf of merchants that want to bid for Google Shopping ad slots. Its SpendMatch incentive scheme has been giving merchants rebates of up to 30 percent of their shopping budget if they place their shopping ads via an external Google-certified CSS and not through Google itself. In effect, Google has been giving cashback if merchants spend their ad budget via these competitors.

While SpendMatch has been available for ads from all CSS’s, including the traditional price comparison websites, it appears that these true comparison services have found it difficult or unprofitable, since it is not part of their business model to attract merchants to place their ad bids. In the letter to EU’s Competition Commissioner, the comparison services state: ‘few rivals have chosen to participate in Google’s CSS auction’.

Daniel Furch, Director of Marketing for EMEA at Searchmetrics said, “Online marketing agencies have been the primary beneficiaries of Google Shopping opening up to external CSSs. They are now a new player in the marketplace for shopping ads and are profiting from the incentive program. Whether or not the traditional product and price comparison sites are right in their evaluation of the situation, which they see as “fake competition”, will probably be determined following a further investigation by the EU, whose main motivation for demanding more competition was ensuring that consumers are given fair choice. Searchmetrics will continue to analyze developments in its upcoming studies.”

Read More: Brand Networks Announces Series of Data Collaborations; Guides Advertisers Through Audience Activation Uncertainty

Searchmetrics analyzed Google search results for approximately 500,000 keywords per country in the UK, France, and Germany, noting how frequently rival comparison services appeared in the Shopping Units in Google desktop searches. Data were collected at four points in September and October 2018.

3 more interesting facts from the Google Shopping study

  • According to the study, Twenga is the only classic comparison site among the top three external advertisers on Google Shopping in any of Germany, UK or France.
  • And in the UK, for instance, the online marketing agency periscopix.co.uk − with 20% of external ads − is the best-represented competitor in Google Shopping.
  • Six of the top 10 competitors in the UK are very new – their sites only started being listed in Google’s paid or organic search results in 2018 – and they are all marketing agencies rather than established comparison sites.

Using the deep learning insights of the Searchmetrics Suite and Searchmetrics Content Experience platform, the platform navigates the shifting priorities of search engines and help you outrank your competition. Search has evolved into a data-driven field that requires powerful software to guide companies through discovery, briefing, optimization, and measurement of engaging storytelling.

Searchmetrics uncovers the opportunities and pitfalls of online marketing.

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Brand Networks Announces Series of Data Collaborations; Guides Advertisers Through Audience Activation Uncertainty

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Brand Networks Announces Series of Data Collaborations; Guides Advertisers Through Audience Activation Uncertainty
Acxiom, Experian, Oracle Data Cloud, Narrative, TruSignal, and PushSpring now available through Brand Networks

Brand Networks, the advertising optimization platform, brings core third-party data providers and customizable, mobile-first data providers to its platform to give advertisers increased access to audience insights that can be applied simultaneously across social, video, and programmatic display inventory. With these capabilities added to its Cross-Channel Managed Media Services offering, Brand Networks will be the go-to resource for the data and expertise needed for advertisers to reach their desired audiences across the open and social web and consistently hit their goals.

To offer a dynamic array of audience activation capabilities, Brand Networks is working with Acxiom, Experian, Oracle Data Cloud, Narrative, TruSignal, and PushSpring. With access to both core third-party and customizable data providers, Brand Networks customers will have a leg up on competitors scrambling to navigate the rapidly changing audience data ecosystem.

“The industry doesn’t need a middleman to help move ads from creative teams’ desks to consumers’ news feeds—they need a resource they can rely on to get the job done and get it done right,” said Dave Fall, CEO of Brand Networks.

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Dave added, “With Brand Networks’ strategic set of audience partners, we’re pursuing our vision to put an end to siloed channel strategies and empowering advertisers to renew their focus on unique audiences. As a company, our goal is to do more than simply enable advertising campaigns. We exist to add value to every campaign running through our people and our platform—ensuring that our clients consistently pick the most opportune ways to reach their audience.”

Due to the growing need for first- and third-party audience data that can be applied across multiple inventory sources for more holistic campaign targeting, it’s become a priority for Brand Networks to enhance its data offering for customers and welcome a series of valuable audience providers to its platform.

Read Also: Broadcom Inc. and HCL Technologies Announce a Global Preferred Services Partnership

“A big challenge for today’s advertisers is obtaining a comprehensive picture of who their audience is. That’s why success depends on having access to transparent and customizable data to derive insights about your brand’s specific audience,” said Nick Jordan, CEO at Narrative.

Nick added, “By integrating our unique data capabilities with Brand Networks, we’re helping advertisers discover new insights and precisely define audiences in meaningful ways; ultimately creating better outcomes with those users.”

“We believe that quality data and technology can help advertisers better understand their audiences, make the right marketing decisions and create an improved experience for customers,” said Kevin Dean, Experian’s President of Marketing Services.

Kevin added, “Our collaboration with Brand Networks helps advertisers maximize the analytical insights to create and deliver more relevant content to consumers.”

“TruSignal’s custom approach to insights and lookalike audiences helps advertisers learn more about their customers and find more of the right people to target across channels,” said TruSignal CEO and Founder, David Dowhan.

David added, “Driven by our robust offline data and AI-driven predictive scoring technology, our solutions add a layer of consumer insights and sophisticated modeling to Brand Networks’ already advanced media buying technology so more advertisers can take advantage of first- and third-party data and predictive scoring to scale campaigns to people who drive KPIs.”

With a transparent cost structure, Brand Networks customers can use data from Acxiom, Experian, Oracle Data Cloud, Narrative, TruSignal, and PushSpring to power uniform targeting for their cross-channel campaigns.

Brand Networks offers advertising optimization and insights combining paid social media, programmatic display, and video. Brand Networks delivers award-winning adtech and managed media services to hundreds of enterprise customers, including 81 of the AdAge 100 Leading National Advertisers and 14 of the 25 of top US companies as ranked in the Fortune 500. The company leverages Iris by Brand Networks, the first AI-based platform for social advertising, and the Tapad Graph™, which powers the company’s Digital Activation services, to deliver unified digital advertising experiences for customers worldwide.

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Broadcom Inc. and HCL Technologies Announce a Global Preferred Services Partnership

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Broadcom Inc. and HCL Technologies Announce a Global Preferred Services Partnership

Broadcom Inc., a global technology leader that designs, develops and supplies semiconductor and infrastructure software solutions, and HCL Technologies (HCL), a leading global technology company, announced a global preferred services partnership agreement.

Effective immediately, HCL becomes the preferred services partner for Broadcom’s enterprise software products (part of former CA Technologies) and will provide professional services, education and training services. Broadcom customers will have access to HCL’s technological expertise across consulting, implementation, upgrade and support services. In addition, the majority of Broadcom’s professional services personnel with expertise including Agile, CyberSecurity, and DevOps will transition to HCL. Broadcom’s Mainframe and US Public Sector professional services group will continue to operate as-is outside of this partnership agreement.

Hitachi Becomes Customer and Reseller for JAGGAER’s Global…

“This partnership represents an important building block as we grow our infrastructure software capabilities advanced by the acquisition of CA Technologies last month,” said Hock Tan, President and Chief Executive Officer of Broadcom. “We believe our partnership, which spans more than a decade and HCL’s strength in Digital and IT Infrastructure will help us jointly deliver the expertise needed to support our customer’s mission-critical infrastructure software.”

“This collaboration highlights our strong and growing relationship with Broadcom,” said C Vijayakumar, President and CEO, HCL Technologies. “We will create a new Center of Excellence with a dedicated focus on Broadcom enterprise software products to provide broad capabilities and solutions for a superior customer experience. This will also create another strong differentiating edge to our existing IT Services portfolio.”

“New Rules” for Customer Service Worth Paying For”,…

The partnership between HCL and Broadcom aligns to HCL’s overall growth strategy for its high-momentum Mode 2 services in the Digital, Cloud and Cybersecurity space.

Currently, Broadcom Inc. is a global technology leader that designs, develops and supplies a broad range of semiconductor and infrastructure software solutions. Broadcom’s category-leading product portfolio serves critical markets including data center, networking, software, broadband, wireless, storage and industrial.

“Becoming a Customer-Centric Leader” at 2019…

Brainshark Certified as Leading Sales ‘Skills Development and Reinforcement Solution’ by Vendor Neutral™

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Brainshark Certified as Leading Sales ‘Skills Development and Reinforcement Solution’ by Vendor Neutral™

Vendor Neutral’s Certified 100 Program™ Helps Sales Tech Buyers Find the Best-Fit Solutions for Their Organizations’ Challenges and Needs – Driving Sales Effectiveness and Productivity

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced its certification in the Vendor NeutralTM Certified 100TM program as a leading sales “skills development and reinforcement” platform. The rigorous sales technology evaluation process “clears the fog” for buyers – so they can identify the best solutions to support their organizational needs.

Brainshark was among the first companies invited to participate in the program, as well as one of the first to attain certification from Vendor Neutral – which provides practical resources, objective advice and a sales tech concierge service for buyers.

To participate in the Certified 100 process, technology providers must complete an in-depth questionnaire and provide insights that address more than 100 questions and up to 400 data points (on detailed capabilities, sales models, partnerships, industry focuses, buyer challenges solved, integrations, support, services and more) for Vendor Neutral’s review and analysis. Sales tech buyers can access – free of charge – Vendor Neutral’s profiles of the technology providers who have attained certification.

“A Vendor Neutral certified profile is much more than a quick description – we designed the certification process to go deep,” said Steven Wright, Vendor Neutral’s certification analyst and a B2B sales enablement expert.

Steven added, “That’s a benefit for buyers, who get a detailed view of the functions and value of the technology solutions.”

Nancy Nardin, co-founder of Vendor Neutral and founder of consulting firm Smart Selling Tools, said: “We congratulate Brainshark on its certification, commitment to the industry and proven customer results. Participation in our program underscores Brainshark’s dedication to fostering a decision-making process that’s easier and more transparent for buyers, and to providing solutions that enable their growth.”

Helping companies improve sales readiness, Brainshark provides award-winning solutions for sales onboarding, continuous training, coaching and practice, content creation and more. This new certification caps off other recent recognitions for Brainshark – including honors this year in The International Business Awards®, The American Business Awards®, Best in Biz Awards, The Golden Bridge Awards® and The Customer Sales and Service World Awards®.

“Effective sales enablement encompasses a blend of people, process and technology – with a focus on enabling not just sales reps, but managers and other customer-facing team members as well,” said Brendan Cournoyer, vice president of marketing, Brainshark.

Brendan added, “Brainshark is committed to helping everyone in the sales organization do their jobs better, deliver maximum value to buyers and, most importantly, drive results. We’re proud of this certification from Vendor Neutral, highlighting our commitment to fostering perpetual sales readiness.”

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Brainshark sales readiness software equips businesses with the training, coaching, and content needed to prepare salespeople when, where and how they work. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly, updated easily, and accessed anywhere.

Adjust Announces the Acquisition of Acquired.io

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Adjust Announces the Acquisition of Acquired.io

Adjust, the industry leader in Mobile Measurement and Fraud Prevention, announced that it has entered into a definitive agreement to acquire the leading data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.

Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel campaign management to significantly reduce repetitive workflows and enables user acquisition teams to focus on what really matters – campaign optimization to drive ROI.

“This acquisition not only brings technological synergies and a complementary customer base but will also contribute to our goal of empowering our clients to grow their business and move markets,” said Christian Henschel, Co-founder and CEO of Adjust.

Since 2015, the number of user acquisition channels has grown from 700 to more than 1,500. In fact, user acquisition managers have to handle dozens of mobile ad channels simultaneously. Each channel comes with an individual set of manual and repetitive operations, which Acquired.io’s aggregation platform automates.

“Today, mobile marketers must use multiple dashboards in order to obtain a holistic understanding of their marketing efforts. They face the challenge of merging large datasets in order to understand and act on it. It’s not only costly, complicated and repetitive but also time-consuming,” added Christian Henschel.

Mobiquity Technologies Launches Largest POI Database with 5.5 Million Unique Places of…

Christian stated, “We will add Acquired.io’s technology and highly skilled development team to our platform, expanding our engineering department to more than 100 professionals.”

Adjust-Acquired io Acquisition
Acquired.io Founders with Adjust logo. Andrey Kazakov (left), Max Gannutin (right) (PRNewsfoto/Adjust GmbH)

Adjust finances the acquisition of Acquired.io through cash on its balance sheet and also plans further investments to fully integrate Acquired.io’s technology into Adjust’s mobile measurement platform. The integrated product will become available in the second half of 2019.

“Our decision to merge with Adjust was driven by many factors, including demand from clients and our intended choice to partner with someone we can build the most competitive and comprehensive product suite together,” commented Andrey Kazakov, Co-founder and CEO of Acquired.io.

Andrey added, “We believe that Adjust has the most complete and accurate solution in the mobile measurement industry globally, and we are proud to become part of this fast-growing company.”

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The acquisition follows on the heels of Adjust’s market expansion to India this summer and domestic China last year. It also fortifies Adjust’s global footprint, extending its vision to unify advertisers’ marketing activities and offer the best-in-class solutions to its global client base. Currently, Adjust has 15 offices worldwide. Since 2013, the company has more than doubled its revenues every two years and grown to 300 employees while maintaining profitability.

Recommended: Vodafone Launches 2019 Global Trends Report and Announces…

Adjust is the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. Adjust is a marketing partner with all major platforms, including Facebook, Google, Snap, Twitter, Line, and WeChat. In total, more than 25,000 apps have implemented Adjust’s solutions to improve their performance.

Acquired.io is a “command center” for user acquisition when it comes to mobile apps, enabling advertisers to act on their data in a single environment. The company provides UA teams with a single dashboard to manage all their channels, allocate budgets, create rules for automated decisions, and more.

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