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ON24 Prospect Engagement Profile Unveiled to Break Marketing-Sales Silos and Increase Business Impact

STS Staff Writer
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ON24 Prospect Engagement Profile transforms customer engagement into data-driven insights, empowering marketing and sales with the actionable intelligence they need to achieve organizational alignment and meet pipeline goals

According to the Forrester blog, 74% of business buyers conduct research online before talking to sales, and hence, it’s critical for B2B marketers to engage their prospects with compelling digital experiences and turn those interactions into insights that accelerate the customer’s buying journey. The ON24 webinar marketing platform offers businesses an innovative solution to this challenge, enabling marketers to form a human connection with thousands of their prospects for almost an hour and translate that engagement into data.

ON24 has advanced its capabilities by launching the enhanced ON24 Prospect Engagement Profile. This unique set of data analytics translates webinar engagement into valuable intelligence for marketers to better understand a customer’s buying intent and automatically deliver that knowledge to their sales counterparts. Not only do these insights enable more successful sales conversations, they advance marketing and sales alignment, a mandate for engaging today’s B2B buyer.

ON24
The ON24 Prospect Engagement Profile transforms webinar engagement into data-driven insights, empowering marketing and sales with the actionable intelligence they need to achieve organizational alignment and meet pipeline goals.

Joe Hyland, CMO at ON24, said, “As CMOs, it’s our responsibility to partner with sales leadership and make sure we’re all working from the same view of the customer. Sharing all the customer insights that qualify a lead and putting them at the fingertips of our salespeople is an important first step toward reaching that goal. Only then will we align our organizations to meaningfully engage our customers and win their business.”

Jeremy Collins, Director of Digital Marketing, BrightEdge, said, “At BrightEdge, our top priority is to help marketers create SEO and content marketing strategies that deliver real, measurable results. We leverage ON24’s webinar marketing platform to deliver product innovations and industry thought leadership to our SEO and Content Marketing community.

Additionally, ON24 allows us to interact with each attendee that evolves normal one-way webinars into two-way conversations that help drive adoption, loyalty and, most importantly, ROI for our community.”

The ON24 Prospect Engagement Profile analyzes an individual’s webinar engagement to convey their level of interactivity and interests, including the questions they asked, resources downloaded and responses to any given polls and surveys. These insights are available in ON24’s webinar marketing platform and can be integrated directly with Salesforce and other CRM systems.

As the first and only webinar marketing platform to deliver this level of insight, ON24 builds on its mission to help marketers drive revenue through engagement-driven webinars that deliver high-quality data, leads and results.

Bombora and EverString Join Forces to Bring Actionable Assets for AI-Assisted Sales and Marketing

STS Staff Writer
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Everstring’s Audience Platform And Bombora’s Powerful  Aggregator Would Enable B2b Marketers To Leverage Intent Data For Account Targeting, Giving Them A Complete View Of Their Ideal Customer

Evergage Bombora

Predictive sales and marketing platforms rely heavily on audience and intent data. Conforming to the MarTech trends, EverString, a leading provider of AI-based SaaS for B2B, has joined forces with Bombora, the largest aggregator of B2B intent data. A powerful partnership for B2B sales and marketing, EverString and Bombora intend to deliver accurate information to B2B marketers based on the level of interest in the topics that were selected based on target list of companies and their location.

“Over the past few months, in some ways due to the partnership, it’s becoming clearer how predictive SaaS solutions and intent data are like pieces that fit together.” — Marc Johnson, CMO and General Manager at Bombora

EverString Audience Platform and Bombora’s powerful would enable B2B marketers to leverage intent data for account targeting, giving them a complete view of their ideal customer, and what they are interested in real-time. For Bombora, joining hands with EverString ensures that B2B marketers can connect companies with potential buyers and flow that knowledge across multiple sales and marketing activities, including account targeting, outbound sales, event planning and lead generation.

Read Also: Is All That Big Data Making Your Head Spin?

EverString

According to a blog, the EverString-Bombora partnership is designed to deliver put customer profiles and tracking surge within a single-view window. Bringing these two technologies together not only served a market-driven purpose for the two companies, but it also gives a much more holistic experience to customers.

Marc Johnson

Marc Johnson, CMO and General Manager at Bombora, said, “Having seen how our customers – and then ourselves as marketers – use Everstring and Bombora to understand potential customers in complementary ways, we realized that a partnership was ultimately the best way to ensure customer success.”

 

 

Read Also: Datorama Genius Introduces AI-powered Automated Insights Across Marketing Data

With the combination of Bombora and EverString, B2B marketers would be able to perform—

Account-based targeting

Customers are able to translate the intent data into identification, letting salespeople call into accounts that are surging.

Field marketing

Teams no longer have to fly blind in regions they are unfamiliar with. Intent data gives signals so that teams can target accounts based on location analytics.

Pipeline Prioritization

By looking at intent signals, teams can see whether or not a potential prospect is interested in their product or service, and at the right time. This allows salespeople and marketers keep their funnel as organized as possible.

Account Management

If a manager is looking to upsell or cross-sell, they can monitor surge data to see if customers are researching their competitors.

Content Creation

Whether it is the content on your site, social posts or email campaigns, intent signals found in EverString’s platform can let you hone in on messaging and filter to high-fit customers.

However, the most impressive aspect of this partnership is undoubtedly the value for Bombora and EverString’s common customers, and the increasing clarity of signals from the marketplace.

Read More: Get Smart Content and Bombora Introduce Audience Insights, the New B2B Intent-Based Personalization Tool

With the advancement in predictive analytics and growing impetus on intent data, B2B companies are increasingly seeking inputs on intent from AI sales and marketing platforms. AI and intent simplify sales and marketing by refining the business relationship, allowing marketers to work flexibly, whether they are using intent inside the platform or exporting it into existing marketing automation platforms. A clear vision across campaigns enables sales teams can close deals faster while marketers can seek new opportunities through every stage of the funnel.

Recommended Read: Radius Set to Revolutionize B2B Data Commerce With an Unlimited Access to the Network of Record

Pixlee Launches User-Generated Content Integration with Oracle Cloud Marketplace

STS Staff Writer
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Pixlee Integration With Oracle Responsys Will Help Marketers Leverage User-Generated Content In Real Time To Improve Email Engagement And Sales

Pixlee, a visual marketing software and Silver level member of Oracle Partner Network (OPN), launched user-generated content (UGC) integration on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud.

The new integration enables joint Oracle Responsys and Pixlee customers to easily display user-generated content tagged with specific product SKUs in email marketing campaigns. Marketers can enrich their campaigns with shoppable product photos and videos from real customers with Pixlee app on Oracle Marketing Cloud.

Awad-Sayeed
Awad Sayeed, co-founder and CTO, Pixlee

“Pixlee has proven that displaying user-generated content on marketing channels increases conversions by 2x. With the Oracle Marketing Cloud integration, Pixlee brings the power of user-generated content and the ease-of-use of our platform to yet another e-commerce channel—offering a more personalized and relevant shopping experience for email subscribers,”  says Awad Sayeed, co-founder and CTO, Pixlee.

Marketers can publish relevant, real-time content that contextualizes products and optimizes the impact of triggered emails. This results in higher click-through rates and increased top line revenue.

Read More: Mintigo Scoops $10 Million in Series E Funding Led by Glilot Capital Partners

Pixlee’s new integration is available for the following email campaigns:

  • Cart Abandonment Emails: Feature product-specific customer photos in abandoned cart emails to boost conversion rates and recover revenue.
  • Post-Purchase Emails: Request product reviews post-purchase to enhance customer engagement and loyalty.
  • Newsletters and Promotional Emails: Display real customer photos in automated marketing campaigns to add context and relevance. Promote social contests and campaigns in email marketing to encourage sharing, engagement, and community.
  • Product Promotion Emails: Feature product-specific customer photos to promote product announcements and promotions.
Charlotte Russe displays Pixlee-managed user-generated content in a promotional email.

The Oracle Marketing AppCloud offers Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

To install and implement the Pixlee application, Oracle Marketing Cloud customers can visit the Oracle Cloud Marketplace.

Headquartered in San Francisco and founded in 2012, Pixlee is funded by Andreessen Horowitz, XSeed Capital, David Jones (founder of the world’s first brand tech company You & Mr. Jones), GS Shop, and Bryan Weiner (chairman of 360i.)

Read Also: ABM Isn’t Getting the Help It Needs from Third-Party Data, says Openprise Report

Salesforce Einstein Maps a New Path for Developer Success Using Intelligence Apps

STS Staff Writer
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Salesforce announced new Einstein Platform Services and Trailhead learning paths to empower the developer community of more than 4 million Trailblazers. The new Einstein Platform Services will enable users to build intelligent apps that customers love. By bringing together the latest advancements in artificial intelligence and interactive online learning, Salesforce further enables companies to deliver the next generation of sales, service, marketing, and commerce experiences to drive customer success. Salesforce will showcase these innovations at TrailheaDX, its second annual developer conference, designed for everyone to learn new skills and unlock their potential.

“The New Einstein Platform Services will enable developers to bring natural language processing and image recognition to any app–creating AI-powered customer experiences for sales, service, marketing and commerce.”

 For enterprise app developers, user adoption, and loyalty are key measures of success. Today’s business users demand the same intelligent and personalized app experiences they are accustomed to in their personal lives. To keep pace with these expectations, developers need an innovative platform that makes it easy to incorporate the latest AI technologies into their apps. According to IDC, 80 percent of all apps will have an AI component by 20201.

Introducing New Einstein Platform Services for Building AI-Powered Customer Experiences

Salesforce Einstein, the first comprehensive AI for CRM, is an integrated set of AI technologies that make every Salesforce app smarter so business users can be more productive and deliver personalized, predictive customer experiences. Since Einstein is a core part of the Salesforce Platform, developers can utilize Einstein Platform Services to quickly build custom AI-powered CRM apps. Salesforce is currently extending its portfolio of Einstein Platform Services that will allow developers to create custom deep learning models to fit their specific business needs. Some of these Models are —

Einstein Sentiment

Einstein Sentiment will allow developers to classify the tone of any text, from prospect emails and social media posts to customer reviews and message boards, as positive, negative or neutral so that companies can quickly gain insight into customer attitudes and then take the appropriate action. For example, an airline could create a custom app that uses Einstein Sentiment to analyze tweets and other social media to understand overall impressions and prioritize negative posts that require service responses.

Einstein Intent

Einstein Intent will allow developers to train a model to classify the underlying intent of customer inquiries to automatically route leads, escalate service cases and personalize marketing campaigns. For example, a retail company could use Einstein Intent to build a custom app that automatically classifies inbound customer support queries to identify which customers are experiencing shipping problems and then proactively provide support messaging and tracking details.

Einstein Object Detection

Einstein Object Detection enables developers to train models to recognize multiple unique objects within a single image, as well as the location, size, and quantities of those objects. Einstein Object Detection can be applied to improve service, inventory management, and retail share-of-shelf apps. For example, a beverage company could streamline inventory management and service by automatically analyzing photos of retail shelves to count the product, and then calculate and process a new order.

Salesforce Trailhead Fuels The Developer Ecosystem—Introducing New Trails from Atlassian, GitHub, and Salesforce 

Salesforce also opened the Trailhead Platform to the most in-demand skills in today’s developer ecosystem with new guided learning paths from Atlassian and GitHub.
Currently, Trailblazers at Salesforce is the fastest-growing enterprise developer community–transforming the way companies like Black Diamond, Shazam, Sierra Club, and Vlocity, build engaging customer experiences.

Sarah Franklin, SVP Developer Relations and GM, Trailhead, said, “There has never been a better time to be a Salesforce developer. Developer success leads to customer success, and we are on a mission to enable everyone to skill up for the AI revolution with the smartest tools and training.”

Trailhead is Salesforce’s online, interactive, gamified learning platform. Trailhead takes users on free, guided learning paths to gain developer skills. At the end of every trail, Trailblazers receive a badge showcasing their competency. Since launching in 2014, Trailblazers have earned more than 2.5 million badges, which directly relate to in-demand job skills.

“Salesforce is democratizing AI with Einstein, as well as democratizing learning with Trailhead, empowering everyone to build apps faster and advance their careers.”

“Salesforce has not only given me technical skills, but it has changed my life,” said Damian O’Farrill, Global Sales Operations & Marketing Automation Lead, Autodesk. Damien added, “I was a salsa dance instructor before I became a Salesforce developer. No matter who you are or what your educational background is, you can transform your career with Salesforce and Trailhead.”

Benefits of Atlassian + Salesforce integration

Agile software development is the standard today for building and shipping high-quality software, allowing teams to move faster, adjust to changing market trends and continuously improve. As a leading provider of agile software, Atlassian is invested in educating developer teams on the history, culture, and basics of agile development.

With Trailhead, developers will gain valuable insights which would help them be successful in any agile team. New badges include Agile Basics and Agile Frameworks (Scrum and Kanban).

Benefits of GitHub + Salesforce integration

Seamless collaboration and source code management are vital to the success of every developer team. GitHub is a community of more than 22 million people working together to build software. Using Git, the foundational code GitHub is built on, and GitHub, developers can take advantage of version control while collaborating on code, allowing them to take their software development practices to the next level. Now with GitHub’s new Git and GitHub Basics badge on Trailhead, anyone can learn how to leverage the GitHub ecosystem, use best practices for collaborating on code or gain an in-depth understanding of Git.

New Salesforce badges for developers include Sales Cloud Platform, Service Cloud Platform, Summer ’17 Release, Lightning Data Services, Platform Events, Salesforce DX and more.

Additionally, Dreampitch, the first-ever TrailheaDX startup pitch event, will give three startups the opportunity to compete for a $50,000 investment from Salesforce Ventures.

Unified Platform Services Empowers Developers

As the demand for intelligent apps increase, the speed that developers need to build at skyrockets. The new Unified Platform Services, enable better collaboration among developers, across the business, enabling them to build smart apps faster for sales, service, marketing, and commerce.

New Platform Events empower developers to increase business productivity and efficiency by building automated workflows and custom triggers based on changes to Salesforce data—including geolocation, billing, and customer data. With more integrations available between Salesforce and customer systems, developers can expand the existing capabilities of other integration options including Outbound Messaging and Apex Callouts. For example, developers can create triggers notifying external shipping apps to send out shipments as customers place orders—all in near real-time.

In the new Salesforce DX Open Beta, any developer, individually or as part of a team, can collaborate, manage and develop Salesforce apps across the entire lifecycle. Combining the power of Force.com with the Heroku experience developers love, Salesforce DX fully reimagines building, deploying and maintaining custom software on the Salesforce Platform.

noCRM.io Launches an Alternative to CRMs Targeting SMBs

STS Staff Writer
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Saas-Based Nocrm.Io Aims At Improving Lead Management Through Intuitive New Features — Lead Clipper, Advanced Prospecting, Conversation Tracking And Mobile Business Card Recognition

Most CMOs have a clear idea on what Customer Relationship Management (CRM) platform they need to drive sales figures. Evident from the clear rise in marketing budgets over the last two years, CRM spending growth has outpaced overall brand spending by nearly 2-3 percentage points. Recognizing the increase in revenue from small/medium-sized businesses, popular CRM platform, YouDon’tNeedaCRM has launched noCRM.io to simplify and improve the way SMBs manage their sales processes.

NoCRM.io

Image source- https://www.emarketer.com/Article/Marketers-Double-Down-on-CRM-Spending/1014355

NoCRM.io Focuses on Closing Deals, Not Data Collection

As the name suggests, noCRM.io goes beyond the traditional definition of customer relationship management (CRM), enabling sales reps to get close to their leads. noCRM.io has focused on lead management, not customer relationship management and has designed a tool that molds around the way sales professionals operate.

Sunny Paris, CEO at YOU DON’T NEED A CRM, said, “Salespeople don’t use CRMs. For a salesperson, 95% of the time a CRM = pain. CRM systems are never up to date and you always hear management complaining about it: “Did you fill the CRM? Why is it not up to date?”.

So basically salespeople tend to fill their CRM just before their weekly meetings. They’re not using it for prospecting, they’re using it for reporting. The worst part is that they are right in doing so because CRM systems were not designed for salespeople but for managers or marketers.”

Paris added, “We decided to create a tool that sales professionals will love to use. A tool that will be focused on closing deals, not collecting extensive data! So the lead is at the very center of nocrm.io. A user can create leads from a lot of different sources in a matter of seconds, including scanning business cards, forwarding emails, or creating them straight from LinkedIn.”

“I was frustrated with the solutions that were available to me when I was running sales teams so I decided to fix the problem. noCRM.io is already returning huge value for our 2000+ clients and promises to continue improving as we expand into new markets across the world,” Paris said.

Now Spend Less on Poor Quality Leads

The CRM business is full of bulky, complex and data input heavy software that eats into the sales professionals’ time. noCRM.io limits data input, is 100% mobile friendly and focuses only on prospecting, leads and sales reporting & forecasting.

NoCRM.io

noCRM.io is a plug and play service that requires no set-up and is priced as a per user per month model.

Read Also: Get “Personalized-Everything” with the Next Generation Marketo ABM

The CRM industry can be complex and onerous for small and medium-sized businesses. According to a US Chamber of Commerce poll of 1000 SMB owners, 60% expect their company’s revenue to increase next year and 29% are planning to increase their headcount. Considering the segment is expected to continue growing, a lead management solution was needed to support this segment.

In order to solve this problem, noCRM.io was built with a feature set designed around the needs of the SMB sales professional. Those features include –

  • Time-Saving User Interface
  • Lead Clipper
  • Mobile Business Card Recognition
  • Team Management
  • Calendar Synchronization
  • Tasks & Alerts
  • Multiple Viewing Modes
  • One-Click Emailing & Calling
  • Activity Feed
  • Prospecting List Management
  • Pipeline & Sales Process Management
  • Conversation Tracking
  • G-Suite Integration
  • Customization

NoCRM.io

Launched in 2013 as YOU DON’T NEED A CRM and headquartered in Paris, France, noCRM.io is a rapidly growing SaaS company that specializes in business development management solutions that are specially tailored to the needs of microenterprises and SMEs.

Backed by the phenomenal commercial success and 100% YoY growth of their previous product, noCRM.io now has offices in Paris and London with more than 2000 customers in 80+ countries.

Recommended Read: ABM Isn’t Getting the Help It Needs from Third-Party Data, Says Openprise Report

Brainshark to Integrate with Microsoft Dynamics 365

STS Staff Writer
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Brainshark, Inc., which delivers SaaS-based sales enablement and readiness solutions, announced an integration with Microsoft Dynamics 365 which enables sales team to have instant access to Brainshark training, coaching and content resources directly from Microsoft’s CRM application. Consolidated access to sales resources enable organizations to achieve greater sales productivity and have clarity about the impact of their sales preparation programs.

Sales teams can now use Brainshark to complete the following tasks directly from within Dynamics 365

  • Rapid creation of high-impact, multimedia content for sales on-boarding, real time learning and more.
  • Deployment of training content and curriculum that enable reps to master their messages and increase sales effectiveness.
  • Provision of video-based sales coaching with manager challenges, rep video responses, and manager and peer feedback readily accessible.
  • Enablement of sales reps to view videos and other assets related to training, coaching and other initiatives – fostering better sales readiness.
  • Better insight into sales program effectiveness with real-time Brainshark viewing, training and coaching analytics.

Steven Wright, senior analyst at Forrester Research, wrote, “The more the solution can integrate seamlessly with the CRM and reduce the need to access one more application, the better it can support seller efficiency by reducing the time required to navigate to and use one more app.”

Brainshark’s integration with Microsoft Outlook in 2016 that empowered reps to easily email Brainshark sales content and sync those activities with Salesforce. Additionally, Microsoft Azure Media Services now hosts video content created by millions of Brainshark users, which ranks Brainshark among Azure’s top 10 video producers worldwide.

According to Brainshark CEO Greg Flynn, “Training, coaching and content form the foundation for improving sales effectiveness. It’s critical that sales teams are able to easily find these resources – when and where they need them – so they can be better prepared to close more deals faster. We’re glad to extend our partnership with Microsoft and, in response to customer demand, offer this unique functionality to Dynamics users – so they can seamlessly access Brainshark training and coaching resources without ever leaving the CRM.”

The newly introduced integration is the latest in a series of partnership activities between Brainshark and Microsoft and the former has recently launched Brainshark Labs at the 2017 Microsoft Build conference. The event had witnessed company leaders share insights on how they are innovating with Microsoft’s Cognitive Services and HoloLens mixed-reality simulation technology to improve sales team effectiveness.

Also Read: SAVO Acquired KnowledgeTree to Consolidate Sales Enablement Market

Aviso Launches Global Partner Network and Opens API for Insight Driven Sales

STS Staff Writer
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Aviso, an AI-driven forecasting and sales management platform launched Aviso Partner Network and opened its application programming interface (API) to technology partners to augment data-driven sales forecasting.

Michael Lock
Michael Lock, CEO, Aviso

“By providing our API, we are making it easy to combine the power of any sales technology with the Aviso platform, and we’re giving customers an entirely new understanding of which factors accelerate sales growth. We then feed those insights back into partner technologies so that joint customers can experience the power of AI at all layers of the sales stack,” said Michael Lock, CEO, Aviso.

The Aviso Partner Network creates an integrated community of advanced technologies and services to help sales leaders leverage a holistic set of data within Aviso Sales Vision™, its forecasting and 360-degree sales visibility product.

The Aviso API enables technology partners to integrate with the Aviso Sales Vision platform that can ingest any source of data for use within its predictive algorithms. Integration of third-party data provides the most comprehensive view of forecast and sales metrics, which improves performance.

Read More: Mintigo Scoops $10 Million in Series E Funding Led by Glilot Capital Partners

Moreover, Aviso partners can export Aviso AI metrics into their technology solutions. The metric include Aviso Score, a number that gives an exact likelihood of a sales opportunity closing within the current quarter.

The founding members of the Aviso Partner Network include Xactly, ClearSlide, Looker, Estuate, Slalom, and Talend.

Chris Badger, Alliance Partnerships at ClearSlide, said: “A large forecasting risk factor is relying on self-reported activities and manager intuition. ClearSlide helps address this risk by capturing all cross-channel engagement between sellers and buyers, and making engagement insights available to the entire organization. We are thrilled to partner with Aviso to integrate ClearSlide engagement data as a proven signal for predictive forecast accuracy.”

Sales organizations have been waiting to embrace AI and data-driven insights. Through Aviso’s AI platform, executives in large, multi-level sales organizations at Xactly, HubSpot, Nutanix, RingCentral, Splunk, Pandora, and others, take control of sales performance and make informed decisions that accelerate sales growth.

Read Also: Merkle’s AI-Driven Unified DMP with Pega Set to Merge AdTech and MarTech

Torchlite Secures $ 2 Million in Funding: Appoints Two Tech Veterans to its Board

STS Staff Writer
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Torchlite achieved 228 % revenue growth over the last 12 months and tripled its customer base

SaaS-based marketplace- Torchlite closed a $ 2 million seed round that brings the total funding to $4 million. Subsequently, it added two marketing technology veterans to its board.

Former CEO of Salesforce Marketing Cloud, Scott McCorkle joined the board as executive chairman; whereas the New York-based Yext, CMO, Jeffrey K. Rohrs, joins as a director.

The Indianapolis-based Torchlite achieved 228 % revenue growth over the last 12 months; tripled its customer base; and grew its network of marketing freelancers, or Torchliters, to 250. In 2016, it announced the addition of 140 jobs over the next three years. The company surpassed $ 2 million annual revenue in its first year of operations in 2015, and reported $ 1 million in recurring revenue in more than a month after starting up.

“What makes us different,” said Susan Marshall, CEO, Torchlite,”is that we give marketers a powerful platform to directly connect their marketing plan to a network of vetted marketing experts, called Torchliters. These marketing pros build brand awareness, manage your social presence, drive leads or execute virtually any marketing campaign.”Torchliters engage with businesses of every size through Torchlite Action, a SaaS platform that identifies marketing priorities and helps manage campaigns.

“Picking up where the other 5,000 MarTech companies leave off, we focus on helping marketers deliver outcomes and results, no matter what technology they use,” Marshall explained.

McCorkle’s will lead Torchlite’s product development

Scott McCorkle
Scott McCorkle, Executive Chairman, Torchlite

McCorkle will provide expert direction on go-to-market strategies, contributing to the development of products and technology at Torchlite.

“I speak with marketing executives every day and there is a strong common theme: companies need help accelerating their marketing plans to action. That help could be through technology to identify marketing objectives managing marketing campaigns and deliverables to completion, and finding experts to do the work,” ” said McCorkle.

Prior to Salesforce, McCorkle was the President of Technology and  Strategy at ExactTarget (acquired by Salesforce in 2013), where he led its expansion across four continents and created the industry’s first marketing cloud platform. In his 27 years of career, McCorkle has also served as Co-founder and President of Mezzia, Inc (acquired by VFA), and VP of IBM’s CRM Product Group, in addition to VP of Software Artistry. He is currently, the Executive Chairman at Fuzic, a platform that engages on-site customers through custom audio advertising, and Board member of Amplero, an AI marketing company.

Rohrs will guide the company’s vision

Jeffrey-K.-Rohrs
Jeffrey K Rohrs, Board of Directors, Torchlite

Rohrs will be leveraging his extensive marketing experience at the board level to help guide the company’s approach and vision to empowering marketers.

Rohrs said, “Torchlite’s impressive combination of technology and on-demand talent stands to help companies of all sizes market more efficiently than ever before.

Their offering eliminates either/or marketing hiring decisions, allowing organizations to tap into a deep bench with rich strategic, creative and technological expertise that would take years to otherwise build in-house.”

Prior to joining Yext, Rohrs served as the VP- Marketing Insights at Salesforce and ExactTarget. He has also served as President and Chief Internet Strategist at Optiem.

Read Also: Digital Marketing R&D Platform Quantifi Unveiled to Accelerate Advertising Experimentation

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