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Lattice Engines positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

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June 14, 2018

Lattice Engines positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

Lattice Engines, the leading AI-powered ABM solution, was named a strong performer in The Forrester New Wave™: ABM Platforms, Q2 2018. According to the report, Lattice Engines uses its strengths in AI and data management for programmatic ABM engagement and was given a differentiated rating in the account and contact selection, insights and engagement orchestration criteria.

Lattice has now been evaluated in two Forrester Reports – as a Leader in The Forrester Wave™: Predictive Marketing Analytics for B2B Marketers, Q2 2017 and a Strong Performer in The Forrester New Wave™: ABM Platforms, Q2 2018. Lattice is also recognized by customers for its strong ability to help create efficiencies for their sales and marketing organizations.

Malachi Threadgill

“Masergy uses Lattice to discover new insights about our target accounts and engage with context”, said Malachi Threadgill, Director of Demand Generation and Global Sales Development at Masergy.

Malachi added, “The Lattice Platform’s AI models and data enable us to identify and pursue the best accounts and contacts with the most relevant content. We are able to create personalized buyer journeys resulting in 7x higher opportunity creation and 50% higher deal size at our targets.”

Lattice customers are able to successfully execute ABM at scale by doing the following:

Connect all available 1st and 3rd party data to create a 360-degree view of customers and prospects
Segment audiences using AI and data to identify the most attractive targets and next best actions
Activate audiences across all channels to drive hyper-personalized omnichannel campaigns and programs

Shashi Upadhyay

“Marketers need an AI-based data foundation that will help to support a number of revenue efforts, such as deepening account-based relationships to identifying new customers to supporting cross-sell efforts with the sales and customer success team”, said Shashi Upadhyay, CEO of Lattice Engines.

Shashi added, “We are thrilled to be named a strong performer and to have received differentiated ratings in the account and contact selection, ‘insights’ and ‘engagement orchestration’ criteria- all of which we believe are table stakes for successful ABM at scale.”

Apttus Establishes Omni Accelerator, the World’s First Innovation Lab for Middle Office Solutions

Price Optimization & Revenue Management

STS News Desk

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June 14, 2018

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Apttus Establishes Omni Accelerator, the World’s First Innovation Lab for Middle Office Solutions

New Research And Engineering Group to Advance Applied Artificial Intelligence, Blockchain, And Other Cutting-edge Quote-to-Cash Capabilities for Apttus’ Omni Platform

Apttus, the global Middle Office leader, announced the creation of the Omni Accelerator group, an international engineering, and research lab dedicated to innovating ground-breaking Middle Office solution capabilities tied to the company’s Omni platform.

By focusing on advancing the Omni platform’s capabilities, the Omni Accelerator team will influence Apttus’ product vision, roadmap, and thought leadership in the marketplace. The Omni Accelerator team’s roots are already woven into successful Apttus capabilities. For instance, the team’s fingerprints are on Max, Apttus’ successful applied AI for the Middle Office introduced more than a year ago. In addition to applying AI, Omni Accelerator is focusing on blockchain and augmented reality technologies.

Leveraging insight and experience from supporting the Middle Office space’s largest customer base, the Omni Accelerator team’s primary focus includes:

Identify emerging technologies that help customers differentiate from their competitors
Create proof of concepts to demonstrate, test, and measure potential market adoption
Develop capabilities like autonomous contract negotiation, auto-generated product catalogs
Increase implementation efficiency and adoption of Apttus’ solutions
Widen Apttus’ market leadership

“As the clear market leader, it is Apttus’ responsibility to set the pace of thought leadership and technological advancement in the Middle Office,” said Neehar Giri, Co-Founder, President, and Chief Solutions Architect at Apttus. “Led by some of the best and brightest in our space, we believe Apttus’ focused innovation will provide unprecedented value to our customers and ecosystem. Omni Accelerator fuels our ability to advance our industry not just incrementally, but by leaps and bounds.”

New Brainshark Dashboards Answers “Are My Reps Ready to Engage With Buyers?”

Sudipto Ghosh

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June 14, 2018

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New Brainshark Dashboards Answers “Are My Reps Ready to Engage With Buyers?”

With Newly Launched Team Dashboards, Sales Managers and Leaders Can Track the Readiness and Progress of Their Teams from a Single, Action-Oriented View

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, unveiled Team Dashboards – giving sales managers a single view for tracking the readiness and progress of their teams. Powered by Brainshark’s sales-readiness analytics, this intuitive and action-oriented visual display delivers instant insights and data that show whether sales teams and individual reps are prepared for successful buyer conversations.

Jim Ninivaggi

“Are our sales reps ready to engage with buyers?’ Unfortunately, at many companies, that question gets answered with a blank stare,” said Jim Ninivaggi, chief readiness officer, Brainshark.

Jim added, “But you don’t want to gamble with sales readiness. An unprepared rep who’s ‘practicing’ on a real buyer can negatively impact a brand’s reputation and cause deals to fall through. It’s critical to know who’s ready and how ready – which Brainshark’s new dashboards show you at a glance.”

When sales managers and other sales leaders access Brainshark’s platform, the new Team Dashboard display enables them to:

Track progress across all learning and coaching activities for the team(s) under their purview (e.g. East, West, etc.)
Compare readiness across multiple teams they oversee – noting, for example, top-performing teams and individuals for the learning activities
Access a summary view – showing completion statistics and average scores for all the assigned learning, coaching, and self-enrolled activities for their team(s)
Click for individual-level views – drilling down into each rep’s readiness with baseball-card-like summaries
Easily export the data to create and share reports

This visual display for sales managers comes on the heels of Brainshark’s new Training Progress Tracker for sales reps, launched earlier this year. The tracker makes it easy for reps to view all learning activity due dates and next steps from a single visual display – so they can see where their learning journey is taking them and reach that destination.

Jim continued, “Brainshark is committed to helping sales organizations to be more prepared and drive better results. By enabling reps to easily access and execute on their readiness paths – and managers to track the progress of their teams – we help companies achieve perpetual sales readiness and close more deals.”

BigCommerce Announces London Office, Plans for International Expansion

STS News Desk

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June 13, 2018

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BigCommerce Announces London Office, Plans for International Expansion

BigCommerce Office, Which Will House Business Development, Sales, Marketing and Customer Support Personnel, Is Expected to Grow to 20 Employees Within the Next 12 Months

BigCommerce, the leading ecommerce platform for fast-growing and established brands, today announced it will open its first European office in the heart of London during the third quarter of this year. The office, which will house business development, sales, marketing and customer support personnel, is expected to grow to 20 employees within the next 12 months. With the opening, BigCommerce will now have global offices in Europe, North America, and APAC.

“London is a hotbed for innovation and is Europe’s capital of technology. With a diverse tech talent pool and more software developers than any other European city, London is an ideal destination for U.S. tech businesses looking to expand internationally”

Brent Bellm

“We serve a growing, international community of retailers, and we want to provide the best possible service to all of our customers,” said Brent Bellm, CEO for BigCommerce.

Brent added, “Establishing a presence in Europe has long been an aspiration of ours, and this London office will allow us to deliver more tailored programs and service to our customers and partners across Europe.”

New BigCommerce customers in the U.K. and across Europe will join a group that already includes recognized brands like AwesomeGTI, Ford, Kier Limited, Olive, Physiq Apparel, and Tabitha Simmons.

The announcement was made at London Tech Week 2018, a week-long festival of tech and innovation. The U.K. office builds on impressive growth milestones that BigCommerce has reached this year, including:

A $64 million growth funding round led by Goldman Sachs. The financial backing will help accelerate international expansion, product roadmaps and growth initiatives for the more than 60,000 merchants across 120 countries that are powered by the BigCommerce platform.
International support for shopping on Instagram capabilities. Merchants outside the U.S., including in the U.K., France, Germany, Italy, Spain and numerous other European geographies, can create shoppable posts that allow Instagram users to make purchases without leaving the Instagram experience.
New commerce-as-a-service initiatives. Store owners and developers working anywhere in the world can integrate and scale ecommerce functions with leading content management systems, including WordPress, blending content and commerce into engaging experiences that global consumers desire.

Rajesh Agrawal

“London is a hotbed for innovation and is Europe’s capital of technology. With a diverse tech talent pool and more software developers than any other European city, London is an ideal destination for U.S. tech businesses looking to expand internationally,” said Rajesh Agrawal, Deputy Mayor of London, Chairman of London & Partners and London Tech Week Ambassador.

Rajesh added, “We look forward to welcoming BigCommerce to London, and it offers further proof that London is open for international tech investment.”

Cleo Names Tushar Patel Chief Marketing Officer

Sales & Marketing

STS News Desk

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June 13, 2018

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Cleo Names Tushar Patel Chief Marketing Officer

Company aims to redefine B2B integration market in the era of digital transformation

Cleo, the B2B-led cloud integration software company, today announced it has named Tushar Patel as the company’s CMO, reporting to CEO Mahesh Rajasekharan.

B2B-led #cloud integration software organization Cleo names Tushar Patel as its new CMO

In this newly created position, designed to help scale Cleo’s growth, Patel will be responsible for building Cleo’s global reputation as the category leader in B2B-led cloud integration solutions, and for positioning Cleo Integration Cloud, the company’s flagship offering, as the most complete and flexible integration platform available for creating value in the age of digital transformation.

Previously, Tushar Patel was CMO of cloud-based commerce platform company Kibo Software, where he was responsible for marketing and sales development, corporate and product positioning, demand generation, and marketing operations.

Prior to Kibo, Tushar Patel was SVP of Marketing and Sales Development with Innotas Corp., and before that held various marketing leadership positions at Mocana Corp. and National Semiconductor.

Tushar Patel holds a B.S. in electrical engineering from Santa Clara University and an MBA from the Haas School of Business at the University of California, Berkeley.

Mahesh Rajasekharan

“We are thrilled to have Tushar join Cleo as our new CMO. He understands the B2B integration market and is the right fit for Cleo as we introduce our B2Bi-as-a-service offering (B2BiaaS), accelerate our growth, and create value for customers during this promising era of digital transformation,” Mahesh Rajasekharan said.

CEO Mahesh added, “With his proven expertise in strategic marketing, the positioning of innovative SaaS solutions, and in creating compelling customer value around rapidly evolving digital-transformation-driven use cases, Cleo’s relationships with customers, partners, and employees will grow even stronger.”

Tushar Patel

“I am honored and excited to join Cleo at this stage of its business evolution, and see great potential for us to shape and define the B2B-led cloud integration category going forward,” Tushar Patel added.

Tushar continued, “What makes Cleo so special in the market is our expertise, our market-leading solutions like B2BiaaS, and our customer-first way of doing business. With the amount of data moving between businesses and external systems, ensuring the integrity, security, and compliance of information is critical. By making integration at the edge of each enterprise a critical point of value, Cleo is at the epicenter of digital transformation, creating an incredible opportunity for the entire supply chain.”

Akeneo Announces New Integration with Salesforce Commerce Cloud

STS News Desk

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June 13, 2018

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Akeneo Announces New Integration with Salesforce Commerce Cloud

Akeneo’s customers can now easily import dynamic product data attributes to Commerce Cloud Business Manager

Akeneo announced the release of its integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world’s #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.

Frederic de Gombert

The Akeneo integration connector, which is available on the company’s website, empowers companies to easily consolidate, enrich, manage, and export product information to Salesforce Commerce Cloud, enabling boosted productivity and significantly improved time to market.

“With the significant growth of customer-facing sales channels, retailers and brands are challenged to provide intuitive customer experiences while maintaining brand identity,” said Frederic de Gombert, CEO of Akeneo. “Joining the Salesforce Commerce Cloud family is an important step that will allow us to continue to help retailers and brands deliver accurate and consistent product information across all customer touchpoints.”

Mike Wolff

Akeneo’s integration connector with Salesforce Commerce Cloud allows customers to easily import product attributes, item categories, price books, associations and media assets into the Commerce Cloud Business Manager. The extension tool is available to all Akeneo Community users, as well as Enterprise and Cloud users of Akeneo PIM.

“Creating personalized, omnichannel experiences is now more important than ever for brands,” said Mike Wolff, SVP, ISV Sales, Salesforce.

Mike added, “By leveraging the power of Commerce Cloud and the new integration from Akeneo, merchants will now be able to manage their product data with greater scale and efficiency.”

Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex

STS News Desk

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June 13, 2018

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Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex

Headway acquires Smadex to Further Enhance its Mobile Programmatic Capabilities

Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition of mobile-first programmatic platform Smadex.

Smadex technology allows advertisers to execute performance campaigns on mobile devices, using its machine learning engine to understand the best combination of creative assets, targeting, and pricing for each audience cluster. Founded in 2010, Smadex is a Top 50 fastest growing European company according to Financial Times.

Martin Kogan

“Smadex technology enhances our mobile growth solution Mobrain, following the shift towards programmatic that our clients are increasingly looking for,” said Martin Kogan, CEO of Headway.

Martin added, “Its machine learning technology, forward-thinking team, and management are perfect additions to the company. The Smadex team will focus on the product while Headway will continue to focus on distribution, servicing clients and global expansion.”

Jordi de los Pinos

“We are pleased to join the Headway family and bring Smadex technology to its marketing stack. We found Headway’s global scale as the ideal partner to bring our market-tested algorithms to the top mobile marketers around the world. We couldn’t have asked for a better company to join,” said Jordi de los Pinos, Smadex CEO.

Smadex will be fully integrated into Headway, bringing its video, user acquisition, and re-engagement mobile programmatic capabilities to more than 500 clients worldwide. The acquisition will enhance current Headway partnerships, such as with MediaMath, where Headway remains the exclusive partner in the Latin American region.

Pinnaca, a Pexip Gold Partner, Enhances Its Pexip VMR Offering via Interoperability with Hangouts Meet

STS News Desk

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June 13, 2018

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Pinnaca, a Pexip Gold Partner, Enhances Its Pexip VMR Offering via Interoperability with Hangouts Meet

Pinnaca, a leading global provider of managed video conferencing, telepresence and visual collaboration services, has announced an enhancement to its Pexip-powered virtual meeting room offering; now enabling enterprise-grade video interoperability with Hangouts Meet and supporting G Suite.

Pinnaca has delivered a cloud Video-Conferencing-as-a-Service (VCaaS) platform powered by Pexip for many years, providing customers with a next-generation video collaboration platform to connect video endpoints in boardrooms, meeting rooms, and desktop/mobile video clients. With the recently announced update to the Pexip platform, Pinnaca’s service can now enable end users’ existing video solutions to join Meet video calls.

Dan Tanel

“Pinnaca is extremely pleased with the performance of the Pexip platform and the quality of the service offering. With this recent addition of capabilities, customers can now connect their video solutions to Hangouts Meet video calls,” says Pinnaca COO Dan Tanel. “We are continually excited by our partnership with Pexip. Our customers are looking for innovative solutions to change the way they communicate around the globe and the Pexip platform delivers in every way.”

Åsmund O. Fodstad

“We are very pleased to be working with Pinnaca to make this new functionality available to ever more end users in simple, flexible, and cost-efficient ways,” said Åsmund O. Fodstad, EVP Strategic Partners at Pexip.

Åsmund added, “As we work toward our goal of assisting people to meet simply, forging strong partnerships with global service providers such as Pinnaca is key to both our joint success, as well as that of delivering the best user experience.”

Pinnaca offers a wealth of customer-oriented video services, from Video Conferencing as a Service (VCaaS), video conference scheduling and production, to fully managed video estates for its largest global customers. It holds a leading position in vertical markets such as legal and financial services, education and distance learning, and healthcare and telemedicine.

Kwikee Announces New Enhancements To Drive E-Commerce

Sales & Marketing

STS News Desk

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June 13, 2018

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Kwikee Announces New Enhancements To Drive E-Commerce

The leading platform for the management and distribution of branded visual content and data offers brands and retailers enhanced API and greater retail-export functionality, among other new features

Kwikee is relaunching as an enhanced e-commerce engine for brands and retailers. The relaunch includes multiple service enhancements that improve the development, management and distribution of product images, assets and data across digital marketing channels. Kwikee is a leading platform for the management and distribution of branded product content and data for consumer-products manufacturers and retailers.

These updates allow manufacturers to centralize, control and update all brand assets within Kwikee for easy use and distribution. Retailers can still instantly obtain free and accurate brand assets and customized content.

Specific updates include an enhanced product library with intuitive search tools that work on any device; a retail-export option with access to 19 different retailer exports and automated delivery to 60 additional retailers and third parties, sparing clients the hassle of configuring complex data mappings; and a new version of the Kwikee API, which offers a more robust, structured data model that handles elaborate product entities.

Rob McCarthy

“With the enhancements made during the past 12 months – combined with the resources at our disposal from the broader sgsco team – Kwikee continues to be the most robust e-commerce offering in the market,” said Rob McCarthy, CMO and president of digital for sgsco, Kwikee’s parent company.

Rob added, “Consumers expect easy access to detailed product information, such as pack images, infographics, image tiles, mobile images, relative-size imagery and video, to make informed buying decisions. We are now starting to see tangible and quantifiable evidence of the impact that optimizing product content and engaging e-commerce experiences have had on brand sales.”

“For more than 50 years, manufacturers and retailers have trusted Kwikee to deliver the right images at the right time through the right marketing channel,” said Rob McCarthy.

Rob continued, “For Kwikee to continue to thrive and provide the best service to its clients, we had to expand and enhance the suite of e-commerce services to offer a seamless end-to-end solution for the creation, management, and distribution of brand assets and data. The significant investment made in new technology allows Kwikee to stay ahead of the curve, and it broadens the services and functionality our clients need today and in the future.”

LiveXLive Media Appoints Jonathan Anastas As Interim Chief Marketing Officer

Native & Programmatic Advertising

STS News Desk

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June 13, 2018

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LiveXLive Media Appoints Jonathan Anastas As Interim Chief Marketing Officer

New Marketing Initiatives Deliver a Record Month with 17 Million Plus Livestreams and Slacker Tops 467,000 Paying Subscribers, Adding 20,000 to Date in the First Quarter of Fiscal 2019

LiveXLive Media, a global digital media company focused on live entertainment, announced that LiveXLive has appointed Jonathan Anastas as its interim Chief Marketing Officer. Jonathan Anastas brings to LiveXLive extensive experience in a wide variety of digital media, brand marketing, music and gaming with companies such as Activision Blizzard, Atari and TEN: a Discovery Communications Company. At LiveXLive, Jonathan will oversee marketing activities for all operating units, including LiveXLive and Slacker Radio.

Jonathan Anastas, Chief Marketing Officer, LiveXLive

Anastas was most recently chief marketing officer at TEN: a Discovery Communications Company. While there, Anastas led the marketing launch of Motor Trend On Demand, the company’s first over-the-top (OTT) streaming video-on-demand (SVOD) service, and helped build Motor Trend into the No. 1 auto channel in the U.S. on YouTube. Prior to TEN, Anastas served as vice president, global head of digital and social for Activision Blizzard. In this role, he established “Call of Duty” as the No. 1 console game on YouTube and Facebook, helping drive the game’s milestone as a $10 billionfranchise, and oversaw digital marketing for both “Skylanders” and “Destiny,” achieving record launch sales for new gaming intellectual property. Anastas was initially hired by Activision Blizzard to oversee Guitar Hero marketing globally.

Since joining LiveXLive, Jonathan’s contributions include marketing strategies that helped deliver both LiveXLive’s record-setting May 2018 of more than 17 million livestreams combined for EDC Las Vegas, Rock On The Range, Hangout and the Country 500 music festivals, as well as the addition of 20,000 new Slacker subscribers to date in the first fiscal quarter of 2019 bringing total paid subscribers to 467,000.

“Jonathan’s marketing leadership has already helped LiveXLive and Slacker grow even faster, converting superfans to subscribers while leveraging the power of social media and live music to unify people around the world,” said Robert Ellin, CEO and Chairman of LiveXLive.

Robert added, “His track record driving digital revenue growth in industries targeting people 13-34 is key to building our business and our brands in today’s content ecosystem. He joins a strong management team, all focused on making LiveXLive a top global digital media company dedicated to music and live entertainment.”

“LiveXLive is perfectly positioned to benefit from the combined power of live music, the shift in both content consumption and advertising spend to digital platforms and the rise of a generation who were not raised on old-economy media or commerce. It’s an incredibly exciting time to come on board,” said Jonathan Anastas, Interim Chief Marketing Officer of LiveXLive.

Jonathan continued, “LiveXLive has already established itself as a leader in the space, and I am honored to be able to share my experience and ideas in an effort to drive the company to even further heights of success.”

Lattice Engines positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

Apttus Establishes Omni Accelerator, the World’s First Innovation Lab for Middle Office Solutions

New Research And Engineering Group to Advance Applied Artificial Intelligence, Blockchain, And Other Cutting-edge Quote-to-Cash Capabilities for Apttus’ Omni Platform

Cleo Names Tushar Patel Chief Marketing Officer

Akeneo Announces New Integration with Salesforce Commerce Cloud

Akeneo’s customers can now easily import dynamic product data attributes to Commerce Cloud Business Manager

Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex

Kwikee Announces New Enhancements To Drive E-Commerce

LiveXLive Media Appoints Jonathan Anastas As Interim Chief Marketing Officer

New Marketing Initiatives Deliver a Record Month with 17 Million Plus Livestreams and Slacker Tops 467,000 Paying Subscribers, Adding 20,000 to Date in the First Quarter of Fiscal 2019

Popular Posts

Lattice Engines positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

Apttus Establishes Omni Accelerator, the World’s First Innovation Lab for Middle Office Solutions

Cleo Names Tushar Patel Chief Marketing Officer

Akeneo Announces New Integration with Salesforce Commerce Cloud

Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex

Kwikee Announces New Enhancements To Drive E-Commerce

LiveXLive Media Appoints Jonathan Anastas As Interim Chief Marketing Officer

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