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IBM Cloud Fuels Smart Building Innovation

IBM has announced several new clients deploying cutting-edge Smart Building solutions built on the IBM Cloud, cementing the company’s commitment to transforming the buildings we live and work in into connected spaces, using Internet of Things (IoT) technologies. New contracts signed with Sodexo, Karantis, R +V Versicherung and HUF Haus, and existing relationships with KONE and Chameleon Technologies, are examples of IBM’s work fueling smart building innovation in connected work and home environments.

Today’s smart buildings generate massive amounts of data. The IBM Cloud provides the foundation to capitalise on this data by offering a powerful service delivery and consumption model that organizations can use to drive operational efficiency, innovation and improved quality of life through smarter buildings.

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Bret Greenstein
Bret Greenstein

“Buildings have long mimicked living organisms – plumbing circulates through the walls, wires innervate every room, and concrete and beams provide skeletal support – but until recently, buildings lacked the most critical body part: a brain. The IBM Cloud is the cognitive center that enables buildings we live and work in to serve our needs in new and unprecedented ways,” comments Bret Greenstein, Global Vice President of Watson Internet of Things (IoT) at IBM.

IBM provides a complete portfolio of offerings to support smarter connected spaces: for example, IBM’s cloud-based Watson IoT platform gathers and analyses exponential data volumes; IBM TRIRIGA helps to increase the operational, financial and environmental performance of a facility; and IBM Maximo provides asset management for real-time visibility of things within buildings.

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In the home, IoT analytics coupled with AI capabilities in Watson Assistant enable home and in-home manufacturers, insurers and home care providers alike to cater to individual needs in innovative ways.

Sodexo Turns to IBM Maximo to Manage Connected Workplaces

Sodexo is a world leader in Quality of Life services that provides its customers with an integrated offering including food and facilities management services. Sodexo has selected IBM Maximo to transform its worldwide asset management function, and to meet the diverse needs of a wide array of client facilities and demographics, spanning offices, hospitals, research centers, schools and factories.  IBM Maximo provides Sodexo with real time data analysis and optimization across 2.5 million assets, making it easier to streamline global operations. Building an asset management program around Maximo will layer further agility and flexibility into Sodexo’s existing IBM Maximo asset management as-a-service solution.

Keith Hamer
Keith Hamer

“At Sodexo, we are highly focused on the consumer journey, ensuring an optimal environment for consumers at all service touchpoints, and always looking for new ways to improve upon their quality of life through our facilities management capabilities,” Keith Hamer, vice president, asset management and engineering, Sodexo.

Keith added, “Through IBM Maximo, we are now able to deliver a better, connected workplace, which links these advanced technologies to the everyday consumer experience, from walking in the building to going to lunch to when they leave the facility.”

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IBM Elevates KONE’s People Flow Innovation with IoT

KONE is a global leader in the elevator and escalator industry, and moves around one billion people each day. By connecting elevators to the IBM Cloud-based Watson IoT platform, the company helps its customers increase the flow of people throughout buildings in many of the world’s busiest cities. KONE is also using IBM Watson IoT to bring the same experience to escalators. Visitors to CeBIT 2018 can experience the conversation between these machines with a virtual reality (VR) and 360-degree video demo on the IBM stand (Pavilions 34 & 35).

Hugues Delval
Hugues Delval

“Elevators and escalators are responsible for moving the equivalent of the population of the earth every week and of course they need to perform safely and smoothly,” says Hugues Delval, EVP, Service Business, KONE.

Hugues added, “We are already working with IBM to analyze vast amounts of data from sensors embedded in elevators to identify and predict maintenance issues. At CeBIT we are showing how IoT, analytics, and insights can take maintenance from the ordinary to the extraordinary.”

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HUF Haus and IBM Team to Present the World’s First ‘Learning House’

German pre-fabricated home manufacturer, HUF Haus, and IBM have partnered to create the first house in the world that learns from its occupants. Based in the HUF Haus model house park in Hartenfels, Germany, the smart bungalow named “Ausblick”, understands its residents through their interactions. Thanks to a network of sensors, data is collected in the IBM Cloud, analyzed by the Watson IoT platform and transformed into insights about residents’ behavioral patterns.

HUF Haus uses Watson Assistant, IBM’s digital assistant to ensure the home and its occupants can interact together in a natural way. Through voice commands, facial recognition and understanding residents’ behavioral patterns, the HUF Haus learns how to optimize comfort for the occupants and adapts to changing living or working situations. For example, the light in a home office can be switched on at a certain time or a PC can automatically be booted up based on the occupants’ daily work schedule. Residents always have control over the commands, which can be overwritten or reset at any time, for example via a touch display or by voice command.

“We are a family-owned company with a 105-year old home-building pedigree, but we recognize that the learning house is the future,” said Georg Huf, managing partner of HUF Haus.

George added, “With IBM we have found a renowned partner who accompanies us on our journey into the new age of living. Homes are getting smarter, and our customers take it for granted that the Internet of Things plays a large part in that transformation. With our self-learning show house “Ausblick” we are setting a new megatrend in the entire construction industry.”

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Chameleon Technology’s I•VIE enables users to have a conversation with their energy

UK-based designer and manufacturer of in-home displays for smart meters and connected homes, Chameleon Technology, is using IBM’s enterprise grade voice assistant, Watson Assistant to create a new intelligent, interactive device for homeowners. I•VIE enables homeowners to control, interact with and understand their energy in new ways. I•VIE pulls data from multiple sources including real-time energy used and retailer tariffs, the weather forecast, calendar data, electric car charge levels, and even driving patterns, to help homeowners better understand and control how and when they consume energy. I•VIE can offer ever more valuable insights, such as determining the optimal time to sell any additional energy back to the grid for maximum profit amid complex tariff rules and regulations.

Homeowners can ask I•VIE to check their schedule and identify what time they need to arrive at work the next day, and then I•VIE will automatically charge their electric car to the required level, set home temperatures, and use the most efficient source of power throughout the day, selling the excess back to the grid for a profit. I•VIE can offer valuable money-saving insights and can tailor the home to suit customers’ lifestyles and budgets providing enhanced comfort, security and well-being. I•VIE removes the complexity from the digital energy landscape for the homeowner and helps them to save energy and money.

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R + V Versicherung and IBM Launch Smart Home Project To Provide Emergency Aid to Senior Citizens

R + V Versicherung, one of the largest insurers in Germany, in conjunction with Malteser Hilfsdienst, a not-for-profit non-governmental humanitarian aid agency, has selected IBM as a partner in a new smart home project designed to provide emergency assistance for vulnerable residents in medical emergencies.

In its initial pilot, the insurer equipped 25 apartments with sensors and modern security technology to identify emergency situations and immediately provide an alert when abnormalities occur. Using the IBM Watson IoT platform on the IBM Cloud, the system learns from the behavior of each resident and establishes a view of their daily routine. Any anomalies to this can trigger a warning message.

For example, if an elderly woman who usually gets up at 8:00 AM is still in bed at a later time than usual, the system analyzes this data and sends a warning message to healthcare professionals to intervene. Full results from this trial are expected by April 2019 and may be used to introduce new approaches to preventative care in the insurance industry.

“Smart Home is an interesting future market for insurers. We are very excited about what the future might hold, as a result of this pilot,” said R + V’s CEO Norbert Rollinger.

Norbert added, “Temperature and smoke sensors measure the air in the room, a water monitor reports an overflowing sink or bathtub. Door contacts and motion detectors sound an alarm when something suspicious opens. Bed occupancy can also be recorded. The system quickly learns the personal habits of each resident so we can deliver a truly personalized service.”

IBM and Karantis Build AI-Driven Approach to Assisted Living for UK Elderly Population

UK-based care management provider Karantis has partnered with IBM to develop Karantis360, a smart cloud-based solution designed to enable assisted living through non-intrusive monitoring of individuals in their own homes, residential care, sheltered housing, or healthcare facilities. Leveraging IBM Watson IoT, delivered via a mobile application, Karantis360 learns changes in behavior over time and flags exceptions to routines and habits as these occur.

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Using IoT sensors via EnOcean Gmbh, it can track whether a patient has got out of bed, used the bathroom, boiled the kettle, or left the house, sending alerts via a mobile app in case of any unusual behavior which may indicate a need for emergency intervention. Services like these may lead to national healthcare providers like the National Health Service (NHS) being better able to care for elderly patients, particularly those with Alzheimer’s or dementia.

“In the UK alone, there are now 10.8 million people over 68 years old, 97% of which would prefer to stay in their own homes. Developed in partnership with IBM, Karantis360 is a totally new development in assisted living,” says Nick Hampson, Managing Director, Karantis.

Nick added, “We moved to the IBM Cloud to unlock the AI and IoT services which weren’t previously available to us and, combined with EnOcean GmBH sensors have now built a secure system designed to deliver genuinely smarter care with complete confidentiality and data security. This is a system trusted by clients and relied on by families and residents so that they can live more independently and safely in their own homes for longer.”

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Equifax Appoints New Chief Technology Officer

Bryson Koehler, former Chief Technology Officer at IBM Watson and Cloud Platform, brings a breadth of expertise in technology, product innovation, and robust cloud-native development and operations experience as Equifax transformation accelerates.

Equifax Inc. has announced that it has named Bryson Koehler to serve as its Chief Technology Officer (CTO). Bryson Koehler, who previously served as CTO at IBM Watson and Cloud Platform, will be responsible for leading Equifax’s global information technology strategy and development. Koehler will also work closely with the company’s product, data, and analytics teams to drive technology and speed into product and data insights delivery to customers and partners.

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Mark Begor
Mark Begor

“We are excited to welcome Bryson to our senior leadership team as we continue to invest heavily in data security and enhance our information technology infrastructure,” said Mark Begor, Chief Executive Officer (CEO) at Equifax.

Mark added, “Bryson is known for his deep technical and cloud skills, consistent, focused, and strong performance within the industry, and for being a creative problem solver who has achieved business goals by leveraging the innovative use of technology. This is paramount to our future success as we advance our technology capabilities; and enhance data security and the speed, simplicity, and reliability of our products. We are thrilled to have a leader of Bryson’s caliber joining Equifax at such a pivotal time in our history.”

As the CTO for IBM’s Watson and Cloud Platform, Koehler led a global team of cloud engineers, architects, security professionals, product and offering managers, technical communications specialists, research and development activities and operational systems reliability engineers.

With Koehler’s support, IBM reset its core strategic direction to be cloud-native and has radically advanced its cloud capabilities. By driving technical and cultural change and the way the company designed, built, and operated its core technology assets, Koehler helped accelerate IBM’s transformation. With security being a central priority for IBM, he brought all of the security teams together to ensure IBM had the world’s most compliant cloud, strengthening the company’s technical credibility.

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Prior to his role at IBM Watson and Cloud Platform, Koehler was Chief Technology and Information Officer at The Weather Channel Companies (TWCC), before it was acquired in 2015 by IBM. In this position, he was responsible for setting the strategic vision, development, technical operations, financial planning, and execution of all technology initiatives for TWCC. Under his leadership, the company launched its largest public, cloud-based API platform and migrated from 13 legacy data centers into a fully cloud-based company. Additionally, Koehler established leading partnerships with global technology companies such as Google, Apple, and Microsoft, as well as an independent developer network.

Before joining TWCC, Koehler served as Senior Vice President of Global Revenue and Guest Technology at the Intercontinental Hotels Group (IHG). At IHG, he oversaw a direct team of almost 500 technology resources across seven countries that defined, developed, and operated products and platforms that delivered $25 billion in annual revenue.

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Bryson Koehler
Bryson Koehler

“The world of AI is unlocking massive potential in how data can be used, and cloud-based AI technology is a game changer for developing secure and reliable data-driven products,” said Bryson Koehler.

Bryson added, “I see tremendous opportunity for Equifax to become a leading data-driven technology company, and I’m excited to join its highly-talented team to bring a new energy that accelerates Equifax’s transformation into a leader of insight forecasting.”

Koehler, who will be based in Atlanta and report to the CEO, holds bachelor’s degrees in political science and communications from the University of North Carolina at Chapel Hill. He currently serves on the Boards of Directors of Atlanta Habitat for Humanity and the Technology Association of Georgia, and has provided long-time service to the Georgia CIO Leadership Association and TechBridge.

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Iconic British Retailer Fenwick Turns to Salesforce to Launch Digital Shopping Experience

Salesforce has announced that British department store Fenwick has selected Salesforce Commerce Cloud, Marketing Cloud, and Service Cloud to deliver new digital shopping experiences.

  • Salesforce Commerce Cloud to power Fenwick’s first ecommerce platform to help the brand grow with online shopping footprint
  • Together with Salesforce Marketing Cloud and Service Cloud, Fenwick will deliver personalized, connected and fast digital shopping experiences

With nine stores in the UK and 135 years trading, Fenwick faced the challenge of rising customer expectations in a world that is fast becoming digitized. Fenwick needs to be able to support all points of commerce and service across multiple channels. The new ecommerce platform and personalized experience powered by Salesforce will help the British retailer meet the expectations of today’s connected and digitally savvy customers.

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Kate Smyth
Kate Smyth

“Fenwick has always offered customers an experience that is unique and tailored to the local market,” said Kate Smyth, Digital Director at Fenwick.

Kate added, “With Salesforce, we have the tools to continue that experience through digital.”

Commerce Cloud will support Fenwick customers in their purchasing journeys, across multiple devices, with agility and consistency. With an understanding of how each customer is interacting and shopping online, Fenwick will be able to deliver unique content, offers, and recommendations. With Marketing Cloud, Fenwick will create and send personalized and relevant communications for each customer, using intelligent customer journeys.

“As our shoppers become more sophisticated and new channels emerge, their expectations rise,” said Sam O’Neill, Head of Ecommerce at Fenwick.

Sam added, “Our shoppers want the opportunity to browse and shop online, and they want that experience to be as consistent and personal as when they walk into one of our iconic stores. Salesforce is enabling Fenwick to excel in this new and exciting chapter.”

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The competitive nature of the British retail scene also provides an opportunity for brands to delight customers with innovative and frictionless customer service solutions. With Service Cloud, Fenwick shoppers will have access to improved personalized and connected customer service experiences across multiple channels including phone, email, social and webchat.

“Having that single view of the customer in one unified desktop view will help our customer service team resolve issues faster and with greater accuracy,” said Ben Parsonson, Head of Customer Service at Fenwick.

Ben added, “It is the foundation of creating a memorable and effective customer first-experience.”

Chris Wood
Chris Wood

“We’re excited to be supporting this iconic brand to bring the ‘world of Fenwick’ further into the world of digital,” said Chris Wood, Regional Vice President, Retail, UK, Salesforce.

Chris added, “Fenwick’s strategy puts the customer at the core of their innovation and that’s something we firmly believe in at Salesforce. This initiative is a great example of how a brand with Fenwick’s history can accelerate to bring their luxury experience to any device and channel while keeping that personal touch.”

Fenwick’s implementation of both Service Cloud and Marketing Cloud is supported by Salesforce partner, eMark and the implementation of Commerce Cloud by Salesforce partner Astound Commerce.

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[24]7.ai Partners with Blue Prism to Deliver New AI-Enabled Automation Capabilities For Virtual Agents

Collaboration Offers Access to AI-powered Virtual Solutions that Improve Chatbot Efficiency and the Customer Experience

[24]7.ai, a leader for intent-driven customer engagement solutions, announced that it is partnering with Blue Prism on a new joint offering that allows [24]7 AIVA customers to use Blue Prism’s Digital Workforce to efficiently automate hard-to-access back and front office systems. By combining [24]7.ai AI-powered virtual agents/chatbots with Blue Prism’s Digital Workforce, [24]7.ai users can automate processes faster, reduce response times and deliver a more satisfying customer experience.

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Scott Horn
Scott Horn

“For enterprise-class chatbots and virtual agents to provide interactions that are truly meaningful, they need access to enterprise IT systems, including CRM data,” said Scott Horn, Chief Marketing Officer of [24]7.ai. “With this partnership, we’re dramatically reducing the time and cost to deploy the worlds most widely deployed conversational chatbot technology with the market leader in robotic process automation (RPA) software.”

Large enterprises possess a wealth of data on their clients, which holds enormous potential to be used to provide consumers with a better customer experience, however, that data is often difficult to access because it often resides in disparate, legacy systems. Through this partnership, it is now possible for enterprises to access this data and analyze it using artificial intelligence, making it now possible to anticipate consumers’ wants and needs.

The new joint offering enables [24]7 AIVA users to process a greater range of transactional capabilities, which results in faster resolution of complaints and inquiries, quick escalation to live agents when needed, better customer engagements and a boost to agent productivity.

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Shail Khiyara
Shail Khiyara

“Conversational Natural Language engagement is driving customer experiences towards high efficiency and improved transactions. Combining this with our Digital Workforce Platform gives us the opportunity to serve and empower our users, with improved customer experiences by helping them resolve their customer issues faster and with a higher degree of accuracy,” said Shail Khiyara, Chief Marketing and Experience Officer at Blue Prism

Shail added, “As a leader in this space, Blue Prism has created a powerful, best of breed, and the industry’s most sought-after partner ecosystem and we are delighted to be partnering with [24]7.ai. They share and support our AI vision of giving customers a choice.”

“Our customers demand a Digital Workforce that will efficiently automate work processes and easily integrate with their other best-in-breed AI-enabled multi-channel solutions,” said Shail Khiyara, Chief Marketing and Experience Officer at Blue Prism.

Shail continued, “This partnership with [24]7.ai enables our Digital Workforce to resolve more issues, faster and with fewer errors, thus improving the overall customer experience.”

With more than 150 patents and patent applications, [24]7.ai provides companies with the unparalleled ability to know and act on consumer intent in milliseconds. By applying the power of big data and machine learning, the company has developed predictive models that have been tuned by more than one billion annual interactions. [24]7.ai now serves more than 250 customers across multiple industries including banking, education, financial services, government, healthcare, insurance, retail, services, technology, telecommunications and cable, travel and hospitality, and utilities.

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Sarah Burnett
Sarah Burnett

“Advances in AI and its applications in chat and conversational interfaces are making it possible for enterprises to greatly increase digital straight through processing. These are highly complementary technologies to RPA and when combined, the levels of automation can be boosted significantly,” said Sarah Burnett, Research Vice President at Everest Group.

Sarah added, “This partnership shows the actual convergence of RPA capabilities with new emerging AI and cognitive services that are taking place now. The use cases and market opportunities are enormous, and every customer service interaction has the potential of being touched. This is the next step in the ongoing automation revolution.”

Blue Prism complements the workplace with an elastic, multi-faceted and multi-talented digital workforce, helping organizations automate and scale business processes via AI, machine learning, intelligent automation and sentiment analysis. This digital workforce eliminates vendor lock-in by providing access to the best of breed AI technologies and Intelligent Automation skills through the Blue Prism Technology Alliance Program (TAP) that transform how organizations can leverage technology to deliver true operational agility.

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AI in Sales is on the Rise; But Golfing with Your Client Isn’t Going Away

AI in sales programs will help people find the right training, curate the right leads, efficiently spend resources, and ultimately close deals.

With age, Sales teams are turning sharper and leaner. Technology, sales coaching, and AI-driven insights are empowering salespeople to efficiently improvise on their pipeline, spend resources to curate the right leads and ultimately close more deals. To better understand the current state of Sales incentive and AI in sales enablement models in 2018, we spoke to Salestech Star, Jesse Wolfersberger, Chief Data Officer at Maritz Motivation Solutions.

Tell us about your role at Maritz and the team/technology you handle

My role at Maritz is to bring data and AI into our loyalty, incentive, and employee experience programs. I lead the Decision Sciences team, which is a group of data scientists who specialize in human behavior. I often say that we work with the data of irrationality. If people were robots, then my job wouldn’t exist – everything would be perfectly rational and predictable. But people aren’t robots. Human motivation and behavior are complex and difficult to predict, which makes the data much more interesting, in my opinion.

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What is the state of Sales Incentive and enablement in 2018?

I think we’re at an inflection point. We are heading rapidly towards an AI-powered future, but we’re at the adolescent stages.

Sales incentive programs in the near future will be focused on empowering and supercharging salespeople. AI-powered programs will help people find the right training, curate the right leads, efficiently spend resources, and ultimately close deals. We are starting to see parts of that future come to light now, but we’re all just taking baby steps. I think one day soon we’ll look back at sales programs of today the same way we look at websites of the 90’s – it will feel like a thousand years ago even though it’s only been a couple of decades.

As a Data Officer, how do you define employee engagement in a B2B space?

One of the concepts we talk about at Maritz is “mercenary loyalty.” This means that someone has all of the indicators of a loyal customer or employee, but ultimately if a different brand offered a dollar more, they would jump ship. Mercenary loyalty is still loyalty, but you’d rather have people who are loyal because there is something about your brand that they are proud to identify with.

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Think Harley Davidson or Southwest Airlines.

That is a squishy answer from a data perspective, but this is a squishy topic. Employee engagement is not a 0 or 1 – it is a spectrum across several dimensions. Through data, we can diagnose a company’s culture and watch it change, but it can’t be encapsulated in a single variable.

How does Maritz leverage data to increase sales productivity?

There are dozens of ways that we engage in a sales program, but the most common and the most important is measuring a program’s effectiveness. A sales program presents a unique challenge from a mathematical perspective because there is no control group. So, if John Doe sells 1,000 widgets and wins a trip to Hawaii, it’s impossible to say for certain how many widgets he would have sold if there were no trip to Hawaii.

However, if you get clever with your data analysis, you can create an estimate that, in the aggregate, works just as well as a control group. This allows you, a program manager, to walk into your boss’s office knowing that your program is driving incremental sales, not just rewarding people who would have been top performers anyway. Understanding which parts of your program are and are not working is the first step to improving it.

Do you anticipate content-creation on sales technologies and B2B lead-gen to further improve sales achievements?

I think AI is on the verge of improving the lives of salespeople from top to bottom.

Let me be clear, there are will always be aspects of sales that are extremely human – golfing with your client isn’t going away. The innovations will be in giving salespeople tools that help them pursue and close the deals that are the best fits. It’s a benefit for the customers too because the salespeople can be more targeted with their efforts, meaning less shotgun-blast, irrelevant solicitations that we all hate getting in our inbox.

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To what extent can automation and analytics improve human-driven sales output for humans?

I’ll use a baseball metaphor.

For 100 years, managers and front offices did their best to find, improve, and retain the best players for their teams. With the Moneyball revolution, data and analytics changed what everyone thought they knew about the game and brought about new strategies and processes.

Baseball is a human game, and the humans who play it are better at it now than they have ever been. Pitchers are throwing harder. Batters are hitting longer.

Managers are getting more out of their teams. Front offices are discovering talented young draft picks that previously would have gone overlooked. This is not autonomous, hands-off automation.

This is data-driven, decision-enabling, augmented intelligence. This is happening in business as well. Analytics and data-driven decisions can help you acquire, engage, and retain sales talent. To what extent will this improve human sales output? Hard to say exactly, but likely on an order of a magnitude or two.

With GDPR incoming and disrupting data management practices, what change to your data strategy have you made? How would it benefit your employees and customers?

Like countless other companies, we’ve made the necessary changes to our policies and procedures to comply with GDPR. I think we’ll continue to see a trend of people having more control of their data. However, that is not the same as people sharing fewer data. In fact, I think sharing will go up, just in more focused ways.

Stitchfix, the subscription clothing service, is a good example. In terms of data sensitivity, my body measurements are about as private as data can get, but I’m happy to give that data to Stitchfix because they use it to give me clothes that fit. I’m willing to make that trade because of the value proposition. That’s the kind of thing we’ll see more of, regardless of what laws are in place. Customers will be willing to share their data in order to get personalized experiences.

Employees will be willing to share data if it enables their growth and wellness. Salespeople will be willing to share their data if it helps them find and close leads.

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How do you work with Data Science and AI/ML for casting better customer loyalty?

We recently completed a pilot with our client HSBC, using AI to make their credit card rewards program more personalized. In this pilot, we trained an AI model to predict reward preferences of HSBC’s customers.

In a sense, the AI acted as a personal shopper for the customer, suggesting redemption options that are in line with the customer’s preferences. In our test, 70% of the consumers who redeemed did so in the category that the AI recommended for them. That’s a huge indication for us that this was a benefit for those cardholders.

We were able to save them time and effort by letting the AI shop for them. We were the Stitchfix of rewards points. While we were thrilled with these results, we are only scratching the surface.

Powered by AI, the future of brand-customer interactions will all start to feel more personalized, seamless, and helpful. The benefits of being a loyal customer will be having great, personalized brand experiences and having the brand solve problems for you without you even having to ask.

Thank you, Jesse, for chatting with us!

Sesame Software, Bigtincan, Partner on Business Continuity Initiative

Relational Junction to be Sold Alongside Bigtincan’s Sales Enablement Automation Platform

Sesame Software has announced a new business development initiative with Bigtincan, a leader in document management/sales enablement automation, that will enable the companies to jointly offer replication and disaster recovery tools alongside powerful sales enablement automation capabilities.

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“We are pleased to be working with Bigtincan to provide users with robust document replication and version control,” says Rick Banister, founder and CEO of Sesame Software. “Bigtincan is an emerging leader in providing document management solutions for Salesforce users and we feel their clients can only benefit from the addition of RelationalJunction‘s business continuity and disaster recovery features.”

The partnership comes amid strong growth for the Silicon Valley-headquartered Sesame Software as it looks to bring Relational Junction‘s SQL-based replication, integration and recovery tools to global businesses relying on increasingly larger data sets to guide their operations.

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David Keane
David Keane

Sesame Software will also introduce Bigtincan to its expanding user base, enabling those organizations to better manage every version of every sales document, and create custom content, collateral and dynamic sales playbooks.  Under the deal, Sesame Software and Bigtincan also have financial incentives in securing new business for both.

“Our organizational capabilities, bolstered with Relational Junction‘s bi-directional function, will dramatically reduce the time it takes users performing disaster recovery tasks to quickly and accurately access the information they need to regain control of business continuity issues,” says David Keane, CEO of Bigtincan.

David added, “By enhancing Sesame’s offering with our mobile content enablement platform, any user will be able to access and interact with various types of content, share knowledge and expertise across teams, as well as automate processes across compatible mobile devices or networks.”

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The Role of AI in FIFA World Cup 2018

The countdown to the world’s greatest sporting event ends today. Yes, today the FIFA World Cup 2018 kicks off at Luzhniki Stadium, Moscow.  Even before the event began, the marketing and branding giants began to place their might behind their teams and players (most are celebrities in their own right!). However, this World Cup is steaming around the current Brobdingnagian – Artificial Intelligence!

I was baffled by the kind of simulations that poured in from AI/Machine learning labs. Most of them are predicting the likely outcomes of games. And, IBM Watson is a partner for fan experiences around the event.

Going by the current trends following the use of AI to predict the winners of World Cup 2018, the pool is certainly a fun place to be.

Here are top-trending questions doing the rounds on Twitter, Facebook, and Quora –

  • Is there a chatbot to predict FIFA 2018 Winner?
  • Which pool is the “Group of Death”?
  • What are the possible ways to analyze the group data from FIFA 2018?
  • What are the chances of Argentina winning the World Cup?
  • Who will score the most number of goals in 2018?
  • Which team will keep a clean sheet?
  • What will be the ideal starting line-up for Spain, Brazil, Argentina, and England?
  • Any intelligent assistants to decide cards and penalties?

Interesting isn’t it?

But wait!

Déjà vu, Brazil will still start as the favorites. AI also gets that very much right. Goldman Sachs predicts Brazil will be the winner after simulating “1 million possible variations of the tournament in order to calculate the probability of advancement for each squad.”

After Brazil, It’s Spain as Second Favorites

In another AI-related simulation, Spain stands the second-best chance to lift the World Cup. The study, offered to the Cornell University Library, says —

“The model slightly favors Spain before the defending champion Germany. Additionally, we provide survival probabilities for all teams and at all tournament stages as well as the most probable tournament outcome.”

sample-1
Flowchart for Likely Winners of FIFA World Cup 2018

World Cup Results: Do GDP and the number of Champions League players on the team Impact Outcome?

Yes, they do. According to a recent article in the MIT Technology Review, researchers used AI and machine learning to predict the outcome after simulating the entire soccer tournament 100,000 times.

Andreas Groll at the Technical University of Dortmund in Germany and a few colleagues found out that a country’s GDP and population, FIFA’s ranking of national teams, and the number of Champions League players they have, provide an unlikely advantage to their chances in advancing to the knock-outs.

Based on these machine learning outcomes, Spain (73%) has a much higher chance of advancing to the final stages compared to Germany (58%).

Here’s a sample of the flowchart that sees Germany lifting the world cup!

Mastering the Art of Free-Kicks

Simulation is fun, and much like Formula 1 racers, footballers can also master the art of free-kicks using this machine-learning model.

IBM AI To Power Fan-Requested Highlights Packages

IBM Watson is offering their expertise to Fox Sports. The deal will help football fans create and cut highlights from the FIFA World Cup. IBM could deliver up to 100,000 hours of video footage to fans, including the best bits from the package using AI and machine learning.

With so much at stake for teams and advertisers, FIFA World Cup is most likely to showcase how AI can be a helpful ally to finding or predicting winners, pulling out your best moments from the fan experience club, and much more.

Disclaimer: Don’t use this article for betting or for any financial decision.

Tableau Acquires AI Start-Up Empirical Systems

AI startup originated at MIT; will bring sophisticated statistical analysis and automatic data insights to Tableau platform

Tableau Software has announced it has acquired Empirical Systems, a pioneering artificial intelligence startup that originated at the Massachusetts Institute of Technology (MIT) Probabilistic Computing Project. With Empirical Systems’ automated statistical analysis technology integrated into the Tableau platform, Tableau customers will more easily gain insight into their data, without needing to manually build the complex underlying data models that would otherwise be necessary.

Francois Ajenstat
Francois Ajenstat

“We are thrilled to welcome the Empirical team to Tableau to help us bring AI-powered analysis to the masses and enhance the way people interact with their data,” said Francois Ajenstat, Chief Product Officer at Tableau. “Automatic insight generation will enable people without specialized data science skills to easily spot trends in their data, identify areas for further exploration, test different assumptions, and simulate hypothetical situations.  Empirical shares our vision of delivering deeper insights to more people through smart analytics, and we’re eager to bring their tremendously talented team to Tableau.”

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Empirical Systems’ Analytics Engine automates robust data modeling that would typically require a trained statistician and allows people to explore, explain, predict and simulate that data in real-time. Rather than having to test all variables manually or limit analysis to predetermined hypotheses, advanced statistical algorithms will enhance the user experience and guide people to relevant insights and trends that could have easily gone unnoticed. This makes it possible for people to solve common data problems – like detecting relationships between variables, uncovering previously unknown factors driving patterns or spikes in the data, and inferring missing values – without requiring them to have data science expertise or do custom statistical modeling.

Richard Tibbetts
Richard Tibbetts

“We developed Empirical to make complex data modeling and sophisticated statistical analysis more accessible, so anyone trying to understand their data can make thoughtful, data-driven decisions based on sound analysis, regardless of their technical expertise,” said Richard Tibbetts, CEO of Empirical Systems.

Richard added, “Our vision for Empirical is strongly aligned with Tableau’s mission and approach to research and innovation, and we see endless opportunities to bring deeper insights to the expansive community of passionate, engaged Tableau customers.”

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Based in Cambridge, Massachusetts, Empirical Systems is a team of engineers and data science professionals who created an analysis platform that helps customers in a variety of industries to automatically analyze and understand their structured data. Empirical was co-founded by CEO Richard Tibbetts, who previously co-founded StreamBase (acquired by TIBCO), engineering lead Madeleine Thompson formerly of Google, and scientific advisor Vikash Mansinghka, who leads the MIT Probabilistic Computing Project.

Empirical employees will join Tableau and, as part of the acquisition, Tableau plans to establish a research and development center in the vibrant and talent-rich city of Cambridge, Massachusetts. The team will focus on integrating the technology into the Tableau platform, with capabilities Empirical has built available in future releases of Tableau.

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Kate Bueker Set to Become HubSpot’s New Chief Financial Officer

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Kate Bueker will be Replacing John Kinzer, the Present CFO at HubSpot

MarTech 150 RADAR company, HubSpot has announced that Kate Bueker will become Chief Financial Officer of HubSpot, effective June 18, 2018. Kate Bueker brings almost 25 years of financial and operational expertise to HubSpot. Kate is replacing John Kinzer who will step down as Chief Financial Officer as of 18 June 2018, John will remain with HubSpot through 3 January 2019, to ensure a smooth transition of his duties to Kate Bueker. 

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Currently, HubSpot is recognized as a leading CRM, marketing, sales, and customer service platform. Since 2006, HubSpot has been on a mission to make the world more inbound.

HubSpot, a leading CRM, marketing, sales and customer service platform, today announced that Kate Bueker will become Chief Financial Officer of HubSpot, effective June 18, 2018. Bueker brings almost 25 years of financial and operational expertise to HubSpot. As previously announced, John Kinzer will step down as Chief Financial Officer as of June 18, 2018, and will remain with HubSpot through 3 January 2019 to ensure a smooth transition of his duties to Bueker.

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Kate Bueker
Kate Bueker

At the time of this announcement, Brian Halligan, co-founder and CEO of HubSpot, said, “Kate is a fantastic financial leader with a proven track record of helping businesses scale. We’re confident her extensive experience and commitment to delivering results will help drive HubSpot’s continued growth as we enter our next chapter as a company.”

“HubSpot has experienced massive growth over the past decade, and is well positioned to continue that expansion in the years to come,” said Kate Bueker.

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Kate added, “I’m excited to help the team execute on its mission of helping millions of organizations grow better while continuing to deliver value to its employees, customers, and shareholders.”

Kate Bueker joins HubSpot from Akamai Technologies where she most recently served as the senior vice president of business finance and operations. Bueker held a number of finance and business development leadership positions during her 11 years at the company. Prior to Akamai, Bueker spent almost a decade in investment banking working with companies in the media and telecom sector at The Blackstone Group, UBS, Credit Suisse and Donaldson Lufkin & Jenrette. Bueker received her B.A. in mathematics from Cornell University and her M.B.A. from the Massachusetts Institute of Technology.

Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA HQ); Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH.

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Salesforce.org Announces Nonprofit Cloud, a Complete Solution Set Enabling Nonprofit Organizations to Power their Mission and Accelerate Impact

Built on the world’s #1 CRM platform, Salesforce.org’s newest industry solution gives every nonprofit a 360-degree view of their mission

Salesforce.org, the philanthropic arm of Salesforce, announced Salesforce.org Nonprofit Cloud, a complete solution set that enables nonprofits to track and measure programs in real time, raise more funds by unlocking data with AI-driven insights and take every constituent on their own personal journey, from onboarding to impact.

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Rob Acker
Rob Acker

Nonprofits are facing ever-increasing pressure to quantify and demonstrate their effectiveness and impact, and deliver the personalized experiences that people have come to expect online, according to a study by the Johnson Center.

“People are getting involved with causes at an unprecedented rate and the demand for nonprofit programs and services is only going up,” said Rob Acker, CEO, Salesforce.org.

Rob added, “That’s why we’re delivering Nonprofit Cloud, to provide a new set of solutions to uniquely enable nonprofits to accelerate their impact, and connect to their constituents in a whole new way.”

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Salesforce.org Goes All-In on Nonprofit Success

Nonprofit Cloud provides solutions across program management, fundraising, and engagement by combining Salesforce.org products with the industry-leading Salesforce products and the power of the Salesforce ecosystem and partners to address the challenges organizations face every day.

Salesforce.org first introduced solutions for nonprofits with Nonprofit Success Pack (NPSP), and now the new Nonprofit Cloud provides a 360-degree view of every aspect of a nonprofit’s mission–from donors and partners to programs and mission impact. Built on the #1 CRM platform, with input from more than 30,000 nonprofit Salesforce.org customers, Nonprofit Cloud is designed for flexibility, efficiency, and scale.

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New Salesforce Einstein capabilities available in Nonprofit Cloud bring artificial intelligence to fundraising, reporting on mission impact and marketing engagement.

  • Einstein Analytics for Impact will deliver insights that help nonprofits make smarter decisions about their programs. Nonprofits can take income data and cross it with program outcomes to get a full picture of how they’re delivering on their mission.
  • Einstein Opportunity Insights provides fundraisers with real-time insights on donation opportunities, allowing fundraisers to use time efficiently and maximize donor involvement. For example, a development director will know how likely a donation is to close based on past engagement and will get reminders to follow up with a prospect if needed.
  • Einstein Prediction Builder enables nonprofits to build AI models on any custom Salesforce field or object, and leverage data in Nonprofit Cloud to predict outcomes to determine an individual donor’s propensity to give.

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New features from Salesforce.org such as Lightning Batch Gift Entry, make it quick and easy to enter gift data, leveraging the powerful Batch Data Import engine which has robust matching logic and allows for higher levels of customization.

Jan Kaderly
Jan Kaderly

And, Data Storage Optimizer, a new product under the Nonprofit Cloud solution, enables nonprofits to easily access archived data, condensed and stored in a different part of the platform, to quickly create reports.

“Being able to track every element of a program, capture the difference a program is making, and identify areas that can be improved are crucial to delivering impact for all stakeholders,” said Jan Kaderly, Vice President of Public Engagement and Digital Programs, Wildlife Conservation Society.

Jan added, “What Salesforce.org Nonprofit Cloud allows us to do is create personalized journeys for our constituents, understand what they care about, target engagements around their passions, and turn their passions into genuine impact.”

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