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Mobify Names David Ogidi Director of EMEA Sales

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June 15, 2018

Mobify Names David Ogidi Director of EMEA Sales

The world leader in Progressive Web Apps for e-commerce accelerates to help retailers and brands improve customer experience, drive mobile revenue

Mobify, the world leader in Progressive Web Apps (PWAs) for e-commerce, is accelerating its operations across Europe, the Middle East, and Africa with the appointment of David Ogidi as Director of EMEA Sales.

David Ogidi brings more than two decades of experience establishing and expanding leading digital experience, SaaS, and enterprise software companies through highly successful direct and channel sales programs in the region. He joins Mobify as the company’s digital experience platform continues to drive revenue for retailers and brands. The Mobify Platform harnesses the power of innovative technologies such as PWAs for faster, more app-like experiences in the mobile browser, as well as Accelerated Mobile Pages (AMP) for fast initial page loads that prevent customer drop-off.

Read More: The Role Of AI In FIFA World Cup 2018

Igor Faletski

As Director of EMEA Sales, Ogidi reports to Darren Horne, Vice President of Sales at Mobify, and is based in London.

“David has deep market and regional experience and a proven track record with strategic retail accounts,” said Mobify CEO Igor Faletski.

Igor added, “Mobify customers are enjoying tremendous success — from a UK department store with a 20% boost in mobile conversions and a 20-year old brand enjoying a 30% revenue lift, to an international multi-channel retailer seeing a 33% increase in revenue. We’re delighted to have David onboard to further expand our reach, strengthen our channel strategy, and accelerate customer adoption for Mobify.”

Prior to joining Mobify, Ogidi was Vice President, International Business Development at Paris- and New York-based ContentSquare, the digital experience insights platform used by e-commerce brands to optimize performance and conversions. There he expanded operations across EMEA and established key customer and partner relationships. He was European Sales Director for over 4 years as European Sales and two years as the Country Manager for the UK at RichRelevance, establishing European operations and multi-million revenue growth for the global leader in omnichannel personalization. Ogidi previously held European sales, marketing, and business development positions with business software companies including SQRIBE Technologies, Metastorm, Interwoven, and MapInfo.

Mobify is accelerating momentum by addressing one of retail’s most pressing concerns: how to capitalize on mobile as the #1 source of digital growth. Mobify is the proven Digital Experience Platform for building customer-first shopping experiences with modern web and app technologies. With Mobify, customers are growing mobile revenue as much as 36% year-over-year.

RTB House Wins The AIconics Award in Best Application of AI for Sales & Marketing

Sales & Marketing

STS News Desk

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June 15, 2018

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RTB House Wins The AIconics Award in Best Application of AI for Sales & Marketing

RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, announced the company won the 2018 The AIconics Award. The annual awards, celebrating the drive, innovation and hard work in the international AI business community, was held for the third time in partnership with Microsoft and Imperial College London. RTB House was recognized for Best Application of AI for Sales & Marketing because of its deep learning technology.

RTB House has won the jury’s recognition, among others, for the innovative use of AI and the implementation of deep learning in its retargeting technology. In general, deep learning helps to increase the effectiveness retargeting, which results in precise determination of consumer attitudes and intentions, better product recommendations and a more precise estimation of the likelihood of users clicking on ads. In the end, advertisers receive increased effectiveness of retargeting activities and a higher return on investment (ROI).

Daniel Surmacz

“The AIconics Award shows that our technology serves the best available solution for sales and marketing in e-commerce. This is a huge achievement for our team and proof that we have made a good investment in AI. From the beginning, we focused on technology development and AI because it is the core of our product and most important and promising technology in the world,” said Daniel Surmacz, COO at RTB House.

Deep learning offers truly personalized marketing. It is an innovative branch of machine learning that closely imitates the work of the human brain in processing data and creating patterns of decision making. From a marketer’s perspective, deep learning has made a huge impact on the entire advertising industry.

It made it possible to get more reliable, richer, machine-interpretable user descriptions of customer’s buying potential without any human expertise. This technology is able to predict a user’s unique habits and desires for the advertising industry. It is simplifying our everyday user experience by bringing deeply targeted ads that contain not only products we are more likely to buy, but also those which we haven’t seen or products we haven’t even thought about, but which fit our shopping profile or which may be interesting for us.

According to RTB House, deep learning algorithms make advertising activities up to 50 percent more efficient than those based on machine learning.

In 2017 RTB House become one of the few companies in the world to have developed and implemented its own technology 100 percent based on deep learning, for purchasing ads in the RTB model.

Recently, RTB House opened an AI Marketing Lab, which researches and develops cutting-edge martech solutions for both publishers and advertisers.

Read More: The Role Of AI In FIFA World Cup 2018

Kapost Benchmark Identifies the State of B2B Sales-Marketing Alignment

Sudipto Ghosh

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June 15, 2018

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Kapost Benchmark Identifies the State of B2B Sales-Marketing Alignment

While 68 percent of marketers and salespeople “agree” or “strongly agree” that “our marketing and sales teams are closely aligned,” 55 percent of marketers don’t know which assets sales uses most.

Kapost, partner to marketers building a content operation, today launched The 2018 Marketing-Sales Alignment Benchmark, the company’s first report on the state of alignment between B2B sales and marketing teams at midmarket and enterprise organizations.

The report includes data from a survey of more than 270 marketers and salespeople to examine how well these teams work together to keep up with rising expectations of personalization in the Age of the Customer. Kapost’s report highlighted that marketing and sales professionals are not as aligned as they might think: While 68 percent of marketers and salespeople “agree” or “strongly agree” that “our marketing and sales teams are closely aligned,”

55 percent of marketers don’t know which assets sales uses most, and 68 percent of marketers believe sales aren’t using marketing content to its full potential.

“Today B2B companies must focus on addressing buyers’ pain points rather than only selling their solutions. This customer-centric model requires a company’s teams to work together to provide a consistent, outstanding customer experience, starting with marketing and sales teams,” said Paralee Walls, Director of Digital Marketing and Content Operations at Kapost.

“Marketing has invested heavily in becoming more customer-centric. But, despite these investments, they have yet to change how they operate internally: how their own people organize and collaborate to produce the customer experience,” said Kapost CEO and Co-founder Toby Murdock.

Key findings in Kapost’s benchmark include —

61 percent of marketers and 72 percent of sales say their organizations have “adopted a customer-centric approach to marketing.”
According to 62 percent of marketers and 61 percent of salespeople, “key internal stakeholders agree that inconsistent messaging across the buyer’s journey has a negative impact on customer experience.”
33 percent of marketing and sales teams don’t have a standing meeting.
Just 35 percent of sales reps believe marketing knows what content the sales team needs. At companies with more than 5,000 employees, this drops to 26 percent.

Thanks to more digital channels available making information more accessible to consumers than ever before, the buyer’s journey has fundamentally changed. In response, companies must evaluate how to understand and meet audiences’ expectations as educated prospects and partners. Internal misalignment can significantly inhibit companies’ ability to achieve this.

“Before improving our alignment, our biggest pain point was getting content to the sales team. It became clear that the amount of time salespeople wasted looking for content amounted to lost productivity,” said Kapost user Kristin Fallon, marketing communications director at GE Power.

Kristin Fallon was among the 277 marketers (62 percent of respondents), sales professionals (25 percent), and other professionals (13 percent) who provided survey data for the report, representing B2B (62 percent), B2C (12 percent), and hybrid B2B-and-B2C (26 percent) companies. Respondents’ positions at their companies varied, including managers (25 percent), directors (20 percent), coordinators (13 percent), operations (12 percent), other (16 percent), vice president or senior vice president (seven percent), and C-suite (seven percent).

Currently, Kapost partners with B2B marketers as they build and manage a content operation that produces and delivers the right content to the right customer at the right time at scale. Kapost offers benchmarked, expert consulting services and a comprehensive software platform to support B2B marketers as they apply a new operating model to the processes and software.

Artificial Intelligence Takes a Giant Leap Forward With Blockchain Infusion

Sales & Marketing

STS News Desk

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June 14, 2018

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Artificial Intelligence Takes a Giant Leap Forward With Blockchain Infusion

Gopher Protocol, a company specializing in the creation of Internet of Things (IoT) and Artificial Intelligence enabled mobile technologies, is pleased to announce that its partially owned subsidiary, Gopher Protocol Costa Rica, S.R.L. has entered into a Letter of Intent to acquire TOKENIZE-IT S.A. pursuant to which Gopher will issue 20 million shares of common stock to TOKENIZE-IT.

TOKENIZE-IT is a software developer and technology company which owns a portfolio of blockchain technologies focused on providing technology and services to third parties for the purchase of converting income producing assets and cash flow streams into tokens that can be traded as well as the tokenization of financial sovereign instruments. These blockchain utility tokens are not dependent on a single blockchain technology, they can be created on multiple blockchains.

In parallel with the closing of the TOKENIZE-IT transaction as contemplated by the Letter of Intent, TOKENIZE-IT will enter into a joint venture agreement with GBT Technologies, S.A. (“GBT”) to access token and cryptocurrency trading through a fully licensed and Central Bank regulated “Currency Exchange” in Costa Rica. It is the goal of TOKENIZE-IT to further enhance its product offerings by providing multiple abilities to enhance liquidity and positive exposure to its tokens by listing them on GBT’s exchange platform. As a result of the joint venture, TOKENIZE-IT will issue equity securities to GBT representing a 50% interest in TOKENIZE-IT and assign 20 million shares of Gopher to GBT.

“With Mauricio Lara spear-heading Tokenize-IT and Pablo Gonzalez directing GBT Technologies, we are certain that only a powerful outcome will come from this joint venture as they both have vast experience in the blockchain space from an operability standpoint but also from a legal, baking and public markets point of view, having been speakers in multiple conferences and a reference point in many Latin American markets” stated Mansour Khatib, CEO of Gopher. “Just yesterday at MoneConf in Dublin, the CEO of Circle Internet Financial, Inc. stated that ‘We Are at the Beginning of Tokenization of Everything’ (https://cointelegraph.com/news/circle-ceo-at-moneyconf-dublin-we-are-at-the-beginning-of-tokenization-of-everything ). I believe Gopher is entering the industry at the right time equipped with the right technology and personnel” added Mr. Khatib. Read this and more news for GOPH athttp://www.marketnewsupdates.com/news/goph.html

Other recent and current developments in the tech industry include:

NVIDIA Corporation (NASDAQ: NVDA) recently announced the availability of NVIDIA® Isaac™, a new platform to power the next generation of autonomous machines, bringing artificial intelligence capabilities to robots for manufacturing, logistics, agriculture, construction and many other industries. Launched at Computex 2018 by NVIDIA founder and CEO Jensen Huang, NVIDIA Isaac includes new hardware, software and a virtual-world robot simulator. “AI is the most powerful technology force of our time,” said Huang. “Its first phase will enable new levels of software automation that boost productivity in many industries. Next, AI, in combination with sensors and actuators, will be the brain of a new generation of autonomous machines. Someday, there will be billions of intelligent machines in manufacturing, home delivery, warehouse logistics and much more.”

Intel Corporation (NASDAQ: INTC) recently announced a collaboration with Institut Curie to develop, use and implement innovative bioinformatics tools, pipelines and techniques to improve the use of molecular profiling across both research and clinical oncology settings. Precision medicine for cancer requires the delivery of individually adapted medical care based on the genetic characteristics of each patient. The last decade witnessed the development of high-throughput technologies such as next-generation sequencing, which paved their way in the field of oncology. While the cost of these technologies decreases, we are facing an exponential increase in the amount of data produced. In order to open access to precision medicine-based therapies to more patients, healthcare providers have to rationalize both their data production and utilization. This requires the implementation of cutting-edge technologies: high-performance computing and artificial intelligence (AI).

International Business Machines Corporation (NYSE: IBM) and H2O.ai recently announced a strategic global partnership focused on combining IBM POWER Systems and H2O Driverless AI to address the AI demands of the enterprise. This joint solution is ideal for financial services, retail, manufacturing, IoT and healthcare industries. H2O.ai has selected IBM POWER Systems as a strategic partner for Driverless AI because of their leading-edge capabilities designed specifically for AI workloads. By partnering with H2O.ai, IBM further expands its ecosystem for enabling businesses to harness AI for competitive gain.

Chetan Chaudhary

Twilio Inc. (NYSE: TWLO) recently announced general availability of Twilio Programmable Wireless, a cellular communications platform that uses simple APIs to power a wide range of internet-connected solutions. By making cellular connectivity programmable, Twilio empowers developers to focus their time and energy on building innovative connected solutions while Twilio handles the complexity of dealing with carrier business models. To learn more, visit https://www.twilio.com/wireless. “Despite the hype surrounding the internet of things (IoT) over the last several years, IoT has been largely out of reach to developers because there has not been a developer-friendly connectivity provider,” said Chetan Chaudhary, general manager of IoT at Twilio. “Twilio Programmable Wireless makes connectivity accessible to millions of developers via Twilio’s platform, empowering them to begin experimenting with IoT. We can’t wait to see what they build.”

LiveRamp Brings People-Based Search to Bing Custom Audiences with IdentityLink

People Management

STS News Desk

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June 14, 2018

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LiveRamp Brings People-Based Search to Bing Custom Audiences with IdentityLink

Marketers Now Able to Extend People-Based Search across Bing to Maximize Scale of Top Campaign Performers

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a new integration with Microsoft Bing Ads to deliver people-based search capabilities in Bing Ads Custom Audiences. Supported by LiveRamp’s identity resolution service, IdentityLink™, Bing Ads Custom Audiences will allow targeting or retargeting of search ads at the individual level, empowering search marketers to extend and activate their existing CRM segments to Bing with precision and ease. As a result, consumers can expect to have a more meaningful and seamless experience throughout the digital ecosystem with more relevant, personalized messaging from the brands that they value and prefer.

Bing and Google comprise 90-93 percent of the global search market, with Bing powering its share of that market across Bing Networks, Microsoft Search, Yahoo! Search and AOL Search. The LiveRamp integration allows advertisers to integrate search activity on Bing with the people-based marketing initiatives they power through IdentityLink in other channels. Such functionality is appealing to any search marketer looking to improve conversion at a reasonable cost-per-acquisition (CPA).

Jeff Smith

“In January of this year alone, the top four online search engines fielded 17.5 billion core search queries. While that’s a powerful tool for advertisers to dip into, historically they had to choose between Google Customer Match or Bing Ads Custom Audiences to improve campaign performance,” said Jeff Smith, CMO and general manager of brands, LiveRamp. “By adding LiveRamp IdentityLink to Bing Ads Custom Audiences, we’re giving search marketers the ability to integrate their efforts across these two powerful channels. They can distribute the same segments used for Google Customer Match to Bing Ads to lower their CPA while increasing conversion rates and return-on-ad-spend.”

2018 is quickly proving to be the year that brands and advertisers put a premium on enhancing the customer experience at every possible touchpoint, and their online journey most often begins at the search level. Annual digital ad expenditures reflect this trend as the search continues to command a significant portion (44.4 percent) of total marketing dollars. Further, industry analyst Forrester expects search advertising to experience a renaissance in 2018. Shifts in the digital media landscape – privacy restrictions, brand safety concerns, ecommerce growth, and the popularity of voice-based search – all make search marketing an appealing option for marketers who want maximum return-on-investment.

Read More: The Role Of AI In FIFA World Cup 2018

Brian Utter

“Our customers expect us to work with them to optimize their search-based marketing campaigns with Bing Ads Custom Audiences, but we felt we could be doing more to optimize the effectiveness of customer matching,” said Brian Utter, general manager of Bing Network and Demand for Microsoft. “By integrating with LiveRamp, we will continue to deliver quality converting traffic for advertisers across our search properties, with the added benefit of cookie-based matching at the individual level to drive more relevant, more effective advertising. LiveRamp is a great partner, with their proven people-based marketing techniques and commitment to innovation.”

Existing Bing Ads customers interested in using Bing Ads Custom Audiences powered by LiveRamp can do so by logging into their Connect account, entering their Bing Ads Account information, and selecting their audience. The variations of custom audiences can be endless based on an advertiser’s goals, but a few examples are customers who have purchased in the past week, month or three months, or customers located in Texas vs. California.

Decibel Expands Senior Leadership to Grow Sales and Strategic Alliances

Sudipto Ghosh

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June 14, 2018

0

Decibel Expands Senior Leadership to Grow Sales and Strategic Alliances

New Vice Presidents in Sales and Partnerships Will Support Market Demand for the Cool Vendor’s Digital Experience Intelligence Platform and its Unique Digital Experience Score

Decibel, the leader in digital experience intelligence innovation for enterprise businesses, announced it has expanded its senior team with two strategic hires. Jim Misuraca and Mike Tumalty have joined the company as Vice President of Strategic Alliances and Vice President of Global Inside Sales, respectively.

The team growth is the latest in a momentous year for the company, which has included Decibel being named a Cool Vendor in Personalization by Gartner and the launch of its Digital Experience Intelligence platform, a first-of-its-kind solution to automatically score the quality of digital customer experience to help marketers further maximize opportunities to improve experiences across every digital touchpoint.

The new hires will play important roles in ensuring both prospects and partners leverage the full value of the Digital Experience Intelligence platform.

Jim Misuraca Brings Solid Experience in Managing ISV Programs

Jim Misuraca will oversee the execution and expansion of Decibel’s partner program—which currently includes Adobe, Oracle, Tealium and Optimizely, and Monetate among others. His role will include scaling partner management and enablement of sales, marketing, and technology. He joins the company from Oracle Marketing Cloud where he launched the ISV partner program from the ground up.

During his tenure, Jim Misuraca and his team grew the partner ecosystem to several hundred partners and tens of millions of co-sell revenue annually. Earlier in his career, Misuraca held similar roles with WebVisible, Closely, BlueCava and Datalogix (acquired by Oracle).

Mike Tumalty Grew the Inside Sales Team in Europe, the US, and Australia

Mike Tumalty will be responsible for building a rich sales pipeline to support Decibel’s continued, aggressive growth targets. In addition, he will also oversee commercial enablement and emerging sales. Mike Tumalty joins Decibel from Panaya, where he grew the inside sales team in Europe, US, and Australia. With more than 20 years of sales management experience, Tumalty has also held positions at ServiceNow managing over 110 people, Serena Software and EMC.

At the time of this announcement, Ben Harris, CEO, Decibel, said, “Building a world-class company requires a world-class team, and both Jim and Mike represent the best in their respective areas of expertise.”

Ben added, “The Digital Experience Intelligence platform has been extremely well received in the market and Jim and Mike’s expertise will help ensure our prospects and partners can take full advantage of its unprecedented ability to understand and improve customer experiences online.”

Decibel Captures Qualitative Customer Insight at a Quantitative Scale

First introduced in March, the Digital Experience Intelligence platform solves a pressing challenge for brands as more customers engage via online channels: experience is subjective, personal and qualitative in nature, which makes it difficult to quantify, especially online, where visibility into how customers behave is obscured by a transaction that takes place remotely on a personal device. It is the first platform or tool that captures qualitative customer insight at a quantitative scale.

This is possible thanks to Decibel’s Digital Experience Score (DXS®), an innovative scoring system that uses a new dataset to calculate a comprehensive metric which accurately and objectively measures customer experience on websites and apps. The DXS looks at key aspects of visitor interactions, including engagement, navigation, forms, technical performance and frustration, and rolls them into a singular score that businesses can use to understand and benchmark digital experience.

Currently, Decibel’s Digital Experience Intelligence platform captures unique experience data, enriched by machine learning, to reveal digital body language, understand user state of mind and pinpoint problem areas on your website, web applications and native apps.

Read More: The Role Of AI In FIFA World Cup 2018

Pipedrive Raises $50M Series C Financing In Mission to Make Salespeople Unstoppable

Sales & Marketing

STS News Desk

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June 14, 2018

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Pipedrive Raises $50M Series C Financing In Mission to Make Salespeople Unstoppable

New investment fuels growth as sales CRM of choice for rapidly scaling enterprises
Funding capitalizes on strong ARR, passionate customer base and global reach
Round led by Insight Venture Partners and Bessemer Venture Partners

Pipedrive Inc. (www.pipedrive.com), the leading sales pipeline software and CRM of choice for ambitious businesses, today closed a $50 million Series C round led by new investor Insight Venture Partners and existing investor Bessemer Venture Partners, with additional participation from existing investors Rembrandt Venture Partners and Atomico.

Strongly positioned to capitalize on a surging global CRM market worth over $40 Billion (Gartner), Pipedrive plans to further expand its R&D, accelerate customer growth across its global footprint, and explore strategic acquisitions. This round brings Pipedrive’s total venture capital funding to date to $80 million.

Timo Rein

Headquartered in New York and Tallinn, Pipedrive is a truly global offering with 75,000 customers in 170 countries. With newly opened offices in London and Lisbon, Pipedrive has seen consecutive triple digit year-over-year revenue growth since it was founded in 2010. A focus on end user experience over 8 years has yielded a passionate and loyal customer base.

“This significant capital infusion, including a new partnership with Insight and further investment from Bessemer, is a major milestone in the Pipedrive story,” said Timo Rein, Co-Founder and CEO of Pipedrive. “By leveraging our investors’ expertise and spirit for building disruptive, global tech companies, our capacity to invest in new functionalities, conquer new markets, and help thousands more teams sell with certainty and efficiency has never been stronger.”

Teddie Wardi

Alex Ferrara

“Sales teams are more important to companies than ever in a hyper-competitive environment, highlighting the need for Pipedrive’s innovative and streamlined CRM software,” said Teddie Wardi, Principal of Insight Venture Partners. “We are thrilled to welcome the Pipedrive team into our portfolio, and help lead their growth and expansion in this next phase of their global journey.”

“An unflinching focus on customer success and optimizing usability means Pipedrive is loved by sales teams worldwide,” added Alex Ferrara, Partner at Bessemer Venture Partners. “We recognize Pipedrive is in a truly exciting position in the market, with vast potential to scale further, and add to its product lines and proposition.”

The Evolution of Becoming an AI Company: IQPC Exchange Will Gather the C-Suite at Intelligent Automation Exchange

Sales & Marketing

STS News Desk

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June 14, 2018

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The Evolution of Becoming an AI Company: IQPC Exchange Will Gather the C-Suite at Intelligent Automation Exchange

Following a great launch in the UK, IQPC Exchange announces the second edition of the Intelligence Automation Exchange – taking place September 26^th – 27^th in London. Leading brands like DHL, Ericsson, HSBC, NHS, UCL, and Unilever, among many others, will come together for two days of networking and best practice. A keynote led by Principal Architect at AWS Deep Learning will discuss the modern enterprise and the evolution of becoming an AI company.

The Intelligent Automation Exchange will bring together 60 executives in intelligent automation from across the UK, to unlock the hidden business value in new RPA & AI technologies and kick-start an enterprise-wide automation strategy. With a jargon-busting, business-first approach, this event will showcase the global best in RPA & AI with exclusive case-studies and practical hands-on group sessions.

The focus is shifting from RPA to AI

RPA & AI have really taken off in recent years and there has been lots of hype around the topic. However, there is a great disparity between companies regarding the stage that they are at with RPA & AI. A lot of companies are only just starting to put together a business plan, others have implemented one or two robots in back office processes and a few have implemented business-wide. Generally, RPA is talked about as a stepping stone to AI, although the two aren’t necessarily connected.

Now more and more companies are recognizing that RPA has not given them the capability to perform the advanced, predictive tasks they need to achieve in order to remain competitive and transform digitally – this is where AI and machine learning comes in.

The Exchange

The Intelligent Automation Exchange is bringing together the biggest European companies to share the secrets on how they are tackling the industry’s biggest challenges. Attendees will be able to learn about innovative case studies and attend insightful discussions including:

UI Path will present a bulletproof system integration plan and will discuss the toolkit to help maximize the use of RPA.
Modern enterprise needs to embrace a new way of working. AWS Deep Learning’s Principal Architect will describe how to reshape an enterprise to be able to adopt an evolutionary process of transforming to an AI company.
DHL will uncover AI opportunities by sharing successfully scaled projects and present how to build an end to end model of implementation.
Having won a national award for their center of excellence Engie will be covering the top 5 critical success factors in the successful deployment of automation technology.

Read More: The Role Of AI In FIFA World Cup 2018

“I enjoyed being part of the Exchange both from the perspective of presenting to the group and also hearing the insights from others about what their RPA and AI journeys involved. It was valuable to be able to understand how others had overcome common challenges.” Global Head of Payments, HSBC

Yes Lifecycle Marketing Hires Former Brierley+Partners Executive to Lead The Company’s Evolution

Sales & Marketing

STS News Desk

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June 14, 2018

0

Yes Lifecycle Marketing Hires Former Brierley+Partners Executive to Lead The Company’s Evolution

The multichannel marketing solutions provider welcomes new leadership to expand technology and grow its service suite

Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced the hiring of Jim Sturm, president, and Gina Carfagno, senior vice president of sales, to evolve its reach and offerings, expand its technology and grow its service suite.

Sturm brings to the role decades of experience after most recently serving as president and CEO of global loyalty leader, Brierley+Partners for over 10 years, where he expanded the company’s technology and agency service offerings, drove annual double-digit growth and established the company as the leader in the global loyalty and CRM market. As president of Yes Lifecycle Marketing, Sturm will use his technology-focused approach to strengthen client relationships and support the company’s renewed focus on services and platform capabilities.

Jim Sturm

“I am excited to lead Yes Lifecycle Marketing in its vision of connecting consumers and brands to drive engagement and build brand advocacy,” said Sturm. “We have an exceptional roadmap that will bring integrated multichannel capabilities to our clients, allow them to manage the end-to-end customer experience and enhance brand advocacy as we evolve into a customer data platform.”

In addition, Gina Carfagno will join the team as SVP of sales. As former SVP of cross-channel sales at Epsilon, she will provide expertise in integrated customer experience solutions that drive results through a combination of data, analytics, technology and agency solutions. Carfagno will aid in the development of business relationships across the insurance, financial services, consumer packaged goods, media and publishing, retail, technology, telecommunications, and travel and hospitality industries.

Michael Iaccarino

“As a company committed to delivering quality customer experiences, we understand the importance of adapting to the rapidly changing marketing industry,” said Michael Iaccarino, CEO and chairman, Infogroup, parent company of Yes Lifecycle Marketing. “With the leadership and expertise of Jim Sturm and Gina Carfagno’s industry experience, we will continue to lead the way when it comes to multichannel technology capabilities and unmatched quality of services.”

Dynamic Yield Hires David Sasson as Chief Operating Officer

Sales & Marketing

Sudipto Ghosh

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June 14, 2018

0

Dynamic Yield Hires David Sasson as Chief Operating Officer

David Sasson, an Industry Veteran Joins the Company to Support the Rapid Global Expansion

Dynamic Yield, the AI-powered omnichannel personalization engine, announced the hiring of David Sasson as Chief Operating Officer. In this role, he will manage all aspects of the revenue cycle, overseeing global sales, customer success, partnerships and product development.

David Sasson Help Dynamic Yield Continue to Rapidly Innovate

David Sasson is an established leader with experience leading startups and billion-dollar enterprises. He joins Dynamic Yield from Outbrain where he helped in building a team of 700 employees globally. Prior to Outbrain, David Sasson was COO of Quigo which was acquired by AOL in 2007, and the co-founder of Advocacy Inc, a boutique agency specializing in digital media solutions for advocacy and political groups.

“Hiring a chief operating officer is a watershed moment in the life of a startup and we’re thrilled to have David to help continue our tremendous growth,” said Liad Agmon, CEO of Dynamic Yield.

Liad added, “Adding someone of David’s caliber will help us continue to rapidly innovate and keep up with the ever-changing demands of our customers worldwide.”

“Brands that succeed in deploying personalization at scale are shaping the future of the internet creating billions of dollars of value,” said David Sasson, COO of Dynamic Yield.

David continued, “I joined Dynamic Yield because the platform was built and continues to advance as the personalization engine that empowers truly customer-centric experiences.”

Dynamic Yield Continues to Grow at Significant Rate

David Sasson’s hiring comes at a time of record growth and expansion for Dynamic Yield as the company also announced —

100% YoY growth in 2017

Dynamic Yield more than doubled revenue and customer base welcoming marquis brands. The high growth rates follow Dynamic Yield’s continued growth of more than 100% every year since inception.

Increased product velocity and innovation

This announcement comes on the back of a prodigious year in product development for Dynamic Yield with the introduction of many new capabilities including —

Complete email personalization rendered at open-time
A fully integrated trigger engine to push personalized messages on email and mobile phones
The industry’s first Predictive Targeting solution that automatically uncovers personalization opportunities by matching the right variation to each customer segment
The industry’s largest library of fully-coded personalization templates for the quick customization of recommendations and experiences.

Currently, Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time.

The world leader in Progressive Web Apps for e-commerce accelerates to help retailers and brands improve customer experience, drive mobile revenue

While 68 percent of marketers and salespeople “agree” or “strongly agree” that “our marketing and sales teams are closely aligned,” 55 percent of marketers don’t know which assets sales uses most.

New Vice Presidents in Sales and Partnerships Will Support Market Demand for the Cool Vendor’s Digital Experience Intelligence Platform and its Unique Digital Experience Score

Jim Misuraca Brings Solid Experience in Managing ISV Programs

Mike Tumalty Grew the Inside Sales Team in Europe, the US, and Australia

Decibel Captures Qualitative Customer Insight at a Quantitative Scale

The focus is shifting from RPA to AI

The Exchange

David Sasson, an Industry Veteran Joins the Company to Support the Rapid Global Expansion

David Sasson Help Dynamic Yield Continue to Rapidly Innovate

Dynamic Yield Continues to Grow at Significant Rate

100% YoY growth in 2017

Increased product velocity and innovation

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