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Bigtincan Acquires Zunos to Further Refine Sales Enablement Platform

Sudipto Ghosh
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Bigtincan Acquires Zunos to Further Refine Sales Enablement Platform
Acquisition to Bring New Micro-Learning, Coaching, Rapid Authoring and Learner Engagement to Bigtincan’s Sales Enablement Platform Together with Household Name Customers and Market-Leading IP

Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the acquisition of training and enablement platform Zunos, to launch the industry’s most comprehensive Enablement Platform for sales, service and partner/channel teams.

Bigtincan Aims to Drive Effectiveness and Performance in an Increasingly Competitive Sales Enablement Economy

In the digital era, workforce training and development is critical for businesses looking to strengthen employee retention and ultimately drive ROI. Bigtincan’s sales enablement platform, combined with Zunos’ mobile-first, learning, and onboarding, is ideally positioned to deliver a gorgeous learning experience. Together Bigtincan’s Hub and Zunos’ micro-learning platform will arm sales teams and partner organizations with the skills and knowledge needed to drive effectiveness and performance in an increasingly competitive economy.

“Bigtincan is excited to welcome the Zunos team to our family,” said David Keane, Co-founder and CEO of Bigtincan.

David added, “The unique technology and market presence of Zunos adds to Bigtincan’s vision of empowering sales and service professional to be more successful and productive every day. Leveraging Zunos’ unique approach to partner enablement, this acquisition also furthers our market reach to include the traditionally extended – and often neglected – network of our customers.”

In addition to Zunos’ learning capabilities, this acquisition also adds household name customers American Airlines, Sony PlayStation and Telstra to Bigtincan’s global customer base. Additionally, Zunos brings its market-leading IP, new channel partners and world-class talent to the combined business.

“Zunos’ technology improves the performance of individuals by taking learning and skills development to the next level, truly engaging people with a unique learning experience,” said Stefan Teulon, CEO of Zunos.

Stefan added, “In pairing our expertise with Bigtincan’s innovative, AI approach, expansive go-to-market team and global presence, we are excited to shape the future of learning and sales enablement for a growing global market.”

New Addition Makes AI-Driven Sales Enablement Platform More Powerful

As part of the integration, Bigtincan will leverage Zunos’ expertise to shape its comprehensive learning platform in the Bigtincan Hub, focusing on micro-learning strategies to ensure retention, gamification to boost engagement and partner enablement to ensure holistic dissemination of content and knowledge across partner teams and organizations.

According to a recent report from SiriusDecisions, sales learning and coaching helps sales enablement create, deliver and manage opportunities critical to the success of the sales teams. The report goes on to discuss how sales learning and coaching delivers a number of important benefits, including faster time to competence, as well as providing individuals with confidence and improved learning retention.

Currently, Bigtincan helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption.

Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech

Sudipto Ghosh
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0
Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech
For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution

Tru Optik has announced the full release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns. This announcement marks the end of an 18-month closed beta period during which CAV was available to a select number of marketers, publishers and ad tech platforms.

Currently, Tru Optik is a leading audience intelligence and data-management platform across over-the-top (OTT) and connected TV (CTV).

Read More: AI in Sales is on the Rise; But Golfing with Your Client Isn’t Going Away

Cross-Screen Audience Validation Is a Major Milestone for CTV and OTT Ecosystems

Powered by Tru Optik’s 75MM-home household graph, CAV is the only measurement solution with the scale and flexibility required to measure precision audience targets across all CTV devices. CAV will fuel the next phase of OTT’s explosive growth by providing advertisers with reliable, timely answers to four critical questions:

  1. How many households did I reach?
  2. How many times did those households see my ad?
  3. Where were my ads seen (on which screens and which networks)?
  4. What percentage of my audience and impressions were on target?

Timely answers to these questions support in-campaign course corrections and provide a basis for make-goods when CTV ads are inadvertently delivered to a desktop or mobile device.

Read More: The Role Of AI In FIFA World Cup 2018

At the time of this announcement, Andre Swanston, co-founder and CEO of Tru Optik, said, “CAV is a major milestone that allows campaign measurement across Connected TV to catch up to consumer viewing behavior and lets advertisers realize the promise of audience-based TV advertising.”

CAV Will Be Available to All OTT Advertisers, Publishers and Ad Tech Platforms

Seventy-five percent of US households now have Connected TVs, with CTV accounting for over a third of all TV viewing in those households. Legacy video measurement and campaign validation solutions have not kept pace with the massive consumer shift to OTT and CTV:

  • TV measurement panels lack the scale required to reliably measure ad exposure for specific audience targets distributed across a myriad of CTV devices and platforms.
  • TV panels are geared to measure age and gender, the dimensions that define the vast majority of “targeted” linear TV buys to this day. However, age and gender account for less than a third of CTV ad buys, most of which surgically target specific audiences like “in-market minivan buyers” or “frequent movie-goers.” Validating ad delivery to granular, ever-changing targets like these requires massive data sets that are continuously refreshed as opposed to static sample-based systems like audience panels.
  • For digital video campaigns, legacy validation focuses on viewability, completion rates, and fraud detection – important concerns in online environments but non-issues for CTV, where all ads are full-screen, completion rates average 98 percent, and there is no bot activity.

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“The industry’s ability to provide meaningful TV campaign measurement has not kept up with the changing viewing habits of consumers or the targeting choices now available to advertisers,” said David Wiesenfeld, Chief Strategist, Tru Optik.

David added, “Legacy panel-centric solutions are simply not viable when it comes to measuring and validating OTT campaigns.”

To fill the void, some CTV publishers and device manufacturers have been building their own audience-based measurement solutions, often predicated on registered user data. However, because the majority of CTV ad inventory exists outside of registered-user environments, registration data is not a viable cross-publisher measurement solution. In other instances, rampant password sharing can result in up to half of campaign impressions being served to consumers who do not reside in the same household as the registered subscriber.

Read More: BFGoodrich Tires Revs Up Customer Engagement with Salesforce

CAV will be available to all OTT advertisers, publishers and ad tech platforms in July.

CAV reporting metrics include:

  • Impressions (In Aggregate, by Publisher, by Device)
  • Unique Household Reach (In Aggregate, by Publisher, by Device)
  • Average Household Frequency (In Aggregate, by Publisher, by Device)
  • Percentage of Audience In-Target (In Aggregate, by Publisher, by Device)
  • Percentage of Impressions In-Target (In Aggregate, by Publisher, by Device)

Read More: Major German Brands Turn to Salesforce to Navigate Fourth Industrial Revolution

How CAV Works?

CAV is a simple tag-based solution that can be deployed for any OTT campaign, irrespective of device or publisher, and works for both direct and programmatic campaigns. Unlike legacy measurement solutions, CAV also works with apps leveraging server-side ad-stitching technology, which is becoming increasingly popular across OTT.

“TV can play a key role in connecting with people,” said Kevin Dean, Experian’s president of Marketing Services.

Kevin added, “If we can help advertisers properly measure the effectiveness of these campaigns, advertisers can make more informed decisions on future efforts and have more meaningful interactions with their audience.”

CAV is fully privacy compliant, with all U.S. homes scrubbed against OPTOUT.TV, a privacy register that allows consumers to opt out of audience-targeted OTT ads across all CTV devices and platforms in their home.

Currently, TheTru Optik OTT Marketing Cloud is the only audience measurement and data-management platform that works across the entire OTT ecosystem, including all Connected TV devices. The company’s advanced technology, proprietary audience intelligence, and comprehensive solution suite, have solidified Tru Optik as the preferred partner for many of the world’s largest media companies, brands, and agencies as they navigate the shift of TV to OTT.

Read More: Salesforce Commerce Cloud Continues to Lead in the Magic Quadrant for Digital Commerce

EverString Data Platform Breaks New Ground in B2B Sales and Marketing

Sudipto Ghosh
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0
EverString Data Platform Breaks New Ground in B2B Sales and Marketing

AI-Powered Platform That Delivers Clean, Actionable Data Is Driving High Value for B2B Marketing, Sales, Customer Success, and Underwriting Teams

EverString, the leading marketing and sales intelligence software company, announced record-breaking first quarter bookings that were 300% greater than the same period in 2017. In January, the company launched EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time.

 Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers?

At the time of this announcement, J.J. Kardwell, CEO and Co-founder, EverString, said, “Our continued strong growth demonstrates that businesses put a high value on data they can trust.”

CEO of EverString added, “Historically, companies have had to choose between small pools of accurate data and large pools of low-accuracy data. Through the use of deep learning, automated machine learning, and our AI Control Platform, EverString is helping B2B organizations access a single source of data that has both the broadest coverage and the highest accuracy.”

Currently, EverString helps B2B sales, marketing, operations, and underwriting teams build pipeline, prioritize prospects, and streamline operations. EverString’s marketing and sales intelligence software put the power of artificial intelligence (AI), applied data science, and the most reliable data directly into the hands of marketing, sales, operations, and underwriting teams.

EverString gained several large new customers in the financial services, retail, insurance, business services, and technology sectors during its first quarter.  The company has hundreds of customers around the globe spanning the Fortune 50 to small and mid-sized businesses.

Recommended Read: Now, Keep Your Best Customers Happy with the Oracle Loyalty Cloud

EverString Data Platform is designed to give B2B sales, marketing, operations, advanced analytics, and underwriting teams detailed company intelligence, the ability to move with greater speed, and the confidence to land more and more valuable deals. EverString Data Platform covers the largest number of companies, delivers the highest accuracy, and uncovers the greatest depth of signals per company by using artificial intelligence (AI), machine learning, and a proprietary Human-In-The-Loop (HITL) system. The result is data that is living, up to date and actionable.

EverString customers including FedEx, Oracle, and Terminus presented case studies on their success using the platform during the SiriusDecisions Summit in May in Las Vegas. Additional EverString customers include such market leaders as Apttus, Autodesk, Fortegra Financial, NewVoiceMedia, SalesLoft, Seagate, Snowflake, and Qualys.

With EverString, users are able to quickly expand and prioritize their pipeline, gain insight into relevant prospects, and directly access data with the highest accuracy and coverage.

Read More: Key Martech-Focused Takeaways from Mary Meeker Internet Trends 2018

IBM Acquires Oniqua, Strengthens Leading IoT Capabilities to Help Businesses Proactively Maintain Vital Assets

STS News Desk
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IBM Acquires Oniqua, Strengthens Leading IoT Capabilities to Help Businesses Proactively Maintain Vital Assets

New capabilities provide mining, oil & gas, transportation, utilities, manufacturing and other asset-intensive businesses with critical insights to reduce costly downtime and inventory costs

IBM today announced it has acquired Oniqua Holdings Pty Ltd., a global innovator in Maintenance Repair and Operations (MRO) Inventory Optimization solutions and services focused on mining, oil & gas, transportation, utilities, manufacturing and other asset-intensive industries. This acquisition expands IBM’s Asset Optimization Practice, helping clients reduce and optimize MRO Inventories, predict when critical parts and equipment might fail so proactive actions can be taken to avoid unplanned downtime.

According to Aberdeen Group, 50 percent1 of annual unscheduled asset downtime can be attributed to the lack of spare parts and stock outs. This unscheduled downtime can be reduced simply by monitoring and analyzing data from across a business and using the insights to better prepare by ensuring the right spare parts and material are available when needed.

Read More: Salesforce Commerce Cloud Continues to Lead in the Magic Quadrant for Digital Commerce

Today, Oniqua’s solution is being used by the world’s leading companies, providing a single view of the truth for MRO spares inventory. Now through the acquisition of Oniqua, IBM is growing its asset optimization business with new capabilities that provide one data source around all company assets to ensure 24/7 operational efficiency. Oniqua, combined with other IBM solutions such as Maximo and Tririga, will provide consistency and data accessibility across the business with a central source of trusted information. As a result, asset-intensive businesses will not only be able to monitor and manage their assets for predictive and proactive maintenance but also have the assurance that all critical parts are available when they are needed, minimizing operational downtime.

Jay Bellissimo
Jay Bellissimo

“Clients are moving from legacy, on-premise offerings to new cloud-based predictive analytics and prescriptive maintenance offerings. But without instant access to the right data, they are still susceptible to critical equipment breakdowns that can cripple their businesses,” said Jay Bellissimo, General Manager, Cognitive Process Transformation, IBM Global Business Services.

Jay added, “By combining the world’s leading asset optimization solution Maximo with the leading MRO Inventory Optimization solution from Oniqua, we will offer a next-generation ‘solutions as-a-service’ that let businesses easily connect with the data they need so they can forecast equipment failures, optimize spare parts, reduce unplanned downtime and optimize asset maintenance.”

Read More: Kate Bueker Set To Become HubSpot’s New Chief Financial Officer

Headquartered in Denver, U.S., with offices in Brisbane, Australia, Oniqua currently serves more than 50 of the world’s leading companies. As part of the acquisition, IBM Services will acquire from Oniqua a team of professionals with key skills in MRO inventory optimization, data engineering, data science, and predictive and prescriptive analytics.

Joe Berti
Joe Berti

“Bloated MRO spares inventories, surplus and obsolete parts on the shelf, an endless spend on inventory reduction projects and the negative impact a lack of inventory optimization has on unplanned production downtime. As a result, CEOs and CFOs of leading asset-intensive companies are paying more attention than ever to growing spare parts inventory balances, oftentimes totaling billions of dollars.  Oniqua’s solution with IBM’s Asset Optimization offerings provides the market with an industry-leading platform not offered by any other software company focused on the digital industrial revolution,” said Joe Berti, CEO of Oniqua.

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4imprint Releases 2018 Trade Show Sales Survey eBook

STS News Desk
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4imprint Releases 2018 Trade Show Sales Survey eBook

Twenty-nine percent of respondents attend 11 or more trade shows per year, and almost 80 percent of exhibitors use trade shows as an opportunity to build relationships, according to a nationwide survey conducted by promotional products retailer 4imprint®.

ICYMI: Twenty-nine percent of respondents attend 11 or more trade shows per year? This new eBook captures results from 4imprint’s 2018 trade show survey, which examines how businesses are using promotional giveaways to make connections.

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More results and some of the best ideas for maximizing trade show presence can be found in the new 4imprint® eBook, 2018 Trade Show Sales Survey.

This eBook captures results from 4imprint’s 2018 trade show survey, which examines how small and large businesses are using promotional giveaways to make connections and promote their products and services at trade shows.

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Insights from the survey include:

  • Seventy-six percent of respondents attend trade shows to generate leads.
  • Tech products are by far the most popular promo product for trade shows attendees.
  • The most common sales strategy for using promotional products at trade shows is in return for a one-on-one conversation, according to respondents from companies with 50-999 employees.
Kevin Lyons-Tarr
Kevin Lyons-Tarr

“Trade shows are one of the best ways to bring people together,” said Kevin Lyons-Tarr, CEO, 4imprint.

Kevin added, “We learned a great deal about how exhibitors make those vital one-on-one connections and the role promotional products play.”

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Results are based on a survey of 283 trade show attendees and exhibitors and were collected from 26 February 26 to 2 April 2018. Survey respondents work in many different industries, including technology, real estate, retail, engineering, and manufacturing. To read the eBook, visit https://info.4imprint.com/ebook/2018-trade-show-sales-survey-results/.

AT&T Completes Acquisition of Time Warner Inc.

STS News Desk
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AT&T Completes Acquisition of Time Warner Inc.
AT&T Positioned to be a Global Leader as a Modern Media Company; Set to Create the Best Entertainment and Communications Experiences in the World

http://about.att.com/AT&T Inc. has completed its acquisition of Time Warner Inc., bringing together global media and entertainment leaders Warner Bros., HBO, and Turner with AT&T’s leadership in technology and its video, mobile and broadband customer relationships.

“Jeff is an outstanding leader and one of the most accomplished CEOs around. He and his team have built a global leader in media and entertainment. And I greatly appreciate his continued counsel”

Randall Stephenson
Randall Stephenson

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“The content and creative talent at Warner Bros., HBO and Turner are first-rate. Combine all that with AT&T’s strengths in direct-to-consumer distribution, and we offer customers a differentiated, high-quality, mobile-first entertainment experience,” said Randall Stephenson, Chairman and CEO of AT&T Inc.

Randall added, “We’re going to bring a fresh approach to how the media and entertainment industry works for consumers, content creators, distributors and advertisers.”

Stephenson said the future of media entertainment is rapidly converging around three elements required to transform how video is distributed, paid for, consumed and created. Today, AT&T brings together:

  • Premium Content: Broadly distributed, a robust premium content portfolio that combines leading movies and shows from Warner Bros., HBO and Turner, along with more targeted digital content from Bleacher Report, FilmStruck and AT&T’s investment in Otter Media, among others.
  • Direct to Consumer Distribution (D2C): AT&T has more than 170 million D2C relationships across its TV, video streaming, mobile and broadband services in the U.S., mobile in Mexico, TV in Latin America, in addition to D2C digital properties such as HBO NOW, Boomerang, FilmStruck =, and CNN.com.
  • High-Speed Networks: AT&T‘s leading wireless and fiber network, including investments in new technology such as 5G, will provide the network bandwidth required as customers increase engagement with premium video and emerging 4K and virtual reality content.

Read More: Major German Brands Turn to Salesforce to Navigate Fourth Industrial Revolution

Company Structure, Executive Leadership

AT&T Inc. consists of four businesses. This structure allows each business to operate independently and move quickly, while at the same time innovating across AT&T with content, connectivity, and advertising.

The four business are:

  • AT&T Communications provides mobile, broadband, video and other communications services to U.S.-based consumers and nearly 3.5 million companies – from the smallest business to nearly all the Fortune 1000 – with highly secure, smart solutions. Revenues from these services totaled more than $150 billion in 2017.
  • AT&T’s media business consists of HBO, Turner and Warner Bros. Together, these businesses had revenues of more than $31 billion in 2017. A new name for this business will be announced later.
  • AT&T International provides mobile services in Mexico to consumers and businesses, plus pay-TV service across 11 countries in South America and the Caribbean. It had revenues of more than $8 billion in 2017.
  • AT&T’s advertising and analytics business provides marketers with advanced advertising solutions using valuable customer insights from AT&T’s TV, mobile and broadband services, combined with extensive ad inventory from Turner and AT&T’s pay-TV services. A name for this company will be announced in the future.

Read More: Salesforce Commerce Cloud Continues to Lead in the Magic Quadrant for Digital Commerce

Jeff Bewkes, former chairman and CEO of Time Warner Inc., has agreed to remain with the company as a senior advisor during a transition period. “Jeff is an outstanding leader and one of the most accomplished CEOs around. He and his team have built a global leader in media and entertainment. And I greatly appreciate his continued counsel,” Stephenson said.

Email Marketing Company Emma Delivers Solution-Driven Integration with Venga to Increase Guest Satisfaction, Retention, and Visit Frequency

STS News Desk
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Email Marketing Company Emma Delivers Solution-Driven Integration with Venga to Increase Guest Satisfaction, Retention, and Visit Frequency

Adds Outstream Video Solution and Engineering and Sales Teams in Canada and France

Emma, a provider of best-in-class marketing software and services, today announced integrations with guest analytics platform partner, Venga, featuring their restaurant industry solution Venga Dine. With the only 3rd party OpenTable-POS integration on the market, Venga unlocks actionable visit, purchase, and social data so restaurants are empowered to nurture guest experiences and advance operational performance. This innovative integration, available through Emma’s leading email marketing and automation platform, demonstrates how users can deliver more personalized guest experiences, to drive repeat guests and consistently increase average spend per cover.

“This is a really exciting and important partnership for us. Emma is having a lot of success in the restaurant industry, and this partnership with Venga will enable those restaurants to increase engagement with their customers and build brand loyalty through more personalized interactions”

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Winston Lord
Winston Lord

“Restaurants today are challenged to provide premier guest experiences. It’s easy to overlook key details, like authentic personalization, while also keeping guests satisfied and encouraging repeat restaurant goers,” said Winston Lord, Co-Founder and Chief Evangelist of Venga. “Emma’s integration with Venga is the only solution that truly empowers restaurants to maximize guest data and sincerely understand the individual needs of their guests.”

Lauren Keeton
Lauren Keeton

“In the restaurant industry, it’s challenging to find an integrated, single view of our guests and how that relates to the collective. Being able to tap into Venga and see if the loud voice represents the whole, helps us to direct our focus,” said Lauren Keeton, Director of Digital Marketing at Fox Restaurant Concepts. “We’ve been able to analyze feedback and insight on things that matter so dearly to our hospitality hearts, and what’s more important is that we can provide our teams on a shift-by-shift basis singular knowledge on their upcoming guests to better serve them and provide an experience that goes above and beyond.”

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Emma and Venga customer, Patina Restaurant Group, a national leader in the fine-dining segment, utilizes the partnership’s capabilities to successfully:

  • Create custom guest segments (e.g. champagne drinkers, steak eaters, VIP, frequent guests) on the Venga dashboard and sync the lists to Emma
  • Personalize email content by segmentation to better engage with the intended customer
  • Measure the impact of emails through Emma’s reporting analytics and demonstrate email’s direct impact on the business through Venga’s connection to the POS and reservation data
  • Experience an increase in response rates because of Emma’s integration with Venga

Read More: Major German Brands Turn to Salesforce to Navigate Fourth Industrial Revolution

Wellford Dillard
Wellford Dillard

“This is a really exciting and important partnership for us. Emma is having a lot of success in the restaurant industry, and this partnership with Venga will enable those restaurants to increase engagement with their customers and build brand loyalty through more personalized interactions,” said Wellford Dillard, CEO of Emma. “We provide marketers with a powerful set of solutions and resources to make them successful, and we’re focused on continually adding value to all of our customers. This integration with Venga provides an innovative technology solution that will have a big impact on our customers in the restaurant industry.”

Read More: Embrace Agility, Confidence and Coaching for ‘Sales Mastery’

 

 

Telaria Grows Global Technology Footprint with Acquisition of SlimCut

STS News Desk
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Telaria Grows Global Technology Footprint with Acquisition of SlimCut

Adds Outstream Video Solution and Engineering and Sales Teams in Canada and France

Telaria, Inc. (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, today announced the acquisition of SlimCut, a global video outstream technology solutions company. This early-stage acquisition enhances Telaria’s complete Video Management Platform with a customized outstream product for premium publishers, and establishes a strong publisher presence in Canada and France, giving the company a launching pad for Telaria solutions in new markets.

Focused on premium publishers in Canada and France, SlimCut’s technology platform includes an outstream video solution and a publisher-side ad server that delivers across digital devices. SlimCut’s clients are amongst the largest and most prestigious media companies in North America, including leading broadcasters such as Bell Media, Quebecor, Rogers Media, Corus Entertainment, and traditional publishers such as The Globe and Mail, PostMedia and TorStar. Both Co-Founders, Damien Véran and Thomas Davy will join Telaria to contribute to the growth of SlimCut with Telaria; the company will now be called SlimCut, powered by Telaria.

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Mark Zagorski
Mark Zagorski

“SlimCut further expands our powerful VMP offering with their leading outstream video technology and bulks up our tech and sales teams in new markets,” said Mark Zagorski, Chief Executive Officer of Telaria. “This is an early-stage, but in the long term, strategically significant, acquisition for us, as it enables us to double down on our strategy of growing and deepening our relationships with our premium publishers by offering them more complete video technology solutions. It also is a great potential platform from which we can expand our global footprint into key geographies and reach more premium publishers in North America and Europe with all that our VMP offers.”

Damien Véran
Damien Véran

“We believe this acquisition is a fantastic opportunity for our current publisher clients,” said Damien Véran, Co-Founder and President of SlimCut. “We are excited to bring them additional revenue opportunities thanks to Telaria’s Video Management Platform. In addition, we are looking forward to working together with the Telaria team to continue to build a leading video solution for premium publishers worldwide.”

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Adobe Reports Record Revenue with 24% YoY Growth

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Adobe Reports Record Revenue with 24% YoY Growth

Leading technology company, Adobe has reported strong financial results for its second quarter fiscal year 2018 ended 1 June 2018.

“Our record results in Q2 reflect continued execution against this significant opportunity where Adobe is the clear market leader.”

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Financial Highlights
  • Adobe achieved record quarterly revenue of $2.20 billion in its second quarter of fiscal year 2018, which represents 24 percent year-over-year revenue growth.
  • Diluted earnings per share was $1.33 on a GAAP-basis, and $1.66 on a non-GAAP basis.
  • Digital Media segment revenue was $1.55 billion, with Creative revenue growing to $1.30 billion and Document Cloud achieving record revenue of $243 million, which represents 22 percent year-over-year growth.
  • Digital Media Annualized Recurring Revenue (“ARR”) grew to $6.06 billion exiting the quarter, a quarter-over-quarter increase of $343 million. Creative ARR grew to $5.37 billion, and Document Cloud ARR grew to $694 million.
  • Digital Experience segment revenue was $586 million, which represents 18 percent year-over-year growth.
  • Operating income grew 39 percent and net income grew 77 percent year-over-year on a GAAP-basis; operating income grew 33 percent and net income grew 62 percent year-over-year on a non-GAAP basis.
  • Cash flow from operations was $976 million, and deferred revenue grew 27 percent year-over-year to approximately $2.63 billion.
  • Adobe repurchased approximately 2.6 million shares during the quarter, returning $589 million of cash to stockholders.

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Adobe Expects the Current Momentum to Continue in the Second Half of Fiscal 2018

Shantanu Narayen
Shantanu Narayen

 

John Murphy
John Murphy

“Adobe delivers all the capabilities to enable transformative digital experiences, including content creation and management, predictive analytics and commerce,” said Shantanu Narayen, president and CEO, Adobe.

Shantanu added, “Our record results in Q2 reflect continued execution against this significant opportunity where Adobe is the clear market leader.”

“Adobe delivered record revenue with strong earnings and cash flow, and we expect our momentum to continue in the second half of fiscal 2018,” said John Murphy, executive vice president and CFO, Adobe.

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30+ Experts to Speak at the First Artificial Intelligence (AI) Virtual Summit for Sales and Marketing

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30+ Experts to Speak at the First Artificial Intelligence (AI) Virtual Summit for Sales and Marketing

Speakers from top organizations like Marketo, SBI, Sandler Training and Drift to share how artificial intelligence is delivering real and measurable growth for businesses large and small.

Over 30 sales and marketing leaders from top organizations will gather in June for the InsideSales.com virtual AI Growth Summit, the first-ever event dedicated to sales and marketing leaders using artificial intelligence. The speakers will share their experiences and knowledge on applying Artificial Intelligence (AI) in their company and will discuss revenue growth results.

Sales and marketing leaders, as well as other subject matter experts from companies like Marketo, SBI, Zetta Venture Partners, Sales for Life, Nudge.ai, Conversica, Sandler Training and Drift, have announced they will participate in this one-of-a-kind event.

Read More: Major German Brands Turn to Salesforce to Navigate Fourth Industrial Revolution

Attendees can learn from experienced business leaders well versed in implementing AI solutions in sales and marketing teams, such as:

Read More: Salesforce Commerce Cloud Continues to Lead in the Magic Quadrant for Digital Commerce

Dave Elkington
Dave Elkington

“AI is a major trend, and business leaders need to know what it is and how they can use it to grow their business. This is the first event of its kind dedicated to AI for sales and marketing, and I’m thrilled to see so many leaders and industry experts tell their stories on how artificial intelligence has helped them grow their business,” said Dave Elkington, CEO of InsideSales.com.

Dave added, “For many, seeing actual implementation strategies and real results, rather than just hype, will help increase adoption of and confidence in AI capabilities.”

The AI Growth Summit is a virtual event hosted by the leading artificial intelligence (AI) growth platform for sales, InsideSales.com. During the summit, the company will also publish its latest research report, “The State of AI for Sales and Marketing.” The survey of hundreds of leaders will attempt to shed light on the attitudes and opinions regarding artificial intelligence, and its place in business.

The last “State of AI” study from InsideSales.com, published in 2017, showed that over half of consumers are used to working with AI-powered applications in their home. However, less than 36 percent of consumers have used AI in the workspace, showing that the technology has been slow to penetrate the business environment, mainly due to a lack of trust. The study showed there is still a lot of room for growth in the AI industry going into 2018, and companies working to increase adoption stand to gain significantly from the technology.

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