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Matter Communications Adds Clients to Extensive Technology Portfolio

Client additions bolster lineup of B2B tech brands tapping Matter for integrated marketing and public relations

Matter Communications announced that eight technology companies have selected the firm as their agency of record. Matter, a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing, already represents more than fifty technology clients, including leading brands like Johnson Controls, JDA Software, PTC, and Progress Software, among others.

Eight B2B technology companies select Matter as their AOR for integrated marketing and PR. Read more in the press release.

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“For 15 years, Matter has been proud to work with some of the best names in technology, and we’re thrilled to add eight more brands to that roster,” said Scott Signore, CEO, Matter. “While each of these new clients has a unique and different market opportunity, the unifying theme among them is the desire to partner with an agency that can integrate seamlessly into all the marketing efforts they have underway. We’re so pleased to be the partner they’ve chosen to help elevate their brands, whether through a PR and social program, or a 360-degree program that also includes digital marketing and creative support.”

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Recent additions to Matter’s technology roster span multiple industries, including data, SaaS, AI, cybersecurity and cloud, and include:

  • 128 Technology: A next-generation networking company that develops Session Smart™ Routers that are simple, agile and intuitive while providing more advanced security, reliability, and performance capabilities than traditional hardware-centric networking products.
  • Auth0: A global leader in Identity-as-a-Service (IDaaS), Auth0 provides a Universal Identity Platform for web, mobile, IoT and internal applications.
  • BlueSnap: A global payments technology company that provides an all-in-one Payment Platform designed to increase sales and reduce costs for B2B and B2C businesses.
  • Comodo CA: The largest TLS/SSL vendor and certificate authority with over 1 million TLS/SSL certificates issued worldwide securing transactions and creating trust online.
  • Databricks: Provides a Unified Analytics Platform that accelerates innovation by unifying data science, engineering and business.
  • Kespry: A leading Aerial Intelligence platform that uses industrial drones to transform the way data is captured in the field.
  • Moltin: An API-based commerce solution that makes it simple, flexible and fast to bring commerce experiences to life wherever the consumer interacts with a brand.
  • Omnigo Software: The leading provider of public safety, incident and security management solutions for law enforcement, education, healthcare and other enterprises, offering easy-to-use, flexible applications that provide actionable insight for making more informed decisions.

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“In a short time, Matter has proven to be an integral part of our team, making it possible for us to execute and achieve our ambitious growth goals,” said Jonathan Skinner, chief marketing officer, Comodo CA. “The Matter team has been an incredible partner, delivering expertise from all areas to provide a true integrated marketing approach.”

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EyeKandy.com Announces Partnership With Flixmedia to Provide Augmented Reality ‘Point & Place’ Platform to Retailers and Brands

The Augmented Reality Platform allows brands and retailers to easily add AR-driven shopping in-store and online

EyeKandy, a global leader in A-Commerce, announced the launch of a global sales partnership with Flixmedia, the dominant content provider to the world’s biggest brands and retailers. The Point & Place Augmented Reality (AR) Platform developed by EyeKandy has already been adopted as the turnkey AR platform by numerous retailers, including Walmart, Curry’s and Euronics.

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EyeKandy is a leader in the digital content production and A-commerce. The company leads the way in A-commerce-focused, emerging technology campaigns that drive sales.

The cloud-based platform enables brands and retailers to take advantage of the growing consumer awareness of AR technologies and deliver an engaging shopping experience with an “Instant On” AR shopping in-store and on websites.

With a portfolio of over a thousand, high-quality, AR product models across 15 product categories, including Home Appliances, Consumer Electronics, Apparel and Furniture, the platform removes the need for brands and retailers to undertake costly R&D on their own bespoke AR platform or have to produce costly digital AR product models.

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Andy Shackleton, CEO of Eyekandy, commented, “We have strong uptake from the retailers and brands we contact directly, but recognize that our strength lies in being the technical enabler of the technology, not the sales and marketing of it. Flixmedia has an unrivaled portfolio of global retail and brand partnerships that will undoubtedly accelerate the adoption of the Point & Place AR Platform as the standard for commerce.”

Luc Monein, CRO of Flixmedia, commented, “We’re delighted to be appointed as the agency for such an innovative, impactful, yet easy-to-integrate platform. We’ve had many clients enquiring about adding AR shopping capabilities to our service offering and this is a home run for Instant On AR shopping for our retailers and brands.

“It’s critical for retailers to continue to innovate to grow. But innovation is hard, time-consuming, distracting and expensive. We want to support our retail community and take the heavy lifting of innovation from the retailers and provide them with a turnkey solution to offer to their shoppers, both on mobile devices and in-store.”

Flixmedia is a world-leading Digital Marketing Technology business that maximises the online sales of brands and retailers globally. Our client portfolio includes Samsung, LG, Microsoft, Sony and Nikon who trust us to consolidate and deliver inspiring digital online content to the world’s largest retailer websites such as Best Buy, Walmart and Currys. 

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Five9 Expands Strategic Partnership With Fuze to Bring the Power of the Cloud to Organizations Across the Globe

Five9, Inc., a leading provider of cloud contact center software for the digital enterprise, today announced the expanded partnership with Fuze, cloud communications platform provider for the modern global enterprise. This partnership includes integration into the Fuze Unified Communications as a Service (UCaaS) and Five9 Contact Center as a Service (CCaaS) providing an end-to-end communication experience for sales and support teams.

Five9 Expands Strategic Partnership with Fuze to Bring the Power of the Cloud to Organizations Across the Globe

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Global contact center needs range from basic to complex. Five9 and Fuze deliver cloud solutions to meet the variety of business needs, based on the size and nature of each enterprise. Together, Five9 and Fuze provide the right solution for the variety of customer needs. Recognized as leaders in the CCaaS and UCaaS markets, the collaboration is designed to give joint customers the best of both worlds. Joint customers benefit in a number of ways. Customers are able to replace legacy equipment with a more flexible cost effective cloud solution. Customers get the best of both CCaaS and UCaaS in the combined solution through this partnership. End-users get the right tools to perform their jobs be that Contact Center, Unified Communications, or both. The combined solutions also enable agents and UC workers to access the systems from almost anywhere to support their job functions going global to meet market needs.

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“We are seeing great momentum in the enterprise market through our partnership with Fuze,” said Dan Burkland, President, Five9. “We continue to see a great partnership opportunity working with Fuze to bring the power of the cloud to enterprises across the globe.”

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Leading Companies Make Switch to Veeva OpenData to Deliver Accurate Data Faster to Field Teams

Organizations from emerging biopharma to the largest pharmaceutical companies are improving field productivity and driving better customer engagement

Veeva Systems (NYSE:VEEV) today announced that more life sciences companies are adopting Veeva OpenData to empower their field teams with faster, accurate customer data. Veeva OpenData provides access to approximately 16 million healthcare professionals (HCPs) and their healthcare organizations (HCOs) spanning 42 countries. Emerging biopharma and the largest pharmaceutical companies are using Veeva OpenData in various regions to increase field effectiveness and enhance customer engagement.

“Our sales reps can take a more targeted approach to field-based activities, helping improve the quality of our customer interactions.”

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Accurate, actionable data was critical for Nestlé Health Science to improve efficiency of their sales teams. “Veeva OpenData enables our sales reps to be more productive,” said Rick Priem, global CRM manager for Nestlé Health Science. “We have the insights we need to better understand what is happening in the field and drive improved customer interactions.”

Specialty pharmaceutical company, Indivior, previously had two data systems and worked from 17 different versions of the same data source across North America and Europe. This created an administrative burden on field reps managing customer information and left teams uncertain if they were working from the most current data such as physician addresses and specialty areas.

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Indivior moved to Veeva OpenData for one complete source of customer reference data to help field teams effectively and compliantly deliver new addiction treatment information to HCPs. Now HCP data is validated easier and faster, resulting in field teams that are confident they are leveraging the right customer information.

“By switching to Veeva OpenData, we gained a single source of customer data that’s accurate – a major advantage in today’s varying compliance environment,” said Dianne Goodburn, commercial director at Indivior.

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Veeva OpenData delivers fast, up-to-date customer data so field reps can focus on building trusted relationships with their customers. Data stewards validate and update data change requests in hours versus the industry average of 10 or more days.1Through integration of Veeva OpenData with Veeva CRM, a sales representative can search and download data up to 60% faster and with 50% fewer clicks, allowing field reps to target the right physicians and opportunities in real-time.2

“Veeva OpenData delivers quality customer data, right in CRM, to improve our sales execution,” said Dipak Bhatti, managing director at Syner-Med. “Our sales reps can take a more targeted approach to field-based activities, helping improve the quality of our customer interactions.”

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Veeva also makes it easier for companies to use and gain value from their customer data through an ecosystem of certified Veeva OpenData partners. Expanded partnerships eliminate the need for multiple third-party agreements, shortening time and reducing costs of implementation.

“Many industry-leading companies are turning to Veeva OpenData as a complete source of customer data to improve sales execution, maintain compliance, and deliver accurate reporting and analytics,” said Rebecca Silver, global vice president of Veeva OpenData. “Veeva OpenData is becoming foundational for customers of all sizes in driving greater commercial success.”

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AI Martech Revolution Accelerates Expansion Plans at Phrasee

Phrasee Announces US Plans, Recruitment Drive, and New Management Team to Keep Pace with Customer Wins and Market Opportunity

London-based AI marketing technology specialist, Phrasee, has announced expansion plans. The expansion roadmap includes a US launch, the creation of 50 new jobs, and three new senior hires to strengthen its global management team.

The news comes on the back of customer wins with The Times, Superdry, and River Island, contract renewals with Domino’s, Wowcher and Virgin Holidays, and strategic partnerships with Salesforce.com and IBM. Phrasee recently closed its third fiscal year with a profitable quarter and 280% revenue growth.

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Key hires include Jess Evans who joins from Movable Ink to lead the channel strategy, Russell Weeks who joins from SKIPJAQ to head up sales development, and Michelle Davies who joins from DueDil as global head of people to oversee the expansion of the team. The team is currently doubling year on year and Phrasee is looking to fill a variety of roles from linguists, to sales and channel experts and product developers in both London and San Francisco.

At the time of this announcement, Parry Malm, Phrasee Co-Founder and CEO, said, “Our recent key hires are experienced professionals of the highest caliber while encompassing the Phrasee values that have earned us the reputation of being awesome to work with. This powerful group of hires will support Phrasee’s efforts in AI for optimized marketing copy across the world.”

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Parry added, “Phrasee finished its third fiscal year with a profitable quarter and a 280 percent revenue growth. I am exceptionally proud of the Phrasee team for delivering such awesome results, and excited that we are able to officially launch in the US with a full team expected by the end of July.”

Phrasee is a dominant force in the AI email marketing scene with an enviable client roster across the retail, ecommerce, publishing, and travel and leisure industries. Currently, Phrasee is world-leading AI that generates and optimizes marketing copy at scale, delivering improved results for email subject lines, push notifications, and Facebook and Instagram ads.

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Cision Plans Second Quarter 2018 Earnings Release and Conference Call

Cision Ltd., a leading global provider of software and services to public relations and marketing communications professionals, will release its second quarter 2018 financial results on Wednesday, August 8th, shortly after the market close.

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In conjunction with the earnings release, investors will have the opportunity to listen to Cision senior management review its second quarter results of fiscal year 2018 via conference call on Wednesday, August 8th at 5:00 pm EDT. To hear the live event, visit the Cision investor website at http://investors.cision.com, or dial 1-877-443-4809 (participant dial in toll free) or 1-412-317-5235 (participant dial in International). For those accessing the call via Cision’s investor website, we suggest logging in at least 15 minutes prior to the start of the live event. For those dialing in, participants should ask to be joined into the Cision Ltd. earnings call. A replay of the earnings webcast will be available approximately two hours after the conclusion of the live event on August 8th. To access the webcast recording / conference replay, visit http://investors.cision.com or you can dial 1-877-344-7529 (US), 1-412-317-0088 (International), or 1-855-669-9658 (Canada). The replay access code for the earnings call is 10122757. The replay will be available through August 22, 2018.

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Research Solutions Makes Key Senior Sales and Marketing Hires, Reports Strong Preliminary Fiscal 2018 Results

Rogier van Erkel Joins as Chief Sales Officer, Yohann Georgel as Chief Marketing Officer

Research Solutions, Inc., a provider of workflow efficiency solutions for R&D-driven organizations, has appointed two key senior executives to the roles of chief sales officer and chief marketing officer.

“At the start of our year, we developed a strategy to optimize our sales and marketing resources, seeking more efficient ways to acquire customers through digital marketing, content generation and focused sales management,” said Peter Derycz, president and CEO of Research Solutions. “These two critical hires represent another key step in our strategy. Rogier and Yohann both possess deep knowledge in their respective fields and have proven their ability to lead and grow dynamic sales and marketing teams. We are confident they will help Research Solutions in our goal of becoming a key workflow solution for our R&D-driven customers.”

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Rogier van Erkel, Chief Sales Officer

Rogier van Erkel joins Research Solutions with 12 years of sales management experience at Elsevier, an information and analytics company, and one of the world’s major providers of scientific, technical and medical information. In his most recent role, he served as sales director, leading a global team and agent network. He managed a diverse sales portfolio consisting of four product groups selling to businesses all over the world. In that role, he specialized in information products, input for discovery tools and solutions to optimize and maximize customer workflow. He also served in other senior sales roles in Elsevier and before that, managed sales and operations teams for five years at Renewi (formerly Van Gansewinkel), a leading waste management company operating across Europe.

For charity, Rogier coaches start-ups to improve their sales through his involvement in incubator firms Rockstart and ACE.

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Yohann Georgel, Chief Marketing Officer:  Yohann Georgel brings to Research Solutions 12 years of marketing experience, most recently serving as senior director of digital marketing for PrimeSport for over six years. PrimeSport is the leader in providing direct access to the biggest sporting events on the planet, offering tickets, travel and hospitality. Prior to that, he was a director of digital marketing for OleOle, a social media platform for soccer fans worldwide. While there, he was in charge of marketing in 10 different languages.

Yohann’s passion for data and algorithms led him to pursue a career in digital marketing, specifically search engine optimization and marketing. Other areas of his expertise include data analysis, social media and user experience.

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Preliminary Fiscal 2018 Results

Based on preliminary unaudited information, for the fourth quarter of fiscal 2018, Research Solutions expects to report total revenue of approximately $7.2 million, up 5% compared to $6.8 million in the same year-ago quarter. For fiscal 2018, Research Solutions expect to report total revenue of approximately $28.0 million, up 9% compared to $25.7 million in fiscal 2017.

Platform subscription revenue in the fourth quarter is expected to increase 66% to approximately $529,000 compared to $318,000 in the year-ago quarter. The quarter is expected to end with annual recurring revenue up 64% to $2.3 million (see the company’s definition of annual recurring revenue below). For fiscal 2018, Platform subscription revenue is expected to increase 86% to approximately $1.8 million compared to $980,000 in fiscal 2017.

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Transaction revenue in the fourth quarter is expected to increase 2% to approximately $6.6 million compared to $6.5 million in the same year-ago quarter. For fiscal 2018, Transaction revenue is expected to increase 6% to approximately $26.2 million from $24.8 million in fiscal 2017.

“We ended fiscal 2018 on a strong note, with continued growth in our Platforms business and steady growth in Transactions,” continued Derycz. “We believe our momentum will carry into fiscal 2019 as we implement further Platforms improvements and sales and marketing enhancements that we expect to drive more efficient growth.”

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Blackbaud Unveils Innovative New Benchmarking Capabilities in Raiser’s Edge NXT

Social good software leader leverages unmatched data and insight to add the market’s most comprehensive benchmarks to flagship fundraising solution

Blackbaud (NASDAQ: BLKB), the world’s leading cloud software company powering social good, today announced the release of new benchmarking capabilities in Raiser’s Edge NXT™, its flagship cloud fundraising and relationship management solution. Since announcing its unique approach to AI, analytics, big data and expertise—Intelligence for Good®—in 2017, Blackbaud has continued to deliver powerful analytical capabilities and resources by harnessing the power of its exclusive data assets.

“Blackbaud is committed to enabling our customers to thrive and be as effective as possible within the Ecosystem of Good,” said Kevin McDearis, chief products officer at Blackbaud. “This commitment is not just about enhancements to software—it’s about equipping the entire social good community to drive more impact. Impact starts with data, and Blackbaud offers the industry’s most robust, proven set of data analytics designed specifically for social good that drive meaningful outcomes for our customers. The new benchmarking capabilities within Raiser’s Edge NXT are another way we’re committed to leveraging our unmatched data and insights to equip our customers to work more effectively and capitalize on more opportunities.”

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Raiser’s Edge NXT’s prescriptive and predictive analytics have already served up over $4.5 billion in potential fundraising opportunities for Blackbaud customers. The new benchmarking capabilities complement the existing SKY Reporting™ functionality in Raiser’s Edge NXT, giving customers the ability to compare their performance in key aggregated fundraising metrics against  like peer organization profiles. These benchmark capabilities will provide customers insight into their performance and help quantify the value of improving performance, referencing specific tools in Raiser’s Edge NXT to help drive growth. Additionally, the interactive benchmarks will guide users to built-in reports as well as best-practice resources published by the Blackbaud Institute for Philanthropic Impact™.

With Blackbaud’s Benchmarking Capabilities in Raiser’s Edge NXT, customers can:

  • Measure their fundraising performance with a standardized set of common fundraising metrics, including automated data analysis, calculation and presentation.
  • Understand the revenue opportunity associated with improving performance so they can focus efforts on the highest return-on-investment opportunities.
  • Work more effectively with integrated performance metrics that are completely automated at their fingertips.

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Satisfaction for Blackbaud’s flagship cloud innovation continues to climb with social good organizations correlating positive mission impact to Raiser’s Edge NXT’s advanced capabilities:

  • “Having the benchmarks and recommendations right inside of Raiser’s Edge NXT is very helpful; we can use it to help our fundraisers focus on the right areas,” said Christopher LeBlanc at Maricopa Community Colleges Foundation in Tempe, Ariz.
  • “The capability to compare our performance to other nonprofits is an exciting, useful resource for our sector,” said Nell Saunders-Scott at The Parenting Place in La Crosse, Wis.

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XCMG Sets New Standard for Smart Manufacturing with Digital Factory Solutions

XCMG, the world’s leading construction machinery manufacturer, has become the only producer of large-tonnage loaders in China with a full life-cycle smart manufacturing (SM) system covering five major sectors of product design, production, logistics sales and services. This achievement, along with its robust R&D capabilities, places XCMG at the leading edge of construction machinery producers not only in China but around the world.

By transitioning from traditional manufacturing to digital, networked processes, XCMG has realized astounding savings and enhanced quality in its production lines. The company’s Earth Moving Machinery Business Unit, for example, has seen a bump of 25.8 percent in production efficiency through workshop and production line simulation optimizatioand upgrades to its equipment and logistics software, as well as implementing a new smart scheduling and information management system. The company also has the largest single unit combined factory building in Asia.

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“Our investments have paid off,” said Wang Min, Chairman of XCMG. “Thanks to our relentless focus on R&D and the development of our production capabilities, as well as our team’s flawless implementation of our modernization strategy, XCMG now stands at the pinnacle of SM in China and has cemented its status as a world leader in heavy machinery manufacturing.”

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XCMG’s use of smart manufacturing equipment, especially NC equipment, along with welding and painting robots, has significantly improved production and ensured long-term stability for the company. For example, XCMG has re-developed its SAP, MES, SRM, and CRM systems to ensure that every facet of the on-site production and marketing execution plans are controllable in real-time, enabling the company to transform from a product supplier to a product and service provider.

After two years of R&D and four months of construction, XCMG has also created the world’s first smart welding line for the production of large structural components. The 100-meter-long production line can produce 40 products a day and boasts annual mileage of 1,933 kilometers (1201 miles) and docking accuracy of 0.01 degrees.

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AMP Agency Develops Proprietary Consumer Identity Strategy Designed to Drive Purchase

Releases white paper showing how brands can maximize every consumer interaction to build better personas based on true consumer behaviors

Full-service advertising company AMP Agency has built a proprietary Consumer Identity Strategy (CIS) that can influence customer behavior online, in-store, and through purchase. Today they released their learnings in a white paper, The Power of Behavioral Analysis and The Consumer Identity Strategy.

“Using behavioral data to create a Consumer Identity Strategy is no longer for the Amazons, Walmarts and Googles of the world,” said Greer Pearce, vice president of strategy at AMP Agency. “It’s for every retail brand that has a physical, digital and mobile presence. Those brands that don’t focus their marketing dollars on Consumer Identity Strategies immediately will find themselves playing catch up in the years to come.”

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AMP Agency’s CIS is unique in that it is not simply audience modeling. The agency’s analysis enabled it to move beyond self-reported consumer data to build better personas and journeys with behavioral data. Instead, the agency complemented that information with how consumers behaved, both online and offline.

Both sets of information help brand marketers to leverage owned behavioral data from website analytics and CRM to in-store foot traffic to see how consumers are actually interacting with their brands’ brand across owned properties both on- and off-line.

For example, AMP worked with a fashion brand known for its laid-back SoCal style to build and expand the consumer base. Traditionally, marketers must make assumptions about its brand audience by building surveys and assembling focus groups.

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AMP Agency did not make assumptions about the client’s consumers and eschewed legacy research. Instead, the agency built a proprietary version of doppelgängers—personas based on actual shoppers.

AMP Agency’s media team geo-fenced each of the brand’s and their competitors’ physical locations so they could observe the behaviors of real shoppers on a large scale. They were also able to create more perfect personas, identify underserved target consumers, build new shopper profiles and weed out low-value customer types. By doing this, AMP Agency was able to make the client’s budget go further.

By layering in this behavioral data, AMP Agency discovered profound insights that changed the client’s preconceived notions about their consumer targets.

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Instead of seeing shoppers from the Midwest, as expected, AMP Agency found that the client’s actual shoppers were much more likely to be from coastal states. While the expected audience was a 35+ stay-at-home mom or teacher, only 4% of shoppers were seen in school zones, and the majority were observed working in corporate office buildings.

There were also a significant number of younger shoppers browsing, but not buying – a signifier of a new audience segment for the brand.

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These, along with many detailed behavioral data points and insights, shaped a new marketing strategy for the brand — one that couldn’t have been developed solely using traditional research methods.

By using a custom CIS, AMP Agency uncovered insights about existing consumers, and identified potential new customers. By also using physical location data to identify media opportunities (where to place out of home OOH media or conduct an event) the agency had input into the brand’s real-estate and investment decisions.

“This is a breakthrough approach to linking digital and physical data and helping us identify the customer touchpoints most likely to lead to sales conversion,” added Pearce.

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