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DiscoverOrg Partners with Bombora to Personalize Buyers Journey Using Intent Data

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DiscoverOrg Expands B2B Buyer Intent Data Offering With Enhanced Access to Predictive Intent Data Gives DiscoverOrg Customers Competitive Advantage

DiscoverOrg, the world’s leading sales and marketing intelligence solution, today announced it has expanded its partnership with Bombora, the leading provider of B2B intent data, and relaunched its OppAlerts product with Bombora Company Surge™. Built on a native integration, DiscoverOrg OppAlerts was originally launched in 2015 and differentiated DiscoverOrg as the only sales intelligence platform natively delivering digital intent signals.

What is Bombora’s Company Surge Data?

Bombora’s Company Surge™ data reports on changes in consumption on specific product-related topics from within businesses. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers, and monetize their inventory.

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At the time of this announcement, Henry Schuck, DiscoverOrg CEO, said, “The holy grail of the B2B marketing and sales world is to know when customers are actively researching your product or service.”

Henry added, “The DiscoverOrg – Bombora partnership allows our customers to know specifically what their prospects are researching and then which decision-makers to connect with, all in one place.”

With the latest release of OppAlerts, DiscoverOrg customers can:

  • Identify which accounts within DiscoverOrg are researching their solution across the web
  • Rank those accounts based on the intensity of purchase intent
  • Route high-intent prospects to sales for immediate outreach, with the corresponding contact information for the decision-makers most likely to be involved in the purchase
  • Sync intent data with Salesforce to show sales reps if their accounts are currently researching certain topics
  • Personalize engagement to the best contacts based on topics that accounts are expressing intent with

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DiscoverOrg’s OppAlerts Tap into Bombora’s Data Cooperative

According to SiriusDecisions, 67% of the buyer’s journey is now done digitally. DiscoverOrg’s OppAlerts tap into Bombora’s data cooperative – which spans more than 4,000 business websites and media publishers and +40 billion unique signals each quarter from millions of prospective buyers – turning them into actionable buying triggers.

Within DiscoverOrg, intent signals are automatically identified and ranked by Bombora’s Company Surge™ score and then combined with DiscoverOrg’s award-winning firmographic, technographic, and contact data to identify those responsible for related purchases. Armed with these insights, sales, and marketing users can engage with the buyers that have the highest propensity to purchase, delivering faster and better quality pipeline.

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“As prospecting efforts have evolved from mass-emailing to Account-Based Prospecting, there are often concerns from the sales teams that they don’t know what accounts to target – or that by not blasting out emails, we might be missing out on low-hanging fruit. DiscoverOrg’s OppAlerts has helped us identify accounts that we should be targeting in our prospecting efforts,” said Jeff Austin, xMatters Vice President of Sales Operations.

“We’ve already been relying on Company Surge Data™ from Bombora to deliver significantly warmer leads from emails and ads to our lead qualification reps.  Making the data available seamlessly in DiscoverOrg means that our outbound prospecting can be aligned to the same strategy,” noted Mike Ballard, Lenovo Senior Manager of Global Digital Marketing.

“Bombora is the only provider of Company Surge™ data. Combining our insights about which businesses are more actively researching specific products and services with DiscoverOrg’s best-in-class firmographic and contact data brings the most actionable form of Intent data to B2B sales teams,” said Erik Matlick, Bombora Founder and CEO.

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

Currently, DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies to accelerate growth. Our award-winning solutions provide a stream of accurate and actionable company, contact, and contextual buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, Sales Engagement, and Marketing Automation Tools on the market.

Data is gathered and updated through DiscoverOrg’s proprietary combination of technology, tools and integrations, and then verified by an in-house research team – resulting in the highest guaranteed level of accuracy available across B2B sales and marketing data providers.

Read More: Interview with Sandie Overtveld, Vice President Sales, APAC at Zendesk

TransparentBusiness Launches $25 Million Round of Financing, Taking Advantage of the “General Advertising” Provision of SEC Rule 506(c)

TransparentBusiness, Inc., designated by Citigroup as the “Top People Management Solution,” announced today the launch of a $25 million round of financing under the terms of the Rule 506(c) of Regulation D of the Securities Act. The money raised will be used to initiate a rapid expansion plan to convert the company’s leadership position into domination of the market for business transparency solutions. The company completed its first round of funding last fall.

The rapid growth of telecommuting and outsourcing has created a significant need for transparency in workforce management as companies currently lack visibility into the activity of their remote workers. According to the 2017 State of Telecommuting Report, telecommuting has increased 115% over the last 10 years and the State of Work Productivity Report found 65% of full-time employees believe a remote work schedule would increase productivity while more than two-thirds of managers report an increase in productivity from their remote workers.

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“Great investment opportunities that have the potential to produce returns in tens of thousands of percentage points are rare, but all have the same criteria: a huge market need, an easily scalable solution, endorsements and validations, absence of competition, and a strong management team,” said Alex Konanykhin, CEO of TransparentBusiness.

TransparentBusiness’ innovative SaaS based-platform provides companies with complete transparency into computer-based work by remote workers, enabling them to increase productivity, enhance collaboration, eliminate overbilling, and easily manage their globally distributed workforce in real-time.

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With established partnerships with Google, Microsoft, SAP, Cisco, Facebook and ADP, the company has also undertaken a government outreach program to mandate verification of billable hours for government contractors. This could save taxpayers billions of dollars with no cost as compliance is paid by the contractor. Currently, legislative activity has been initiated in twelve states.

“This is an investment opportunity that has the potential to produce returns exceeding 90,000%. The business transparency category is an enormous market,” Alex continued. “TransparentBusiness’ goal is to dominate it by increasing awareness of the significant benefits of transparency in workforce management, create a strong international brand and secure the most lucrative accounts before the competition develops.”

Under SEC Rule 506c, a company can conduct “general advertising and broad solicitation” for an investment opportunity that is limited to “accredited investors” in the US, or individuals with a net worth over one million dollars or an annual income of more than $200,000. The minimum investment for this round is $100,000.

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SRAX Names Shopper Marketing Veteran George Stella to Lead SRAXshopper

SRAX (NASDAQ: SRAX) today announced shopper marketing industry veteran George Stella, has joined the company to drive its consumer packages goods (CPG) vertical, SRAXshopper.

“George brings 20 years of digital media experience with the better part of the last decade focused specifically on digital shopper strategies,” said Christopher Miglino, CEO and chairman of SRAX. “The ability to attract such a talent is exciting and speaks to how our proven technology creates opportunity for marketers to move the needle on in-store sales with their digital dollars.”

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“The growth potential in digital shopper marketing as we incorporate data and media transparency involving our blockchain identification graph, BIG Platform, is a giant step forward for the industry,” said Stella. “This tremendous differentiator and our proven stack of CPG tools, including our recently launched video ad unit, positions SRAXshopper at the top of shopper marketers’ list of tools for reaching verified shoppers in unique and innovative ways.”

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George Stella, Vice President of SRAXshopper

Most recently at Yieldbot, Stella’s experience includes driving digital shopper strategies and leveraging real-time consumer intent data. In addition, his shopper marketing experience over the past seven-years includes sales and media positions at OwnerIQ and HookLogic. Stella began his digital media career at 24/7 Real Media, where he spent more than 11 years as a sales director. Stella’s advertising career began at Comedy Central.

SRAXshopper

SRAXshopper targets shoppers visiting advertisers’ key retailers by layering social and shopping data with media buying to enable marketers to message a single, verified shopper across multiple devices and inventory sources. SRAX’s shopper marketing technology automates the discovery of shoppers and their characteristics, amplifying and targeting shoppers to drive sales lift – all while tracking online to offline attribution.

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HashedIn Partners With AWS, Salesforce, and Redis Labs to Support Next-Gen Intelligent SaaS Companies

With the strategic partnerships with AWS, SalesForce, and Redis Labs, HashedIn plans to build game-changing, intelligent SaaS solutions for its global clients

With nearly a decade of demonstrated technical expertise in delivering robust Cloud solutions to clients worldwide, HashedIn is one of the top 10 companies from India to earn the AWS Advanced Consulting partnership status and among the top 5 companies to get AWS 50 Certified. The partnership enhances the agility and developmental capabilities of the team to deliver high performing, innovative Cloud solutions.

HashedIn is also a tech p artner for Redis Labs for consulting, support and specialized workshops. Moreover, the company has a strong partnership with SalesForce Heroku platform which enhances their capabilities to build digital solutions like bots, analytics, portals and loyalty apps. These partnerships with the giants of the digital ecosystem will enable HashedIn to build revolutionary intelligent SaaS products and deliver greater value to clients.

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“We are an innovation-driven company and our focus has always been to build the right partnerships and technology to deliver intelligent SaaS solutions,” said Himanshu Varshney, Founder & CEO, HashedIn Technologies. He added, “With HashedIn as their Digital Technology Partner, companies can access cost-effective, powerful solutions to scale their business.”

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HashedIn is continuously innovating and improving their technologies to achieve better performance. The team has created popular open-source frameworks like SQueaLy. HashedIn’s own product portfolio includes MeetNotes, a meeting assistant tool, and RDB tools, a cross-platform GUI for optimizing Redis. Using their technical proficiency, and advanced SaaS capabilities, the company develops winning SaaS applications that are powered by AI/ML, Integrated, Analytics-driven, and designed with modern UI/UX features.

The strategic partnerships further enhances the team’s capabilities to deliver a range of specialized IT services including product innovation, modernization, cloud migration, integration, data analytics for insights, machine learning, API Management and more.

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InsideSales.com Launches Neural Insights — New AI Tech to Reveal Millions in Hidden Value

Neural Insights, the new sales technology powered by artificial intelligence (AI), uncovers up to 30% more revenue using existing opportunities. See how it works here.

InsideSales.com, the No. 1 artificial intelligence (AI) growth platform for sales, today announced the release of a new AI technology for sales, Neural Insights. The new technology allows businesses to find untapped value in their CRM by highlighting accounts or leads that have a high propensity to purchase, but have not been contacted by sales reps.

Neural Insights allows sales leaders to get millions of more revenue value out of the opportunities in their pipeline, without making additional investments.

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With quota attainment at 60%, sales leaders need to step up or step out

“Average quota attainment per sales rep was a mere 60% in 2017, shows InsideSales.com Labs data. What’s more, this number has been declining for the last five years, and it’s a major problem for sales departments around the world. Most sales leaders try to solve this problem by throwing sales bodies into the mix and adding sales capacity, or by just spending more on marketing. However, these efforts rarely pay off. Leaders often end up having to switch jobs and companies when targets are not met,” shows Dave Elkington, CEO of InsideSales.com.

“Instead of spending millions on hiring or attempting to create net new pipeline, sales leaders need to focus on maximizing value from their current opportunities. Our data shows that 75% of leads with the highest likelihood to buy are not even being engaged by sales reps,” added Elkington.

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AI sales technology helps sales leaders stay on track to reach quota – and keep their job

Neural Insights, the new sales technology from InsideSales.com, uses machine learning algorithms to scan data in the CRM, and corroborates the findings with data from the InsideSales data set, as well as external sources. InsideSales.com has the largest sales database in the world, with over 6 trillion cross-company data points and counting–which makes the AI predictions better than any sales acceleration software on the market.

This sophisticated data analysis leads to revealing the most valuable leads that sales reps aren’t calling. The AI then highlights:

  • Missed Value: How much money have you left on the table?
  • Untapped Value: How many of your highest value leads go untouched?
  • Marginal Value: What’s the fastest way to get more value?

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By answering these questions, InsideSales.com has helped businesses gain visibility into their pipeline and uncover the hidden opportunities that sales reps should work on to reach their quota.

“Neural Insights truly is a sales insights discovery technology that makes the invisible revenue opportunities visible with AI. Sales teams and leaders constantly have millions of dollars of accounts and thousands of leads in their CRM, and no idea who is likely to buy from them–or what the results will be. They just keep buying new lists and slowly filtering through poor connections, until they once again miss their number. Neural Insights changes all that, and shows you exactly where the gold is in your pipeline,” said Suaad Sait, President of Growth at InsideSales.com.

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Thinfilm and Clause Collaborate to Deliver NFC Technology to Blockchain Smart Legal Contracts

Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN; OTCQX: TFECY), a global leader in NFC (near field communication) mobile marketing solutions, today announced a collaboration with Clause, the leading provider of “smart” legal contracting technology.

Through the collaboration, Clause and Thinfilm will use NFC to facilitate the pairing of physical goods to digital contracts through the tap of a smartphone. The resulting connection will deliver key functional and efficiency improvements for customers across the Clause “connected contracting” platform, including contract creation and management, supply chain administration, and invoice/payment automation. Thinfilm will integrate Clause’s connected contracting solution with the CNECT Cloud Platform, making it available to existing and prospective customers interested in “smart” legal contracts. Thinfilm will feature as one of the first integrations on the Clause platform.

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The solution will also position Thinfilm’s CNECT Blockchain Services as an optional security feature, empowering customers and partners of both organizations to authenticate products, confirm deliveries, review supply chain routes, and verify the provenance of goods. A simple smartphone tap stores relevant information in the CNECT blockchain, allowing customers to leverage transactional history to automate a range of functions, including contract execution and payment triggers.

“At Clause we make legal contracts ‘come alive’ through connections to external data sources and enterprise software systems,” said Houman Shadab, CEO of Clause. “We saw Thinfilm’s NFC technology as an innovative and highly effective way to facilitate a connection to the physical world while empowering customers to digitize, automate, and monitor the shipment and delivery of goods in real time.”

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The unique relationship with Clause represents a key step forward in Thinfilm’s efforts to further extend its CNECT Cloud Platform and strengthen its supply chain offering.

“Both Clause and Thinfilm are intently focused on delivering value by connecting the physical and digital worlds,” said Davor Sutija, CEO of Thinfilm. “We believe customers will greatly benefit from the enhanced ‘smart contracts’ solution, and we look forward to working closely with the Clause team.”

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Refereum Launches New Community Growth Engine for Blockchain Companies

Refereum has announced the launch of its Community Growth Engine, a web widget that will let blockchain companies directly reward their most active community members for their engagement and interactions with tokens and other prizes. Founded by a team of veteran game-industry experts and blockchain specialists, Refereum is a secure, reliable and auditable way for members of an ecosystem to connect and be compensated for content creation.

At launch, Refereum’s Community Growth Engine’s customers include:

Rupie

Rupie is a video game community and digital distribution platform that provides a collaborative approach to funding, building, and playing games on the blockchain.

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EverMarkets

EverMarkets is a futures exchange and clearinghouse platform built on blockchain technology.

Xaya

Xaya is a blockchain platform for running thousands of serverless games that can support millions of players.

Coral

Coral is an interoperable blockchain protocol that offers payers of cryptocurrencies a decentralized safeguard against fraud.

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Hilo.io

Hilo.io is a social network for cryptocurrency enthusiasts that synthesizes information, news, public opinion, and supports people in learning about the future of money.

With Refereum’s Community Growth Engine, companies can design a series of quests, like micro-tasks, for users that are fun and easy to do. Each task is aimed at growing the community and strengthening the relationship between the company and its members, along with amplifying the companies messaging.

At the time of this announcement, Dylan Jones, CEO of Refereum, said, “There is a strong correlation between the survival of blockchain companies and the size and engagement of their communities.”

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Dylan added, “Many blockchain companies are pioneering in the wild west, they rely on their communities to help guide them. However, there’s no doubt that the new and unknown requirements of running a blockchain company put a strain on this bond. We’re happy to offer our best practices to the blockchain community and look forward to the continued iterations of the product.”

Refereum’s Community Growth Engine is the solution for the key challenges facing blockchain startups and the referral marketing industry. By providing a more equitable marketplace for brands to interact, activate and engage with its community, Refereum has become the world’s largest and most transparent referral network on the Ethereum blockchain with 500,000 members.

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“From my experience, I know that referrals are the most effective way to acquire new users,” said David Park, Refereum’s newly appointed Chief Operations Officer who joined the San Francisco-based team from Facebook where he led the product team for Facebook’s Mobile App Install Ads and the Notifications team in Facebook’s Growth org.

David added, “Blockchain companies must have large and active communities in order to succeed. Refereum’s Community Growth Engine is a game-changing system that helps blockchain companies grow their communities at scale by allowing them to directly reward people for being social and active supporters of their projects.”

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During its token sale, Refereum’s community broke Telegram’s member limit’s three times. The launch of Refereum’s Community Growth Engine will provide blockchain companies access to the best practices of growing a community from the team that built one of the largest community of blockchain enthusiasts in the world.

Currently, Refereum is a community growth engine that’s powering the world’s largest referral network on the Ethereum blockchain. On Refereum, brands and developers can directly engage with, incentivize and activate a massive community of video streamers and social influencers to drive meaningful buzz, interactions and conversations around new products and services.

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Bectran Announces New Cloud Platform Capabilities to Deliver Accounts Receivable and Collections Management to Credit Departments

Bectran B2B Credit Management Cloud Solution Reinvents How Organizations Evaluate and Approve Credit, Manage Accounts Receivable and Automate Collections All From a Single Platform

Bectran, Inc., the leading B2B credit management SaaS platform, announced today the additions of Accounts Receivable and Collections Management capabilities to its platform. With these additions, the Bectran platform now offers a one-stop solution to credit departments in small, medium and large-scale companies. The Accounts Receivable and Collections Management solutions will help companies speed up their cash collections, resolve billing, invoicing, payment and other credit issues and ultimately lower incidences of credit defaults and minimize collections costs.

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Bectran aims to continue to significantly lower costs of credit operations and accelerate the order-to-cash cycle for companies through the digitization and automation of everyday credit management tasks. “Great software is a smart, intuitive and easy-to-use solution to everyday practical problems. This principle has been at the core of the Bectran platform’s solutions engineering. With the Accounts Receivable and Collections Management additions, we sought to create a solution that delivers quick, tangible and measurable results through automation and a set of easy-to-use functionalities,” said Louis Ifeguni, CEO and founder of Bectran.

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Bectran Accounts Receivable and Collections Management Capabilities:

  • Pre-Collections Management. The Pre-Collections Management solution helps companies to significantly cut down on the cost of collections by engaging their customers in the early stages of the billing and payment cycle, and thus pre-empting payment-hindering issues. This solution offers companies a set of preferences for automating early identification of potential issues with current invoices and providing options for resolving those issues before the invoices are past due for payment.
  • Invoicing, Billing & Payments. This is a Self-Service online portal that empowers companies’ customers to manage their invoices, resolve billing and payment disputes, provide documentation and schedule electronic payments of their invoices. This solution is a valuable extension of the Accounts Payable department and helps companies and their customers lower transaction processing costs and improve customer retention.
  • Flexible Payment Plans Structuring and Execution. A set of tools that helps companies structure and execute flexible and mutually beneficial payment plans with their customers. A mutually beneficial payment plan helps companies lower the cost of defaults, improve cashflows and achieve better customer retention.
  • Accounts Receivable Disputes/Issues Management. This solution helps companies identify and resolve issues that could delay payments from their customers. Be it pricing, product, shipping or process issues, companies are able to identify, capture and resolve these issues in a transparent, timely and efficient manner.
  • Portfolio Organization & Analytics. This enables companies to organize and analyze their Accounts Receivable by several risk metrics. The risk metrics provide valuable insight into credit performance at different levels of aggregation and thus create an effective platform for quicker responses to changing market conditions.
  • Collections Management Process Automation. Comprises a set of configurable execution strategies and APIs that automate everyday collections management tasks. The Automation process tracks, measures and reports execution outcomes and provides options to re-adjust strategies to maximize Collections Effectiveness.

Golden Matrix Group Provides Fourth Quarter Revenue Guidance Amid Strong Sales

Golden Matrix Group Inc. (OTCPK: GMGI), a technology-driven company that designs and develops social gaming platforms used primarily in the Asia Pacific (APAC) region, today said it expects to report fourth quarter (July 31, 2018) revenue exceeding $450,000.

This represents a 30% improvement on revenue of $345,148 recorded in the previous (third) quarter. The company’s audited financial results for Q4 and fiscal 2018 will be reported in GMGI’s upcoming annual report (Form 10-K).

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“We had a strong fourth quarter – with positive cash flow and high operating margins – as we continued to increase the number of gaming operators utilizing GMGI’s state-of-the-art gaming platform,” said Golden Matrix CEO Anthony Goodman. “As we begin the new fiscal year, we now have two effective distributors helping us gain access to additional gaming operators in the APAC region, and we are now offering our first four proprietary games to their customers on the company’s New Generation GM-X System.”

First introduced in May at the Global Gaming Expo Asia (G2E) held in Macau, NewGen GM-X incorporates an artificial intelligence (AI) component as well as a module that supports seamless integration with Sportsbooks and e-Sports. It can provide current and prospective gaming operators with the ability to strengthen their customer acquisition/retention and back-end management, as well as add more gaming content.

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Last week Golden Matrix announced it had launched and gone live with its first four proprietary slot games, and said it had an additional 18 games under development and expected to go live over the next three months.

“We are confident that the increasing number of gaming operators using our platform, coupled with the ability to now offer proprietary games that engage their customers, will serve to accelerate both revenue and profit for the foreseeable future,” said Mr. Goodman.

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NewsCred Joins Marketo® Accelerate Program and Announces New Platform Integrations to Drive Content Marketing Success

Partnership builds upon long-standing relationship with Marketo, Adding Email Creation and Analytics Integrations to the Offering

NewsCredthe global leader in enterprise content marketing, today announced it has joined the Marketo Accelerate Program, the MarTech industry’s first partner accelerator. With NewsCred’s integration into the Marketo Engagement PlatformTM, marketers will be able to marry NewsCred’s leading content and analytics with Marketo’s marketing technology to deliver a unified and measurable experience for customers. In addition to joining the program, NewsCred has invested in its own integration with Marketo for scalable email creation and closed-loop content analytics, which have transformed NewsCred’s marketing efforts and can be passed through to customers.

“We are excited to join the Marketo Accelerate Program, building on the success we have already seen working with Marketo for our own content marketing,” said Jennifer Stenger, vice president, strategic partnerships, NewsCred. “In addition to the Accelerate Program, this strategic partnership will enable Marketo’s customers to more quickly and easily create editorial-driven newsletters while at the same time integrate data and analytics into their platform, showing exactly how and where content is creating value in the sales cycle.”

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NewsCred’s integration with Marketo focuses specifically on simplifying newsletter content creation and integrating data and analytics. By leveraging Marketo’s dynamic snippet functionality, NewsCred’s Content Marketing Platform replicates different content sections of any branded newsletter, allowing the delivery of email-ready content snippets without the time-intensive process of having to edit HTML and create or upload assets, removing the technical proofing process entirely. Integrating with Marketo’s Munchkin cookie, content consumption data is captured throughout the lead process. This enables marketers to have a complete picture of content’s impact on business.

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The NewsCred Content Marketing Platform enhances the scale, visibility, and performance of content produced across enterprise marketing organizations by streamlining the creation process from ideation to publishing, improving collaboration between functional teams as well as global markets, and surfacing data-driven insights that connect business results to content. NewsCred combines this advanced platform with the largest marketplace of relevant licensed and original content and unrivaled expertise to deliver a complete content marketing solution that drives operational efficiency and increases marketing attributed revenue.

“We are pleased to have NewsCred officially be part of Accelerate so that more marketers can have access to NewsCred’s unique content marketing platform that not only helps brands create and personalize content easily, but that delivers ROI and analytics that you can see,” said Shai Alfandary, vice president, global head of ISVs & LaunchPoint® ecosystem, Marketo.

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